25th March 2025, New Delhi: As the new IPL season ignites passion across the nation, Livguard brings its power-packed story to the forefront, unveiling two new television commercials (TVCs). Featuring Bollywood megastar Akshay Kumar, these films showcase Livguard’s vision of powering the homes of tomorrow with next-generation solar energy and inverter-battery solutions.
The new solar TVC makes a bold statement, reinforcing Livguard’s expertise in precision solar engineering. By ensuring meticulous alignment, robust installation, and cutting-edge technology, Livguard guarantees higher solar generation—delivering a future where homes are not just powered but empowered.
Alongside solar, Livguard introduces a new TVC showcasing its advanced inverter and battery solutions. With energy demands rising and homes becoming more connected than ever, Livguard ensures that every household is future-ready—equipped to handle higher loads with AI-charging, more load carrying capacity, superior performance and long-lasting batteries.
The messages captured in these TVCs make it clear that Livguard is taking a significant step toward fulfilling its vision of powering India’s energy future by launching them across live IPL broadcasts and digital platforms, including YouTube.
“At Livguard, our mission is to empower the homes of tomorrow with technology-driven energy solutions that deliver the highest efficiency and reliability. Whether it’s through advanced inverters, AI-powered batteries, or high-performance solar solutions, we are committed to ensuring seamless power for modern consumers. Akshay Kumar also embodies this spirit of precision and purpose, making him the perfect partner for our journey. At Livguard, by continuously innovating, we are not just meeting energy needs, we are creating intelligent, future-ready solutions that make homes and lives smarter, more efficient, and truly connected.” Rakesh Malhotra, Founder SAR Group.
Homes today are more connected than ever, relying on smart devices, automation, and uninterrupted power, and we are powering the Homes of tomorrow. Our inverters, solar and battery solutions enable a seamless, always-on lifestyle. With innovation at our core, Livguard is future-ready to meet every energy demand. We’ve poured our passion and vision into these films, and we hope you enjoy watching them as much as we enjoyed creating them. Here’s to a future that’s brighter, smarter, and truly connected!”, shared Sandhya Biswas, Head of Marketing, Livguard.
Commenting on the campaign, Vasudha Misra, President (Creative), Lowe Lintas said, “Livguard Solar is just one of the ways in which this incredible Indian company is constantly seeking to innovate every detail of our homes. So it was very important for the communication to reflect that same energy and spirit. I believe that Aritra, Nishit and team managed to do just that, precisely, deftly, yet creatively in just 20 seconds. Of course, having a fabulous performer like Akshay Kumar made the task just a tad bit easier.”
As IPL electrifies fans across the country, Livguard’s campaign ensures that its vision of powering the homes of tomorrow with tech-driven, connected, and automated energy solutions resonates and reaches pan-India.
