Feb 28: Daily Compounds, a new science-first fragrance brand founded by Sharvi Mehta, launches in India with a clear and considered mission: to bring transparency, functionality, and scientific precision to everyday fragrance. In an industry often driven by storytelling and fantasy, Daily Compounds focuses on bringing clarity and trust through its formulations, with scents that are designed to be understood. Each fragrance is formulated with ingredients that are proven to have measurable emotional or cognitive impact, redefining fragrance as both an enjoyable and effective part of a modern, daily routine.
The brand launches its debut collection with four gender-neutral fragrances: Forest 36, Desert 31, Tropics 12, and Seaside 09, each developed in collaboration with world-renowned fragrance house, IFF, and powered by their neuroscience-based approach to holistic wellness, BrainEmotions™. This revolutionary program maps how fragrance ingredients influence mood states – such as alertness, relaxation, mindfulness, and learning.
Built on a 30 year family legacy in perfumery, Daily Compounds takes a nuanced, research-led approach to formulation, balancing LMR Naturals with carefully formulated synthetics to prioritise safety, performance, and craftsmanship over trends. All products are IFRA and FDA compliant, vegan, sulphate-free, paraben-free, and phthalate-free, and undergo EU-standard stability testing to ensure quality and consistency across climates. The fragrances are formulated at a 15–20% oil concentration and are designed to perform as standalone scents, without the need for layering.
“Fragrance shouldn’t feel like a gamble” says Sharvi Mehta, Founder. “We focus on formula, not fantasy. No fear-mongering, no exaggerated claims, just really good scents designed for everyday life. I wanted to create something that I’d be proud of wearing myself – so we spent a year meticulously crafting the scents, by testing, sourcing and selecting ingredients based on logic and reason. ”
The collection is priced at ₹2,999 for 100ml Eau de Parfums, positioning the brand within the accessible premium segment. A Discovery Set, featuring four 10ml fragrances, is available at ₹1,999, allowing consumers to experience the full range before committing to a full-size scent.
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