Aurrelis to introduce its premium Extrait de Parfum collections across select Khazana locations in India
Mumbai, Sept 02:: Aurrelis, the flagship luxury fragrance brand of Aurelis Fragrance Pvt. Ltd., has announced a strategic partnership with Khazana by Taj Hotels, marking a key milestone in its journey to build a globally admired Indian luxury fragrance house.
Through this collaboration, Aurrelis will retail more than 15 SKUs, including perfumes and bath & body collections, and a specially curated selection of its Extrait de Parfum collections across select Khazana stores, including Taj Mahal Palace (Mumbai), Taj Palace (New Delhi), Taj Falaknuma Palace (Hyderabad), Taj Bengal (Kolkata), and Taj Exotica Resort & Spa (Andamans). The rollout will feature the Signature, Royal, and Mafia collections, along with select limited-edition creations.
“This partnership with Khazana by Taj Hotels is a defining milestone for Aurrelis. As a homegrown brand, it is meaningful to collaborate with an institution as iconic as IHCL. We remain focused on building Aurrelis through strategic partnerships aligned with our vision of creating a globally respected Indian luxury fragrance house rooted in craftsmanship, innovation, and quality,” said Sourjya Mohanty, Founder, Aurelis Fragrance Pvt. Ltd.
Founded in 2025 by Sourjya Mohanty, CFA and a trained perfumer from SDA Bocconi, Italy, Aurelis Fragrance Pvt. Ltd. aims to advance the niche fragrance segment in India through its brands Aurrelis, Slayd, and Taahara. Its integrated capabilities spanning fragrance creation to finished products enable strong control over quality, innovation, and consumer experience.
As Aurelis Fragrance Pvt. Ltd continues to expand, the partnership with Khazana will strengthen the brand’s ability to engage luxury consumers within premium retail environments while showcasing the growing sophistication and global potential of Indian fragrance craftsmanship. The brand also views the partnership as an opportunity to deepen consumer engagement through curated fragrance discovery, luxury gifting, and elevated retail experiences over time.
