Author: admin

  • Pahadi Story Launches TheTruthCampaign With a Simple Brief: Proof Over Promise

    Pahadi Story Launches TheTruthCampaign With a Simple Brief: Proof Over Promise

     

    Mumbai, June 17: Most products are introduced with claims. Pahadi Story is taking a different route. Today, the Himalayan produce venture unveiled #TheTruthCampaign, an initiative built around the public release of independent laboratory findings for Truth Batch 01, its first-ever product release.

    Rather than beginning with marketing promises, the campaign begins with evidence—placing laboratory analysis, traceability and transparency at the centre of the conversation.

    As part of the initiative, Pahadi Story commissioned independent testing through laboratories in India and Germany, including Intertek and Bruker, to better understand the authenticity, composition and quality of the harvest sourced from forest ecosystems in Champawat, Uttarakhand. The findings are now being made publicly available for consumers to review before making a purchase decision.

    Speaking on the launch of #TheTruthCampaign, Pravin Shah, Founder @ BigBrandTheory and ThePahadiStory, said, “Most products are introduced with promises. We chose to begin with questions. What exactly is inside the jar? Where does it come from? Can its story be independently verified? The answers came through the laboratory findings, and #TheTruthCampaign is our way of sharing those answers openly before asking consumers to place their trust in us. If transparency is important, it should begin before the purchase, not after it.”

    The independent findings include:

    • No foreign sugars or syrups detected through NMR profiling conducted in Germany.
    • HMF below detection limits, indicating no measurable heat damage.
    • Invertase activity approximately four times higher than the German beekeeping benchmark.
    • No contaminants detected across 276 pesticides and antibiotics screened through independent testing.
    • Classification as honeydew honey, a forest-derived honey type identified through laboratory analysis.

    The complete laboratory reports have been made publicly available and can be accessed at:
    https://www.thepahadistory.com/pages/honey-lab-test-reports 

    Truth Batch 01 is a limited release of 500 numbered jars sourced from a single forest ecosystem in the Kumaon Himalayas and is now available through ThePahadiStory.com.

    The idea for #TheTruthCampaign emerged during the testing process itself. What began as an effort to better understand the harvest gradually evolved into a larger question: if brands routinely ask consumers for trust, should they also make the evidence behind their products easier to access? The campaign is Pahadi Story‘s attempt to answer that question by making independent findings part of the product story from day one.

  • Laser startup LITILIT Brings Femtosecond Lasers to Industrial Scale With New Vilnius Factory

    Laser startup LITILIT Brings Femtosecond Lasers to Industrial Scale With New Vilnius Factory

    Nikolajus Gavrillinas, co-founder and CEO of LITILIT. (Source: LITILIT) 

    LITILIT is developing one of the highest-capacity femtosecond laser production facilities in the world, designed to reach an annual production capacity of up to 3,000 lasers within a few years of launch. The company aims to address one of the key barriers to wider femtosecond laser adoption: the need for scalable, industrially practical production.

    June 17, Vilnius, Lithuania: Femtosecond laser startup LITILIT has begun developing a new large-scale femtosecond laser production facility in Vilnius, with a project value of approximately six million euros. The company plans to complete the main construction and fit-out works by the end of this year and reach annual production capacity of up to 3,000 lasers within approximately a few years of launch.

    Femtosecond lasers are among the most advanced tools for high-precision material processing. Their extremely short light pulses enable highly accurate processing with minimal thermal impact and makes them suitable for a wide range of applications – from semiconductor and advanced electronics manufacturing to medical procedures such as eye surgery.

    According to Nikolajus Gavrilinas, co-founder and CEO of LITILIT, one of the biggest barriers to mass femtosecond laser adoption today is that there are no ways to manufacture lasers at the scale that industry will require.

    “Traditionally, femtosecond laser architectures evolved from scientific systems. They can deliver strong performance, but are often complex to assemble, difficult to automate and dependent on highly qualified specialists. Our lasers are based on a purpose-built architecture with lower component complexity, modular design and a high level of automation. This allows us to organize assembly, testing and quality control faster and more efficiently,” Gavrilinas explains.

    The factory will be located in Vilnius with a business area covering 4,000 square meters. It will include two main production areas: a modern CNC metal machining shop and robotic femtosecond laser assembly and testing workshops.

    The main construction and fit-out works are planned for completion in the final quarter of 2026. During its first year of operations, the factory is expected to produce up to 1,000 femtosecond lasers, with capacity set to increase to 3,000 lasers annually within the following few years. The total value of the project is expected to reach around six million euros.

    Patented technology

    Gavrilinas explains that the technological foundation behind LITILIT’s approach to scalable production traces back to a 2014 discovery – a fundamentally new and patented method of generating ultrashort pulses. The company has been developing the technology since it was founded in 2015 and in 2022, it raised €3.7 million from Taiwania Capital and Iron Wolf Capital to support further technology development, becoming the first company to receive investment from Taiwan’s USD 200 million CEE fund.

    Based on the invention, made by LITILIT co-founder Kęstutis Regelskis at the Center for Physical Sciences and Technology (FTMC) in Vilnius, Lithuania, the company developed a patented laser architecture that enables more efficient, compact and industrially scalable femtosecond laser systems.

    “Our architecture achieves around 20% electrical-to-optical femtosecond efficiency, which is a strong result for this industry. In practical terms, this means lower energy consumption, reduced cooling requirements and reliable operation in industrial environments. The same architecture also allows us to build compact and robust lasers that require no maintenance and are robust to external disturbances,” Gavrilinas says.

    The Vilnius factory is designed as the first step in a broader international expansion. LITILIT plans to replicate the model in other regions together with international partners.

    “Femtosecond lasers are becoming an essential tool for next-generation manufacturing, but wider adoption will depend on making the technology more accessible. With this factory, we are taking the first step toward a repeatable global production model – and we are proud to begin that journey in Lithuania, a country with a strong tradition in laser science and engineering,” Gavrilinas concludes.

  • Cinchy Appoints Cybersecurity Industry Veteran J.Paul Haynes as Chief Executive Officer

    Cinchy Appoints Cybersecurity Industry Veteran J.Paul Haynes as Chief Executive Officer

     Former eSentire Executive Joins Cinchy to Accelerate the Company’s Next Chapter of Trusted AI Adoption

    TORONTO, ON — June 17: Cinchy today announced the appointment of J.Paul Haynes as Chief Executive Officer, bringing decades of cybersecurity leadership experience to the company as organizations increasingly seek trusted approaches to AI adoption.

    Haynes joins Cinchy following a distinguished career helping build and scale some of cybersecurity’s most recognized organizations, including playing a leadership role in the growth of eSentire from an emerging startup into one of the industry’s leading Managed Detection and Response (MDR) providers.

    His appointment comes at a pivotal moment as enterprises struggle to safely move beyond AI experimentation and begin integrating generative AI, copilots and autonomous agents into critical business workflows.

    While AI promises significant gains in productivity and acts to unlock  innovation, many organizations are discovering that existing governance and security models were not designed for systems capable of independently accessing data, interacting with enterprise applications and influencing business decisions increasingly in autonomous fashions.

    Under Haynes’ leadership, Cinchy will focus on helping organizations accelerate AI adoption while maintaining the governance, security and operational oversight required to do so responsibly.

    “Organizations are under tremendous pressure to move faster with AI, but they are learning they cannot sacrifice trust, security or accountability in the process,” said Haynes. “The opportunity in front of us is to help enterprises confidently embrace AI while ensuring it operates within the guardrails of their business, compliance obligations and security requirements. I believe Cinchy is uniquely positioned to solve that challenge.”

    Founded on a vision of helping organizations govern access to enterprise data, Cinchy has spent years helping customers establish trusted access, visibility and control across complex environments. Today, the company is extending that governance foundation to address a new challenge: enabling trusted AI adoption at enterprise scale.

    “J.Paul’s experience helping organizations navigate transformational shifts in cybersecurity makes him an ideal leader for Cinchy’s next chapter,” said Leo Casusol, Managing Director at Forgepoint, a leading U.S. cybersecurity investment firm and Cinchy investor. “His track record of scaling innovative companies, building high-performing teams and understanding the evolving security landscape will be invaluable as enterprises seek new ways to govern and secure AI.”

    The appointment reflects Cinchy’s belief that trusted AI adoption is becoming the defining technology challenge of this decade.

    As AI continues to take on a more active role across business workflows, Cinchy remains focused on building the governance foundation organizations need to safely scale AI adoption across enterprise systems, data and processes, while maintaining visibility, accountability and trust.

  • From the Heartland of Ghadi to Every Home in India — RSPL Group Launches Ghadi Rapid Wash

    From the Heartland of Ghadi to Every Home in India — RSPL Group Launches Ghadi Rapid Wash

     A liquid detergent built for bucket wash redefines what modern, affordable cleaning looks like for the everyday Indian home

    Kanpur, June 17: RSPL Group, one of India’s most trusted FMCG conglomerates and the maker of the iconic Ghadi detergent, has launched Ghadi Rapid Wash, a liquid detergent specially designed for everyday bucket washing. The launch marks a significant milestone in India’s home care category, addressing a long-standing consumer need by combining the trusted cleaning performance of traditional detergent powders and bars with the convenience and modern appeal of liquid detergents. With Ghadi Rapid Wash, RSPL aims to redefine the daily laundry experience for millions of Indian households while driving the next phase of innovation in the detergent segment.

    The launch took place in Kanpur, the birthplace of Ghadi’s enduring legacy. Aimed at driving mass awareness and reshaping consumer perceptions of liquid detergent, the event brought together key stakeholders and brand associates to celebrate and champion this landmark innovation in the laundry care category.

    For generations, Indian households have trusted the bucket-and-hand washing method as part of their daily laundry routine. Recognising the evolving needs of homemakers, Ghadi is making the convenience and effectiveness of liquid detergents more accessible than ever before. With the launch of Ghadi Rapid Wash, consumers can now enjoy a powerful, easy-to-use liquid detergent solution that combines superior cleaning performance with affordability—bringing the benefits of modern laundry care within reach of every household.

    Powered by Rapid Release Technology, Ghadi Rapid Wash dissolves instantly in water, penetrating deep into every fibre of the fabric to lift stubborn stains with significantly less scrubbing effort — delivering the thorough clean that Indian consumers expect, now in a format that is as easy to use as it is effective.

    Rahul Gyanchandani, Joint Managing Director, RSPL Group said, “The Indian consumer has always aspired to upgrade, but the market never gave them a liquid detergent that suited the way they actually wash clothes. Ghadi Rapid Wash is our answer to that gap — a product that brings together the best of both worlds: the cleaning muscle and trust that generations have associated with Ghadi, the convenience and innovation of a modern liquid detergent format, at a price point that makes it truly accessible. With this launch, we are bringing our legacy of delivering effective, value-driven solutions into a new era of laundry care, where tradition meets innovation to serve the evolving needs of Indian households.”

    At the heart of Ghadi Rapid Wash lies a commitment to democratizing liquid detergents for Indian households. Priced at an accessible ₹85 for a 900ml pouch, the product makes the transition to liquid detergent both affordable and practical for millions of consumers—delivering superior cleaning performance without compromising on quality or value. To suit varied preferences, Ghadi Rapid Wash is also available in other smaller, affordable pack sizes: ₹5 for a 35ml trial pack (for one bucket wash) and a ₹10 Judwaa pack containing two 40ml sachets (80ml total), ideal for two bucket washes. These variations will expand access across regions, bringing the benefits of liquid detergent to more Indian homes.

    RSPL Group’s deep understanding of mass-market consumer needs is reflected in a solution that combines affordability, convenience, and performance, while seamlessly aligning with the everyday purchasing habits of Indian families.

  • Omdia: XR headwear market set for growth from 2027, as industry attention shifts from headsets to glasses

    LONDON, June 17: Global shipments of XR headwear will decline by 12% to 6.2 million units in 2026, according to the latest forecast from Omdia. However, the market is expected to return to growth in 2027, reaching 6.5 million units, an increase of 4.8%. This recovery will be driven by the rapid expansion of XR glasses, offsetting declines in headset shipments, as both consumers and manufacturers increasingly favor lighter form factors over bulkier devices.

    The tethered XR glasses segment, led by Chinese vendors like RayNeo and Xreal, is projected to reach 900,000 units in 2026 – a 19% increase – and maintain double-digit growth to reach 3.8 million units by 2030. Meanwhile, standalone XR glasses remain a relatively small segment, largely confined to enterprise and developer use, with shipments forecast to reach just 93,000 units in 2026. However, the category is expected to grow rapidly over the next five years as hardware matures and spatial computing capabilities improve.

    Omdia: XR headwear market set for growth from 2027, as industry attention shifts from headsets to glasses

    XR headwear is part of the wider intelligent headwear market as defined by Omdia, which also includes AI glasses. “Following three years of rapid growth, AI glasses have begun normalizing face-worn computing for daily use,” said George Jijiashvili, Senior Principal Analyst at Omdia. “This growing consumer familiarity is directly fueling the XR glasses segment, laying groundwork for an industry-wide evolution toward slimmer glasses form factors.”

    Omdia: XR headwear market set for growth from 2027, as industry attention shifts from headsets to glasses

    The standalone XR headset category, which includes the Meta Quest 3 and Apple Vision Pro, is projected to decline 15% in 2026 to 4.7 million shipments, with contractions continuing into 2027, marking a fifth consecutive year of decline for the category since its pandemic-induced peak in 2021/22. A return to growth is predicted in 2028, with shipments forecast to rise to 5 million units.

    This recovery relies on Apple introducing a more accessible Vision Pro around 2028, acting as the catalyst for players like Samsung and Vivo to make a more competitive push. Without these developments, growth prospects for the segment remain uncertain. Meanwhile, tethered headsets continue their steep decline, dropping 34% in 2026 to 500,000 units as standalone alternatives displace them.

    “Despite maturing technology, bulky XR headsets struggle to demonstrate everyday utility for mainstream consumers,” noted Qiran Ju, Senior Analyst at Omdia. “Meta has prioritized AI glasses, while Google signaled a similar direction through emphasis on XR glasses at I/O 2026. Lighter form factors are better positioned to gain widespread consumer acceptance and steer the future of XR development.”

  • Nickel Digital Redefines The Pod Shop For The Digital Asset Age

    June 17: Nickel Digital Asset Management (“Nickel”), Europe’s leading digital assets hedge fund manager, founded by alumni of Bankers Trust, Goldman Sachs and JPMorgan, has outlined its vision of best practice for pod shops in the digital asset space.

     Its model is focused on reducing fixed-cost drag and strengthening alignment and trust with pods anchored in higher performance fees, but with a holdback to absorb some degree of potential future drawdowns. This First Loss Deferred (FLD) capital creates a tangible alignment of incentives and avoids the asymmetric manager payout structure.

     Many of the managers come out of top-tier trading environments, ranging from established TradFi hedge funds and proprietary trading firms, to highly specialised crypto-native desks, combined with strong academic pedigrees in disciplines such as mathematics, physics, engineering and computer science. The blend of rigorous analytical training and real-world trading experience is fundamental to Nickel’s systematic, research-driven approach.

     Traditional pod shop models have often been criticised for fixed-cost drag – the burden of high management fees and sign-on bonuses that dilute returns. Nickel’s model deliberately strips away these elements, replacing them with a system built on institutional-grade rigour and genuine performance-led growth.

     In a fragmented and volatile digital asset market, Nickel believes that the hero trader model is no longer sufficient. To capture alpha across global venues, the firm exclusively funds fully systematic strategies where every stage from signal generation to execution is driven by code.

     A cornerstone of Nickel’s best practice approach is its commitment to manager autonomy and intellectual property (IP) protection. Unlike many platforms that seek to internalise signals or harvest successful strategies, Nickel’s pods remain independent by design.

     Nickel’s operational excellence is underpinned by RiskZeus, its proprietary system capturing over 100 million tick-by-tick data points every 24 hours across roughly 10,000 open positions. This technology was proven during the October 10th Flash Crash last year which saw the largest liquidation event in digital asset history, with $20 billion wiped out. While many faced collapse, Nickel’s fund protected capital and delivered one of its strongest daily returns, maintaining annualised volatility below 7%.

     Counterparty and custody risk management remain central to the platform with 94% of exposure managed via Off-Exchange Settlement (OES) solutions as of February 2026. This ensures investor assets remain secure with specialised crypto custodians like Copper and regulated banks like Sygnum acting as the custody providers.

     As of early 2026, Nickel’s trading bench includes 80 pods across 35 cities and six continents, with aggregate trading volumes exceeding $100 billion in 2025.

     Anatoly Crachilov, CEO and Founding Partner at Nickel Digital, explains that the platform’s success is rooted in its ability to act as a bridge between exceptional global talent and institutional capital.  “The next generation of multi-manager investing in digital assets will not be built around in-house star traders and balance-sheet-heavy platforms.” says Crachilov. “It will be built around institutional access to globally-located scarce systematic trading talent, protected intellectual property, and a powerful risk control infrastructure running on 24/7 basis.

    Alek Kloda, Co-CIO and Founding Partner at Nickel Digital, believes that the shift toward tokenisation demands a new level of technological agility. “As digital assets mature, the velocity of market opportunities requires a 24/7, code-driven approach to both execution and risk management,” notes Kloda. “Our model empowers independent pods to act swiftly while ensuring that global risk controls are uniformly applied, bridging the gap between low-latency crypto trading and institutional safety,” he commented.

     Michael Hall, Co-CIO and Founding Partner at Nickel Digital, notes that the strength of Nickel Digital’s platform lies in its marriage of flexibility for the trader and discipline for the investor. “By ensuring our trading partners retain ownership of their IP, we attract the best talent, while our centralized risk architecture ensures that this creative freedom operates within strict, pre-defined parameters. This balance is crucial for achieving high Sharpe ratio strategies in a volatile market environment,” he adds.

     “We are defining the next generation of asset management, where institutional rigour meets digital agility,” concludes Crachilov. “Our commitment is to continue providing superior risk-adjusted returns for our investors, regardless of market direction.”

  • Algorand Foundation Launches Global x402 Challenge with Dollar 100k USD + 500k ALGO Prize Pool

    Competition opens on the heels of a successful Berlin hackathon as developer momentum behind x402 payments accelerates

    DOVER, DELAWARE, June 17:  The Algorand Foundation today launched the Global x402 Challenge, a five-month competition for developers building x402-powered, pay-per-request API services on Algorand mainnet.

    The announcement follows the Algorand Builders Berlin: Agentic Commerce x402 Hackathon on June 6-7, where more than 100 builders gathered in Berlin for a 36-hour build sprint. Winning builds ranged from an agentic trust layer for regulated finance to a peer-to-peer energy market where an EV agent settles solar power purchases in real time, with no checkout step required.

    x402 is an open protocol that embeds payment logic directly into HTTP requests. Originally developed by Coinbase, it enables AI agents and services to transact per call without API keys or billing infrastructure. Algorand’s instant finality and low transaction fees make it particularly well-suited as the settlement layer for high-frequency agent payments at scale.

    To enter the Global x402 Challenge, developers must deploy a paid x402 endpoint on Algorand Mainnet. Usage is tracked automatically via the GoPlausible facilitator on a public leaderboard. The top 50 qualify for 10 finalist spots, who will present live (in-person or virtually) at Devcon 8 India. The top five finalists share $100,000 USD, with an additional 500,000 ALGO split across the top 20 endpoints on the leaderboard. Full eligibility requirements, prize terms, and conditions are set out in the Official Rules; the Challenge is void where prohibited and is not open to residents of sanctioned or otherwise restricted jurisdictions. 

  • AMD and Rackspace Technology Sign Definitive Agreement for Phased Deployment of 30 MW of AMD AI Compute

    SANTA CLARA, Calif. and SAN ANTONIO, June 17:  (GLOBE NEWSWIRE) — AMD (NASDAQ: AMD) and Rackspace Technology® (NASDAQ: RXT), a global enterprise AI infrastructure and solutions provider, today announced the signing of a definitive agreement for the phased deployment of an initial 30 MW footprint dedicated to AMD-based compute deployments across Rackspace’s global data centers beginning in late 2026 through 2028. The agreement operationalizes the Memorandum of Understanding announced May 7, 2026, and establishes AMD as a strategic technology partner at the silicon layer of Rackspace’s governed AI stack.

    At full deployment, 30 MW of dedicated AMD compute across Rackspace’s footprint will represent meaningful capacity to serve regulated enterprise workloads, including healthcare providers who have expressed early interest in accelerated compute for clinical AI and inference at scale. This collaboration incorporates both AMD Instinct™ GPUs (including MI355X, MI350P, and future successor solutions) and AMD EPYC™ CPUs inside an integrated Enterprise AI Cloud architecture, enabling Rackspace to route each workload to the right compute with full accountability for performance and outcomes end to end.

    “Enterprises in regulated industries need AI infrastructure that is governed from the ground up, with one operator accountable for business outcomes, not a collection of vendors each owning a piece,” said Gajen Kandiah, CEO, Rackspace Technology. “This collaboration combines the right compute with the right operating model and delivers something the market hasn’t offered before: a governed AI stack with one accountable partner from silicon to outcomes.”

    “As enterprise AI evolves, customers need infrastructure that can deliver the right mix of accelerated and general-purpose compute for each workload,” said Dan McNamara, senior vice president and general manager, Compute and Enterprise AI, AMD. “By bringing together leadership AMD AI compute solutions and Rackspace’s governed cloud operating model, we are helping regulated enterprises deploy high-performance AI infrastructure with the openness, scalability and accountability needed to run AI at enterprise scale.”

    Both companies expect to dedicate sales and marketing resources to identify and engage enterprise customers for AMD compute-powered infrastructure, with each company committing personnel to jointly develop and pursue customer opportunities across regulated industries.

    This agreement will accelerate delivery of the four integrated capabilities announced with the MOU: Enterprise AI Cloud, Enterprise Inference Engine, Inference as a Service, and Bare Metal AMD Instinct, offering a complete, governed stack from bare metal compute through fully operated inference. Together, the companies aim to establish a new category of managed enterprise AI infrastructure that offers enterprises an alternative to the bare metal model. The shift from AI experiments to agentic workflows running inside core enterprise systems is accelerating demand for exactly the kind of governed, accountable infrastructure this collaboration is built to deliver.

  • Ingram Micro celebrates 30 years in India with a nationwide Partner 1st Connect initiative

    Ingram Micro celebrates 30 years in India with a nationwide Partner 1st Connect initiative

    Mumbai, June 17: Ingram Micro India, a leading national technology distribution platform company, marked its 30th anniversary in the country with the launch of Partner 1st Connect – a nationwide, synchronized partner engagement initiative. Envisioned to celebrate the special anniversary with channel partners, the 2-day initiative witnessed more than 500 Ingram Micro associates meeting more than 900 channel partners at their respective offices in 30+ cities across India.

     
    Unlike conventional corporate celebrations, Ingram Micro India decided to make this moment a bit more memorable by taking its partner-first commitment directly to partners’ offices in the country. These meetings soon became an enriching platform for insightful exchange of thoughts as the discussions focused on gathering feedback, understanding digital priorities and aspirations, strengthening relationships, and exploring new avenues for growth in the dynamic tech landscape.
     
    The Partner 1st Connect initiative reflects Ingram Micro’s long-standing position that a strong channel ecosystem can only be built on trust, collaboration and a shared vision for growth. Expressing his happiness on the success of the initiative, Flavio Moraes Junior, MD and CCE, Ingram Micro India, said, “I am extremely delighted to witness the invincible passion demonstrated by our team in the last couple of days. From envisioning a nationwide drive to passionately bringing it to life, our team showed remarkable energy as they met more than 900 of our valuable partners across the length and breadth of this country. This massive outreach is a testament to our ‘Partner First’ belief.”
     
    The interactions between channel partners and Ingram Micro associates focused on understanding business priorities, emerging tech-driven solutions, and exploring more ways for digital empowerment of partners in the country. Commenting on the Partner First approach, Flavio added, “The Partner 1st Connect is an investment in our shared future as we open new doors for collaborative success. Our partners have been at the heart of our journey in India, and their trust, feedback, and collaboration will continue to shape our future strategies and partner-focused programs. As an ecosystem, we will continue working towards building a stronger, more transparent, and resilient ICT landscape of India.”   
     
    The scale, speed and emotional quotient of this initiative underscore Ingram Micro’s commitment to strengthening the ecosystem and empowering partners with the digital adeptness and capabilities required to excel in the competitive digital era. Talking about the next step, Flavio concludes, “Our focus is now on maintaining this momentum as we swiftly work on feedback and charter a more promising, success-driven growth plan in collaboration with our esteemed partners.
  • EbixCash expands phygital network as assisted digital transactions surge in non-metro India

    New Delhi | June 17: EbixCash World Money, a flagship subsidiary of Eraaya Lifespaces Limited, today announced the expansion of its payments, remittance and forex network to 2,250 Indian cities/town/villages, up from 2,143 a year ago. The expansion adds over 573 new retail touchpoints, with 89% of new merchant additions coming from Tier 2 and Tier 3 towns.

    The newly added network spans key regional clusters including Punjab and Kerala, where remittance-led transactions continue to anchor demand, as well as Gurgaon and Pune, which are seeing increased activity across SME payments and outbound forex usage. Southern markets such as Chennai, Bengaluru, and Coimbatore are witnessing stronger adoption of hybrid payment models that combine digital interfaces with assisted service delivery.

    Neighbourhood retail points are emerging as critical financial access hubs. Kirana stores and local outlets are enabling use cases ranging from assisted remittances for migrant workers to everyday payment acceptance for small businesses, while also supporting first-time users as they enter formal digital financial systems. Unlike metros, where usage is largely app-driven, these markets continue to rely on assisted journeys, particularly for higher-value or more complex transactions.

    Commenting on the development, Mr. T. C. Guruprasad, CEO & Managing Director – Payments Solutions, EbixCash, said, “The next phase of digital transaction growth is being led by non-metro India, but the path to adoption here is structurally different. Assisted models are playing a critical role in building trust and enabling usage, especially for more complex financial needs like remittances and forex. Our network is designed to leverage local retail infrastructure as the interface for digital services, allowing us to scale access while staying relevant to how these markets transact.”

    Vikas Garg, Chairman, Ebix Group, added, “In a market as diverse as India, distribution will continue to be a key differentiator in financial services. Digital alone cannot address the last mile at scale, particularly in emerging markets. The ability to integrate physical infrastructure with digital capabilities will define how effectively companies can build trust, drive usage, and scale sustainably across the next phase of growth.”

    Looking ahead, the company plans to further expand its presence across emerging markets, with a continued focus on strengthening merchant access, scaling cross-border payment capabilities, and deepening its forex and transaction-led service offerings across India’s regional economies.