Dessert habits are changing, and Frozen Fun is meeting that shift head-on with Piccolo, a new range of mini gelato-filled choco bars built for people who want premium indulgence in a lighter, more snackable format. The idea grew out of a simple observation: people haven’t stopped wanting dessert, but they are far more deliberate about portion size, ingredients, and how indulgence fits into their everyday lifestyle, including a rising preference for vegan and no-added-sugar choices.
The name reflects that intent directly. Piccolo means “small” in Italian, chosen because the range is built entirely around a smaller, more delightful format of gelato enjoyment; the same craft, condensed.
Frozen Fun identified a clear gap between traditional full-sized desserts and the growing consumer appetite for something more mindful. Shoppers today want dessert that feels premium without feeling heavy, and increasingly, they want vegan or no-added-sugar options that don’t read as a compromise. Piccolo was built for exactly that space: indulgent enough to satisfy, small enough to feel balanced.
None of this came at the cost of taste. The brand was clear from the outset that Piccolo should never feel like a “diet dessert,” and instead focused on genuine enjoyment that happens to align with modern preferences. In the vegan line, that meant developing real creaminess without dairy; in the no-added-sugar line, it meant keeping every bite rich and satisfying rather than flat. That work defines Piccolo’s USP: Frozen Fun’s premium gelato, reimagined as a mini choco bar, with Vegan & No Added Sugar and No Added Sugar options built in.
The range launches with six flavours, Strawberry Cheesecake Crumble, Mocha Latte, Brownie Fudge, and Skinny Vanilla in the No Added Sugar line, and Hazelnut Hug and Peanut Party under Vegan & No Added Sugar, aimed at urban, aspirational consumers who love dessert but are becoming more conscious of what they eat. Whether it’s a working professional looking for an easy treat, a plant-based consumer seeking indulgence without dairy, or a family trying something new together, Piccolo gives Frozen Fun a format that’s portable, shareable, and true to the brand’s gelato-first identity.
