May, 26: Chupa Chups, Perfetti Van Melle’s vibrant brand, ushered in the summer season with an exclusive, invite-only poolside summer party, bringing its ‘Summer Ka Fun Funa Fun’ campaign to life. The high-energy afternoon saw a curated mix of creators and trendsetters come together for a burst of flavour, spontaneity, and a bit of sweet & sour fun. Set against a vibrant poolside backdrop, the experience was crafted as the ultimate summer hangout, complete with bold, Chupa Chups-inspired installations, interactive zones and content-ready moments designed to be instantly shareable. From start to finish, every corner invited guests to play, create and capture their own take on summer.
At the heart of the experience was a simple yet creative idea: to make summer all about fun, spontaneous, shareable moments. Chupa Chups brought this alive through immersive zones that reimagined how the brand can be enjoyed. A mocktail bar where guests crafted colourful drinks using Chupa Chups Frozen Jellies as mix-ins, toppings and frozen cubes. Next to it was a masala station for a bold flavour twist pairing jellies with spicy, tangy and sweet seasonings. And, a dessert bar for Indulgent creations featuring Chupa Chups across ice creams, waffles, pancakes and brownies.
Speaking about the initiative, Gunjan Khetan, Director – Marketing, Perfetti Van Melle India, said:
“Summer is a natural playground for heightened self-expression, fun and social sharing. With Chupa Chups, ‘Summer Ka Fun Funa Fun’, our idea was to go beyond just offering a product and inspire new, playful ways to enjoy it during the summer season. It is not just about flavour, but unlocking new consumption occasions, turning everyday summer moments into exciting, shareable experiences. The Poolside Summer party was conceived to help Chupa Chups add a burst of fun to everything from drinks to desserts, making it a natural part of joyful, sharable summer celebrations.”
With a strong creator presence and a visually vibrant setup, the experience extended beyond the venue, driving social buzz and giving audiences a glimpse into the ultimate Chupa Chups summer vibe. As part of its broader campaign, the event serves as a key step in building strong associations between Chupa Chups and summer fun, while generating engaging content that fuels ongoing conversations. By blending product innovation with experiential storytelling, Chupa Chups continues to strengthen its relevance among young consumers and reinforce its position as a brand that transforms everyday moments into playful escapes.
