Author: admin

  • World Food Safety Day: How Pre-Portioned Foods are Helping Urban Homes Achieve Zero Wastage

    World Food Safety Day: How Pre-Portioned Foods are Helping Urban Homes Achieve Zero Wastage

     

    June 15: World Food Safety Day, marked each year by the United Nations along with WHO and FAO, is about one simple truth: safe food practices start at home. The day reminds us that food safety is everyone’s responsibility, from farmers and producers to families in their kitchens. For urban households, managing kitchens efficiently while reducing food waste has become increasingly important as people look for healthier, more sustainable ways of living.

    Fresh produce and proteins often spoil quickly during humid months, leading to unnecessary wastage. The USDA Food Safety and Inspection Service (FSIS) cautions that bacteria such as Salmonella, and Campylobacter multiply rapidly between 4°C and 60°C the “Danger Zone” doubling in as little as 20 minutes. To counter this, many families are turning to frozen and Individually Quick Frozen (IQF) foods, which let them cook only what they need while keeping nutrition, taste, and quality intact for longer.

    Food safety isn’t just about storage it’s also about knowing where food comes from and how it’s handled. The farm-to-fork approach builds transparency and trust, giving consumers confidence in the meals they prepare.

    Equally important is learning to read food labels. Terms like “BBE” (Best Before End), “IQF” (Individually Quick Frozen), “HPP” (High Pressure Processing), and “FD” (Freeze Dried) help consumers make smarter choices about freshness, shelf life, and storage.

    Anushree Dewen, Head of Marketing & Innovation at Godrej Foods, said: “At Godrej Foods, we believe food safety is not just a standard it’s a promise. From sourcing to packaging, we are embedding safety practices at every step. More people today are choosing frozen foods because they want convenience without compromising on hygiene or nutrition. By offering options that help reduce waste and keep meals wholesome, we’re supporting safer and smarter kitchen habits for urban homes.”

  • Stupa Sports’ Advanced Decision Review System to power Rugby Premier League Season 2

    Gurugram, June 15: Stupa Sports, the leading global AI-powered sports technology and analytics firm, today announced that its cutting-edge Advanced Decision Review System (ADRS) is all set to power the upcoming Rugby Premier League (RPL) Season 2, scheduled to take place from June 16 to June 28, 2026, at Gachibowli Stadium in Hyderabad. The tournament will bring together the country’s top rugby talent in a fast-paced, high-intensity format.

    As part of this collaboration, Stupa will deploy its advanced, operator-led video review capabilities to support match officials and medical teams throughout the tournament. The system integrates multi-angle camera feeds with frame-by-frame playback, slow-motion analysis, and zoom functionalities (as available in broadcast feeds), enabling faster, more accurate on-field decision-making. Additionally, Stupa’s real-time clipping and replay technology will ensure that key incidents are reviewed instantly, with decisive clips delivered within a turnaround time of two minutes.

    This partnership marks a significant milestone for Stupa Sports as it expands beyond its stronghold in racquet sports such as table tennis and badminton into the dynamic world of rugby. Known for delivering federation-certified tracking and analytics solutions in high-speed racquet sports, Stupa’s entry into a full-contact team sport like rugby underscores the scalability and adaptability of its AI-driven sports technology platform.

    Megha Gambhir, CEO and Co-Founder of Stupa Sports, commemorating the partnership, said, “We are delighted to announce our partnership with the Rugby Premier League for Season 2. It represents an exciting step forward for us. Rugby is a fast, high-impact sport where decision accuracy and response time are critical, not just for fairness, but also for player safety. Our advanced DRS capabilities are designed to empower referees and medical teams with precise, real-time visual evidence. Expanding into rugby reflects our broader vision of building a multi-sport technology platform that can enhance officiating standards across diverse sporting ecosystems.”

    Sourojit Ghosh, General Manager – HP & T&E, Indian Rugby Football Union (IRFU), expressed his thoughts with “At Rugby India, player welfare and match integrity remain at the heart of everything we do. In line with World Rugby’s player welfare and match official standards, our partnership with Stupa strengthens our ability to make accurate, timely, and evidence-based decisions during matches. Their advanced video review capabilities provide valuable support to referees and medical teams, particularly in critical areas such as foul play review and head injury assessment protocols. By integrating this technology into our competitions, we are reinforcing our commitment to safer rugby, consistent officiating, and the highest standards of player welfare across the game.”

    With this deployment at the Rugby 7s tournament in Hyderabad, Stupa continues to demonstrate the versatility of its technology across sporting formats. From precision tracking in racquet sports to real-time video-assisted review systems in contact team sports, the company is steadily building a comprehensive sports intelligence ecosystem designed to serve leagues, federations, and emerging tournaments globally.

    The partnership further consolidates Stupa Sports’ expanding footprint within the sports ecosystem. Much like its recent landmark milestones – including the BWF certification of its AI-powered Instant Review System for all sanctioned badminton tournaments, its role as Data and Technology Partner for the Pickleball Champions League Asia Finals, the deployment of Stupa Cast for the Generali Hexagon Cup Padel tournament, and its provision of AI analytics for Major League Table Tennis and the Prime Volleyball League, along with its growing footprint in Oceania through agreements with Table Tennis Australia – this partnership reinforces Stupa’s position as an Indian firm leading technology innovation across multiple sports and federations globally.

  • AAEON to Demonstrate Next-Generation Vision-Guided Robotics at Automate 2026

     

    Make sure to visit AAEON at Booth #4251 of McCormick Place, Chicago, IL to see the latest in intelligent automation technology.

    AAEON to Demonstrate Next-Generation Vision-Guided Robotics at Automate 2026

     

    Orange, California – June 15:  AAEON, an industry-leading provider of industrial automation and edge AI platforms, announced that it will present a range of new and upcoming products from across its portfolio at Automate Show and Conference, one of the largest and most influential automation events in the Americas.

    Taking place from June 22nd to June 25th, 2026, at McCormick Place in Chicago, Illinois, Automate is expected to host thousands of professionals from over 100 countries to explore solutions driving the future of industry.

    Date: June 22nd – 25th, 2026

    Booth: #4251

    Venue: McCormick Place, 2301 S Martin Luther King Dr, Chicago, IL 60616

    At booth 4251, AAEON will present a live robotics demonstration featuring its upcoming CEXD-INTRBL, an open robotic development system powered by the new Intel Core Ultra Series 3 processors. Custom-built for the next generation of advanced robotics development, the CEXD-INTRBL will be used as the primary edge device for a robotic arm capable of 360° GMSL camera-guided manipulation, demonstrating how manufacturers can accelerate the deployment of vision-guided robotics, reduce integration complexity, and advance robotics toward greater autonomy.

    Alongside its live demonstration, AAEON will also present a range of products from across its business units. One of the stand-out products on show will be the BOXER-8741AI, powered by NVIDIA Jetson T5000 module. Also from AAEON’s AI system collection will be the BOXER-8645AI, an AI@Edge Fanless Embedded AI System powered by NVIDIA Jetson AGX Orin, which was honored with the Golden Award at the COMPUTEX 2025 Best Choice Award.

    From its single-board and development kit lineup, AAEON will showcase products across form factors, selected for their suitability as foundations upon which automation solutions can be built. Particularly noteworthy products on show include the UP Xtreme PTL Edge, built on Intel Core Ultra Series 3 processors, and the uCOM-Q6490, an upcoming SMARC module powered by the Qualcomm Dragonwing QCS6490 SoC.

    Make sure to visit AAEON at booth #4251, where experts from both AAEON and will be on-site to provide full rundowns of the demonstration, give insight into the platforms on show, and explore how AAEON’s product roadmap can help visitors implement AI-powered automation platforms for their projects.

  • De Beers Group Introduces Desert Diamonds Icons

    LAS VEGAS, US –  15 June 2026 – At the annual JCK Las Vegas Show – the largest jewellery event in the global calendar – De Beers Group today set out its view on the way forward for the natural diamond sector, calling on the trade to work together to capitalise on the early success of the Desert diamonds ‘beacon’ campaign with the introduction of Desert diamonds Icons.

    The Desert diamonds beacon campaign launched in late 2025 and has already succeeded in shaping consumer demand for both natural diamonds in general and coloured diamonds in particular, with natural diamond sales at US independents increasing 4% in Q4 2025 and 9% in Q1 2026, while those in the K to Z colour range have seen even stronger growth, up 15% in Q4 2025 and 19% in Q1 2026.

    Following the launch of Desert diamonds Bridal earlier this year, Desert diamonds Icons will focus on bringing a sense of newness and individuality to four iconic jewellery design classics – stud earrings, the eternity band, the tennis bracelet and the halo pendant – which between them comprise 70% of diamond jewellery acquisitions. Launching in September, the campaign will include training and marketing support for all retailers.

    During a keynote presentation, De Beers Group executives stated that while demand has performed well for larger natural diamonds and this has supported stable retail sales value for natural diamond jewellery, it is critical for industry participants to work together on the campaign to drive demand across the natural diamond category as a whole.

    With the campaign benefitting from the diamond industry’s biggest natural diamond marketing budget in 15 years, Desert diamonds is expected to deliver enhanced retail impact in 2026, based on a range of positive data points from its initial run. Growth in natural diamond desirability, online searches for natural diamonds, and increased coloured natural diamond sales across independent jewellers all highlight that the momentum behind the campaign is building. Noting that the 2026 campaign run will also benefit from a geo-targeting approach that directs consumers to specific retailers carrying Desert diamonds, De Beers executives encouraged the entire trade to support the fast-growing trend by stocking Desert diamonds Icons products and by signing up to Promoboxx to access marketing materials and participate in geo-targeting.

    The presentation also included a summary of key consumer and industry insights published today in The Diamond Report, highlighting how commercial dynamics are evolving at pace for US jewellery retailers as the synthetic lab-grown diamond sector matures while consumer interest in natural diamonds grows.

    Speaking at the presentation, Al Cook, CEO of De Beers Group, said: “Consumer desire for natural diamonds is strong – but we need to work together as an industry in support of Desert diamonds to unlock the full value of the opportunity. The results from the campaign’s initial run demonstrate how it is already stimulating demand, and with Desert diamonds Icons we are doubling down at a critical moment.

    “The jewellery retail landscape is evolving at pace. With the sustained falls in price of synthetic lab-grown diamonds, and large falls in demand for larger synthetic lab-grown diamonds, there may be challenges ahead for retailers who focus on synthetic lab-grown diamonds.”

    “However, with challenge comes opportunity, and the growing success of the Desert diamonds campaign is evident. As we head into the campaign’s second year, with the industry supported by the largest category marketing budget in 15 years, the natural way forward is clear to see.”

    De Beers Group also reported in its presentation how collaboration continues deliver progress in other areas, with GIA’s purchase of an equity share in Tracr supporting the platform’s path to independence and providing the potential for it to scale faster across the sector. Meanwhile, the Natural Diamond Council has put in place a compelling new strategy on the back of its growing budget, as more diamond producing countries and trade bodies have provided funding, and will introduce a new natural diamond trust mark to support consumer confidence through visible differentiation between natural diamonds and synthetic lab-grown diamonds.

  • Uber Celebrates Egypt’s Opening Match with a Special 90% Ride Discount for Fans

    Cairo, Egypt — June 14, 2026 — Football has always held a special place in the hearts of Egyptians. From packed cafés and family gatherings to friends coming together to cheer for the national team, match days create moments that unite millions across the country.

    As Egypt prepares to face Belgium in its opening match on 15 June, Uber is launching a special limited-time promotion, making it easier for riders to get together and enjoy the game with those who matter most.

    Beginning two hours before kick-off, riders can enjoy 90% off their ride fare, up to EGP 90, for a limited two-hour window. The offer is inspired by the 90 minutes that bring Egyptians together, whether they are heading to a local café, gathering with friends and family, or joining supporters to cheer on the national team.

    As communities across Egypt prepare to rally behind the team, Uber is marking the occasion by giving back to riders and helping them be part of the match-day atmosphere.

    The promotion will be available exclusively during the two hours leading up to the match and can be redeemed directly through the Uber app.

  • Perseverance, Focus and Discipline Are the Foundation of My Success: World Champion Esha Singh

    Lifespan Pays Tribute to Legendary Shooting Coach Jaspal Rana

    Hyderabad, June 13: Lifespan Private Limited organized a grand felicitation ceremony in Hyderabad to honour its Brand Ambassador, Esha Singh, for her remarkable performance at the ISSF World Cup 2026 held in Munich, Germany. Esha brought immense pride to the nation by winning the Gold Medal in the Women’s 25m Pistol event and setting a new World Record.

    To celebrate this historic achievement, Lifespan felicitated Esha Singh in the presence of distinguished dignitaries and guests.

    The event was attended by Jayesh Ranjan, IAS, Special Chief Secretary, Government of Telangana, as the Chief Guest. Soni Bala Devi, IFS, Vice Chairperson and Managing Director, Sports Authority of Telangana (SATG), and Gareth Wyn Owen, British Deputy High Commissioner for Andhra Pradesh and Telangana, graced the occasion as Guests of Honour.

    Speaking at the event, Dr. Narendra Ram Nambula, Founder, Chairman and Managing Director of Lifespan Private Limited, congratulated Esha Singh on her historic accomplishment.

    “Esha Singh’s extraordinary achievement is a proud moment for the entire nation. As Lifespan’s Brand Ambassador, she embodies perseverance, dedication and the relentless pursuit of excellence. We are delighted to celebrate her success and remain committed to encouraging sporting talent that inspires future generations,” he said.

    Addressing the gathering, Esha Singh expressed her gratitude to her coaches, family members, supporters and well-wishers who stood by her throughout her journey. She encouraged young athletes to pursue their goals with focus, discipline and unwavering commitment.

    “Perseverance, focus and discipline have been the foundation of my success. I hope my journey inspires young sportspersons to dream big and work hard to achieve their goals,” she said.

    As a mark of respect, the gathering observed a one-minute silence in memory of Jaspal Rana, the legendary shooting coach whose immense contribution to Indian shooting has inspired generations of athletes. The attendees fondly remembered his invaluable role in the development of the sport and his lasting legacy in nurturing young talent.

    The felicitation ceremony reflected Lifespan’s continued commitment to promoting health, fitness and sporting excellence while supporting athletes who bring glory to the nation.

  • From Swings to Trade Fairs: Raja Parba 2026 Transforms Odisha into a Festival of Earth, Culture, and Economy

    From Swings to Trade Fairs: Raja Parba 2026 Transforms Odisha into a Festival of Earth, Culture, and Economy

     As the first monsoon showers touch the parched land of Odisha, the state comes alive with the vibrant celebration of Raja Parba 2026, a unique four-day festival that blends ecological awareness, cultural tradition, and social joy. Unlike many festivals centered on deities, Raja Parba stands apart as a deeply symbolic celebration of Mother Earth and womanhood.

    The word Raja comes from Rajaswala, meaning a menstruating woman. In Odia tradition, it is believed that Bhudevi (Mother Earth) undergoes her menstrual cycle during this period, resting and rejuvenating before the agricultural season begins. The festival therefore becomes a time of respect, rest, and renewal for nature.

    Earth in Rest: The Core Philosophy

    During Raja Parba, Odisha symbolically halts agricultural activity to honor the Earth’s resting phase. Farmers avoid ploughing fields, cutting trees, or disturbing the soil. People treat the ground with care, reflecting a deep environmental ethic rooted in tradition.

    Household routines also change significantly. Women and young girls are traditionally exempted from daily labor, especially cooking and heavy chores, marking a rare social pause that celebrates womanhood and rest.

    The Four Days of Raja Parba 2026

    The festival in 2026 continues to follow its structured four-day cycle:

    1. Sajabaja (June 13) – The Preparation Day

    The day before the festival is dedicated to preparation. Homes are cleaned, ingredients are stored, clothes are arranged, and all heavy work is completed in advance so that the coming days remain free of labor.

    2. Pahili Raja (June 14) – The First Day

    The festival officially begins. Girls wear new traditional attire, apply alata (red dye) to their feet, and gather for swings tied to mango and banyan trees. The atmosphere fills with Raja Geeta folk songs and community bonding.

    3. Raja Sankranti (June 15) – The Main Celebration

    Also known as Mithuna Sankranti, this is the peak day of festivities. Families prepare elaborate feasts, community gatherings are held, and traditional games and cultural performances take place across villages and towns.

    4. Basi Raja / Basumati Snana (June 16) – The Closing Ritual

    The final day marks the ritualistic conclusion of the festival. The Sila (household grinding stone symbolizing Mother Earth) is bathed with turmeric, decorated with flowers and fruits, and worshipped, signifying the Earth’s rejuvenation and readiness for cultivation.

    Swings, Songs, and Culinary Heritage

    The most iconic image of Raja Parba remains the decorated swings (doli) suspended from banyan and mango trees become centers of joy, where young women swing high while singing traditional Raja Geeta folk songs.

    Food is central to the celebration. The festival is synonymous with rich traditional delicacies like poda pitha, slow-cooked overnight in a clay oven, along with arisa pitha, manda pitha, and chakuli. These dishes reflect Odisha’s deep culinary heritage.

    Another cherished tradition is the Raja Paan, a festive betel leaf preparation filled with sweet spices, coconut, and cherries, widely sold in markets and stalls during the festival.

    Raja Parba 2026 Meets Modern Odisha: Trade Fairs and Economic Energy

    In 2026, Raja Parba is not only a cultural celebration but also an economic driver in urban Odisha. In Janata Maidan Exhibition Ground, a large Raja-themed trade fair has been organized, bringing together artisans, entrepreneurs, and self-help groups from across the state.

    Similarly, exhibitions and commercial stalls at the IDCO Exhibition Ground Trade Fair have strengthened seasonal economic activity. These platforms showcase handlooms, handicrafts, rural products, food industries, and local enterprises, generating income opportunities during the festive season.

    This blending of culture and commerce has significantly boosted Odisha’s local economy, particularly benefiting small traders, artisans, and women-led self-help groups.

    A Festival Rooted in Ecology and Humanity

    Raja Parba 2026 is a reminder of Odisha’s unique cultural philosophy—where human life is seen in harmony with nature’s cycles. It celebrates rest for the Earth, dignity for women, and joy for communities, all while adapting to modern economic realities.

    From rural swings under mango trees to bustling trade fairs in Bhubaneswar, Raja Parba continues to evolve—yet remains deeply rooted in its timeless message: the prosperity of humans is inseparable from the well-being of nature.

  • Humanscale Debuts Diffrient Lounge, eFloat Quattro Studio, and M/Charge at Fulton Market Design Days

    Chicago, Illinois, June 13: Humanscale, the leader in high-performance ergonomic design, will return to Fulton Market Design Days 2026 with a showcase centered on the future of adaptable, human-centered environments. Presented during the industry’s leading commercial interiors event, Humanscale’s exhibition will highlight solutions designed to support flexibility, wellness, and productivity across today’s evolving workplaces as well as hospitality and residential environments. Guided by the theme “Body. Planet. Materials.,” the presentation will explore the interconnected relationship between human wellbeing, sustainable innovation, and the future of materiality in design.

    Humanscale Debuts Diffrient Lounge, eFloat Quattro Studio, and M/Charge at Fulton Market Design Days

    A major component of the presentation will be a museum-style exhibition exploring Next Generation Materials and the future of sustainable manufacturing. Centered on the belief that the future of design depends on materials that support both human wellbeing and planetary health, the installation will showcase emerging innovations that transform waste into resources and biology into manufacturing. The exhibit will examine how these advanced materials can reduce reliance on virgin extraction while opening new possibilities for high-performance, environmentally responsible design. Expanding on the “Body. Planet. Materials.” concept, the exhibition will also feature conversations and activations developed in collaboration with leading sustainability organizations including the International Living Future Institute (ILFI), Design for Freedom, and mindful MATERIALS, further reinforcing Humanscale’s commitment to transparency, material health, and ethical manufacturing practices across the built environment.

    Among the featured products will be Diffrient Lounge, one of the final concepts envisioned by legendary designer Niels Diffrient and recently honored with a Red Dot Design Award in Product Design. Blending residential comfort with advanced ergonomic engineering, the lounge chair reimagines how people work, relax, and connect within hybrid environments. Motorized adjustments, integrated power, and an adaptable worksurface create a seamless experience that responds intuitively to the body while maintaining a refined, minimalist aesthetic while enabling smooth transitions between seated work, rest, and informal collaboration.

    Building on this platform, Humanscale will debut eFloat Quattro Studio, a purpose-built meeting table designed specifically for today’s hybrid collaboration environments. Optimized for small-group meetings of two to seven people, eFloat Quattro Studio integrates connectivity, power, and display support directly into the table itself, simplifying meeting environments while enabling organizations to deploy collaborative spaces quickly and efficiently without complex AV infrastructure, permanent room builds, or extensive installation requirements. Designed to support both seated and standing collaboration, the solution creates flexible meeting environments that adapt seamlessly across open-office huddle spaces, executive offices, project review areas, and hybrid meeting rooms.

    The presentation will also feature M/Charge, Humanscale’s new modular 2-in-1 magnetic wireless charging solution designed to integrate with the M/Connect 3 ecosystem while also functioning as a standalone charging dock. Supporting simultaneous dual-device charging through Qi2 and MagSafe-compatible technology, M/Charge delivers fast, efficient charging with magnetic alignment, flexible viewing angles, and a weighted metal base engineered for stability and effortless one-handed use. Designed for modern workspaces, hospitality settings, and residential environments alike, the solution reflects Humanscale’s continued focus on intuitive functionality, seamless integration, and reduced desktop complexity.

    Humanscale’s presence at Fulton Market Design Days will further underscore its broader commitment to sustainability and purposeful innovation. As the only major commercial furniture manufacturer in the United States certified as a B Corp, Humanscale will continue to develop products and processes that prioritize both human health and environmental responsibility through a net positive design approach that integrates material transparency, reduced environmental impact, and long-term product longevity.

    In addition to the showroom presentation, Humanscale will host a series of Fulton Market Design Days events and activations throughout the week designed to foster conversation around design, sustainability, and the future of work. Programming will include a Morning Walk/Jog Meet-Up on Monday, June 8 from 7:00–7:45 AM, followed by a Happy Hour with mindful MATERIALS from 5:00–6:00 PM and a Party at Federales from 6:00–9:00 PM. On Tuesday, June 9, Humanscale will host a Happy Hour with Living Future and Design for Freedom from 5:00–6:00 PM. The showroom, located at 345 N Morgan St., Suite 150 in Chicago, will remain open daily from 9:00 AM–6:00 PM throughout Fulton Market Design Days from June 8-10, 2026, with coffee and light fare available at The Emily Hotel café adjacent to the showroom. These events and activations will bring together designers, architects, sustainability leaders, brand partners, and members of the broader creative community for networking opportunities and discussions centered on innovation, wellbeing, and material transparency.

     

  • Rural Fellows Relaunches with Eight Students Serving Across Nebraska

    Eight University of Nebraska–Lincoln students are spending part of their summer immersed in Nebraska communities as Rural Fellows.

    The students are living and working alongside residents in Curtis, Hastings, York and Knox County, contributing to local projects while gaining hands-on experience. The seven-week internships run through July 17.

    Fellows were selected through an application and interview process and matched with communities based on their strengths and interests. This year’s cohort began with a training academy June 1-2 before relocating to their host communities on June 3.

    Timothy “Ben” Bentzinger is excited to use everything he is learning in class as a master’s student in community and regional planning. Bentzinger will work alongside Sue Crawford in York’s City Planning Department.

    “York just took on a new comprehensive plan and is introducing a bike path through town, so I plan to work with them on those things, and what Sue does directly relates to my master’s studies,” Bentzinger said.

    The Rural Fellows program, part of Rural Prosperity Nebraska, returned this year after a two-year pause. It is led by Mary Emery, professor in agricultural leadership, education and communication. As the program relaunched, organizers took a more tailored approach to placing students, said Blair Bagley, doctoral student and graduate research assistant.

    “As we’re restarting the program, we approached the communities with the students’ talents in mind,” Bagley said. “I think this cohort of Rural Fellows is going to be a great experience for both the students and their host communities, because it’s benefiting both — students meeting professional goals and community members getting the talent they need to complete these projects.”

    The fellows, communities and host organizations are:

    • Timothy “Ben” Bentzinger, York, York City Planning Department
    • Alexa Carter, York, York County Community Coalition
    • Sarah Lange, York, York County Community Coalition
    • Swade Lamb, Hastings, United Way of South Central Nebraska with a focus on affordable housing
    • Hagar Ghanem, Hastings, United Way of South Central Nebraska with focus on early childhood education centers
    • Graysan Guss, Hastings, enCourage Advocacy Center, Prairie Loft Center for Outdoor and Agricultural Learning
    • Brandon Jurgens, Knox County with focus on emergency management through an EPSCoR grant
    • Sam Durre, Curtis with focus on wildfire/burn prevention through an EPSCoR grant
  • Horse owners’ personality and attachment style shape how they interact with and care for their horses

    A new study shows that horse owners’ psychological characteristics, including their attachment styles and personality traits, are systematically linked to how frequently they ride, train, and spend quality time with their horses, as well as the equipment they choose to use. The findings offer new insights into how human psychology shapes horse welfare and management.

    Attachment theory, originally developed to describe emotional bonds between humans, has increasingly been applied to human–animal relationships. Attachment style describes how individuals relate to others emotionally: those with high avoidant attachment tend to distance themselves emotionally and rely less on others, while those with high anxious attachment tend to seek closeness and fear rejection or abandonment.

    “We were interested in whether these psychological tendencies, which are well-studied in human relationships, would also manifest in how people interact with their horses — and indeed they do,” says lead author of the study, Postdoctoral Researcher Océane Liehrmann from the Department of Biology at the University of Turku, Finland, and the Department of Biosystem and Technology at the Swedish University of Agricultural Sciences, Sweden.

    The international research group conducted an online survey, gathering responses from 2,239 horse owners worldwide. The survey assessed their attachment styles using the Horse Attachment Questionnaire (HAQ) validated by the research group, and their personality traits using the Short Five Questionnaire. 

    Owners reported how often they rode, did groundwork training, and spent quality time with their horses, as well as what type of headgear — bit, bitless, or both — they used.

    More emotionally distant owners interact less with their horses

    The results showed a clear pattern: owners who spent more time with their horses, whether riding, training, or simply being with them, tended to be more emotionally connected to their horses. In contrast, owners who kept more emotional distance to their horse also tended to interact with them less frequently, spending less time riding and engaging in hands-on activities.

    “This mirrors what has been found in companion animal research, where people with higher avoidant attachment tend to be less attentive and less engaged in caring for their pets. Our findings suggest the same dynamic extends to horse ownership,” notes Liehrmann.

    Interestingly, the type of interaction and relationship length also mattered. Owners who regularly spent informal, unstructured quality time with their horse, simply being present with them without a specific training goal, tended to show stronger emotional bonds. Owners with longer relationships with their horse showed progressively lower avoidant attachment, with those knowing their horse for over 10 years being about 15 percent less avoidant than those in relationships of under one year.

    Owners’ personality also played a role in how they engaged with their horses, though differences between groups were subtle. Those who rode more frequently tended to be slightly more organised, outgoing, and emotionally stable. In contrast, owners who practised groundwork more often tended to score higher in openness to new experiences, which may reflect a greater curiosity and willingness to explore non-traditional, horse-centred training methods.

    “These are not dramatic differences, but they are consistent and meaningful. Personality shapes the way people approach activities across many domains of life, and equestrian practice appears to be no exception,” Liehrmann explains.

    Equipment choice linked to emotional distancing

    The study also found subtle links between headgear choice and owner psychology. Owners who used bitless equipment or alternated between bit and bitless tended to score slightly lower in emotional distancing than those who rode exclusively with a bit. Owners open to using both types of headgear also tended to score higher in openness to new experiences, suggesting a greater willingness to explore different approaches to riding.

    The researchers note that these are modest tendencies observed across a large group of owners, and that equipment choice is shaped by many factors, including riding discipline, training background, and the individual horse’s needs. 

    Rather than pointing fingers at any particular practice, the findings suggest that reflecting on our own psychological tendencies could be a valuable step toward more conscious, horse-centred decision-making.

    Implications for horse welfare and training

    The researchers emphasise that even modest psychological differences may carry practical importance when they consistently influence how horses are managed and cared for over time.

    “Understanding the psychological characteristics of horse owners could help tailor training programmes, improve human-horse communication, and ultimately support better horse welfare. Designing tools that give equestrians greater awareness of their own psychological tendencies could be a meaningful step in that direction,” concludes Liehrmann.