National, 21st February, 2025: BIBA, India’s leading fashion brand, is turning up the heat with its much-awaited Spring-Summer 2025 Collection with an interesting summer soundtrack crafted just for the collection. The latest collection is an effortless blend of breezy elegance and contemporary charm. And who better to bring this vision to life than Kriti Sanon? The Bollywood star and BIBA’s brand ambassador shines in the campaign video, showcasing airy fabrics, playful hues, and silhouettes designed for sun-kissed getaways, balmy afternoons, and chic sunset soirées.

BIBA’s new campaign combines fashion and music with the release of its campaign song in Instagram’s music library. Featuring Kriti Sanon, the campaign showcases her effortless style and confidence, making her the perfect fit for this collaboration. With the campaign, BIBA encourages people to define themselves on their own terms- be it with fashion, dance or a moment of everyday life. The BIBA campaign song will be available on Instagram’s music library, inviting fashion lovers to create their own summer moments with the soundtrack.

The Spring-Summer 2025 Collection expands beyond BIBA’s iconic ethnic styles. From statement suits sets, jumpsuits and chic co-ord sets to summer dresses and stylish shirts, the collection redefines seasonal dressing while staying true to BIBA’s signature, classic collection for comfort and elegance. Whether it’s a stylish airport look, a breezy beach dress, or an outfit for a summer celebration, there’s something for every woman who wants to embrace the essence of effortless fashion.

With a growing focus on versatility and youth appeal, BIBA is also elevating its younger fashion lines. The BIBA Girls collection along with the upcoming collection catering to a wider younger audience offers trendy yet comfortable styles tailored for young fashion enthusiasts, ensuring that BIBA remains the go-to brand across generations.

Speaking about the launch, Siddharath Bindra, Managing Director, BIBA, shared:
“At BIBA, we are constantly evolving to meet the fashion needs of today’s women. Our Spring-Summer 2025 collection is a celebration of effortless, stylish dressing—perfect for the modern Indian woman who wants to look and feel her best. Kriti Sanon beautifully brings this vision to life, making this collection a must-have for every wardrobe.”