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  • SIP Investing in Focus: How Systematic Investing Builds Long-Term Financial Discipline in Uncertain Markets

    SIP Investing in Focus: How Systematic Investing Builds Long-Term Financial Discipline in Uncertain Markets

    In times of market volatility, most investors face the same dilemma—should they invest now, wait for a correction, or exit until things stabilize? This uncertainty often leads to delayed decisions, emotional reactions, and missed opportunities. It is precisely this behavioural challenge that has made Systematic Investment Plans (SIPs) one of the most widely adopted mutual fund investing methods in India.

    A SIP allows investors to invest a fixed amount at regular intervals, helping remove the pressure of timing the market while encouraging disciplined, long-term wealth creation. In an environment where short-term market movements are unpredictable, SIPs offer a structured way to stay invested and build financial stability over time.

    What is SIP Investing? A Simple System for Disciplined Wealth Creation

    A Systematic Investment Plan (SIP) is a method of investing a fixed amount at regular intervals—monthly, quarterly, or as chosen by the investor—into mutual fund schemes.

    Instead of investing a large lump sum at once, SIPs distribute investments across time, making the process more stable and predictable in terms of contribution behaviour.

    Key Features of SIPs:

    • Fixed and regular investment contributions
    • Long-term disciplined investing approach
    • Exposure to multiple market cycles
    • Flexible investment amounts and tenure options

    SIPs are designed to build consistency, which is often more important than timing in long-term investing.

    SIP vs Market Timing: Why Consistency Wins Over Prediction

    One of the strongest advantages of SIP investing is that it eliminates the need to predict market movements.

    Financial markets are influenced by global events, economic cycles, interest rates, and investor sentiment—all of which are difficult to forecast accurately.

    SIPs ensure that:

    • Investors continue investing during market highs and lows
    • Emotional decision-making is reduced
    • Wealth building remains consistent over time

    This makes SIPs especially relevant in volatile or uncertain market conditions.

    Rupee Cost Averaging: The Built-in Advantage of SIPs

    SIP investing naturally benefits from rupee cost averaging, a mechanism where investment units are purchased at different price levels over time.

    • More units are bought when markets are low
    • Fewer units are bought when markets are high
    • Overall cost of investment is averaged out

    This reduces the impact of short-term volatility and helps smooth the investment journey.

    However, it is important to note that rupee cost averaging does not eliminate risk—it only distributes it over time.

    Power of Compounding: The Core Engine of Long-Term Wealth

    The real strength of SIP investing lies in compounding, where returns generate additional returns over time.

    Compounding works best when:

    • Investments are held for long durations
    • Contributions are made consistently
    • Withdrawals are avoided during growth phases

    Even small monthly investments can grow significantly over time when compounded over several years, making SIPs suitable for long-term financial goals such as retirement planning, education funding, and wealth accumulation.

    Why Time Horizon Matters in SIP Investing

    Time is one of the most critical factors in SIP performance.

    A longer investment horizon allows:

    • Greater participation across market cycles
    • Reduced impact of short-term volatility
    • Stronger compounding effect

    Short-term fluctuations tend to even out over longer periods, making patience a key element of successful SIP investing.

    Asset Allocation and Diversification: Building a Balanced Portfolio

    SIP investing becomes more effective when combined with asset allocation and diversification.

    Asset Allocation:

    Distributing investments across:

    • Equity funds (growth-oriented, higher risk)
    • Debt funds (stability-oriented, lower risk)
    • Hybrid funds (balanced exposure)

    Diversification:

    Spreading investments across sectors, industries, and instruments to reduce concentration risk.

    Together, these strategies help create a more stable and balanced investment portfolio.

    SIP Investing in India’s Mutual Fund Ecosystem

    SIPs are widely offered by Asset Management Companies (AMCs) across India, including major fund houses such as HDFC Mutual Fund and others.

    Their growing popularity is driven by:

    • Easy digital onboarding
    • Low entry barriers
    • Increased financial awareness
    • Preference for structured investing habits

    Today, SIPs have become one of the most common ways retail investors participate in mutual funds.

    SIP Calculator: A Learning Tool, Not a Guarantee

    A SIP calculator is often used to estimate potential growth based on assumed returns, investment duration, and monthly contributions.

    It helps investors understand:

    • How compounding works over time
    • The impact of consistent investing
    • The relationship between time and growth

    However, these calculations are only illustrative. Actual returns depend on market performance and economic conditions.

    Important Risks and Considerations

    While SIPs are a disciplined investment approach, investors should be aware of:

    Market Risk

    Mutual fund investments are subject to market fluctuations.

    No Guaranteed Returns

    Returns vary based on market conditions and fund performance.

    Discipline is Key

    Consistency often matters more than investment size.

    Product Understanding

    Each mutual fund has different risk levels and objectives.

    SIPs as a Behavioural Advantage in Investing

    Beyond financial mechanics, SIPs also help shape better investor behaviour.

    They encourage:

    • Emotional discipline during volatility
    • Long-term thinking over short-term reactions
    • Regular saving habits
    • Structured financial planning

    In many ways, SIPs act as a bridge between financial theory and real-world investor behaviour.

    Conclusion: A Structured Path to Long-Term Financial Stability

    SIP investing is not about predicting markets or chasing short-term gains. It is about building a disciplined, consistent approach to wealth creation over time.

    By combining:

    • Regular investing
    • Long-term time horizon
    • Rupee cost averaging
    • Power of compounding
    • Diversification

    SIPs provide a structured framework for navigating volatile markets while steadily building financial security.

    In a world of uncertainty, SIPs offer one simple advantage—the ability to stay invested when it matters most.

  • 10ZiG Expands Strategic Partnership with ThinPrint to Advance Printing Flexibility Across 10ZiG Linux OS

    Enhanced integration delivers seamless, driverless printing for Terminal Server environments, with a path to cloud printing through ezeep by ThinPrint for DaaS environments

    PHOENIX , June 19: 10ZiG® Technology, a leading provider of thin and zero client hardware and software solutions for VDI, DaaS, and web app environments, today announced an expanded partnership with ThinPrint to further integrate the ThinPrint Engine Client into the 10ZiG Linux-based operating system portfolio for Terminal Server and centralized desktop environments. The collaboration enhances printing simplicity, security, and flexibility for organizations deploying modern digital workspaces powered by Microsoft Remote Desktop Services (RDS), Citrix Virtual Apps, and Omnissa Horizon VDI and hybrid infrastructure to name a few.

    The expanded partnership builds on the integration of ThinPrint technology within 10ZiG operating systems, now extending deeper support for the ThinPrint Engine Client architecture and core ThinPrint platform. The combined solution is designed to simplify printing in Terminal Server environments by enabling secure, driverless printing directly from 10ZiG Linux-based thin clients without the need for complex print server infrastructure or manual driver management.

    “As organizations continue shifting toward modern desktop infrastructure and hybrid work models, printing must evolve to be just as seamless as the rest of the digital workspace,” said Tom Dodds, Global Strategic Alliances Manager, 10ZiG Technology. “By expanding our partnership with ThinPrint and enhancing integration within 10ZiG Linux OS, we’re delivering a modern printing experience that removes complexity for IT teams while improving usability and security for end users.”

    Modern Printing Built on ThinPrint Engine Client Technology

    The ThinPrint Engine Client delivers secure, compressed and driverless printing by intelligently compressing and optimizing print jobs directly at the endpoint, eliminating the need for local printer drivers and print servers while also reducing bandwidth consumption. This approach allows users to print seamlessly from Terminal Server sessions, published applications and virtual desktops while maintaining high performance and reliability. By minimizing infrastructure dependencies and streamlining print management, organizations can reduce administrative overhead while ensuring consistent printing experiences across distributed environments.

    The integration within 10ZiG Linux OS brings a streamlined printing experience for customers running server-based computing platforms such as Microsoft RDS, Citrix Virtual Apps and Desktops, and Omnissa Horizon environments. The combined solution helps eliminate common printing challenges like driver conflicts, manual configuration, and inconsistent printer mapping that often burden IT teams.

    “Our mission has always been to make printing as easy and accessible as possible across modern workspace environments,” said Scott Seddon, Global Technical Partnerships Manager, ThinPrint. “Expanding our collaboration with 10ZiG ensures organizations can deliver a secure, cloud-ready printing experience directly from 10ZiG Linux-based thin client endpoints while simplifying management for IT administrators.”

    Extending Printing to the Cloud with ezeep by ThinPrint

    In addition to supporting on-premises and hybrid Terminal Server environments, the partnership also provides organizations with a path to cloud-managed printing through ezeep by ThinPrint for DaaS and cloud PC deployments. As organizations increasingly adopt Azure Virtual Desktop, Windows 365, and other cloud-delivered desktop services, ezeep by ThinPrint enables centralized, serverless printing management without requiring VPNs, print servers, or complex infrastructure.

    By combining 10ZiG thin clients with ezeep’s cloud-native printing platform, organizations can extend the same simplified, driverless printing experience to remote users and distributed cloud workspaces. This approach helps IT teams reduce management overhead while delivering secure, reliable printing across modern DaaS, SaaS and Web App environments.

    The expanded partnership also supports deeper go-to-market collaboration and customer engagement around integrated use cases for modernized printing via ThinPrint technology while reinforcing ThinPrint’s role within the growing 10ZiG Ready partner ecosystem.

  • India Poised to Play Key Role in Next Phase of Global Energy Transition: WEF

    India Poised to Play Key Role in Next Phase of Global Energy Transition: WEF

    New Delhi, June 19: A World Economic Forum (WEF) assessment has highlighted that only 24 per cent of countries globally have made progress across all major energy transition metrics in 2026, underscoring uneven global advancement in achieving secure, affordable, and sustainable energy systems.

    The report notes that while several nations are advancing renewable energy adoption and improving energy security, many continue to face challenges in balancing sustainability, reliability, and affordability in their energy systems.

    Against this backdrop, India has been identified as a key player in the next phase of the global energy transition, driven by its large-scale energy demand, expanding infrastructure, and growing investments in clean and renewable energy sources.

    Uneven Global Energy Progress

    The WEF assessment points to significant disparities in global energy transition progress, with only a minority of countries showing improvements across all core dimensions of energy performance.

    Key challenges include policy coordination gaps, financing constraints, and uneven access to advanced clean energy technologies.

    India’s Expanding Energy Footprint

    India’s growing role in the global energy landscape is attributed to its rapid expansion in renewable capacity, continued policy focus on clean energy development, and efforts to ensure energy security alongside economic growth.

    The country is increasingly seen as a critical market influencing global energy demand patterns and future transition pathways.

    Outlook

    The report concludes that the next phase of the global energy transition will depend on stronger international cooperation, sustained investment flows, and accelerated deployment of clean technologies, with India expected to remain a central driver in this evolving framework.

  • Gold Imports Fall 39 pc in May After Duty Hike; ETF Outflows Signal Weak Demand: WGC

    New Delhi, June 19: India’s gold imports declined sharply by 39 per cent in May following an increase in import duty, according to data cited by the World Gold Council (WGC). The decline reflects weaker domestic demand amid higher prices and policy changes in the bullion market.

    The report also noted that gold exchange-traded funds (ETFs) recorded their first net outflows in over a year, indicating a shift in investor sentiment and reduced investment demand during the month.

    The fall in imports is largely attributed to higher landed costs after the duty hike, which pushed up domestic prices and led to cautious buying from jewellers and consumers.

    Gold ETFs, which had seen steady inflows in recent months, witnessed outflows in May, driven by profit booking and price volatility in global and domestic markets.

    Despite the monthly decline, the WGC stated that long-term demand for gold remains supported by cultural buying patterns, portfolio diversification needs, and global economic uncertainty. However, near-term demand trends are expected to remain sensitive to policy changes and price movements.

  • Marine Fossils Reveal Baripada’s Ancient Undersea Past

    Baripada, June 19(UDN): The discovery of fossilised shark teeth, molluscan shells and other marine remains in Odisha’s Mayurbhanj district has strengthened scientific evidence that present-day Baripada was once covered by a shallow sea millions of years ago.

    Marine Fossils Reveal Baripada’s Ancient Undersea Past

    Researchers have identified a rich assemblage of marine fossils at a site locally known as Asurahada, scientifically referred to as the Baripada Fossil Bed, situated in the foothill region near Baripada. The fossils are estimated to be between 12.6 million and 8.3 million years old, dating back to the Miocene epoch.

    The findings were documented by Dr Debabrata Nandi, Assistant Professor in the Department of Remote Sensing and GIS at Maharaja Sriram Chandra Bhanja Deo University.

    Marine Fossils Reveal Baripada’s Ancient Undersea Past

    According to Dr Nandi, the fossil-bearing sediments indicate that the region once formed part of a coastal marine basin that supported diverse aquatic life.

    “The fossils provide compelling evidence that this area was submerged under a shallow marine environment during the Miocene period, a time marked by major climatic changes, continental shifts and global cooling,” he said.

    Among the most significant discoveries are fossilised shark teeth from extinct marine species and a wide variety of well-preserved molluscan shells. Scientists say these remains are helping reconstruct ancient ocean ecosystems and understand long-term changes in climate, sea levels and marine biodiversity.

    The discovery has also opened new questions about the geological history of the region, particularly how the coastline gradually retreated to its present position.

    “The sea appears to have receded nearly 60 kilometres from present-day Baripada. Understanding whether this happened due to climate change, tectonic activity or other geological processes requires further investigation,” Dr Nandi said.

    Researchers believe the Baripada Fossil Bed could become an important geological archive for studying India’s palaeogeographic evolution and evidence of marine transgression in eastern India. The site may also help establish links with similar fossil-bearing formations found elsewhere in the country.

    Dr Nandi noted that remote sensing, GIS-based mapping and advanced geospatial analysis played a crucial role in locating and documenting the fossil horizon. By combining field investigations with spatial technology, researchers were able to map fossil distribution and geological features with greater precision.

    The discovery has generated significant interest among geologists, palaeontologists and academic institutions, who view it as an important contribution to understanding Odisha’s ancient marine history and the changing geography of eastern India.

  • India May Face Inflation Pressure from Fertiliser Supply Risks: CareEdge

    New Delhi, June 19, 2026: A potential disruption in fertiliser supply from West Asia could pose upside risks to India’s inflation outlook, even though the country currently maintains adequate buffer stocks, according to a CareEdge report.

    The report highlights that fertilisers are a critical input for India’s agriculture sector, and any disturbance in global supply chains or price stability could have a cascading impact on domestic input costs and overall inflation trends.

    CareEdge noted that while India’s present stock position and diversified sourcing strategy provide near-term stability, prolonged disruptions in West Asia could increase pressure on fertiliser availability and pricing.

    The report further stated that India’s dependence on imported fertiliser components makes global geopolitical developments an important factor in managing domestic inflation risks.

    Overall, while the short-term outlook remains stable due to sufficient buffers, the report cautions that sustained external shocks could elevate inflationary pressures if supply disruptions persist.

  • India’s Office REITs Penetration Set to Reach 30 pc by 2030: Report

    New Delhi, June 19: India’s office real estate investment trust (REIT) market is expected to witness strong expansion, with penetration projected to rise to nearly 30 per cent by 2030, according to a recent industry report.

    The growth outlook is being supported by rising demand for Grade-A office spaces, increasing institutional participation, and a continued shift towards transparent and regulated investment structures in commercial real estate.

    The report highlights that India’s office real estate sector is benefiting from sustained expansion in key growth segments such as IT services, global capability centres (GCCs), financial services, and emerging startups. This steady demand for modern workspaces is expected to remain a key driver for REIT growth over the coming years.

    It further notes that REITs are helping formalise the commercial real estate market by improving transparency, enhancing liquidity, and enabling wider investor participation. The structure also allows investors access to stable rental income and professionally managed real estate assets.

    Industry experts believe that the projected increase in REIT penetration reflects growing investor confidence and the strengthening of India’s commercial property ecosystem. Improved regulatory clarity and institutional-grade asset availability are also contributing to this positive outlook.

    With continued urbanisation and corporate expansion, India’s office REIT segment is expected to play an increasingly important role in shaping the country’s real estate investment landscape.

    The report concludes that India’s office REIT market remains well-positioned for sustained long-term growth, aligning with global standards of real estate investment.

  • Rajasthan Weather Alert: Storms and Rain Expected

    Jaipur, June 19: A fresh western disturbance is set to influence weather conditions across Rajasthan over the next few days, bringing increased cloud cover, thunderstorms, and chances of light to moderate rainfall in several parts of the state.

    Meteorological assessments indicate a shift from prevailing hot and dry conditions to a more unstable weather pattern. The system is expected to affect both eastern and western regions, leading to fluctuating temperatures and localized weather activity.

    Some areas may experience thunderstorms accompanied by lightning and gusty winds, while isolated pockets could also witness dust storms due to dry surface conditions in western districts. The intensity and distribution of rainfall are likely to vary across regions.

    The incoming weather system is expected to provide partial relief from heat conditions in several districts, with daytime temperatures likely to remain comparatively moderate due to increased cloud cover.

    Authorities have advised residents to remain cautious during thunderstorm activity, avoid open areas during lightning, and secure loose objects in view of strong winds. Farmers have also been urged to take precautions to protect crops and stored produce.

    The India Meteorological Department (IMD) is closely monitoring the system and will issue updated forecasts as conditions evolve.

    Overall, Rajasthan is expected to remain under active weather influence over the coming days, with intermittent spells of rain, wind, and cloud development.

  • World Sickle Cell Day 2026: From “Closing the Survival Gap” to a New Era of Cure, Care and Equity

    World Sickle Cell Day 2026: From “Closing the Survival Gap” to a New Era of Cure, Care and Equity

    Every year on June 19, the world observes World Sickle Cell Day—but in 2026, the conversation feels different. It is no longer limited to awareness alone. It is now about urgency, equity, and a rapidly evolving medical future.

    The official theme for World Sickle Cell Day 2026 is:

    “Closing the Survival Gap: Equity in Sickle Cell Disease”

    This theme captures a critical truth: survival should not depend on geography, income, or access to healthcare. It calls for a world where early diagnosis, advanced treatment, and continuous care are available to every patient—not just a privileged few.

    A Disease at the Centre of Inequality and Innovation

    Sickle cell disease (SCD) is a genetic blood disorder where red blood cells become rigid and sickle-shaped, blocking normal blood flow. This leads to severe pain episodes, anaemia, organ damage, and lifelong health complications.

    Globally, over 300,000 babies are born with SCD every year, with the highest burden in low- and middle-income countries.

    India carries one of the heaviest burdens worldwide, particularly affecting Scheduled Tribes and underserved communities, where delayed diagnosis and limited healthcare access continue to shape outcomes.

    Yet, 2026 marks a turning point—where science, policy, and public health are beginning to converge.

    From Hope to Reality: The Rise of Gene-Based Cures

    For decades, sickle cell disease was managed, not cured. That is now changing.

    Gene Therapy: Rewriting the Disease Itself

    One of the most significant breakthroughs is CRISPR-based gene therapy, including treatments like Casgevy. This approach modifies a patient’s own stem cells so the body can produce healthy haemoglobin.

    For the first time, medicine is not only treating symptoms—but addressing the genetic root cause.

    Stem Cell Transplant: The Established Cure

    Hematopoietic stem cell transplantation (bone marrow transplant) remains the only established curative option today. While limited by donor availability and eligibility, it has transformed outcomes for many children worldwide.

    Targeted Medicines: Turning a Fatal Cycle into a Manageable Condition

    Modern therapies are reshaping daily life for patients:

    • Voxelotor – improves anaemia by preventing red blood cell sickling
    • Crizanlizumab – reduces painful crisis frequency
    • L-Glutamine – lowers oxidative stress in cells
    • Hydroxyurea – long-standing therapy that increases fetal haemoglobin

    Together, these treatments are reducing hospitalisation, improving quality of life, and extending life expectancy.

    India’s National Mission: Screening at Scale, Saving Lives Early

    India has launched the National Sickle Cell Anaemia Elimination Mission, targeting elimination of the disease as a public health problem by 2047.

    Its core focus includes:

    • Mass screening in high-burden districts
    • Distribution of Sickle Cell Identity Cards
    • Early diagnosis and treatment linkage
    • Creation of digital patient tracking systems

    Large-scale outreach programmes in tribal and rural regions are identifying cases earlier than ever before—often before symptoms become severe.

    The Survival Gap: Why Theme 2026 Matters

    The theme “Closing the Survival Gap” is not symbolic—it reflects real-world inequality.

    Two children with the same disease may have entirely different futures depending on:

    • How early they are diagnosed
    • Whether treatment is accessible
    • Whether their families are informed

    This gap is what global health systems are now being challenged to eliminate.

    Prevention Begins Before Birth: The Power of Genetic Awareness

    One of the most important yet overlooked aspects of SCD is the sickle cell trait.

    • Carriers usually have no symptoms
    • But they can pass the gene to children
    • If both parents are carriers, there is a 25% risk of disease in the child

    This makes pre-marital and pre-pregnancy screening essential, especially in high-risk regions.

    Awareness here is not optional—it is preventive medicine.

    Everyday Management: Small Actions, Lifelong Impact

    Even with advanced treatment, daily care remains essential:

     Medical Support

    • Vaccinations and infection prevention
    • Daily antibiotics in young children (as prescribed)
    • Folic acid supplementation

    Lifestyle Protection

    • Proper hydration
    • Avoiding extreme temperatures
    • Early response to pain episodes

    These steps reduce complications and improve long-term stability.

    A New Healthcare Ecosystem Emerging

    Beyond treatment, India is building a structured ecosystem through:

    • National Health Mission screening portals
    • Community outreach camps
    • Tribal health initiatives
    • Genetic counselling expansion

    The goal is not just treatment—but continuity of care from birth to adulthood.

    Conclusion: From Awareness to Equity, From Equity to Cure

    World Sickle Cell Day 2026 marks a rare moment in global health—where science is advancing rapidly, and policy is beginning to align with need.

    The theme “Closing the Survival Gap: Equity in Sickle Cell Disease” is both a promise and a challenge.

    Because today, the question is no longer whether sickle cell disease can be understood.

    It is whether every child—regardless of where they are born—can access:

    • Early screening
    • Timely treatment
    • And, one day, a cure

    The tools are now available. The systems are being built. The responsibility is collective.

    And the message is clear:

    A survival gap that can be closed must not be allowed to remain open.

  • Myntra’s EORS records 1.3X growth in new customers YoY; Made-in-India D2C Brands Record 40 Percent Growth in Demand

    Bengaluru, June 19: Myntra’s End of Reason Sale, now in its 24th edition, recorded 1.3X growth in first-time shoppers over the June edition last year, with non-metro markets accounting for 55% of that share. Cities such as Jaipur, Lucknow, Patna, Indore, Guwahati, Surat, Nagpur, and Bhopal were among the strongest contributors. Made-in-India D2C brands under Myntra Rising Stars saw an average 40% growth in demand over the June edition of EORS last year. Together, these numbers reflect EORS’s growing role as a structural platform for brand growth, customer acquisition, and fashion and lifestyle discovery across India.

    Featuring 6 million+ styles across fashion, beauty, footwear, accessories, home, and lifestyle, this edition of EORS saw 5,000 first-time partner brands leverage the platform to expand reach and connect with consumers at scale. D2C brands participating in EORS added nearly 13 lakh styles across categories, strengthening both the breadth and freshness of selection available to shoppers. Brands including VASTRADO, PLIX The Plant Fix, Mamaearth, The Souled Store, and Powerlook recorded an average of over 70% growth in demand over their daily average, underscoring the scale of opportunity EORS creates for emerging brands seeking national visibility.

    Ritesh Mishra, SVP, Head of Revenue and Category, Myntra, said,

    “EORS has always been a celebration of fashion, beauty, and lifestyle, bringing together millions of customers and thousands of brands from across the country. We are particularly encouraged by the momentum witnessed across non-metro markets and the growth we were able to propel for emerging D2C brands, many of whom leveraged EORS to connect with customers at an unprecedented scale. As we continue to strengthen our technology-led shopping experience, we remain focused on bringing the best of trends from leading fashion and lifestyle brands to India’s digitally savvy consumers.”

    Categories That Drove Demand

    Customer demand this edition was shaped by seasonal needs like summer travel, weddings, and workwear. Men’s Casual Wear led across Early Access and Day 1, while Eyewear recorded the highest growth on Day 1. Women’s Ethnic Wear and Women’s Western Wear maintained strong traction through the event, with Beauty and Personal Care and Kidswear recording significant demand growth. Travel-led categories including trolley bags, backpacks, and travel accessories also saw increased demand, reflecting a mix of everyday and occasion-led purchasing.

    The edition saw strong engagement across established brands including GUESS, Levi’s, Tommy Hilfiger, Puma, ASICS, The Ordinary, and L’Oreal, alongside new additions such as Kate Spade, Bardot, Longchamp, Aston Martin Watches, e.l.f. Beauty, Chloé, Pierre Cardin Bags, STRV, VAHRO, Sparklepop, Juicy Couture, Saucony, Gully Labs, and Official FIFA Jerseys among others.

    Demand in non-metro markets was led by Women’s Ethnic Wear, Men’s Casual Wear, Beauty and Personal Care, and Sports Footwear. Brands that saw strong traction in these cities include Crocs, Bata, Nike, Lacoste, Timex, Snitch, Koskii, Libas, H&M, MANGO, CAI, ALDO, Sangria, Mamaearth, Maybelline, and L’Oreal among others.

    M-Now Brings Speed to the Sale

    Myntra’s hyper-speed delivery proposition M-Now saw a surge in demand during EORS across fashion, beauty, accessories, and travel-related categories. Delhi, Bengaluru, and Mumbai were the strongest markets, while demand from Patna, Jaipur, Lucknow, and Ahmedabad highlighted growing adoption beyond metros. Live across eleven cities, M-Now gave customers access to 1 lakh+ styles with deliveries starting from 30 minutes. Popular brands among M-Now shoppers included Levi’s, Tommy Hilfiger, adidas, Manyavar, Libas, Indo Era, Michael Kors, Fossil, Skechers, Maybelline, and Lakmé.

    FWD Records Strong Gen Z Demand

    FWD, Myntra’s Gen Z-focused proposition, saw strong engagement during EORS, contributing significantly to platform orders. The proposition featured 700K+ styles from brands including SZN, Freakins, Bonkers Corner, Glitchez, Anouk Rustic, Lulu and Sky, KPOP, and Outzider among others.