Singapore, Mar 12: Mitsubishi Logisnext Asia Pacific today announced that it will be rebranded as Logisnext Asia Pacific, aligning with the strategic direction established by its parent company, Mitsubishi Logisnext Co., Ltd., for its global group companies.
The rebranding marks a significant milestone in the company’s transformation journey under the “Logisnext Vision 2035” strategy, which aims to strengthen the group’s long-term growth, innovation, and global market presence. As part of this transformation, Mitsubishi Logisnext Co., Ltd. has also formed a strategic partnership with Japan Industrial Partners (JIP) to support sustainable growth and long-term value creation.
Under the initiative, all group companies will adopt the new company name effective April 30, 2026.
Commitment to Customers
Despite the name change, the company emphasized that its dedication to customers and dealer partners will remain unchanged.
“We are evolving our identity to align with our global strategy, but our commitment to customers and dealer partners remains the same,” said Yasumitsu Baba, Managing Director of Mitsubishi Logisnext Asia Pacific. “We will continue to provide reliable equipment, trusted services, and solutions that drive customer success while strengthening our alignment with the global Logisnext network.”
Global and Regional Strategy
The Logisnext Group operates through four major regional hubs—Japan, EAME (Europe, Africa, CIS, and the Middle East), the Americas, and APAC/C/SA (Asia Pacific, China, and South Africa)—allowing the company to effectively address the evolving needs of customers across diverse markets.
As part of the rebranding initiative, the global Logisnext Group will gradually implement changes across its brand portfolio to better align with regional market requirements. The transition will begin in Japan, where product lines currently branded as Mitsubishi Forklift Trucks will be reintroduced under the Logisnext brand.
APAC/C/SA Region Update
In the APAC/C/SA region, Mitsubishi Forklift Trucks will transition to Logisnext Forklifts in the coming years as part of the broader rebranding effort. The company emphasized that customers will continue to experience the same trusted engineering, innovative equipment, and comprehensive solutions delivered through its dealer partner network.
The well-known attributes associated with Mitsubishi Forklift Trucks—reliability, quality, and value for money—will remain central to the new Logisnext Forklifts brand, ensuring a consistent ownership experience and high levels of customer satisfaction.
Seamless Transition for Partners and Customers
Throughout the transition, Mitsubishi Logisnext Asia Pacific is prioritizing stability and continuity for its dealer partners and customers. All existing support teams, service structures, and operational processes will remain in place to ensure a seamless transition and uninterrupted service for stakeholders.
The rebranding reflects the group’s broader strategy to strengthen its identity as a global provider of advanced logistics solutions while continuing to support customers with reliable equipment and industry-leading service across markets.
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