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  • From Burnout to Alignment: Why Inner Healing Is Gaining Attention in Uncertain Times

    BLACK MOUNTAIN, N.C., Feb. 21 — Burnout, uncertainty, and a growing sense of disconnection have fueled a surge in spiritual curiosity — particularly practices that promise inner alignment rather than external fixes. In The Akashic Way: Living Through the Lens of the Akashic Records, three-time Emmy Award-winning director and advanced Akashic Records practitioner Mary Madeiras explores why so many people are searching inward for clarity, affirmation, and healing.

    After decades spent shaping stories for millions of viewers, Madeiras now invites readers into a different kind of narrative — one rooted in the Akashic Records, a quantum divine field believed to contain the energetic imprint of every soul’s journey through time. Rather than offering another roadmap for self-improvement, The Akashic Way reframes healing as an act of remembering and reconnecting with the deeper truth of who we are and why we are here.

    “We can actually access our own journey — our own soul’s imprint — for every incarnation,” Madeiras explained.

    Drawing from her own Akashic experiences and client sessions, Madeiras shows how working within the Records consistently creates alignment — emotionally, spiritually, and energetically. “It’s like having a conversation with the higher, divine aspect of yourself,” she said. “And when we’re aligned, the world becomes more aligned.” The result, she believes, is clarity, affirmation, and self-empowerment — tools urgently needed in a fragmented, fast-moving world.

    The Akashic Way touches upon the many challenges that pull people away from connecting with their intuition and inner love — relationship struggles, traumas, unresolved patterns, and health issues. Madeiras shows how anyone can access this deeper guidance to create meaningful change and awaken that inner love. Her personal Akashic exchanges — woven with messages for humanity — offer readers the opportunity to reflect on their life’s purpose. The wisdom from the Akashic Realm is a profound tool for rediscovering purpose, trusting intuition, and learning to live through love and intention.

    As Madeiras writes, “I titled this book The Akashic Way because I believe that living life through the Akashic Records is a path back to ourselves — a way to remember who we are, why we chose to come here, and what we are here to do. When we view our life through our own Akashic lens, we experience self-empowerment in the most profound way.”

    The Akashic Way: Living Through the Lens of the Akashic Records

    Publisher: Precocity Press

    ISBN-13: 979-8993115092 (Paperback)

    ISBN-13: 979-8993115047 (Kindle)

  • Archon Group Builds Grand Temple in Kakarai as Tribute to Faith and Community

    Feb 21: Bulandshahr: In a gesture rooted in social responsibility and deep spiritual devotion, Kapil Sharma, founder of Archon Group, along with his father Momraj Sharma, has constructed a grand new temple at Shankar Farm on the Jadol Canal in Gram Panchayat Kakarai, Bulandshahr.

    The temple was officially inaugurated on February 20 through a traditional pran pratishtha (idol consecration) ceremony in accordance with the Vedic ritual. The event was attended by hundreds of followers of Kakarai and surrounding towns to observe the most impressive ceremony that consisted of mantras, havan and other religious rituals that gave the whole region a spiritual experience.

    The new temple has idols of the Shiva family, Radha- Krishna, Ram- Lakshman, Maa Sita, Maa Durga and Lord Hanuman. Before the consecration, there was a colorful Kalash Yatra and a big procession, which was implemented throughout the village, and the women attended it in large numbers, contributing to the devotion.

    A native of Bulandshahr (currently a renowned industrialist with his location being Ahmedabad) Kapil Sharma spoke of the temple as a simple form of paying a debt of gratitude to the town of his birth. The initiative also indicates how committed the family is towards spiritual values but also community development and social harmony.

    After the rituals, a community feast (bhandara) was arranged, during which the villagers and the devotees attended the feast in huge numbers. The people in Kakarai praised the work done by Kapil Sharma and Momraj Sharma labeling the temple as an eternal beacon of beliefs, community and cultural identity

    The locals assume that the temple shall be a spiritual and cultural center to the generations to come as a way of boosting the principles of devotion, unity and social accountability in the area.

  • Asia’s Protein Buyers Still Trail Global Best Practice — But Momentum is Building, New ARE Benchmark Finds

    SINGAPORE, Feb 20 - Asia’s largest food retailers, manufacturers, restaurant chains, and hospitality groups remain behind international better practice on sustainable and responsible protein sourcing, but progress is accelerating across the region, according to The Asian Protein Buyers 100: An Assessment of Responsible and Sustainable Sourcing released today by Asia Research & Engagement (ARE). 

    The APB100 is a benchmark based on investor-backed priorities – assessing how 100 of Asia’s largest listed protein-buying companies — headquartered or operating across Hong Kong, India, Indonesia, Japan, Mainland China, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam — manage environmental, social, and governance risks embedded in meat, dairy, poultry, and seafood supply chains. Collectively, the companies assessed represent more than USD500 billion in market capitalisation and sit at the choke point of Asia’s protein system, where procurement decisions shape production standards, risk management and food-system outcomes. 

    The companies assessed include some of Asia’s most recognisable food and retail groups. These include China Mengniu Dairy, Yili Group, Yonghui and Yum China (Mainland China); AEON, Seven & I Holdings, Meiji, Nissin and NH Foods (Japan); CJ CheilJedang, Lotte and E-Mart (South Korea); Charoen Pokphand Foods and Thai Union (Thailand); Jollibee, Century Pacific Food and San Miguel Food & Beverage (Philippines); Vinamilk (Vietnam); and Hindustan Lever, Nestle India, Jubilant, Devyani, DMart, Westlife Foodworld (McDonald’s India) (India), among others. 

    Scores are improving, but the baseline remains low 

    Now in its second edition, the benchmark shows clear momentum since 2023 — but also highlights that most companies remain at an early stage of credible implementation. 

    The average overall score increased from 9% in 2023 to 16% in 2025, with around 80% of companies improving year-on-year. More than half of comparable companies moved up at least one performance tier. 

    However, no company reached the top two performance tiers, underscoring a persistent gap between sustainability commitments and on-the-ground execution. 

    A growing group of leaders is emerging 

    The number of companies in the leading Tier 3 group more than doubled from 10 in 2023 to 26 in 2025, while the lowest-scoring group halved from 44 to 21 companies. 

    Progress, however, remains uneven and concentrated among a subset of early movers and sustainability themes, while a significant minority of companies continues to disclose little or nothing across several material risk areas. 

    Climate, labour, and waste are moving fastest 

    Companies performed strongest on Water & Waste, Labour , and Climate Change, reflecting wider uptake of international disclosure frameworks and growing expectations around supply-chain due diligence. 

    Climate and labour show the fastest improvement since 2023, driven by emerging regulatory pressure and investor scrutiny, particularly around Scope 3 emissions and labour standards in supply chains. 

    Governance and protein diversification remain critical gaps 

    Several material risk areas continue to show weak performance. Governance in relation to protein sustainability, remains the lowest-scoring theme, averaging just 4.5%, with most companies scoring zero. Few have board-approved protein sustainability strategies, capital allocation plans, or accountability mechanisms. 

    Protein diversification also remains underdeveloped at 7.4%, indicating that most companies have yet to articulate how they will shift product portfolios toward truly low carbon plant proteins at scale. 

    Disclosures on deforestation and biodiversity, animal welfare, and antimicrobial resistance (AMR) also remain thin and rarely quantified. The intersection of climate and deforestation is still not being duly harnessed. Similarly, policies and procurement practices that strengthen animal welfare and enable antibiotic reduction remain a low point, with average animal welfare performance at just 14.1% and only one company aligned with recognised higher-welfare standards or independently certified disclosure. 

    Why this matters: Asia is the decisive region for global protein systems 

    Compared with innovative international peers, many of Asia’s protein buyers remain behind on deforestation-free sourcing, antibiotic stewardship, higher-welfare policies and procurement, plant-protein targets and science-based climate transition planning. 

    However, Asia now represents the most important opportunity for global leadership in responsible protein systems. And with less than five years to implement meaningful change towards various 2030 United Nations and related targets, the vision of a more responsible and sustainable food system is at risk. 

    “Asia is the world’s fastest-growing protein market, which means what happens here will determine the future of global food systems,” said Kate Blaszak, ARE Director, Protein Transition. “ThisAPB100 shows that disclosure and awareness are improving and aims to trigger a shift from Policy to Practice. With a realm of better practice examples in the report to also assist companies, the next phase must focus on full supply-chain coverage, measurable targets, and annual progress with board-level accountability.” 

  • Toscano Expands Mumbai Presence with Malad Outlet Launch

    Mumbai Feb 20: Toscano, an Italian restaurant chain that has mastered the art of winning diners with its Tuscan-inspired flavours, is rapidly scaling its presence across Mumbai. After establishing a stronghold in Navi Mumbai, Andheri and recently Nariman Point, the brand is now prepping for its 4th outlet in Mumbai, this time at Malad. 

    Toscano masterfully translates the regional traditions and culinary philosophy of Tuscany for the modern diner. By balancing a refined aesthetic with a deeply comforting soul, the brand offers an experience that ranges from artisanal sourdough pizzas to sophisticated multi-course meals, all complemented by a premier beverage program

    Over the years, Toscano has grown into a trusted name for enjoying sourdough pizzas, fresh creamy pastas and warm hospitality, no matter which location you pick. Their consistent flavours, standard of quality and excellence has taken them to a pan-India presence with over 20 outlets across cities like Bengaluru, Chennai, Mumbai, Pune, Hyderabad, and Delhi.

    Talking about the steady expansion in Mumbai, Rohit Tokhi, Toscano COO says,

    “They say Mumbai never sleeps, but we’d like to think it at least pauses for a great Pasta or Risotto. Opening our fourth home in Malad is about meeting our guests exactly where they live and play. We’ve brought the same obsessive dedication to Italian tradition, just recalibrated for this vibrant city energy. Consider this your new neighborhood living room with much better concoctions and a kitchen that treats every pizza like a masterpiece.” 

    Coming to their menu, it leans into indulgence. Thin crispy crusts, a beloved Spaghetti Aglio Olio, the Insalata di Formaggio di capra e pere (goat cheese and roasted pears), Chicken di Toscano stuffed with spinach and ricotta is a signature dish that has become a favourite across their national locations. Complete your meal with desserts like the house-special Tiramisu or Kahlua Mousse, another crowd favourite. 

    You enjoy all of this in a warm ambiance, with golden lights glowing over the soft burgundy seating and olive green accents. The cozy space feels intimate yet unhurried. You bond over long conversations, or have a leisurely family meal where nobody’s rushing to leave. The service is fine, the food is premium, and the overall experience is one to remember. So no more long drives towards town, as Toscano is now closer in the suburbs. 

  • BigTrunk Communications Transforms Valentine’s Week into a Digital Celebration for Colors Marathi’s Bigg Boss Marathi Season 6

    Mumbai, Feb 20: BigTrunk Communications, an independent integrated advertising agency known for its data-driven insights and creative excellence, successfully executed a distinctive Valentine’s Week digital campaign for Bigg Boss Marathi Season 6 on Colors Marathi from February 7 to February 14.

    Reimagining Valentine’s Week beyond conventional romance, the campaign transformed the occasion into a vibrant digital celebration that reflected the unique personalities, friendships, rivalries, and emotional dynamics of the housemates. With humor, relatability, and sharp storytelling at its core, the campaign resonated strongly with audiences across social media platforms.

    A Thematic Celebration of Emotions

    Each day of Valentine’s Week was built around a carefully curated theme:

    • Rose Day: A playful meme featuring a contestant adorned with a rose, blending charm and wit.
    • Propose Day: Personality-inspired proposals that highlighted contestants’ quirky sides.
    • Chocolate Day: Light-hearted rivalries that stirred laughter among fans.
    • Promise Day: A creative “parallel universe” twist showcasing promises contestants would never actually keep.
    • Hug Day: Celebrating heartfelt friendships and bonds formed inside the house.
    • Valentine’s Day: Motion posters of heart-shaped kisses that created interactive and shareable moments online.

    Strong Organic Digital Performance

    The campaign delivered impressive organic traction across Instagram and Facebook:

    • Instagram:
    • Reach: 1.9 million users
    • Views: 3.3 million
    • Engagements: 27,600
    • Facebook:
    • Reach: 641,800 users
    • Views: 936,000
    • Engagements: 1,140

    Across both platforms, the campaign generated over 4.2 million views and nearly 28,740 total engagements.

    The initiative also expanded the show’s digital footprint, with Instagram adding 7,300 new followers and Facebook growing by 15,700 followers during the campaign week.

    Leadership Perspectives

    Bharat Subramaniam, Founder and Managing Director, BigTrunk Communications, said:

    “With this Valentine’s Week campaign, we aimed to capture the true spirit of Bigg Boss Marathi in a way that felt both entertaining and authentic. Each post brought the contestants’ quirks and charm to life, creating shareable moments that sparked laughter, connection, and conversation. The campaign turned the week into an immersive digital experience where humor, emotion, and audience engagement came together seamlessly.”

    Satish Rajwade, Executive Vice President – Marathi Cluster, Colors Marathi, added:

    “At Colors Marathi, we constantly strive to build deeper and more meaningful connections with our audience beyond the television screen. This Valentine’s Week campaign beautifully captured the emotional fabric of the house — the friendships, rivalries, humor, and heartfelt moments viewers truly relate to. The overwhelming digital response reflects not just strong engagement metrics, but the growing affinity our audience has for the show and its contestants.”

    A Diverse Creative Portfolio

    With cross-industry expertise spanning luxury, retail, fashion, FMCG, BFSI, real estate, healthcare, aviation, education, entertainment, F&B, and specialised industrial sectors, BigTrunk Communications has partnered with leading brands including Air India Express, Motilal Oswal, Aster Hospitals, HRRL, Unibic Foods, Aadhar Housing Finance, and H&R Johnson.

    This diverse portfolio enables the agency to deliver strategically sharp, creatively distinctive, and high-impact campaigns across varied audience segments.

  • Thermography helps leading bike fitter find optimal cyclist position

    One of the most advanced bike-fitting studios worldwide is tapping into the benefit of Flir thermal imaging technology to push the boundaries of sports science and biomechanics at all levels of cycling.

     

    Located in Antwerp, Belgium, Bikefit Van Staeyen uses Flir-generated infrared images to visualize body heat and pressure distribution in real time, subsequently optimizing rider position and bike set up.

    Bikefit Van Staeyen offers professional bike fitting based on more than 20 years of experience in cycling. Founded by brothers Kevin and Michael Van Staeyen (a former professional road racing cyclist), the business has built its success on extensive expertise in sports science, biomechanics and cycling. What started as a passion for precision and performance evolved into one of the world’s most advanced bike-fitting studios.

    The principal differentiator of Bikefit Van Staeyen is its dual-expert approach: every bike fit is performed by both brothers working together, merging technical analysis and professional cycling experience with medical understanding.

    “This synergy allows us to identify patterns and dysfunctions far beyond what conventional systems can capture,” explains Kevin.

    Real-time insight

    Central to the process is the use of advanced thermal imaging technology from Flir, which provides a real-time view into physiological asymmetries, pressure distribution, and underlying muscular imbalances. 

     

    “We use a Flir infrared camera to study a heat map of a rider pedaling to optimize body position and bike set up,” says Kevin. “By combining thermography with motion tracking, force analysis, and EMG [electromyographic] data, we can see what others can only guess: how the rider’s body reacts, compensates, and adapts under load. We’ve named our thermography application ‘Lava.flow’, a process that allows us to understand and optimize injury-prone areas, muscle activation, and pressure points in a completely new way.”

    Bikefit Van Staeyen initially used a Flir E76 thermal imaging camera but has since migrated to the newer E96. The E96 is Flir’s first pistol-grip camera with 640 × 480 thermal resolution, allowing users to survey targets safely and quickly. This advanced sensor offers complete coverage of near and distant targets through a range of lens options. In addition, Flir Ignite provides the automatic uploading of E96 images directly from the camera to the cloud for easy, secure storage and sharing.

    As pioneers in thermal analysis for cycling applications, Bikefit Van Staeyen works in close collaboration with Thermal Focus, a Flir Platinum Partner and stockist of the largest selection of Flir infrared cameras in the Benelux (Belgium, Netherlands, Luxemburg) region.

    Temperature in focus

    The hot spots and cold spots identified by Flir thermal cameras serve as direct indicators of how a cyclist’s body functions on the bike. An excessive temperature increase in certain areas can indicate overexertion, friction, or poor posture. 

     

    Using the Flir E96, Bikefit Van Staeyen can: detect hot spots and elevated pressure zones on the saddle, shoes, or handlebars; identify asymmetric muscle loading and unbalanced activation patterns; analyze vascular restrictions that may lead to numbness or reduced performance; and detect thermal irregularities that could indicate overload.

    With this in-depth thermal analysis, the brothers are able to identify a range of issues that prompt adjustments for the optimal riding experience. For instance, asymmetric heat distribution around the kneecap points to a possible biomechanical problem, while too much heat in the ball of the foot typically means incorrect positioning of the cleat position. Similarly, increased temperature in the lower back could be the result of a compensatory mechanism or incorrect saddle adjustment.

    “While traditional bike fits are often based on observation and feel, we use objective, data-driven measurements from the Flir thermal camera,” reveals Kevin. “Our Lava.flow process gives us unique, real-time insight into how a rider’s body responds while cycling. By way of example, we recently helped a cyclist experiencing unexplained knee pain during rides. Using our Flir infrared imaging technology, we observed excessive heat accumulation in the tibia [tibialis anterior muscle]. Thanks to the Flir imaging of this increased heat and our leg length software, we discovered that this leg was structurally shorter and that the rider had to pull the pedal excessively upward when cycling, resulting in knee pain.”

    All levels of cyclist

    Cyclists turning to Bikefit Van Staeyen for assistance range from dedicated amateurs to World Tour professionals. They trust the company for the same reason: attention to detail. From saddle pressure to neural load; from crank dynamics to thermal asymmetry – no variable is left unexplored. The company is also pioneering the bike-fit domain at university level, a first in Europe, by collaborating with the University of Antwerp to integrate data-driven approaches.

    “We want to serve as the fundamental partner and reference point for thermal camera technology within the sport of cycling,” concludes Kevin. “Our ambition is to help shape the future of performance diagnostics, not just for our own athletes, but as a knowledge and technology hub for teams and riders worldwide. With our expertise and experience we can demonstrate the immense potential of thermography in biomechanical and performance analysis.”

  • 8 Things You Can Actually Do at Noida’s Most Colourful Festival This Weekend – Noida Flower Show

    Feb 20: Noida’s annual 38th Vasant Utsav – Noida Flower Show 2026 is back at Shivalik Park (next to Noida Haat) from February 19 to 22, open from 10 AM to 7 PM with free entry. But if you think it’s just about admiring flowers, think again.

    Here’s what visitors can experience beyond the blooms:

    1. Walk Through a Tunnel Made Entirely of Flowers

    One of the most photographed attractions at the venue is the immersive flower tunnel. Covered in vibrant seasonal blooms, it’s designed for slow walks, selfies and uninterrupted appreciation of colour and fragrance.

    2. Explore Theme Gardens That Spark Home Décor Ideas

    From compact balcony garden concepts to elaborate landscape displays, themed garden sections demonstrate how texture, colour combinations and plant layering can transform even small urban spaces. It’s an inspiration you can directly replicate at home.

    3. Shop Directly From Nurseries

    Plant parents, this is your zone. Multiple nurseries have set up stalls offering flowering plants, succulents, indoor greens, herbs and seasonal saplings. Visitors can also pick up seeds to start their own mini garden projects.

    4. Upgrade Your Garden With Ceramic and Designer Pots

    Beyond plants, the marketplace features ceramic planters, hanging pots, balcony-friendly containers and decorative garden accessories. It’s a great opportunity to refresh your home’s green corner with aesthetic upgrades.

    5. Discover Herbal and Medicinal Plants

    A dedicated section showcases herbal and medicinal varieties along with basic information on their everyday uses. For those curious about natural remedies or traditional plant knowledge, this zone adds an educational layer to the visit.

    6. Learn Composting and Sustainable Gardening

    Live demonstrations and interactive sessions focus on practical, city-friendly sustainability techniques from composting kitchen waste to water-efficient gardening and bonsai care. The festival reinforces that green living is achievable even in apartments.

    7. Participate in Community Competitions

    RWAs, institutions and gardening enthusiasts are showcasing their creativity through competitions in flower arrangement and garden design. Visitors can walk through these displays and observe how different communities interpret the idea of urban greenery.

    8. Get a Floral Makeover to Match the Festival Mood

    Adding a lifestyle twist to the celebration, Milano7 is offering basic salon services along with floral-inspired hairstyling. Visitors can opt for quick touch-ups or have fresh flowers woven into their hair, making it easy to step into the festival spirit quite literally.

    It’s fast becoming a popular stop for those wanting a complete spring-ready look before heading back to explore the installations or click photos.

    Why It’s More Than Just a Flower Show

    At its core, the Noida Flower Show blends floriculture with sustainability, community participation and experiential activities. Whether you’re there to shop, learn, photograph, experiment or simply unwind, the event offers multiple ways to engage, not just observe.

    For four days, Shivalik Park transforms into a space where nature, creativity and urban lifestyle intersect and visitors get to be part of the experience, not just spectators.

  • Circle Awards shine spotlight on business partners driving long-term growth

    Ras Al Khaimah, Feb 20: Circle Awards 2026 placed long-term partnership at the centre of recognition, honouring the individuals and organisations whose sustained contribution continues to shape the business community at Ras Al Khaimah Economic Zone (RAKEZ). As a flagship annual celebration, the Circle is rooted in the principles of consistency, credibility, and shared standards, standing as a symbol of enduring collaboration and meaningful growth across the economic zone.

    The event recognises partners whose performance, integrity, and long-term commitment directly influence the economic zone’s growth trajectory, going beyond short-term targets to deliver lasting value to investors.

    The 2026 edition of the awards reflected on key achievements recorded across the RAKEZ community in 2025, a year that delivered record-breaking results in both company formation and visa issuance, further reinforcing the economic zone’s position as one of the most sought-after business destinations in the UAE. The event also looked ahead to the year to come, signalling priorities and initiatives that will shape the next phase of growth across the RAKEZ ecosystem.

    Close to 300 service providers and agents were recognised across a wide range of categories, including Compliance, Growth, Long-Lasting Contribution, Loyalty, Newcomer, Partner of the Year, Service & Renewal, Value Creation, and Volume Performance.

    Today, RAKEZ is home to nearly 40,000 active companies and is supported by an international network of more than 1,200 active agents, reflecting the scale and global reach of its business community.

    Commenting on the occasion, RAKEZ Group CEO Ramy Jallad said: “Circle Awards is designed to recognise partners whose contribution extends beyond short-term results. At RAKEZ, progress is built on consistency and credibility, and on partners who uphold the standards that investors expect. Through their professionalism, integrity, and market relationships, our partners play a vital role in strengthening confidence in the RAKEZ ecosystem. As we look ahead, it is these enduring relationships that will continue to shape our growth and direction.”

    Stressing on the significance of the event, RAKEZ Chief Commercial Officer Anas Hijjawi, said, “Circle Awards represent more than recognition; they reflect the strength of the relationships we build and nurture throughout the year. Our partners are instrumental in translating RAKEZ’s value proposition into tangible results in the market. By working closely with our agent network and service providers, we ensure that investors experience consistency, responsiveness, and clarity at every touchpoint. This success is a shared achievement.”

    The event also underscored RAKEZ’s focus on enabling sustainable commercial outcomes, with shared insights on strengthening investor engagement, improving cash flow performance, accelerating sales cycles, and introducing enhanced rewards aimed at supporting long-term business growth. Looking ahead to 2026, the economic zone’s objective is to further empower its partners by helping them maximise revenue opportunities, increase transaction volumes, and deliver higher levels of customer satisfaction across every stage of the investor journey.

    Circle Awards reflect RAKEZ’s commitment to recognising partners who contribute to the ecosystem’s long-term resilience, credibility, and continued growth.

  • Tourism Western Australia unveils second iteration of Walking On A Dream

    Feb 20: Tourism Western Australia unveiled the second iteration of ‘Walking On A Dream’, its immersive global tourism brand that celebrates the state’s spellbinding landscapes, vibrant culture and creative talent.

     The campaign captures WA as a place where vast deserts glow beneath endless skies, coral reefs shimmer in turquoise seas, and ancient landscapes tell stories that stretch back millennia.

     Filmed across iconic locations, including Ningaloo Reef, Margaret River, Rottnest Island, Perth, and the ancient beauty of Mirima National Park in the Kimberley, the cinematic series brings WA’s dreamlike spirit to life through five 30-second destination vignettes and a 60-second film.

     \At its heart is the reimagining of Empire of The Sun’s hit song Walking On A Dream, overseen by WA–raised frontman Luke Steele, and performed by the West Australian Symphony Orchestra (WASO) Aboriginal artist and Karajarri man Billy-Jo Shoveller.

     “Walking On A Dream has always been about a sense of wonder and escape,” said Steele. Working with Billy-Jo and WASO to create this new version was magical—it feels like WA itself, magical and otherworldly.”

    Billy-Jo Shoveller said the collaboration was deeply personal and reflects his passion for sharing the Kimberley’s spirit with the world.

    “I’m proud to be part of this campaign as a Karajarri man, working with Luke Steele on ‘Walking On A Dream’ gave me a chance to bring some of my culture and connection to Country into the project— WA is a special place, and it feels good to help show that to people everywhere.”

     Starring Nyikina man Nelson Baker and emerging actor Angelica Blazeska, both of whom are Western Australian Academy of Performing Arts alumni, the films blurs the line between reality and reverie, celebrating Western Australia as a place where culture, creativity and nature are deeply connected.

    Developed alongside Traditional Owners and WA’s Aboriginal tourism sector, the campaign celebrates culture, Country and connection. The campaign rolls out from February 2026 across key global markets.

     First launched by Tourism WA in 2022, Walking on A Dream has played a key role in driving Western Australia’s tourism recovery, with WA welcoming just over one million international visitors in the year ending October 2025, surpassing the previous record of 996,000 international visitors set in 2019.

  • WD Re-launches G-DRIVE as Unified Brand for Content Creator Storage

    New Delhi, Feb 20: WD (Nasdaq: WDC) today announced the re-launch of its G-DRIVE® brand as the unified identity for its content creator and creative professional external storage product portfolio. The brand consolidation brings together high-capacity, high-performance storage solutions under a single name brand – G-DRIVE® – known for its quality, performance, and reliability.

    The G-DRIVE® brand, also represented by the iconic “G” logo, will replace SanDisk Professional branding across WD’s creator storage lineup, including desktop drives, portable drives and multi-bay RAID systems purpose-built for the creative community’s most demanding workflows: high-resolution photography, video production, graphic design, and audio engineering. Supporting individuals, businesses and production studios, G-DRIVE® solutions support the full creative lifecycle, from on-set capture and real-time editing to backup and postproduction. Products currently branded as SanDisk Professional will transition to the G-DRIVE® brand by the end of this month.

    “G-DRIVE has become synonymous with reliable, high-capacity, high-performance storage for all creatives and all stages, from enthusiast to professional,” said Darrin Bulik, director of product management at WD. “By consolidating our content creator storage portfolio under this established and trusted brand, we’re honoring that legacy while leveraging WD’s industry-leading storage innovations to deliver the tools creators need to bring their vision to life. This commitment means more product choices now, and in the future, backed by the quality and reliability that creators depend on.”

    The initial G-DRIVE® product lineup includes:

    • G-DRIVE ArmorATD: Rugged portable drive, up to 6TB, with triple-layer shock resistance, dust/water protection (IP54), and durable aluminum enclosure designed for creative professionals and their mobile workflows.
    • G-DRIVE: High-capacity desktop drive with an enterprise-class Ultrastar® HDD up to 26TB capacity delivering fast transfer speeds and sustained performance for video editing, photo libraries, backup and content archiving at the workstation.
    • G-DRIVE PROJECT: Single-bay Thunderbolt® 3 desktop solution with high-capacity, high-performance, enterprise-class Ultrastar® HDD storage up to 26TB for demanding workloads.
    • G-RAID PROJECT 2: Compact two-bay Thunderbolt® 3 RAID system shipping in RAID 0, with field-swappable enterprise-class Ultrastar® drives up to 52TB for accelerated post-production performance.
    • G-RAID® SHUTTLE 4 and SHUTTLE 8: Transportable storage arrays (4-bay and 8-bay) with hot-swappable enterprise grade Ultrastar® drives up to 208TB, shipping in default RAID 5, and high-speed connectivity for on-set data management and multi-camera productions.

    Existing SanDisk Professional HDD-based products will continue to receive full support and warranty coverage by WD. Products with new G-DRIVE® branding have already begun shipping.

    The brand transition follows Western Digital’s separation into a standalone HDD company in late February 2025. WD will also continue offering HDD products in its color portfolio including WD Gold® for enterprise, WD Purple® for smart video, WD Red® for NAS, WD Blue® for PC productivity, and WDBLACK® for gaming.