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Mumbai, June 20: HDFC Mutual Fund has launched ‘Fathers In Focus’, a unique investor education and awareness initiative ahead of Father’s Day that celebrates the role fathers play as providers, protectors, and pillars of support within Indian families.

The campaign is built around a simple yet relatable observation: fathers are often present at every important family milestone, but rarely appear in the photographs that capture those moments. More often than not, they are behind the camera, making arrangements, or quietly ensuring everything comes together seamlessly. Through ‘Fathers In Focus’, HDFC Mutual Fund celebrates these often-unseen contributions and the enduring role fathers play in supporting and shaping their families’ futures.

The campaign film follows a family revisiting old photographs and reflecting on a familiar realisation. While their father was present at every important occasion, he rarely appeared in the photographs themselves. Sometimes it was because he was behind the camera, and at other times because he naturally chose to stand in the background while ensuring everyone else was part of the moment. The story culminates with the family using HDFC Mutual Fund‘s initiative ‘Fathers In Focus’ which provides ready-to-use AI-prompts to recreate a cherished memory and bring their father into the frame.

As part of the initiative, HDFC Mutual Fund has launched a dedicated digital page – www.hdfcfund.com/Fathers-In-Focus – where individuals can copy prompts and create enhanced image versions that bring fathers into the frame and place them back in cherished family moments, helping families revisit and celebrate memories together.

Commenting on the initiative, Navneet Munot, Managing Director & Chief Executive Officer, HDFC Asset Management Company Limited, said, “In Indian families, fathers have traditionally been figures of responsibility who quietly work in the background to support their loved ones and help them pursue their aspirations. Whether it is providing stability, planning for the future, or ensuring the family’s needs are met, much of their contribution often happens away from the spotlight. Through ‘Fathers In Focus‘, we wanted to celebrate these everyday acts of responsibility and care. In many ways, this reflects the philosophy behind disciplined investing as well. Just as fathers consistently work towards securing their family’s future, SIPs help investors build towards their long-term financial goals through discipline, consistency, and patience over time.”

The campaign reinforces HDFC Mutual Fund‘s longstanding focus on investor education by using relatable and culturally resonant storytelling to communicate the value of disciplined investing. Through the metaphor of fathers quietly supporting families from behind the

scenes, the campaign highlights how some of the most meaningful contributions are often the ones that happen consistently in the background and create lasting impact over time.

Benefits of SIP (Systematic Investment Plan)

–         Freedom from market timing

–         Well-suited for long-term wealth accumulation

–         Disciplined wealth creation

To know more visit: http://www.hdfcfund.com/Fathers-In-Focus To watch the film, visit: https://youtu.be/7-29DxIatP4

An Investor Education and Awareness Initiative

Visit https://www.hdfcfund.com/information/key-know-how to know more about the process to complete a one-time Know Your Customer (KYC) requirement to invest in Mutual Funds. Investors should only deal with registered Mutual Funds, details of which can be verified on the SEBI website (www.sebi.gov.in/intermediaries.html). For any queries, complaints & grievance redressal, investors may reach out to the AMCs and / or Investor Relations Officers. Additionally, investors may also lodge complaints directly with the AMCs. If they are not satisfied with the resolutions given by AMCs, they may raise complaint through the SCORES portal on https://scores.sebi.gov.in/ SCORES portal facilitates investors to lodge complaint online with SEBI and subsequently view its status. In case the investor is not satisfied with the resolution of the complaints raised directly with the AMCs or through the SCORES portal, they may file any complaint on the Smart ODR on https://smartodr.in/login.

June 20: India has initiated an anti-dumping investigation into imports of Resorcinol, a key chemical used in tyre and rubber manufacturing, from China and Japan over allegations of dumping and unfair pricing practices.

The Directorate General of Trade Remedies (DGTR), under the Ministry of Commerce, has launched the probe following a complaint filed by Atul Limited, which alleged that a surge in low-priced imports is causing material injury to the domestic industry.

According to the DGTR notification, prima facie evidence indicates that the subject goods may have been exported at prices below fair market value, prompting the initiation of a formal investigation into the extent and impact of such imports.

Resorcinol is an essential intermediate chemical used in bonding rubber to tyre cords and in manufacturing specialised resins, making it a critical input for the tyre and rubber industry.

The investigation will assess whether dumping has occurred and whether it has adversely affected domestic producers. Based on its findings, India may consider appropriate trade remedial measures in accordance with World Trade Organization (WTO) rules.

The move reflects India’s continued focus on protecting domestic manufacturing and ensuring fair competition in key industrial sectors.

June 20: The Minister has called for stronger empowerment of Micro, Small and Medium Enterprises (MSMEs), stating that the sector must play a central role in driving innovation, expanding exports, and strengthening overall economic growth.

Highlighting the importance of MSMEs in India’s economic structure, the Minister noted that the sector is a major contributor to employment generation, manufacturing activity, and entrepreneurial development. Strengthening MSMEs, he said, is essential for building a more resilient and competitive economy.

The Minister emphasized the need to improve access to finance, technology, skill development, and market linkages to enable MSMEs to scale effectively and compete in both domestic and global markets. He further stressed that innovation-led growth will be critical for enhancing productivity and improving the global competitiveness of small businesses.

Reiterating the importance of exports, the Minister urged efforts to integrate MSMEs more deeply into global value chains. Expanding export capabilities, he noted, will help diversify markets, increase foreign exchange earnings, and create new employment opportunities across sectors.

The government, the Minister added, remains committed to supporting MSMEs through targeted policy measures, digital adoption initiatives, and capacity-building programs aimed at fostering long-term, sustainable growth.

June 20: Northeast India is steadily emerging as a key gateway for economic growth, connectivity, and regional engagement, driven by expanding infrastructure, enhanced trade linkages, and stronger cross-border cooperation.

Strategically located at the crossroads of South and Southeast Asia, the region is witnessing growing momentum as investments in transport, logistics, and digital infrastructure improve connectivity and unlock new opportunities for businesses and communities. These developments are reinforcing the Northeast’s position as a vital link between India and neighboring economies.

As connectivity corridors expand and regional partnerships deepen, the Northeast is becoming an increasingly important hub for trade, tourism, investment, and cultural exchange. The region’s evolving role is expected to contribute significantly to economic development while strengthening regional integration and cooperation.

With sustained focus on infrastructure development and market access, Northeast India is well positioned to serve as a gateway to emerging opportunities and a catalyst for inclusive growth across the broader region.

June 20: The gradual reopening of the Strait of Hormuz is expected to release nearly 80 million barrels of crude oil into global markets, as dozens of oil tankers prepare to transit one of the world’s most strategically important maritime routes.

According to industry shipping data, approximately 40 Very Large Crude Carriers (VLCCs) loaded with crude oil are positioned to move through the strait, carrying cargoes primarily destined for key Asian markets. Their passage will serve as an important indicator of confidence in the restoration of normal shipping operations following recent disruptions.

The resumption of tanker traffic through the Strait of Hormuz is anticipated to strengthen global energy supply chains and improve crude availability at a time when markets continue to monitor geopolitical and logistical developments across the region. Analysts expect the release of delayed cargoes to help alleviate supply concerns and support greater stability in international oil markets.

As one of the world’s most critical energy chokepoints, the Strait of Hormuz plays a vital role in facilitating the movement of crude oil from major Gulf producers to customers around the world. The successful transit of these vessels would mark a significant milestone in the normalization of maritime trade and regional energy exports.

Industry participants, including shipowners, insurers, and traders, remain focused on ensuring safe and efficient navigation as shipping activity gradually returns to normal levels. Market observers will continue to monitor tanker movements and cargo flows for signs of sustained recovery in the weeks ahead.

June 20: Ahead of Father’s Day 2026, FlowerAura has launched its Father’s Day campaign, Dad Coded, to celebrate the evolving language of fatherhood and the everyday moments through which modern dads express love, care, and affection. Through the campaign and a specially curated Father’s Day gifting collection, FlowerAura aims to help families recognise and celebrate every father who is finding new ways to connect with his loved ones. 

Rooted in the belief that fatherhood is evolving in quiet yet meaningful ways, the campaign celebrates the subtle emotional shift taking place within Indian families today, where modern dads are expressing affection not through grand declarations but through small, heartfelt gestures. Whether it is initiating a hug, sending a thoughtful message, calling just to check in, or showing care in ways they never did before, these seemingly simple moments often carry years of unspoken emotion. Through the campaign, FlowerAura captures these everyday expressions of love without making them overly sentimental, reflecting a version of fatherhood that is softer, more emotionally present, and deeply relatable to today’s families. 

Bringing this thought to life, FlowerAura’s Father’s Day collection has been thoughtfully curated for every kind of dad and every kind of relationship. From personalised photo gifts and memory-filled keepsakes to curated hampers, cakes, plants, and floral arrangements designed especially for Father’s Day, the collection offers meaningful ways to acknowledge the moments that often go unnoticed but mean the most. Each gift becomes a simple yet heartfelt expression of appreciation for the dads who are finding new ways to show their love.

Commenting on the campaign, Shrey Sehgal, Co-founder of FlowerAura, said, “For many of us, our fathers have always expressed love through actions rather than words. Today, we’re witnessing a subtle shift, where dads are becoming more open, expressive, and emotionally present in everyday moments. Through Dad Coded, we wanted to celebrate these small yet meaningful changes. Our Father’s Day collection is designed to help families acknowledge these moments with gifts that feel personal, relevant, and emotionally meaningful.”

This Father’s Day, celebrate every new move, every unexpected hug, every thoughtful check-in, and every expression of affection that deserves recognition. Explore FlowerAura’s specially curated Father’s Day collection and make sure your appreciation is delivered straight from the heart.

About FlowerAura FlowerAura is a premier online gifting platform delivering Rakhi, flowers, cakes, gifts, and hampers to over 800+ cities in India and 30+ countries worldwide. With an extensive network of fulfilment centres, channel stores, and 75+ dark stores, FlowerAura ensures extraordinary celebrations. Accessible through its website, mobile app, retail stores, and popular e-commerce platforms, FlowerAura boasts a customer base of over 10 million, promising to exceed customer expectations with a vast collection of gifts.

Mumbai, June 20: Creative agency Colloquial, in partnership with HDFC Mutual Fund, has launched Fathers In Focus, a Father’s Day campaign that helps people use artificial intelligence to add their fathers back into old family photographs.

Fathers are the most consistently present people in our lives. And the most consistently invisible. They don’t announce what they do. They don’t ask to be noticed. They just show up. Every day. For decades. Quietly building a life for their families without ever stepping into the foreground.

Nowhere is this more evident than in the family photo album. Flip through any of them and you will find decades of birthdays, holidays, and ordinary afternoons. But barely a single photograph with the father in it.

This is the insight at the heart of Fathers In Focus. A father’s love, the campaign observes, works exactly like a SIP. Small, steady, unannounced contributions, compounding silently over decades, working in the background, never in the foreground. The family photo album is perhaps the most honest proof of that — built entirely by him, without him ever being in it.

The campaign launches with a film and is anchored by a digital platform at www.hdfcfund.com/fathers-in-focus, which offers people carefully crafted prompts that they can take to any AI platform of their choice to recreate old family photographs with their fathers finally in the frame. At a time when AI is predominantly being used to churn out meaningless brainrot content, Fathers In Focus asks people to use it for something more personal, something more meaningful.

“Every cultural movement and social trend finds its reflection in the smallest things. We chanced upon one such small thing — the family album. Looking at these albums, we realised that our fathers have spent decades behind the camera taking all the pictures while rarely featuring in them. And this became the core of our campaign. With Fathers In Focus, we are celebrating them by not only bringing this truth to life but also giving people a chance to alter it. In today’s age, where AI is used to manufacture moments that never happened, we wanted to use it to restore the ones that did.” — Srijan and Pradyot, Co-Founders and Creatives, Colloquial

Fathers In Focus is a reminder that the most powerful ideas are often hiding in plain sight. In the everyday moments, the unnoticed habits, the quiet presences that shape our lives without ever asking to be seen. For Colloquial, it’s important to find these truths and give themthe platform they deserve. Ideas that don’t just communicate a brand’s message, but reflect something real about the people they are speaking to.