Jaipur, Mar 09: Surya Brasil, the Brazilian clean beauty brand known globally for its natural henna-based hair colour solutions, hosted a two-day gathering in Jaipur that brought together wellness practitioners, industry professionals and invited guests to discuss clean cosmetics, ingredient transparency and plant-based hair care.
At the centre of these discussions was the brand’s long-standing formulation policy. Surya Brasil stated that it has eliminated more than 9,000 potentially toxic ingredients from its cosmetic products. With consumers increasingly questioning what goes into personal care formulations, the company emphasised the need for greater transparency and more informed decision-making when it comes to everyday beauty products. The brand also noted that its formulations avoid harsh chemicals such as ammonia and its by-products, including ethanolamine and triethanolamine, as well as other commonly used ingredients such as PPD, EDTA, parabens, lauryl sulfate and synthetic fragrance
Held at Pachewar Garh Fort in Jaipur, where the setting provided a distinctive backdrop for conversations around clean beauty and wellness, the programme also featured cultural performances celebrating Indian artistic traditions. Guests witnessed a classical music recital by Grammy Award winner and Padma Bhushan awardee Vishwa Mohan Bhatt, along with a Kathak performance by Uma Sharma.
The discussions also touched upon the growing number of hair and scalp concerns linked to modern lifestyles. Stress, pollution, hard water and environmental exposure are often cited as factors contributing to hair fall and scalp imbalance. Surya Brasil shared how its formulations seek to address these concerns by combining botanical ingredients with contemporary cosmetic science.
One of the key product lines presented during the event was the brand’s Hair Therapy range, developed using herbal ingredients sourced from India, the Amazon and other regions of Brazil. The formulations range from 92% to 100% natural and are designed to support scalp health while strengthening hair using plant-based ingredients.
The company also showcased its Balanced Cleansing Shampoo, formulated to help remove excess oil, mineral residue caused by heavy water, pollutants and chlorine exposure. The shampoo is designed to cleanse the scalp effectively without triggering the rebound oiliness often associated with harsher cleansing agents.
Speaking during the event, Clelia Cecilia Angelon, Founder and CEO of Surya Brasil, said:
“At Surya Brasil, we believe beauty should come from nature and be guided by responsibility. Since 1995, our company has been built on the principles of nature, Ayurveda and technology working together. Consumers today are far more aware about what goes into the products they use, and our focus has always been on developing hair and scalp solutions that rely on plant-based ingredients while remaining transparent about formulations.”
The brand also spoke about the importance of reading cosmetic labels carefully. In some cases, products marketed as ammonia-free may still rely on alternative compounds that perform a similar chemical function. Surya Brasil encouraged consumers to look closely at ingredient lists and make informed choices when selecting personal care products.
The Jaipur gathering forms part of the company’s continued engagement with the Indian market, where interest in clean beauty and plant-based hair care solutions continues to grow.
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