Mumbai, 23rd September 2026: Nykaa, India’s leading beauty and lifestyle company, continues to strengthen its premium beauty portfolio with the exclusive launch of Oribe, the globally acclaimed luxury haircare brand founded by legendary hairstylist Oribe Canales alongside beauty industry veteran Daniel Kaner. Renowned for its high-performance formulations, signature fragrance and design-led approach to beauty, Oribe makes its debut in India, exclusively with Nykaa, bringing five products from its best-selling Gold Lust collection to consumers across the country.
As Indian consumers increasingly invest in high-performance haircare and premium beauty rituals, luxury haircare has emerged as one of the fastest-growing segments within beauty. The launch of Oribe reflects this evolution while further strengthening Nykaa’s position as a destination for globally recognised luxury beauty brands. Through its exclusive partnership with Oribe, Nykaa continues to bring differentiated, high-performance beauty experiences to Indian consumers.
Rooted in the belief that exceptional haircare should bring together performance and luxury, Oribe pays meticulous attention to every detail, from its award-winning formulations and signature Côte d’Azur fragrance to its beautifully designed packaging. Blending high-performance innovation with skincare-inspired ingredients, the brand’s products are crafted to suit a broad range of hair types and textures, while reflecting the exacting standards of legendary hairstylist Oribe Canales.
“We’re excited to share the Oribe story and expand our footprint by launching with Nykaa in India,” said Eddie Wan, Vice President, Commercial Growth Salon Asia for Oribe Hair Care. “We look forward to enhancing the consumer experience across all touchpoints by providing a new destination for consumers to discover Oribe.”
Discover the Oribe Gold Lust Collection
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Gold Lust Repair & Restore Shampoo: A luxurious restorative cleanser that gently cleanses while helping repair and strengthen damaged hair, leaving it soft, healthy-looking and visibly revitalised.
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Gold Lust Repair & Restore Conditioner: A rich, nourishing conditioner that restores moisture, smoothness and manageability while helping reinforce the hair’s natural strength and resilience.
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Gold Lust Transformative Masque: An intensely hydrating treatment that deeply replenishes dry, damaged hair, helping improve softness, shine and overall hair health after every use.
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Gold Lust Nourishing Hair Oil: A lightweight yet deeply nourishing finishing oil that smooths frizz, enhances shine and protects hair from damage without weighing it down.
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Gold Lust Dry Heat Protection Spray: Styling spray for dry hair that provides 450°F heat protection while repairing damaged strands and adding instant softness for a frizz-free satin finish.
Oribe is now available exclusively on Nykaa.com, the Nykaa App and at select Nykaa stores across India.
