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Hyderabad’s 2024: Swiggy’s Chips Ninja & Fast Deliveries

Hyderabad, December 27, 2024: Known for its biryani, pearls, and hi-tech charm, Hyderabad has embraced Swiggy Instamart as its go-to companion for every whim and need. From record-breaking deliveries to quirky midnight cravings, the annual “How India Swiggy’d 2024- Swiggy Instamart Edition” report unveils how Hyderabadis blended tradition with modern convenience—

On the report, Amitesh Jha, CEO, Swiggy Instamart, said,

Hyderabad’s Quick Commerce Trends in 2024 “Since launching in June 2021, we’ve seen Hyderbadis increasingly turn to the convenience of quick commerce, with everything from everyday essentials, toys, beauty, makeup, and even festive essentials delivered in just 10 minutes. The top purchases from the city include milk, tomato, onion, coriander leaves and green chilli, with a city user spending as much as ₹5,60,450 on groceries, electronics and everything else they need in 10 mins. We’re proud to be a part of this journey, making convenience a part of daily life, and helping our customers enjoy what they need, when they need it.”

Lightning Delivery: Hyderabad clocked one of its fastest deliveries this year at just 96 seconds, covering a distance of 1.8 kilometers to satisfy urgent cravings.
Chips Craze: Hyderabad ordered over 2 crore packets of chips in 2024. If someone ate one packet of chips every single day, it would take them 50,493 years to consume all the packets.
Mango Extravaganza: One Hyderabadi led the mango frenzy by spending close to ₹35,000 on mangoes in May.
Daily Staples: The city placed over 19 lakh orders for milk, contributing to the whopping ₹1.54 crore orders for dairy, bread, and eggs.
Hyderabad’s favourites: The top 5 items ordered by the city were milk, tomatoes, onion (Ulligadda), coriander leaves (Kothameera) and green chilli (Pacchi Mirchi)
Under-ki-Baat: Hyderabad placed over 18,000 orders for underwear and topped it with nearly 2 Lakh orders for condoms, including over 1,300 discreet buys through Incognito mode.
Maggi Mania: Hyderabad ordered over 25,00,000 packets of Maggi in 2024. If each packet of Maggi was stacked one on top of the other, it would create a pile almost 25 kilometers high, taller than Mount Everest
Pearly Whites: Prioritizing oral hygiene, Hyderabad spent over ₹2.3 crore on toothbrushes in 2024
We all scream for ice cream- The city spent nearly ₹31 crores on ice creams alone! With ₹31 crores, you could buy 1 private jet with some change left over.
Mirror, mirror on the wall: Hyderabad spent ₹15 crore on Beauty products in 2024. That’s enough to buy 15 luxury cars!

The Hyderabad Hustle

From breaking delivery records in seconds to indulging in massive orders of chips and Maggi, Hyderabad’s Swiggy Instamart journey in 2024 was as dynamic as its streets. Whether it was leading a mango obsession, prioritizing oral hygiene, or making discreet purchases through Incognito mode, the city struck the perfect balance between speed, convenience, and quirky cravings—one order at a time.

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