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  • TEDxStLouis Presents “Edge of Possible” Talks

    Event spotlights visionary thinkers and dynamic performers shaping the future.

    (St. Louis, Mo., March 18, 2026) – TEDxStLouis will host its “Edge of Possible” Talks on Saturday, May 30 from 7 p.m. to 8:30 p.m. at the Missouri History Museum located at 5700 Lindell Blvd. General admission tickets are $37 per person.

    TEDxStLouis Presents “Edge of Possible” Talks

    This year’s event features influential local voices who are pushing boundaries in their respective fields—exploring new ideas, creating opportunities, and meeting challenges in innovative ways. “Edge of Possible” will showcase five speakers and two live performances.

    Featured speakers include:

    • John Ahn, PhD, MBA, Scientific Advisor, ALLATRA Global Research Center – “The Invisible Threat of Microplastics.” Dr. Ahn will discuss how micro- and nanoplastics are now found everywhere—and what that means for the planet and life on Earth.
    • Erica Barnell, MD, PhD, Co-founder and Chief Medical and Science Officer, Geneoscopy – “Four Words Between You and Cancer.” Dr. Barnell explores how getting comfortable with uncomfortable conversations can lead to early detection and prevention.
    • Alison Huckenpahler, MD, PhD, Psychiatrist and Neuroscientist – “Novel Sleep-Based Treatment for Psychiatric Issues.” Dr. Huckenpahler highlights how changing aspects of sleep—its timing, depth, or stability—may help the brain heal in ways medications alone often cannot.
    • Stephen Hupp, PhD, Executive Director, Committee for Skeptical Inquiry, and Editor, Skeptical Inquirer: The Magazine for Science and Reason – “Exploring Strange Mysteries Can Sharpen Your Thinking.” Dr. Hupp demonstrates the value of examining unusual phenomena through a skeptical lens.
    • Pierre Paul, PhD student in Disability Studies, Public Entrepreneur, and Founder and CEO, We Hear You – “Inclusive Design for Accessibility.” Paul reframes disability not solely as an individual condition, but as an experience shaped by systemic design choices.

    Guests will enjoy performances by Kristen Harris (KMoney), an award-winning spoken word artist and author honored as Best Poet at the STL Awards in 2022 and 2024, as well as Collective Motion who brings the stage to life through powerful choreography, storytelling, and artistic expression designed to move not just the body, but the mind and spirit.

    Event sponsors include US Bancorp Impact Finance Group, Regional Arts Commission (RAC), Missouri Historical Society, Nine PBS, Chandler Hill Vineyards, Excel Bottling Company, 4 Hands Brewing, and 100th Monkey.

    TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.  At a TEDx event, TED Talks videos and live speakers combine to spark deep discussion and connection in a small group.  Founded in 2013, TEDxStLouis provides the community with events, connections, and ongoing information.  For more information or to purchase tickets, visit http://www.tedxsaintlouis.org.

  • TechnoSport introduces new brand identity as it accelerates expansion across retail, digital and new consumer segments

    Bengaluru, Mar 18: TechnoSport announced the rollout of a refreshed identity, marking a new milestone in its journey as the company accelerates expansion across retail, digital and marketplace channels. At the centre of the brand refresh is the evolution of the Technosport wordmark, having been redesigned with a bold, forward-leaning italic typeface that captures the brand’s spirit of speed, energy and movement.

    TechnoSport introduces new brand identity as it accelerates expansion across retail, digital and new consumer segments

     The refresh comes at a pivotal moment in TechnoSport’s growth journey, as the brand scales both its market presence and overall business momentum across consumer segments. Backed by vertically integrated manufacturing and a distribution network spanning over 7,000 retailers, the company has built a strong value-performance proposition over 18 years in the Indian market. Today, TechnoSport is in a phase of accelerated expansion, driven by rising demand for accessible performance wear, growing at a CAGR of ~40%, and is on track to sell over 25 million apparel units in FY26, cementing its position as one of the largest activewear players by volume.

    Against this backdrop, the identity evolution serves as a natural extension of the brand’s scale and ambition. It reflects TechnoSport’s transition into a sharper, more contemporary performance-wear brand designed for wider relevance and stronger recall across retail, digital, and product touchpoints. The updated typography and visual system enhance clarity and visibility, ensuring consistency and impact as the brand expands across formats, from retail storefronts and exclusive brand outlets to digital and marketplace environments.

    Importantly, this evolution does not signal a shift away from the brand’s core. Instead, it reinforces TechnoSport’s positioning as a modern performance brand for the everyday Indian consumer, one that supports a range of active use cases across daily wear, gym, fitness, and sports. Rooted in performance, accessibility, functionality, and versatility, the refreshed identity is a visual expression of a brand that is scaling with purpose while staying true to its value-performance promise.

    Speaking on the occasion, Puspen Maity, CEO, TechnoSport, said,

    “This brand identity refresh marks an important step in TechnoSport’s next phase of growth. Over the years, we have built strong scale and consumer trust by making high-quality performance wear accessible to a wide base of Indian consumers. As more consumers embrace movement as part of everyday life, whether through daily wear, fitness routines or active sports, it is important that our brand expression reflects the energy, confidence and ambition of the business. The refreshed identity signals our intent to strengthen TechnoSport’s presence across channels and continue building one of India’s leading performance wear brands.”

    Adding to this, Patralika Agrawal, Head of Marketing, TechnoSport, said,

    “With this refreshed identity, we wanted to retain the strong recognition that TechnoSport has built over the years while introducing a sharper and more contemporary visual language that reflects movement, energy and confidence. The evolved logo and wordmark are designed to enhance visibility and recall across key consumer touchpoints, from stores and product branding to digital and marketplace platforms. More importantly, this refresh helps express TechnoSport more clearly as a modern performance wear brand built for everyday versatility across daily use, gym and fitness routines, and active sports.”

    As the brand strengthens its omnichannel presence, the refreshed identity is expected to support more consistent visibility across retail formats, product branding and communication platforms. The rollout will be implemented in phases across stores, distributor networks and digital interfaces, enabling a more uniform brand experience while reinforcing Technosport’s positioning around comfort, functional innovation and everyday versatility.

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  • UP Road Infrastructure Boost: 4 Lane Highway Approved

    New Delhi, March 18: The Union Cabinet has approved a Rs 6,969 crore project to upgrade the Barabanki–Bahraich highway in Uttar Pradesh into a four-lane corridor. The project aims to improve connectivity, reduce travel time, and support regional economic growth.

    The upgraded highway will benefit commuters, transporters, and local businesses by easing congestion and enhancing road safety. It will also strengthen access to remote areas, boost trade, and create employment opportunities during construction.

    This initiative forms part of the government’s broader push to modernize road infrastructure across India, enhancing connectivity and fostering industrial and regional development.

  • Leading US university reinforces commitment to sustainability with installation of 21 Philips Tableaux ePaper displays for instant energy and waste paper reductions

    Leading US university reinforces commitment to sustainability with installation of 21 Philips Tableaux ePaper displays for instant energy and waste paper reductions

     

    Amsterdam, Mar 18: PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, is excited to announce the successful installation of 21 Philips Tableaux ePaper signage displays at Duquesne University, with the range bringing instant energy savings and waste cutting benefits, as well as delivering on a more informed and sustainable campus.

     Founded in 1887, Duquesne is among the top 15% educational institutions in the United States. A top ranked private Catholic university in Pittsburgh, it caters for 8,000 students from 80 countries and over 3,000 faculty and staff.

     As the university continues to experience exponential growth, both in appeal and in size, its scenic 49 acre (198,300 m2) campus overlooking downtown Pittsburgh continues to evolve, with the university placing a growing focus on enabling students with the latest technologies both in and outside of the classrooms.

     Aligned with the United Nations’ Sustainable Development Goals and with a commitment to sustainable ecologies – which saw them recently named on the Princeton Review List of Green Colleges – the team researched the global ePaper market and turned to PPDS to seize the opportunities of the technology to replace the tired paper directories used around its campus.

     Concluding the in depth analysis, Philips Tableaux ePaper displays were selected as the standout choice to achieve the team’s ambitions, with a fleet of 21x 32” 5150 and 25” 4050 Philips Tableaux installed in classrooms, study areas, and hallways.

     As with other installations of Philips Tableaux ePaper displays – most recently inside the Institut Pasteur’s HQ in Paris – the Philips Tableaux range provides Duquesne University with incredible levels of flexibility and adaptability, interchangeable for a wide range of uses – from wayfinding and safety notices, cafeteria menus and event information, and many more. This includes in areas with limited power sources.

     Light in weight and fully portable, Philips Tableaux models used on campus are capable of displaying full colour imagery for days, weeks, months, or even years without using a single kilowatt of energy, only requiring a small amount of electricity (0.0025 kWh for the 25” model) during content changes.

     Instant benefits

    Running on an Android SoC, Philips Tableaux displays can be managed and updated remotely via a content management or remote display management system such as Philips Wave or as chosen by the team at Duquesne, content can be updated manually via a USB drive.

     The project has been deemed a major success, and a second rollout phase is set to include Philips Tableaux displays in other buildings around the campus, including the School of Nursing, the School of Liberal Arts, and the College of Medicine.

     Lauren Turin, Director of Classroom Technologies, Duquesne University, commented: “We have eliminated the need for complicated installation, and we are saving on the cost of paper, printing, and time. So, the cost per department is more economical in the long run. When our directories need an update, we use a USB drive with the content and an extension cord for power. The time it takes to update the directory is quicker than the time it takes to walk to the building.”

     PPDS Director of Education, Patrick VanTreese, added: “With sustainability now an important focus for businesses and in education, ePaper has become a real game changer, opening new opportunities to reduce wastage, save on costs, and create new opportunities to communicate. We’re delighted to have supported Duquesne University, delivering on their ambitions with our Philips Tableaux range.”

  • India on Track to Become Third Largest Economy by 2030, Manufacturing Holds the Key

    New Delhi, March 18: India is steadily moving toward becoming the world’s third-largest economy by 2030, driven by strong growth, rising investments, and a large domestic market. However, experts believe that expanding the country’s manufacturing sector will be crucial to sustaining this momentum and achieving long-term economic strength.

    India’s economy has shown consistent growth in recent years, supported by increasing consumer demand, digital expansion, and infrastructure development. While the services sector continues to play a dominant role, the next phase of growth is expected to depend more on industrial development and production capacity.

    Why Manufacturing Matters

    A stronger manufacturing base can significantly boost the economy by creating jobs, increasing exports, and reducing dependence on imports. It also supports other sectors such as logistics, trade, and services, creating a multiplier effect across the economy.

    At present, manufacturing contributes a smaller share to India’s overall economy compared to leading industrial nations. Expanding this sector will help India move up the global economic ladder and compete more effectively on the world stage.

    Growth Drivers and Opportunities

    India has several advantages that can support manufacturing growth:

    • A large and young workforce

    • Expanding infrastructure and industrial corridors

    • Rising demand for goods both domestically and globally

    • Increasing focus on technology and innovation

    Key sectors such as electronics, automobiles, renewable energy, and semiconductors are expected to play a major role in this transformation.

    Government Efforts and Policy Support

    The government has introduced various measures to encourage manufacturing, including incentives for production, improvements in ease of doing business, and investments in infrastructure. These steps are aimed at attracting both domestic and foreign investment and building a stronger industrial ecosystem.

    Efforts to improve logistics, reduce costs, and simplify regulations are also helping businesses expand more easily.

    The Road Ahead

    As India continues to grow, the focus is gradually shifting toward building a more balanced economy that combines strong consumption with robust industrial output. Scaling up manufacturing will be essential to creating jobs, boosting exports, and maintaining high growth rates.

    With continued policy support and investment, India is well positioned to strengthen its manufacturing sector and achieve its goal of becoming one of the world’s largest economies.

  • Centre Clears Mega Rs 33,660 Crore Industrial Park Scheme to Boost Manufacturing and Jobs

    New Delhi, March 18: In a major push to strengthen India’s manufacturing ecosystem, the Union Cabinet has approved the BHAVYA scheme with a total outlay of Rs 33,660 crore to develop 100 industrial parks across the country. The initiative is expected to generate large-scale employment opportunities while enhancing industrial infrastructure.

    The scheme aims to create world-class industrial clusters equipped with modern facilities, improved logistics, and better connectivity. By providing ready-to-use infrastructure, the government seeks to attract both domestic and global investors, making it easier for businesses to set up and expand operations.

    Officials said the proposed industrial parks will be strategically located to support key sectors such as manufacturing, logistics, and export-oriented industries. The focus will be on ensuring efficient land use, seamless connectivity, and access to essential services, which are often critical for industrial growth.

    A major objective of the BHAVYA scheme is job creation, particularly in semi-urban and rural areas. By developing industrial hubs beyond major cities, the initiative is expected to promote balanced regional development and reduce migration pressures on urban centres.

    The scheme also aligns with the government’s broader vision of boosting domestic manufacturing and strengthening India’s position in global supply chains. With improved infrastructure and policy support, the initiative is likely to enhance competitiveness and attract long-term investments.

    Industry experts believe that the development of integrated industrial parks will not only improve ease of doing business but also create opportunities for ancillary industries, small businesses, and startups.

    The approval of the BHAVYA scheme marks another step in India’s ongoing efforts to build a robust industrial base, support economic growth, and generate employment at scale. As implementation begins, the initiative is expected to play a key role in shaping the country’s manufacturing future.

  • Cabinet Approves Rs 2,584 Crore Scheme to Boost Small Hydro Projects

    New Delhi, March 18: The Union Cabinet has approved a new scheme aimed at promoting small hydro power projects across the country, with a total financial outlay of Rs 2,584.60 crore. The initiative is expected to strengthen India’s renewable energy capacity while supporting sustainable and decentralized power generation.

    The scheme focuses on the development, modernization, and revival of small hydro projects, which are typically defined as plants with a capacity of up to 25 MW. These projects are considered environmentally friendly and play a crucial role in providing reliable electricity, especially in remote and hilly regions.

    According to official sources, the programme will support both new and existing projects. It includes provisions for upgrading old plants to improve efficiency, as well as incentives to encourage fresh investments in the sector. By addressing issues such as ageing infrastructure and financial viability, the scheme aims to unlock the untapped potential of small hydro energy in India.

    Small hydro projects are particularly significant for states with abundant water resources, including those in the Himalayan and northeastern regions. These projects not only contribute to clean energy generation but also help in local employment and regional development.

    The government’s decision comes at a time when India is accelerating its push toward renewable energy to meet its climate goals and reduce dependence on fossil fuels. By promoting small hydro alongside solar and wind energy, the country is adopting a more diversified approach to clean power generation.

    Industry experts believe that the scheme could revive investor interest in the sector, which has faced challenges in recent years due to high initial costs and regulatory hurdles. With financial support and policy backing, small hydro projects are expected to play a more prominent role in India’s renewable energy mix.

    The initiative also aligns with the broader objective of ensuring energy access in underserved areas while maintaining environmental sustainability. As implementation begins, the scheme is likely to contribute to both green energy expansion and rural development, reinforcing India’s long-term energy strategy.

  • Laani Raises INR 9.1 Crore Pre-Seed to Reinvent Personal Care for India

    Laani Raises INR 9.1 Crore Pre-Seed to Reinvent Personal Care for India

    Mumbai, India  Mar 18th:  Laani, a high-performance body and personal care brand on a mission to bring speed, ease, and joy back to everyday personal care routines, today announced the close of a ₹9.1 crore pre-seed funding round. The round was led by V3 Ventures and Saama Capital, with participation from a distinguished group of angels including Arjun Purkayastha (Managing Director, Reckitt), Manish Taneja (Founder and CEO, Purplle), Kunal Bahl (Founder, Snapdeal), and Dr. Aneesh Sheth (Founder, Dr. Sheth’s Skincare), among others.

    Laani was founded by Nirja Bhatt, a Harvard Business School MBA graduate (Class of 2024) and Columbia University alumna, who previously co-founded Recove. When Nirja returned to India in 2024 after eight years in the United States, she noticed a striking disconnect: while homegrown innovation in skin and hair care had surged, body and personal care had not kept pace with the increasingly active, fast-moving lives of modern Indian women. Products felt greasy, ineffective, cumbersome, or harsh, especially in India’s hot and humid conditions.

    What began as conversations with friends deepened into structured research, culminating in insights gathered from over 500 women across WhatsApp communities, Instagram, and Reddit. The findings confirmed a clear and unmet market gap: high-performance body and personal care, built for Indian skin and climate.

    INTRODUCING THE CLEAR DEODORANT STICK

    Laani launches with the Clear Deodorant Stick, a product born out of a category that has seen little to no meaningful innovation in over a decade. Unlike traditional roll-ons and aerosols that dominate the category, this stick is designed to glide on dry and clear, leaving no stains, no stickiness, and no residue, while delivering clinically tested odour suppression at source for up to 24 hours.

    WHAT THIS FUNDING ENABLES

    The pre-seed capital will be deployed across three strategic priorities: brand building to establish Laani’s presence with Indian consumers, continued investment in research and development to deepen formulation expertise, and the expansion of the product portfolio into new personal care categories.

    IN THEIR OWN WORDS

    “At Laani we are on a mission to reinvent personal care through innovative formats and form factors that are as effective as they are effortless. It’s high-performance, highly functional care that matches ambition, and never asks women to slow down.”

    Nirja Bhatt, Founder and CEO, Laani “I have been in touch with Nirja since her days at HBS and always found her to be a deep consumer thinker. When she said body care, we were in. This category is brand starved and Laani is coming up with some very cool, new age solutions. Wait for what’s in store.”

    Arjun Vaidya, Co-Founder and Managing Partner, V3 Ventures

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  • ​POCO Introduces the POCO X8 Pro Series, Pushing Next-Gen Performance to the Max

    Mar 18: POCO launched the POCO X8 Pro Series, which includes the POCO X8 Pro Max, POCO X8 Pro, and the special edition POCO X8 Pro – Iron Man Edition. Marking the evolution of POCO’s X lineup, the new devices combine flagship performance, long-lasting endurance, refined design, and immersive experiences, redefining the limits of next-generation performance smartphones.

    “The POCO X8 Pro Series represents our commitment to delivering uncompromising performance for our POCO fans” said Sandeep Singh Arora, Chief Business Officer, Xiaomi India. “From next-generation chipsets to industry-leading battery capacity and immersive gaming features, the series is built to handle everything power users demand today. With the addition of the POCO X8 Pro Series, we are taking the X Series to an entirely new level of performance, battery and endurance.”

    Flagship Performance Built for Real-World Speed

    At the heart of the POCO X8 Pro Series is next-generation flagship performance designed to power everything from demanding games to heavy multitasking.

    The POCO X8 Pro Max debuts in India as the first smartphone powered by the Dimensity 9500s flagship chipset, delivering an AnTuTu score of over 3 Million. Built on a 3nm architecture, the chipset features a 1+3+4 all big-core CPU design with clock speeds reaching 3.73GHz, enabling faster processing with improved power efficiency. Paired with LPDDR5X Ultra RAM and UFS 4.1 storage, the device ensures smooth responsiveness whether users are switching between apps, editing content, or streaming media.

    The POCO X8 Pro is also the first smartphone in India powered by the Dimensity 8500-Ultra Mobile Platform, along with enhanced GPU capabilities for smoother graphics and improved efficiency.

    Both devices also enable up to 120FPS gameplay across 20+ popular mobile titles, including BGMI, Call of Duty: Mobile, Mobile Legends: Bang Bang, Asphalt Legends, and Real Racing 3, ensuring smoother and more responsive gameplay for competitive mobile gamers.

    Together, the devices deliver flagship-level speed designed to keep up with the way users work, play, and create on their smartphones.

    Performance That Stays Smooth Under Pressure

    For performance enthusiasts, the POCO X8 Pro Series introduces a range of optimizations designed to maintain stability even during the most demanding sessions.

    Both devices support hardware-level ray tracing, enabling more realistic lighting and reflections in supported games. POCO’s WildBoost Optimization further enhances gaming by intelligently predicting frame-level workloads to maintain stable frame rates and reduce power consumption.

    Features such as Smart Frame Rate, 1.5K Super Resolution, and Game HDR improve visual detail and responsiveness, while ultra-responsive touch controls help ensure smoother gameplay during fast-paced gaming scenarios.

    To sustain peak performance over extended gaming sessions, the series integrates advanced cooling systems. The POCO X8 Pro Max features the 3D IceLoop Cooling System with a 5,800mm² cooling area, while the POCO X8 Pro incorporates a 5,300mm² dual-layer IceLoop system, helping manage temperatures and maintain consistent performance during intensive use.

    Massive Battery Endurance for All-Day Use

    Battery endurance plays a central role in the everyday experience of the POCO X8 Pro Series.

    The POCO X8 Pro Max features a 9000mAh battery, the largest ever in a POCO smartphone, capable of delivering up to three days of battery life on a single charge. Designed for long-term durability, the battery retains more than 80 percent of its capacity even after 1,600 charge cycles, ensuring reliable performance over years of use.

    The POCO X8 Pro features a 6,500mAh silicon-carbon battery, offering extended endurance within a slimmer design.

    Both devices support 100W HyperCharge, allowing users to quickly recharge and get back to their day. The series also supports 27W reverse wired charging, enabling the phone to act as a power source for other compatible devices when needed.

    Immersive Visuals and Rich Audio

    The POCO X8 Pro Series is designed to deliver an immersive viewing and entertainment experience.

    The POCO X8 Pro Max features a 6.83-inch display, while the POCO X8 Pro comes with a 6.59-inch panel, both capable of reaching up to 3,500 nits peak brightness for improved visibility even in bright outdoor environments.

    Built on flagship M10 display panels incorporating new red luminous materials, the displays offer improved brightness efficiency while reducing power consumption. Support for 3840Hz PWM dimming and triple TÜV Rheinland eye-care certifications ensures comfortable viewing during extended use.

    Complementing the visual experience, the POCO X8 Pro Max features dual symmetrical speakers with Hi-Res Audio and Dolby Atmos, delivering immersive sound for gaming, movies, and music. The device also supports up to 400 percent volume boost, ensuring clearer audio in louder environments.

    Premium Design That Balances Style and Durability

    The POCO X8 Pro Series brings together premium design with durability built for everyday use.

    Both devices feature a metal frame, delivering a refined in-hand feel while maintaining durability. The devices incorporate racetrack-inspired camera modules paired with Dynamic RGB lighting, creating 7 different lighting effects that respond to notifications, charging status, gaming activity, music playback, and camera use.

    Durability remains a key focus across the lineup. Both models feature a comprehensive IP66, IP68, IP69, and IP69K dust and water resistance ratings. The POCO X8 Pro Max has also achieved SGS 5-Star Premium Performance Certification, verifying resistance to drops, bending, and crushing.

    Enhanced Imaging for Everyday Creativity

    The POCO X8 Pro Series combines powerful camera hardware with AI-driven enhancements to make it easier to capture everyday moments with clarity.

    Both models feature a 50MP main camera and a 20MP front camera. The POCO X8 Pro Max uses the Light Fusion 600 sensor, while the POCO X8 Pro features the Sony IMX882 sensor, delivering sharp and vivid photos across a range of lighting conditions.

    Advanced shooting features such as UltraSnap and Dynamic Shots make it easier to capture fast-moving subjects, while seamless conversion between video and live photos provides greater creative flexibility. The AI Creativity Assistant further enhances editing capabilities by simplifying photo refinement and image enhancement.

    A Smarter, More Connected Experience

    Powered by Xiaomi HyperOS 3, the POCO X8 Pro Series delivers a smarter and more connected smartphone experience.

    Xiaomi HyperConnect enables seamless interaction across compatible devices, while Xiaomi HyperIsland provides live activity updates for supported apps. The devices also support Google Gemini and Circle to Search, allowing users to quickly access information and smart assistance.

    For the first time in the POCO X Pro lineup, Xiaomi Offline Communication enables voice calls even without a network connection in certain environments. The POCO X8 Pro Max also supports eSIM functionality, making connectivity and international travel more convenient.

    POCO x Marvel: Iron Man Edition

    Expanding its collaboration with Marvel, POCO also introduces the POCO X8 Pro – Iron Man Edition.

    Inspired by one of Iron Man’s iconic black-and-gold armors, the device features a striking black finish accented with golden elements, with the flash module designed to resemble an Arc Reactor at its center.

    The experience extends beyond hardware with a custom Iron Man-themed interface, delivering a cinematic sci-fi aesthetic from the moment the device powers on.

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  • Zurii by Koskii: An Eid Exclusive in Summer-Soft Pastels & Luxe Fabrics

    Zurii by Koskii: An Eid Exclusive in Summer-Soft Pastels & Luxe Fabrics

    This Eid, Koskii invites you to celebrate with Zurii, an exclusive festive collection that elevates the occasion with refreshed colours, comfortable silhouettes and the perfect amount of sparkle and joy.

    Designed for the woman who wants her Eid look to be equal parts graceful and unforgettable, Zurii brings together summer-ready hues, luxe fabrics, and intricate karigari in silhouettes meant to make her shine at get-togethers and daawats.

    A Vibrant Colour Palette

    Inspired by the brightness of the summer season, Zurii plays with colours in a way that instantly lifts the mood. The collection spotlights pastels in their prettiest avatars…think powder pinks, fresh greens, breezy blues, and buttery yellows, along with rich dark hues that match the energy of the season.

    These shades are more than just a passing trend, they’re timeless in the way they flatter Indian skin tones and photograph beautifully in the day or night. Whether you’re stepping out for family visits or hosting at home, Zurii’s colours keep you looking festive without feeling heavy.

    Drapes That Breathe, Shine That Stays 

    What makes Zurii truly stand out is its thoughtful mix of fabrics, chosen to deliver both richness and wearability. The collection plays with fabrics that hold their shape, fall beautifully, and photograph like a dream.

    Raw silk lends structured grandeur, perfect for moments when you want that classic, regal presence. Chanderi adds a delicate sheen with a light, airy feel, ideal for intimate gatherings. Tissue brings a soft glow that catches the light with every move, giving you that subtle shimmer-when-you-walk magic. For those who love flow and ease, crepe and georgette offer effortless styles, letting you stay comfortable through long celebrations while still looking impeccably dressed.

    Artistry in the Details

    And then comes the heart of Zurii, the craftsmanship. Each piece is elevated with heritage-inspired karigari, finished with modern finesse.

    Expect intricate threadwork that feels delicate yet detailed, shimmering cutdana for a refined sparkle, and classic zariwork that adds depth and tradition. Sequins are used with a tasteful touch, creating celebration-ready shine without overpowering the look. To add definition and dimension, cording outlines motifs beautifully, giving the outfits an elevated, couture-like finish.

    Koskii, For Every Special Moment

    Zurii is made for every Eid occasion on your calendar, the big family daawat, the chai-and-sheer-khurma rounds, and that evening when you step out, and everyone asks, “Where is your outfit from?” Whether you lean into soft pastels or want brighter shades that match the season’s energy, this collection gives you a festive wardrobe that feels fresh, modern, and unmistakably you.

    This Eid, step into colour, craft, and celebration with Zurii by Koskii, where summer pastels meet festive sparkle, and every outfit feels like a moment.The collection is available in an inclusive range of sizes, thoughtfully designed to celebrate every silhouette with elegance and ease. Crafted for comfort without compromising on festive glamour, each piece reflects Koskii’s signature attention to detail, refined craftsmanship, and contemporary sensibility.

    Zurii by Koskii can be experienced at Koskii stores across India, including Bengaluru, Chennai, Coimbatore, Kochi, Hyderabad, Pune, Gurgaon, and Delhi, offering customers an immersive in-store experience to discover the collection up close.       

     The collection is also available online at Koskii.com, making it easy to explore and shop the festive edit from anywhere in the country.

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