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ControlUp believes this recognition underscores the company’s continued innovation and momentum as it advances toward Autonomous Endpoint Management with real-time visibility, automation, and agentic AI

SAN FRANCISCO (June 10, 2026) — ControlUp, a pioneer of Autonomous Endpoint Management (AEM) which leverages agentic AI to allow digital workspaces to run themselves, today announced it has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Digital Employee Experience (DEX) Management Tools. This marks the third consecutive year the company has received this distinction.

In ControlUp’s opinion, its position as a Leader for Completeness of Vision and Ability to Execute reflects its consistent delivery of value to organizations navigating increasingly complex digital workspace environments.

ControlUp believes this recognition underscores the rapid adoption of ControlUp ONE, a Customers’ Choice unified platform that provides real-time visibility, proactive remediation, and intelligent automation across desktops, Cloud PCs, virtual workspaces, SaaS apps, and unified communications. Powered by Agentic AI, the platform continuously analyzes real-time signals to detect issues and initiate self-healing optimizations without manual intervention.

“Being named a Leader for the third consecutive year is a proud moment for ControlUp and, we believe, a reflection of the value our customers and partners are seeing every day,” said Jed Ayres, CEO, ControlUp. “The DEX market is moving fast from visibility to action. IT teams no longer just need more dashboards. They need systems that can detect, diagnose, and remediate issues before employees are impacted. That is the shift we are driving with ControlUp ONE, Pulse AI, and our vision for Autonomous Endpoint Management.”

“We are thrilled that Gartner has recognized ControlUp as a Leader in DEX for the third year in a row. We believe this recognition gives us a strong foundation to define what comes next: Autonomous Endpoint Management, where real-time visibility, AI, and automation help digital workspaces run more intelligently and with less manual effort,” said Gadi Feldman, Chief Product Officer, ControlUp.

According to a Gartner report, “Innovation Insight for Digital Workplace Operations Automation Platforms¹,”by 2029, 70% of enterprises will deploy agentic AI as a part of IT infrastructure operations, compared to less than 5% in 2025.” ControlUp believes this market shift aligns directly with its strategy to help IT teams move from reactive troubleshooting to automated, AI-assisted operations.

ControlUp continues to expand its platform with capabilities designed to improve IT efficiency, reduce support costs, and consolidate fragmented tools, including:

• Automated Actions and Agentic AI: Pulse AI delivers AI-assisted insights, guided troubleshooting, and intelligent automation across managed environments.
• Expanded Endpoint Coverage: Extends visibility and action across physical devices, virtual desktops, Cloud PCs, SaaS applications, and unified communications.
• Advanced Orchestration: Enables low-code workflows, self-healing actions, and employee self-service to help IT move from reactive support to proactive operations.
• Unified Communications Monitoring: Provides deeper visibility into Microsoft Teams and Zoom performance to help IT identify and resolve collaboration issues faster.

As of May 2026, the ControlUp ONE platform holds a 4.7 out of 5-star rating based on over 330 reviews on Gartner Peer Insights™. One customer in the insurance industry noted: “ControlUp provides us in-depth insights into a very large environment… we can better understand user experiences and device performance without the need to export data to other tools. All of this is achieved within one tool, largely guided or automated by ControlUp.”

Starting June 10, 2026, download a complimentary copy of the 2026 Gartner Magic Quadrant for Digital Employee Experience Management Tools on www.controlup.com.

SANTA BARBARA, CA — June 10, 2026 — Invoca, the AI-powered leader in revenue execution, today released The B2C Buyer Experience Report 2026, its annual study of how US consumers experience AI and human assistance during high-stakes purchase decisions. The findings reveal a critical revenue gap: most brands are losing customers before AI ever enters the conversation.

The speed gap is a revenue gap

The widest gap in the 2026 data is between what consumers expect of a brand’s response time and what they actually get:

• 56% expect a business to respond within one hour after they submit a form
• Only 36% actually receive a response in that window
• 79% will switch to a competitor that responds faster
• 27% move on to a competitor rather than wait when the response is too slow

A slow response hands revenue directly to a faster competitor.

Consumers also expect a rapid response when they call businesses, and 75% of the survey respondents said they have hung up after being put on hold for too long. That’s a 26-point increase since last year, indicating consumers are becoming significantly less patient. 

Invoca’s analysis of more than 60 million phone conversations shows 37% of phone leads convert during the call, with top-performing industries reaching 46%. These calls aren’t from tire-kickers. They’re leads that are ready to convert.

“AI agents have graduated from experiments to a fundamental business requirement for brands,” said Peter Isaacson, CMO at Invoca. “Consumers expect speed at every turn, and AI can provide it at the most crucial moments when leads drop off and head to the competition. Without fast, smart AI engagement capabilities, you’re relegating yourself to second place.”

When AI engages, brands own the outcome

AI is now embedded in the buying journey for nearly every US consumer. When it performs well, brands earn trust. When it falls short, they earn the blame and the revenue consequences that follow. Consumers do not distinguish between the technology and the brand that chose to put it in front of them.

• 38% of consumers blame the brand alone when an AI interaction goes badly
• Only 14% blame the AI vendor
• Two-thirds hold the brand at least partially accountable, by a margin of nearly 3 to 1

AI is improving, and consumer expectations are rising with it

Consumer sentiment toward brand AI has improved significantly year over year, and the data shows why. AI has gotten faster, more polished, and more useful, to the point that most consumers no longer notice when they’re talking to it.

• 46% say AI made their experience better, up from 42% in 2025
• 18% say AI made their experience worse, down from 29%
• 63% of US consumers can no longer reliably tell when they’re talking to AI versus a human

For the brands that have invested in AI quality, it has become functionally invisible, which for an embedded technology is often the goal.

The quality standard consumers expect

Consumers have been clear about how they want AI to show up in the buying journey. They want transparency, a human available when it counts, and AI that knows its lane.

• 83% say it matters that a brand’s AI clearly identifies itself
• 59% prefer a human representative when both options are equally available
• 83% say human connection is important during a high-stakes purchase

The data shows that it’s critical to properly balance fast AI automation and empathetic human connections, and one does not replace the other. AI must be deployed well enough that consumers hardly notice it, human help must be available whenever they need it, and every touchpoint has to be connected from clicks to AI chats to calls and conversions to make the journey seamless.