Feb 18: Infinix India has strengthened its NOTE series portfolio with the announcement of the NOTE Edge, set to launch tomorrow. Alongside the launch, the brand has rolled out its high-impact digital campaign, #WorldTakeNote, featuring young cricket sensation Yashasvi Jaiswal as the face of the NOTE series.
Conceptualised by Havas Creative India, the campaign reflects Infinix’s core philosophy—performance over noise—and reinforces its commitment to delivering meaningful innovation for India’s ambitious youth.
The 77-second brand film draws a compelling parallel between Jaiswal’s journey—from being doubted to becoming one of India’s most talked-about young cricketers—and Infinix’s challenger mindset as a tech brand that prioritises consistent, uncompromising performance. The narrative underscores the belief that true impact is driven by substance, not hype.
Speaking on the collaboration, Yashasvi Jaiswal said, “I am excited to partner with Infinix for the NOTE series. I have always believed that hard work, preparation, and self-belief matter more than the noise around you. Together, we are launching the NOTE Edge, which stands for performance, innovation and delivering real value to users. This collaboration reflects the same spirit that drives me on the field and inspires me off it.”
Anupama Ramaswamy, MD & Chief Creative Officer, Havas Creative India, added, “Gen Z doesn’t wait for the world to take note. They make sure it does. For them, technology isn’t just a device—it’s identity and expression. Yashasvi represents that unapologetic, ambitious spirit. This campaign is built on a simple idea: when ambition finds its edge, you don’t chase the spotlight—you become impossible to ignore.”
NOTE Edge: Built for All-Round Power
The NOTE Edge introduces cutting-edge technology powered by Android 16-based XOS 16, offering enhanced personalisation, fluid animations, and smarter AI-driven features. It is equipped with India’s first MediaTek Dimensity 7100 SoC in its category, ultra-fast charging capabilities, and a sleek 7.2mm design featuring a One Tap AI Button.
Positioned as an all-round performer, the NOTE Edge integrates strength across design, display, power, camera, and durability—ensuring that performance is embedded throughout the entire device experience rather than isolated to a single feature.
With this launch, Infinix reinforces its commitment to delivering tangible, everyday performance for students, gamers, creators, and first-time achievers who demand speed, reliability, and power without compromise.
The NOTE Edge will be available on Flipkart, the official Infinix website, and retail stores across India.
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