Mumbai, 10th February, 2025: Hyatt Centric Chandigarh has unveiled PVT LTD, a premium, invitation-only speakeasy bar designed to provide an unparalleled luxury experience for the city’s elite. The brand strategy, visual identity, and all branding collateral for this exclusive destination were meticulously crafted by Admatazz, a leading creative and digital agency known for its innovative approach to brand building.
Located discreetly within the opulent Hyatt Centric Chandigarh, PVT LTD is a hidden retreat that offers a journey back in time to the glamour and mystique of the Roaring Twenties. Access to the bar is granted only through a unique invitation code, ensuring that every visit remains an exclusive affair. The intimate ambiance, enhanced by vintage décor, smooth jazz, and an expertly curated cocktail menu, sets the stage for a truly distinguished experience.
Hyatt Centric Chandigarh envisioned PVT LTD as more than just a bar—it is an elegant destination where sophistication meets secrecy. To bring this vision to life, Hyatt Centric partnered with Admatazz, entrusting them with the complete branding and positioning of the speakeasy, from conceptualization to execution. The agency developed a cohesive visual identity, which included designing the logo, brand book, menu, takeaway bags, coasters, and promotional materials. Additionally, Admatazz curated the speakeasy’s aesthetics to align seamlessly with the hotel’s overall brand ethos, ensuring a premium and immersive guest experience.
“PVT LTD is our latest offering for the HNIs of Chandigarh, designed to be a sophisticated and exclusive retreat. We wanted a brand identity that reflects the elegance and mystery of a true speakeasy while maintaining the refined essence of Hyatt Centric. Admatazz proved to be the ideal partner in bringing this vision to life, capturing the spirit of exclusivity and luxury in every design element,” said Sohaib Kidwai, General Manager at Hyatt Centric Chandigarh.
Speaking on the project, Yash Chandiramani, Founder and Strategist at Admatazz, shared, “For the launch of PVT LTD, our focus was clear—we wanted to craft a speakeasy identity that exudes 1920s charm while integrating Hyatt’s signature sophistication. Our team worked extensively to conceptualize and execute a brand strategy that would resonate with the target audience of high-net-worth individuals.”
Admatazz’s creativity and strategic branding transformed PVT LTD into a truly exclusive experience. Every design element, from vintage-inspired visuals to immersive collateral, was thoughtfully crafted to enhance the speakeasy’s mystique. By blending timeless aesthetics with modern branding techniques, Admatazz has positioned PVT LTD as a distinguished destination that embodies luxury and exclusivity.
