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  • World Sickle Cell Day 2026: From “Closing the Survival Gap” to a New Era of Cure, Care and Equity

    World Sickle Cell Day 2026: From “Closing the Survival Gap” to a New Era of Cure, Care and Equity

    Every year on June 19, the world observes World Sickle Cell Day—but in 2026, the conversation feels different. It is no longer limited to awareness alone. It is now about urgency, equity, and a rapidly evolving medical future.

    The official theme for World Sickle Cell Day 2026 is:

    “Closing the Survival Gap: Equity in Sickle Cell Disease”

    This theme captures a critical truth: survival should not depend on geography, income, or access to healthcare. It calls for a world where early diagnosis, advanced treatment, and continuous care are available to every patient—not just a privileged few.

    A Disease at the Centre of Inequality and Innovation

    Sickle cell disease (SCD) is a genetic blood disorder where red blood cells become rigid and sickle-shaped, blocking normal blood flow. This leads to severe pain episodes, anaemia, organ damage, and lifelong health complications.

    Globally, over 300,000 babies are born with SCD every year, with the highest burden in low- and middle-income countries.

    India carries one of the heaviest burdens worldwide, particularly affecting Scheduled Tribes and underserved communities, where delayed diagnosis and limited healthcare access continue to shape outcomes.

    Yet, 2026 marks a turning point—where science, policy, and public health are beginning to converge.

    From Hope to Reality: The Rise of Gene-Based Cures

    For decades, sickle cell disease was managed, not cured. That is now changing.

    Gene Therapy: Rewriting the Disease Itself

    One of the most significant breakthroughs is CRISPR-based gene therapy, including treatments like Casgevy. This approach modifies a patient’s own stem cells so the body can produce healthy haemoglobin.

    For the first time, medicine is not only treating symptoms—but addressing the genetic root cause.

    Stem Cell Transplant: The Established Cure

    Hematopoietic stem cell transplantation (bone marrow transplant) remains the only established curative option today. While limited by donor availability and eligibility, it has transformed outcomes for many children worldwide.

    Targeted Medicines: Turning a Fatal Cycle into a Manageable Condition

    Modern therapies are reshaping daily life for patients:

    • Voxelotor – improves anaemia by preventing red blood cell sickling
    • Crizanlizumab – reduces painful crisis frequency
    • L-Glutamine – lowers oxidative stress in cells
    • Hydroxyurea – long-standing therapy that increases fetal haemoglobin

    Together, these treatments are reducing hospitalisation, improving quality of life, and extending life expectancy.

    India’s National Mission: Screening at Scale, Saving Lives Early

    India has launched the National Sickle Cell Anaemia Elimination Mission, targeting elimination of the disease as a public health problem by 2047.

    Its core focus includes:

    • Mass screening in high-burden districts
    • Distribution of Sickle Cell Identity Cards
    • Early diagnosis and treatment linkage
    • Creation of digital patient tracking systems

    Large-scale outreach programmes in tribal and rural regions are identifying cases earlier than ever before—often before symptoms become severe.

    The Survival Gap: Why Theme 2026 Matters

    The theme “Closing the Survival Gap” is not symbolic—it reflects real-world inequality.

    Two children with the same disease may have entirely different futures depending on:

    • How early they are diagnosed
    • Whether treatment is accessible
    • Whether their families are informed

    This gap is what global health systems are now being challenged to eliminate.

    Prevention Begins Before Birth: The Power of Genetic Awareness

    One of the most important yet overlooked aspects of SCD is the sickle cell trait.

    • Carriers usually have no symptoms
    • But they can pass the gene to children
    • If both parents are carriers, there is a 25% risk of disease in the child

    This makes pre-marital and pre-pregnancy screening essential, especially in high-risk regions.

    Awareness here is not optional—it is preventive medicine.

    Everyday Management: Small Actions, Lifelong Impact

    Even with advanced treatment, daily care remains essential:

     Medical Support

    • Vaccinations and infection prevention
    • Daily antibiotics in young children (as prescribed)
    • Folic acid supplementation

    Lifestyle Protection

    • Proper hydration
    • Avoiding extreme temperatures
    • Early response to pain episodes

    These steps reduce complications and improve long-term stability.

    A New Healthcare Ecosystem Emerging

    Beyond treatment, India is building a structured ecosystem through:

    • National Health Mission screening portals
    • Community outreach camps
    • Tribal health initiatives
    • Genetic counselling expansion

    The goal is not just treatment—but continuity of care from birth to adulthood.

    Conclusion: From Awareness to Equity, From Equity to Cure

    World Sickle Cell Day 2026 marks a rare moment in global health—where science is advancing rapidly, and policy is beginning to align with need.

    The theme “Closing the Survival Gap: Equity in Sickle Cell Disease” is both a promise and a challenge.

    Because today, the question is no longer whether sickle cell disease can be understood.

    It is whether every child—regardless of where they are born—can access:

    • Early screening
    • Timely treatment
    • And, one day, a cure

    The tools are now available. The systems are being built. The responsibility is collective.

    And the message is clear:

    A survival gap that can be closed must not be allowed to remain open.

  • Myntra’s EORS records 1.3X growth in new customers YoY; Made-in-India D2C Brands Record 40 Percent Growth in Demand

    Bengaluru, June 19: Myntra’s End of Reason Sale, now in its 24th edition, recorded 1.3X growth in first-time shoppers over the June edition last year, with non-metro markets accounting for 55% of that share. Cities such as Jaipur, Lucknow, Patna, Indore, Guwahati, Surat, Nagpur, and Bhopal were among the strongest contributors. Made-in-India D2C brands under Myntra Rising Stars saw an average 40% growth in demand over the June edition of EORS last year. Together, these numbers reflect EORS’s growing role as a structural platform for brand growth, customer acquisition, and fashion and lifestyle discovery across India.

    Featuring 6 million+ styles across fashion, beauty, footwear, accessories, home, and lifestyle, this edition of EORS saw 5,000 first-time partner brands leverage the platform to expand reach and connect with consumers at scale. D2C brands participating in EORS added nearly 13 lakh styles across categories, strengthening both the breadth and freshness of selection available to shoppers. Brands including VASTRADO, PLIX The Plant Fix, Mamaearth, The Souled Store, and Powerlook recorded an average of over 70% growth in demand over their daily average, underscoring the scale of opportunity EORS creates for emerging brands seeking national visibility.

    Ritesh Mishra, SVP, Head of Revenue and Category, Myntra, said,

    “EORS has always been a celebration of fashion, beauty, and lifestyle, bringing together millions of customers and thousands of brands from across the country. We are particularly encouraged by the momentum witnessed across non-metro markets and the growth we were able to propel for emerging D2C brands, many of whom leveraged EORS to connect with customers at an unprecedented scale. As we continue to strengthen our technology-led shopping experience, we remain focused on bringing the best of trends from leading fashion and lifestyle brands to India’s digitally savvy consumers.”

    Categories That Drove Demand

    Customer demand this edition was shaped by seasonal needs like summer travel, weddings, and workwear. Men’s Casual Wear led across Early Access and Day 1, while Eyewear recorded the highest growth on Day 1. Women’s Ethnic Wear and Women’s Western Wear maintained strong traction through the event, with Beauty and Personal Care and Kidswear recording significant demand growth. Travel-led categories including trolley bags, backpacks, and travel accessories also saw increased demand, reflecting a mix of everyday and occasion-led purchasing.

    The edition saw strong engagement across established brands including GUESS, Levi’s, Tommy Hilfiger, Puma, ASICS, The Ordinary, and L’Oreal, alongside new additions such as Kate Spade, Bardot, Longchamp, Aston Martin Watches, e.l.f. Beauty, Chloé, Pierre Cardin Bags, STRV, VAHRO, Sparklepop, Juicy Couture, Saucony, Gully Labs, and Official FIFA Jerseys among others.

    Demand in non-metro markets was led by Women’s Ethnic Wear, Men’s Casual Wear, Beauty and Personal Care, and Sports Footwear. Brands that saw strong traction in these cities include Crocs, Bata, Nike, Lacoste, Timex, Snitch, Koskii, Libas, H&M, MANGO, CAI, ALDO, Sangria, Mamaearth, Maybelline, and L’Oreal among others.

    M-Now Brings Speed to the Sale

    Myntra’s hyper-speed delivery proposition M-Now saw a surge in demand during EORS across fashion, beauty, accessories, and travel-related categories. Delhi, Bengaluru, and Mumbai were the strongest markets, while demand from Patna, Jaipur, Lucknow, and Ahmedabad highlighted growing adoption beyond metros. Live across eleven cities, M-Now gave customers access to 1 lakh+ styles with deliveries starting from 30 minutes. Popular brands among M-Now shoppers included Levi’s, Tommy Hilfiger, adidas, Manyavar, Libas, Indo Era, Michael Kors, Fossil, Skechers, Maybelline, and Lakmé.

    FWD Records Strong Gen Z Demand

    FWD, Myntra’s Gen Z-focused proposition, saw strong engagement during EORS, contributing significantly to platform orders. The proposition featured 700K+ styles from brands including SZN, Freakins, Bonkers Corner, Glitchez, Anouk Rustic, Lulu and Sky, KPOP, and Outzider among others.

  • InfoComm 2026: PPDSredefines digital display design with UltraSlimPhilips Signage 7000 Series unveiling in Las Vegas

    Half the depth, double the possibilities:At 60 per cent slimmer than comparable models in PPDS’ Philips Signage portfolio, the new, sleek and stylish Philips Signage 7000 Series opens exciting new installation opportunities to partners and customers, packaging 4K UHD visual performance and AI ready processing power with a slender and stylish presentation for almost any setting.

    InfoComm 2026: PPDSredefines digital display design with UltraSlimPhilips Signage 7000 Series unveiling in Las Vegas

    InfoComm, Amsterdam, June 19: PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, is excited to announce the launch of its thinnest and lightest 4K UHD digital signage line to date, with the Philips Signage 7000 Series UltraSlim displaylaunching at InfoComm 2026.

    Making its official debut on Philips boothC9000in Las Vegas,the dazzling and unmistakable Philips Signage 7000 Series signals the creation of an exciting new line within PPDS’ evolving digital signage portfolio, opening a wealth of exciting installation opportunities for 24/7 environments where proven quality, unparalleled performance, andvisual aesthetics really matter.

    Fuelled and finessed using invaluable feedback from global partners and customers around the world – including those with past and current experience of using comparable competitor offerings – the landscape and portrait mountable UHD Philips Signage 7000 Series UltraSlim comes in a choice of size options, including 43”, 50”, 55” and 65”.

    InfoComm 2026: PPDSredefines digital display design with UltraSlimPhilips Signage 7000 Series unveiling in Las Vegas

    Thinner, lighter, smarter

    Built for versatility and flexibility,the Philips Signage 7000 Series will be available in warehouses from Q4 2026 to support a diverse range of verticals and environments – with retail, corporate, public venues, hospitality, and food and beverage among target markets.

    Designed with a depth of just 30mm for the 65” model and 28.5mm on all others, it is an incredible 60 per cent less deepthan its closest Philips Signage counterpart – the Philips Signage 4050Q. The 43”, 50” and 55” models are 10 per cent lighter than their 4050Q size equivalents, and the 65” model weighs 20% less than its 4050Q comparison.

    Impossible to ignore, whether used to showcase the latestfashion styles in a retail store or to display mouthwatering menus in a bar or restaurant, allPhilips Signage 7000 Series models bring500 nits brightness inside an elegant11.5mmeven bezel design.

    Bart Wouters, International Product Manager at PPDS, commented:“The Philips Signage 7000 Series delivers brilliance and beauty for almost any environment, enhancing and opening new opportunities for an even wider audience. Essentially, it brings all the features you expect from our premium Philips Professional Displays, together with an allnew, ultra slim design.”

    Commenting from the showfloor at InfoComm 2026, Andrea Barbuti, Global Product Management Lead EMEA at PPDS, added: “The new Philips Signage 7000 Series marks a new chapter in our signage display design, delivering visually spectacular performance and presentation across an unparalleled range of use cases. With the allnew slimline design, together with reduced weight, the installation opportunities are limitless.”

    Beauty inside and out

    Internally – mirroring other Android SoC models from PPDS – the Philips Signage 7000 Series comes with the outof thebox features and functionalitiesthat have become standard hallmarks of Philips Professional Displays, allowing each display to be tailored to meet the unique requirements of every customer.

    Running on a professional Android 16SoC and with a TOPS 3.0 Neural Processing Unit ready for AI applications,the Philips Signage 7000 Series brings complete reliability and peace of mind to installations, with trusted connectivity and security built in. All while enabling customers to select and install their preferred native Android apps and software directly onto the display.

    Unlocking its full power and intelligence still further, the Philips Signage 7000 Series joins PPDS’ portfolio of displays that are compatible with the Philips Wave remote display management platform, puttingusers in complete control.

    Saving on costs, energy, and environmental impact via optimised settings, Philips Wave offers simplified installation and setup, monitoring and controlling displays, upgrading firmware, managing playlists, and setting power schedules. Challenges can be overcome quickly and efficiently with the ability to spot issues in real time or even to identify potential problemsbefore they occur.

    Philips Wave users also have access to the Philips ProStore, eliminating any concerns around compatibility with selected partner software and applications used in – but not exclusively for – healthcare, corporate, retail, education, hospitality, and more.

    For additional peace of mind, the Philips Signage 7000 Series also features PPDS’ FailOver technology, automatically playing backup content on screen in the unlikely event of a primary media player failure, ensuring screens remain active when it matters.

    Connected, secure, sustainable

    Ideal for presentation settings, such as in meeting rooms, corporate boardrooms and classrooms, the Philips Signage 7000 Series also comes withintegrated Philips SmartBrowser app, which leverages HTML5 to enable managers to set URLs to play as a media source.

    Wireless screen sharing is available with optional Philips ScreenShare, while the Philips Signage 7000 Series also provides a full suite of connections, includingHDMI, USB-C, RS232, LAN, USB, WiFi, and Bluetooth, to meet user preferences and promote the reuse of existing cables and equipment.

    On the subject of recycling, the Philips Signage 7000 Series adheres to PPDS’ commitment to bringing more sustainable products, using recycled resin for the display’s housing, while significantly reducing plastic used internally, as well as in the packaging.

    Andrea Barbuticontinued:“We are not the first manufacturer to launch a slimline digital signage offering, but as a company that prides itself on delivering reliable, versatile, and innovative solutions to market, we wanted to deliver better, rather than to try to win any races in bringing it to market.”

    Bart Wouters concluded: “We have bided our time and communicated carefully with customers to ensure we have shaped the Philips Signage 7000 Series around true market needs. We are thrilled with the results and, more importantly, so are our partners and customers, whose insight has played an integral role in its design and development.”

     

     

  • India Stunned as Germany Clinch FIH Pro League Win

    June 19: India produced a spirited performance but fell short against Germany in a closely contested FIH Pro League encounter, despite showing resilience and creating several key scoring opportunities throughout the match.

    Both teams started on an aggressive note, with Germany managing to take control in crucial phases of the game. India responded with determined attacking play and solid defensive efforts, keeping the contest competitive until the final stages.

    India’s forwards tested the German defence on multiple occasions, while the midfield worked hard to maintain possession and build attacking transitions. However, Germany’s clinical finishing and structured gameplay gave them the edge in the decisive moments of the match.

    Despite the result, India’s performance was marked by fighting spirit and tactical discipline, with several positives to take forward in their ongoing Pro League campaign. The team will look to build on this performance as they prepare for upcoming fixtures.

    Coaching staff emphasized the importance of converting opportunities and maintaining consistency against top-ranked opponents, noting that such high-intensity matches are crucial for long-term development and preparation.

    The encounter adds valuable experience for India as they continue their campaign in the FIH Pro League, with focus now shifting to upcoming matches.

  • UN Marks International Yoga Day with Global Participation and Wellness Focus

    UN Marks International Yoga Day with Global Participation and Wellness Focus

    New York, June 19: The United Nations marked International Yoga Day with a global gathering that brought together diplomats, delegates, and wellness practitioners from several countries to highlight the growing global embrace of yoga as a holistic practice for health and well-being.

    The event featured guided yoga sessions and demonstrations showcasing traditional practices aimed at improving physical fitness, mental clarity, and emotional balance. Participants underscored yoga’s relevance in promoting healthier lifestyles and managing stress in today’s fast-paced world.

    Speakers at the celebration emphasized that yoga has evolved beyond a traditional discipline into a global wellness movement, widely adopted across cultures as part of preventive healthcare and daily well-being routines.

    The programme also highlighted yoga’s role in fostering mindfulness, inner harmony, and a sense of collective well-being. Delegates noted that its universal appeal continues to bridge cultural differences and encourage shared approaches to health and wellness.

    The observance at the UN reinforced the importance of international cooperation in promoting holistic health practices and sustainable well-being initiatives, reflecting yoga’s enduring contribution to global peace and harmony.

  • Cement Industry Set for Record Capacity Expansion; Utilisation Seen at 70–71 pc

    New Delhi, June 19: India’s cement sector is expected to witness record capacity additions in the coming period, which is likely to keep industry utilisation levels stable in the range of 70–71 per cent, according to a recent industry report.

    The report highlights that while cement demand continues to remain strong, supported by sustained infrastructure development, housing growth, and government-led capital expenditure, the simultaneous addition of new production capacities is expected to balance overall utilisation levels.

    Analysts noted that demand for cement remains robust, driven by ongoing construction activity across roads, railways, urban infrastructure, and housing projects. However, large-scale capacity expansions by major industry players are likely to prevent a sharp increase in utilisation rates in the near term.

    Despite this, the sector’s long-term outlook remains positive, with steady demand visibility supported by India’s infrastructure-led growth trajectory. Continued investments in construction and urban development are expected to sustain consumption momentum.

    Experts also believe that stable utilisation levels could help maintain pricing discipline in the market, thereby supporting profitability across key cement manufacturers. Efficient capacity planning and phased expansions are expected to ensure a balanced industry environment.

    Overall, the report indicates that India’s cement industry remains well-positioned to support the country’s ongoing economic and infrastructure development while maintaining operational stability.

  • Illinois Study: How Cracks in Dry Soil Impact Moisture Evaporation

    URBANA, Ill. – Soils that are exposed to prolonged drought often develop desiccation cracks, which impact soil properties and exacerbate moisture loss through evapotranspiration. A new study from the University of Illinois Urbana-Champaign examines the evolution of soil cracking and how cracks interact with storage and movement of water in the soil. The findings can help improve hydrological models essential for water management. 

    “As moisture evaporates from the soil, it induces stress. Once this stress exceeds the tensile strength of the soil, the soil breaks and desiccation cracks form. The cracks open additional surface area for moisture to transfer from the soil to the atmosphere, causing soil with cracks to become even drier,” said lead author Kristelle Dela Cruz, a doctoral student in the Department of Agricultural and Biological Engineering, part of the College of Agricultural, Consumer and Environmental Sciences and The Grainger College of Engineering at Illinois.

    Soils are generally described based on their texture and structure, explained co-author Maria Chu, professor in ABE. “Texture refers to the percentages of sand, silt, and clay that make up the soil. Structure describes how these different components are arranged into clumps or aggregates. When the soil cracks it affects the organization of components, changing the soil structure.” 

    The research team built a lysimeter – an instrument which measures the water balance of soil – to replicate field conditions in the lab. The lysimeter contained a column with one cubic foot of silt loess, a soil common in the U.S. Midwest. They added an environmental chamber with temperature control and a tile drain to allow for drainage flow.

    In the lysimeter, the researchers simulated heat wave conditions at 40 degrees Celsius and exposed the soil to multiple cycles of wetness and drying to mimic soil crack evolution. 

    “We cannot directly measure evaporation, but we can estimate the total loss of water from the soil by tracking the changes in weight through time, which can indicate the amount of water that has been lost from the system,” said co-author Jorge Guzman, research assistant professor in ABE.

    The researchers also attached a camera on top of the environmental chamber and monitored the propagation of cracks through time, measuring the area occupied by cracks relative to the total area of the soil surface. They correlated this information with the hydrologic variables observed from the subsurface and evaporation rate. 

    “Most hydrological models assume soil structure to be static, whereas we’re trying to determine how changes in soil structure affect the hydrologic variables over time. This will be helpful in assessing drought impacts, as well as the soil water availability,” Dela Cruz said.

    Once soil cracks have developed, they tend to remain stable over time if there is no intervention, permanently affecting the soil’s ability to retain moisture.

    “Soil without cracks is more protected against water loss. We can see from our data that the cracks accelerate the process of water transfer from the soil to the air. Then, the soil area that contacts the air becomes drier, and it changes the dynamic of how water redistributes in the soil. Eventually there is a decrease in evaporation, but that’s because the water is already gone,” Guzman explained.

    “While the experiment focused on bare soil, it will also be important to evaluate the impact of vegetation and transpiration from plants,” he added. “What happens once you have soil cracks and vegetation, and the soil and plants are competing for water?”

    The paper, “Desiccation cracks and their impacts on bare soil evaporation,” is published in Soil & Tillage Research [DOI: 10.1016/j.still.2026.107207].

     Research in the College of ACES is made possible in part by Hatch funding from USDA’s National Institute of Food and Agriculture. The study was also supported by a seed grant provided by the University of Illinois Urbana-Champaign Department of Agricultural and Biological Engineering and the University of Illinois Urbana-Champaign Campus Research Board.

  • Sambhav Launches First-Ever Sustainability E-Book for Students After Odisha Olympiad Success

    Bhubaneswar, June 19: In a pioneering step to promote environmental awareness among schoolchildren, Sambhav has launched a first-of-its-kind E-book on Survival and Sustainability following the successful completion of Odisha’s inaugural Olympiad on Survival and Sustainability in Bhubaneswar.

    The Olympiad was held at DAV Public School, Unit-8 Campus, and saw enthusiastic participation from 147 students representing both Odia- and English-medium schools from Bhubaneswar and Cuttack. The event highlighted growing interest among young learners in environmental issues and sustainable living practices.

    As a key outcome of the initiative, Sambhav introduced an interactive digital learning resource titled the “Info-Action Picture Book.” Available in both Odia and English, the E-book is designed to go beyond traditional learning formats by integrating concepts, practical insights, and activity-based guidance. It aims to encourage critical thinking, environmental awareness, and reduced screen dependency through experiential learning approaches.

    Students who emerged as winners of the Olympiad were felicitated with certificates and trophies during the 5th Memorial Programme of Padma Professor Radhamohan. In addition, each winner will receive an Experiential Learning Fellowship of ₹10,000, enabling hands-on exposure to nature-based learning and sustainability practices.

    Speaking on the occasion, noted environmentalist and Padma Shri awardee Sabarmatee said the initiative is intended to inspire children to become active environmental stewards rather than passive learners. She emphasized the importance of nurturing young minds that can think critically, act responsibly, and contribute to environmental protection.

    The E-book will be distributed across schools in Odisha to support environmental education and help students develop a deeper understanding of ecology and sustainability. Volunteers Tushar and Prapti, who were instrumental in the initiative, noted that the project aims to bridge classroom learning with real-world environmental action.

    Through this initiative, Sambhav hopes to nurture a generation of environmentally conscious students equipped with the knowledge, values, and skills needed to address future sustainability challenges.

  • Nifty IT Tumbles 6% Amid Global Tech Weakness

    Mumbai, June 19: Indian equity markets witnessed sharp pressure in the technology space on Thursday, with the Nifty IT index falling over 6 per cent after global IT major Accenture’s revised guidance dampened investor sentiment across the sector.

    The decline was driven by concerns over weakening demand outlook in global technology services, triggering a broad-based sell-off in Indian IT stocks. Market participants reacted negatively to the external cues, leading to heavy profit booking across major IT counters.

    Analysts noted that Accenture’s guidance revision has raised caution regarding near-term revenue visibility for the sector, especially for companies with significant exposure to international markets. The development also sparked weakness in related technology and export-oriented stocks.

    Despite the sharp correction in IT shares, broader market sentiment remained relatively stable, supported by strength in select defensive and financial stocks. However, IT remained the primary drag on benchmark indices during the session.

    Experts believe that while short-term volatility may persist in the sector, long-term fundamentals remain supported by digital transformation trends, enterprise technology spending, and outsourcing demand. Investors are expected to track upcoming global earnings and management commentary for further clarity on sector recovery.

    Market participants will continue to monitor global macroeconomic indicators, currency movement, and demand trends in key export markets, which are likely to influence near-term performance of the IT sector.

  • Thomas Cook India introduces industry-first cross-border rewards programme for its forex card customers

    Mumbai, June 19:As Indian travellers become increasingly digital-first in their spending behaviour, the way they pay overseas is evolving rapidly. From spending on daily essentials and transportation to swiping for experiences, dining, or shopping, travellers are increasingly choosing contactless and wallet-based payments over cash. However, while rewards programmes have become commonplace in India’s payments ecosystem, benefits linked to international prepaid forex card spends remain limited. Addressing this gap, Thomas Cook (India) Limited – India’s leading omnichannel foreign exchange services company, has introduced an industry-first cross-border rewards programme for customers using its forex cards, rewarding international spends on leading global brands.

    Under the programme, Thomas Cook’s Forex Cards customers will now enjoy 10% rewards-back on POS, contactless and e-commerce spends across  brands including Grab, 7-Eleven, Starbucks, McDonald’s, KFC, Careem and Burger King. Applicable on a minimum spend of USD 25 per merchant, customers can earn cashback of up to USD 10 per day across participating merchants, with rewards issued in the form of Amazon vouchers, subject to applicable terms and qualifying spend thresholds.

    The rewards programme is expected to drive greater usage of prepaid forex cards for everyday overseas purchases, encourage a shift from cash withdrawals to retail spends, and deepen customer engagement through repeat usage. By rewarding transactions across travel, dining and lifestyle categories, Thomas Cook India is further enhancing the value proposition of its forex cards for international travellers.

    Available across all Thomas Cook India’s Visa and Mastercard Forex Cards, the initiative complements the cards’ existing benefits, including multi-currency capabilities, global acceptance and integration with digital payment platforms such as Google Pay.

    Mr. Deepesh Varma, Chief Business Officer – Foreign Exchange, Thomas Cook (India) Limited, said,

    “International travellers today expect their payment solutions to be as seamless and rewarding as the travel experience itself. While prepaid forex cards are already a secure and cost-efficient way to manage overseas spending, we see a significant opportunity to drive greater usage for everyday purchases abroad. Our industry-first cross-border rewards programme has been designed to encourage customers to actively transact using their Borderless Travel Card across transport, dining, retail and lifestyle categories while earning meaningful benefits in return. The initiative also supports our broader objective of accelerating the shift from cash withdrawals to secure, contactless and digital-first payment solutions. Together with our recent expansion to 28 currencies, we are strengthening our Borderless Travel Card proposition to deliver greater convenience, value and flexibility for the globally mobile Indian traveller.”