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By Anthony Borrelli

This was how critics labeled a 30-second Peloton holiday ad in 2019 that featured a man giving a woman an exercise bike as a gift. Backlash was so severe that Peloton’s stock fell by about 9%, after social media erupted over perceived outdated gender roles and body image standards.

Researchers describe this kind of reaction as online social disapproval (OSD) — the public expression of criticism against businesses on digital platforms — which can rapidly escalate into bursts of public responses with significant reputational and financial consequences. For instance, in 2023, Bud Light faced boycotts and sales declines following backlash over its partnership with a transgender influencer.

In response, new research co-authored by Associate Professor Jinglu Jiang from the Binghamton University School of Management introduces a digital toolkit designed to help organizations anticipate, interpret, and respond to social media backlash more effectively. The conceptual paper, “Bursts of online social disapproval: leveraging analytics for comprehension and detection,”(opens in a new window) was published in the Journal of Business Strategy.

The toolkit, developed by combining a review of existing research with real-world cases, identified four phases of OSD — preburst, initial burst, spreading and contagion, and recalibration — that explain how backlash emerges and evolves over time.

“The whole point is that online social disapproval is different from traditional crisis management. It’s not linear; it’s more like a cycle, because of how the internet and social media algorithms create different bursting patterns affecting how these kinds of responses can spread,” Jiang said. “Negative opinions become a battlefield in the spreading phase, and sometimes one perspective emerges as more dominant. When things settle down and get back to normal, that’s when management should revert to prebursting monitoring practices, rather than just waiting for it to happen again.”

Jinglu Jiang, associate professor in the Binghamton University School of Management. Image Credit: Jonathan Cohen.

Using the four phases, the study offers guiding questions and analytical indicators to give managers more robust capabilities for early detection, response, and recovery:

• Preburst: Is there a process to monitor emerging trends within your firm?
• Initial burst: Have you identified indicators for OSD popularity?
• Spread and contagion: Is a company-specific burstiness threshold defined? Is a structured procedure in place to monitor OSD burst trajectories?
• Recalibration: Have situational and long-term impact measures been defined?

For the final phase, researchers said the critical question is not simply whether online activity has subsided, but what lasting imprint the OSD burst has left on the organization.

“In the short term, firms can track immediate market and financial responses, such as sales fluctuations, stock price volatility, or shifts in customer traffic. These indicators provide situational feedback on the material consequences of the burst,” the study stated. “However, analytics also structure longer-term interpretations by highlighting enduring reputational shifts. Measures such as customer satisfaction, online review trends, survey-based reputation indices, and social media engagement reveal whether stakeholder trust is recovering or whether skepticism persists.”

Each business needs to define its own baseline “normality” for how the public responds on social media to different events or situations for this type of toolkit to be effective, Jiang said. The study also cautions that older events can resurface unexpectedly, triggering renewed backlash as past news and content are rediscovered online.

“The moment you observe that initial burst online, you need to be cautious and strategic about how you respond,” Jiang said, “because once it enters the spreading and contentious phase, it can become a social media battlefield that’s more difficult to contain. That’s something any business would want to avoid.”

Photo: This was how critics labeled a 30-second Peloton holiday ad in 2019 that featured a man giving a woman an exercise bike as a gift. Backlash was so severe that Peloton’s stock fell by about 9%, after social media erupted over perceived outdated gender roles and body image standards.

Researchers describe this kind of reaction as online social disapproval (OSD) — the public expression of criticism against businesses on digital platforms — which can rapidly escalate into bursts of public responses with significant reputational and financial consequences. For instance, in 2023, Bud Light faced boycotts and sales declines following backlash over its partnership with a transgender influencer.

In response, new research co-authored by Associate Professor Jinglu Jiang from the Binghamton University School of Management introduces a digital toolkit designed to help organizations anticipate, interpret, and respond to social media backlash more effectively. The conceptual paper, “Bursts of online social disapproval: leveraging analytics for comprehension and detection,”(opens in a new window) was published in the Journal of Business Strategy.

The toolkit, developed by combining a review of existing research with real-world cases, identified four phases of OSD — preburst, initial burst, spreading and contagion, and recalibration — that explain how backlash emerges and evolves over time.

“The whole point is that online social disapproval is different from traditional crisis management. It’s not linear; it’s more like a cycle, because of how the internet and social media algorithms create different bursting patterns affecting how these kinds of responses can spread,” Jiang said. “Negative opinions become a battlefield in the spreading phase, and sometimes one perspective emerges as more dominant. When things settle down and get back to normal, that’s when management should revert to prebursting monitoring practices, rather than just waiting for it to happen again.”

 

Using the four phases, the study offers guiding questions and analytical indicators to give managers more robust capabilities for early detection, response, and recovery:

• Preburst: Is there a process to monitor emerging trends within your firm?
• Initial burst: Have you identified indicators for OSD popularity?
• Spread and contagion: Is a company-specific burstiness threshold defined? Is a structured procedure in place to monitor OSD burst trajectories?
• Recalibration: Have situational and long-term impact measures been defined?

For the final phase, researchers said the critical question is not simply whether online activity has subsided, but what lasting imprint the OSD burst has left on the organization.

“In the short term, firms can track immediate market and financial responses, such as sales fluctuations, stock price volatility, or shifts in customer traffic. These indicators provide situational feedback on the material consequences of the burst,” the study stated. “However, analytics also structure longer-term interpretations by highlighting enduring reputational shifts. Measures such as customer satisfaction, online review trends, survey-based reputation indices, and social media engagement reveal whether stakeholder trust is recovering or whether skepticism persists.”

Each business needs to define its own baseline “normality” for how the public responds on social media to different events or situations for this type of toolkit to be effective, Jiang said. The study also cautions that older events can resurface unexpectedly, triggering renewed backlash as past news and content are rediscovered online.

“The moment you observe that initial burst online, you need to be cautious and strategic about how you respond,” Jiang said, “because once it enters the spreading and contentious phase, it can become a social media battlefield that’s more difficult to contain. That’s something any business would want to avoid.”

 

New Delhi, Mar 03: TrucksUp has partnered with Indian Oil Corporation Limited to support Apna Ghar IOCL, a Government of India welfare scheme created for truck drivers. Apna Ghar is a mandatory initiative at identified highway fuel stations, aimed at ensuring drivers have access to clean rest areas, hygienic washrooms, and basic comfort facilities during long-distance travel. Through this partnership, TrucksUp is aligning with the government’s objective by increasing awareness of the Apna Ghar scheme among truck drivers and owners on its platform. The first of these facilities is currently operational at Baghola, Haryana, strategically located at 63/140, Delhi–Mumbai Expressway, Gurugram (122103).

The partnership between TrucksUp and IOCL for Apna Ghar will benefit truck drivers on the TrucksUp platform. Apna Ghar IOCL centres provide safe resting spaces, clean washrooms, drinking water, and essential amenities for truck drivers on long journeys. These centres are part of a national driver welfare programme, and TrucksUp will explore the Apna Ghar scheme with IOCL to more cities and highway routes across India. TrucksUp will continue to support this initiative by ensuring drivers on its platform are informed about the purpose and availability of Apna Ghar facilities, contributing to safer and more comfortable journeys.

Commenting on the partnership, Sarthak Elwadhi, Co-founder, TrucksUp, said,

“Apna Ghar is an important government initiative focused on the welfare of truck drivers, who are the backbone of India’s logistics system. By partnering with IOCL, TrucksUp is supporting a structured effort to improve driver comfort and safety. Access to clean and safe facilities helps reduce fatigue, improves morale, and leads to safer roads and a stronger logistics ecosystem.”

 

The platform is built on an open-source microservices architecture with high resiliency (99.8% availability), encrypted data structure, and API interoperability

BANGUI, Central African Republic, Mar 3: A historic step in the modernization of the Central African Republic’s public administration. With the official launch of the Dûnîa digital platform, an entire ministry was fully digitized for the first time – both in terms of internal processes and cooperation with external partners. The platform was developed on behalf of the Ministry of Economy, Planning and International Cooperation (MEPCI) and marks a unique structural shift in the governance of economic policy, development planning and international partnerships. The official launch of this Platform took place on February 23, 2026 under the patronage of the President of the Republic, Head of State, Professor Faustin Archange Touadera, and is under the banner of the National Development Plan (NDP-2024-2028). “Dûnîa is much more than just an e-government project. It is an integrated, modular and scalable digital platform that maps all of the ministry’s administrative, operational and strategic processes. A strategic lever for development and digitalisation – and an important element of our Ambition28 programme,” says Professor Richard Filakota, Minister of Economy, Planning and International Cooperation. On the platform, all HR and budget management processes of the Ministry of the Economy are automated: document management is managed entirely electronically, project management is digitally centralized, macroeconomic analyses are modeled based on data and international funding is tracked transparently. The platform is built on an open-source microservices architecture with high resiliency (99.8% availability), encrypted data structure, and API interoperability. Concrete gains in efficiency and transparency Digitalization brings measurable improvements. Administrative processing times are reduced by up to 70%. Around 40% of human resources can be used for value-added tasks in the future. In the case of recurring administrative costs, a potential savings of up to 30% is expected. In addition, all processes will be fully digitally traceable in the future to minimize the risk of corruption. After all, reporting is carried out in accordance with international standards – and in an automated way. Of particular importance is the new central project register, which for the first time brings together all governmental, international and humanitarian projects in a common database. This reduces information gaps and avoids duplication of structures – an important step towards making more effective use of international development funds. Digital governance of more than $9 billion in development finance The platform directly supports the implementation of the National Development Plan 2024–2028, for which more than USD 9 billion has been mobilized as part of the International Investors Roundtable held in Casablanca in September 2025. By grouping and digitally coordinating all projects, overlaps can be reduced and a potential savings of 15 to 20 percent can be realized. In addition, outflows of funds are accelerated, impact assessments are improved and territorial imbalances are compensated. This makes digitalization the central instrument for effective development management. The development and implementation of Dûnîa is carried out in partnership with the Central African technology company EDEN TiiiT, led by Cédric PIDJOU who pre-financed the previous phases of the project from his own funds. “This model underlines the growing role of the local private sector in the country’s digital transformation and sends a strong signal to international partners and investors,” says Professor Richard Filakota. “With Dûnîa, the Central African Republic is positioning itself as a pioneer in digital administrative modernization. A model of digital sovereignty for a country! » This platform strengthens the state’s capacity for action, increases transparency and accountability, and creates the basis for evidence-based policymaking. The digitalization of the Ministry is therefore not only a technological step, but also a strategic cornerstone for sustainable growth, institutional stability and international partnership. The name Dûnîa means “the world, the universe, a place with an infinite number of solutions” in Sango, the local language. It was chosen to symbolize the opening of the CAR to the world, its repositioning among the countries with high digital potential, and the acceleration of its economic growth thanks to an infinite number of innovative solutions.

NEW YORK, NY, Mar 3: The Leadership Development Group, Inc. a leading healthcare talent development firm specializing in customized leadership development solutions for executive and clinical leaders, and Northeast Georgia Health System  recently named by Newsweek as one of America’s Greatest Workplaces for overall workplace culture, healthcare, diversity, and for women,  are proud to commemorate a six-year partnership that has transformed leadership development across the organization.

What began as a physician-focused leadership academy has evolved year-over-year to include Dyad Leaders and Advanced Practice Providers  reflecting NGHS’ commitment to adaptability, innovation, and impact. Together, TLD Group and NGHS have built flexible leadership academies that not only strengthen individual capabilities but also foster interdisciplinary collaboration and reinforce NGHS’ commitment to evolving clinical leadership models.

NGHS launched its inaugural Applied Physician Leadership Academy in 2020 with a pioneering cohort of 29 senior medical directors and physician leaders during the height of the Covid 19 pandemic. Since then, the program has flourished, graduating more than 115 physicians and establishing a powerful leadership pipeline to guide the health system’s future. Building on this success, NGHS introduced the Applied Dyad Leadership Academy (ADLA) in 2023, equipping physician and administrative leaders  including nurse managers and operational leaders  with the collaborative skills essential to the dyad leadership model. To date, more than 35 dyads have completed the program. 2025 marked another milestone as NGHS expanded APLA to include Advanced Practice Providers (APPs) alongside physicians, further broadening the scope of leadership development. In total, by the end of 2026, NGHS will have graduated more than 225 physicians, nurse managers, and APPs  reflecting its deep and ongoing investment in cultivating the next generation of leaders across the system.

“Our leadership academies have become a cornerstone of how NGHS develops talent. By evolving from physicians to dyads to APPs, we have created a culture of collaboration and adaptability that directly benefits our patients and our community,”

said Dr. Deepak Aggarwal, NGHS Physician Champion of Provider Leadership. 

“The focus on self-awareness, team-building, and strategic thinking has empowered our leaders to lead more effectively, especially in an evolving healthcare landscape.”

Through TLD Group’s customized design approach, the academies have iterated over time to include new participants that reflect the evolving structure of clinical leadership at NGHS. Each academy incorporates customized workshops, strategic project work, and coaching. Year over year participants have demonstrated significant improvements in key leadership dimensions including Self-Awareness, Building Effective Teams, Business Fundamental, Dyad Leadership, and Strategic Change Management. Strategic projects challenged teams to address organizational priorities such as mentorship, social media strategy, AI, career pathways, and resource optimization. Participants highlighted the experience as a valuable laboratory for applying leadership tools to real-world challenges.

NGHS’ commitment to sustained learning is further reflected in its “Dinner & Discourse” series  a set of post-graduation evening sessions that reinforce program concepts and foster alumni engagement. This initiative supports continuous leadership growth and bonding among past participants. Leadership development efforts have also correlated with marked improvements in organizational engagement. According to NGHS’ Press Ganey engagement survey data, employee and physician engagement scores have steadily increased over the last few years, underscoring the broader impact of TLD Group’s academies on NGHS’ performance and culture.

“At NGHS, we know that leadership drives transformation. This partnership with TLD Group has ensured that our leaders are not only prepared for today’s challenges but also equipped to shape the future of healthcare, said Matt Hanley, MD, President and CEO of NGHS.

“We are honored to celebrate six years of partnership with NGHS. Their willingness to iterate and expand the academies each year reflects a true commitment to impact, innovation, and leadership across the health ecosystem,”

said Tracy Duberman, PhD, President and CEO of TLD Group.

“We’re thankful we have worked together to cultivate leaders who are shaping the future of healthcare.”

Northeast Georgia Health System  is a non-profit on a mission of improving the health of the community in all they do. Their team cares for more than one million people across the region through five hospitals and a variety of outpatient locations. Northeast Georgia Health System (NGHS) has campuses in Gainesville, Braselton, Winder, Dahlonega, and Demorest – with a total of more than 1,000 beds and more than 1,500 medical staff members representing more than sixty specialties. 

The Leadership Development Group is a talent development consulting firm. Through its customized leadership solutions, TLD Group ignites leaders, teams, and organizations to align their passion to purpose to transform the healthcare industry. TLD Group works with the most influential players in the industry  providers, payers, health systems, pharmaceutical companies, policymakers, health-adjacent, and those looking to disrupt. TLD Group’s talent development solutions create leaders who are collaborative change agents capable of executing mission-critical organizational strategies.

DIGEST – Market attention remained squarely on the Middle East yesterday, though initial risk-aversion pared as the day wore on, with equity dip buyers out in force again. Headline-watching will remain the order of the day today.

WHERE WE STAND – Participants maintained a laser-like focus on geopolitical developments yesterday, as conflict in the Middle East continued, and headline noise remained deafening.

Clearly, we all hope that the situation calms in short order, and that hostilities are brought to a relatively swift end. At this stage, however, such a conclusion seems unlikely, at least in the short-term, with rhetoric from both the US-Israeli, and Iranian, sides indicating preparedness for a prolonged conflict, and thus far signalling little desire to de-escalate or negotiate.

Crucially, though, the Iranians have signalled that oil infrastructure of countries within the Gulf are not targets of their military strikes, while the Strait of Hormuz remains open, even if the majority of tankers are at a standstill nearby, awaiting confirmation they will receive clear passage, as well as appropriate insurance coverage. All that allowed crude benchmarks to pare around a third of the opening gap higher, and for Brent to pullback beneath the key $80bbl mark, as some degree of the extreme risk premium priced at Sunday’s open was removed.

Besides Brent trimming gains, there were two distinct themes dominating the price action yesterday.

Firstly, there was a general desire to preserve capital, as participants sought havens in which to shelter from geopolitical news flow, and batten down the hatches to a degree. For most, gold was the haven of choice, with bullion briefly taking a look above $5,400/oz once again before paring a chunk of the gains, while the dollar also attracted inflows, advancing around 1% against a basket of peers. In case it were in any doubt, this again proves that, when push comes to shove, the greenback is still the ‘cleanest dirty shirt’ in the FX universe; so much for the ‘Sell America’ trade!

Interestingly, the Swissie didn’t attract the haven inflows that I’d expected, though this was largely as a result of the SNB noting their ‘increased preparedness’ to intervene in the FX market in light of the international situation. That jawboning clearly dented the attractiveness of hiding out in the CHF, while the JPY also faced some fairly chunky headwinds, largely a reflection of Japan being a significant energy importer.

This brings me to the second distinct theme, where participants traded geopolitical risk through the lens of a commodity shock. This was evident not only via that JPY weakness, but with other big energy importers, such as the GBP, also seeing notable downside.

Such a theme was even more obvious in the rates space, with Treasuries – and govvies across DM – trading substantially softer on the day across the board. The belly underperformed, largely unwinding the outperformance seen last week, with the benchmark 10-year Treasury yield in turn poking its head back above 4.00%. The prices paid metric in the ISM manufacturing survey rising to its highest level since June 2022 didn’t help much here either.

I’d argue that a lot of the pressure here, as well as the hawkish repricing in G10 STIR curves, is probably overdone, considering not only that an energy price shock will only prove inflationary if it is sustained, but also bearing in mind that policymakers almost always look-through the impact of energy prices in any case.

Amid all that, equity dip buyers wasted no time in entering the fray, with both spoos and the NQ paring opening declines of over 1%, to end the day in the green. Although stocks here in Europe did end the day in the red, largely a function of the aforementioned commodity shock, I think this on the whole speaks to participants re-focusing away from headline noise, and instead reflecting on what remains a robust fundamental backdrop for risky assets, amid strong earnings growth, and a robust underlying economy. Obviously, a degree of caution may prevail in the short-term, though I remain in dip-buying mode, as the ‘path of least resistance’ should continue to lead higher over the medium-run.

Lastly, I’ll reiterate what I said yesterday, in that we are already seeing the ‘half-life’ of geopolitical headlines shorten rather significantly, with market attention increasingly turning towards the potential for ‘off ramps’ and ‘de-escalation’. Though we are not at that stage yet, there is still little that leads me to believe that this will prove different to the usual manner in which geopolitical events tend to shake out for markets. Namely, that this will prove a short-term shock, not a trigger for a durable or longer-lasting change in the overall direction or theme.

LOOK AHEAD – I’ll go through it anyway, but with geopolitics the focus, I can almost guarantee that today’s calendar events won’t matter one bit.

Last month’s ‘flash’ eurozone inflation figures are the only notable data release, with both headline and core CPI metrics set to remain unchanged at 1.7% YoY and 2.2% YoY respectively, adding further evidence to the case for the ECB’s easing cycle to be at an end.

Elsewhere, a handful of central bank speakers are due, including influential Fed voter Williams, and BoJ Governor Ueda, though neither is likely to say too much about the impact of recent events. Meanwhile, on the earnings front, notable reports come from the likes of Target (TGT) before the open, and CrowdStrike (CRWD) after the close.