Everaw was built around a gap the founders saw clearly. India’s children’s snack and nutrition market is crowded with products that compromise on ingredients the moment convenience or taste is prioritized. The brand’s answer is an all-natural range that makes no such trade-off. At the core of every Everaw product is freeze-drying, one of the most effective preservation techniques available, which locks in nutrition without preservatives or artificial ingredients.
“It’s simple – we wanted to build absolutely clean products that kids enjoy and parents trust,” said Lucky Soni, Co-founder, Everaw Nutrition.
The brand’s product range spans India’s first fruit and superfood-infused nut spreads, single ingredient classic spreads made with activated nuts, and freeze-dried whole fruit snacks, each made with a handful of real ingredients and nothing more.
“Growing up, our mothers would soak almonds overnight before giving them to us. There’s real science behind that simple practice, and that’s exactly what we do at Everaw – activated nuts, done right,” said Yash Soni, Co-founder, Everaw Nutrition.
Everaw’s appearance on Shark Tank India Season 5 (Sony Entertainment Television / SonyLIV) marks a significant milestone for a brand building out of a Tier-2 city. For the founders, Ajmer is not a limitation – it’s a strategic advantage. The region’s climate and agricultural proximity align naturally with the brand’s clean-label sourcing philosophy, and the team sees their small-city roots as proof that transformative ideas in nutrition need not originate from a metro.
“This space is ripe for disruption and we’re proud to be building from a small city like Ajmer, making the most of home ground advantage, ” said Kanika Kishnani, Co-founder, Everaw Nutrition.
The feature is part of a broader effort to build generational awareness around what honest children’s nutrition can look like, and to demonstrate that a brand built from Ajmer can compete on a national stage.
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