Bengaluru, March 31, 2025: What if looking fashionable was so effortless that it started causing real-life disruptions? Myntra’s latest ‘Fashion With Caution’ campaign, brings this amusing dilemma to life, as Bollywood icons Ranbir Kapoor and Triptii Dimri issue a lighthearted ‘public apology’ to everyone who has found themselves in hilariously unexpected situations, thanks to their impeccable fashion choices from Myntra
From accidental celebrity moments at the airport to intimidating the boss on day one at work, the campaign showcases how Myntra’s Shop by Occasion feature makes dressing up effortless, and the hilarious consequences that ensue.. With sharp humor and relatable storytelling, these films reaffirm Myntra’s role in making trend-first fashion accessible, reminding viewers to tread stylishly, but with caution!
Speaking about the campaign, Abhishek Gour, Director, Brand Marketing, Myntra, said, “At Myntra, we continuously innovate to make fashion more inclusive, trend-first and accessible. Myntra’s Shop by Occasion feature and trend-forward collections ensure customers have access to the latest in fashion. With the launch of this campaign featuring Bollywood style icons Ranbir and Triptii, we’re taking a humorous approach to establish how looking effortlessly stylish with Myntra comes with some unexpected but rather entertaining side effects.
Speaking on the campaign, Ranbir Kapoor, said, “Fashion has the power to make a statement without saying a word, and Myntra has made it so effortless that sometimes, it leads to unexpected and hilarious moments. This campaign is a perfect blend of style and humor, showing how looking good is easy, but dealing with the side effects of great fashion, that’s where the fun begins! Being part of this campaign has been an incredible experience, and I love how Myntra brings fashion to life in a way that is engaging, entertaining, and stylish all at once.”
Speaking on the ad films, Triptii Dimri said, “Fashion isn’t just about dressing up; it’s about the confidence and energy you bring with it. Myntra has made trendy fashion so effortless that sometimes, it creates moments you never see coming! That’s what makes ‘Fashion With Caution’ so special, it takes everyday scenarios and adds a humorous spin to the impact of great style. Whether it’s stealing the spotlight without trying or unintentionally shaking things up, these films show how fashion can be fun, bold, and full of surprises. Myntra has made fashion effortless and exciting, and I love how this campaign reminds us that sometimes, being too stylish can be its kind of adventure!”
