Next Gen Consulting

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  • By TravClan: Travel Report – Tier 2 and Tier 3 Cities Emerge as the Primary Drivers of India’s Outbound Travel in 2025

    New Delhi, Feb 27:TravClan has released the India Outbound Travel Index 2025, a comprehensive analysis of outbound travel patterns based on real booking behaviour across its nationwide travel agent network. The report analyses data from approximately 2,47,000 international passengers, representing over ₹500 crore in booking value across 170+ international destinations, and identifies five structural shifts shaping how Indians travel abroad.

    A defining insight from the Index shows that non-metro cities now contribute 63% of India’s outbound travellers, positioning non-metro India as the largest source of international travel demand. This reflects a fundamental shift in market composition, with outbound growth increasingly anchored in emerging cities alongside traditional metro hubs.

    Ahmedabad, Lucknow, Kochi, Amritsar, and Pune are now among India’s fastest-growing outbound markets, driven by rising incomes and expanding regional connectivity. This momentum reflects sustained demand formation, supported by rising income levels, expanding passport access, and improving regional air connectivity.

    Commenting on the findings, Arun Bagaria, Founder and CEO, TravClan, said, “The center of gravity for India’s outbound travel has shifted. Travel Businesses cannot build strategies just around Delhi and Mumbai anymore as we see consistent growth from Tier 2 and Tier 3 cities, driven by travellers who are digitally confident and decisive. Airlines, destinations, and travel brands need to embrace the next phase of outbound growth that will be built around these emerging markets.”

    Destination preferences are also evolving. Indian travellers are increasingly selecting markets that combine strong air access, competitive pricing, and diverse experiences. Vietnam has emerged as the fastest-growing destination, gaining 4.01 percentage points in market share, alongside strong hotel booking growth in Egypt, Japan, the Philippines, and Georgia.

    Travel planning cycles continue to compress. Over 42% of outbound trips are booked within seven days of departure, while 21.9% are planned over a month in advance, reflecting high digital confidence and predictable, price-responsive behaviour, particularly on short-haul and high-frequency routes.

    Affordable air connectivity remains central to outbound expansion. Low-cost carriers account for nearly 70% of bookings on key leisure routes such as the Maldives and Thailand. At the same time, travellers are extending average stays across several destinations, signalling deeper engagement and experience-led travel.

    The India Outbound Travel Index 2025 shows that the next phase of outbound growth will be shaped by localised source markets, faster booking cycles, and differentiated travel intent. For industry stakeholders, long-term relevance will depend on how effectively strategies align with these structural shifts.

  • Eros Innovation Launches Large Cultural Voice Models from Tamil Nadu, Unveils “PERSONA” Voice Stack

    Eros Innovation announced the launch of its Large Cultural Voice Models (LCVM) from Tamil Nadu, alongside the unveiling of PERSONA, a sovereign, performance-aware voice and identity infrastructure designed to power multilingual artificial intelligence rooted in culture.

    The launch in Chennai in the presence of Tamilnadu Cheif Minister Hon’ble M K Stalin, marks a significant expansion of the company’s cultural AI roadmap following the debut of India’s first Large Cultural Model (LCM) at the AI Impact Summit, aligned with the Ministry of Electronics and Information Technology (MeitY) and the IndiaAI Mission. LCVM represents the voice-layer evolution of that platform engineered not merely to translate language, but to preserve emotion, cadence, identity and regional nuance across multilingual communication.

    As part of the initiative, Eros Innovation will establish advanced AI infrastructure, research clusters and voice technology ecosystems across Tamil Nadu. Phase I of the project is expected to generate more than 1,000 direct high-skill AI and engineering jobs, further strengthening the state’s emergence as a global hub for culturally grounded AI innovation.

    With its deep linguistic heritage and the enduring legacy of the Thiruvalluvar, Tamil Nadu is being positioned as a natural leader in culturally rooted and ethically aligned voice AI development.

    Tamil Nadu – with its deep linguistic heritage and the legacy of Thiruvalluvar – is uniquely positioned to lead the world in culturally rooted and ethically aligned voice AI innovation.

    Thiru M.K. Stalin, Hon’ble Chief Minister of Tamil Nadu said: “As part of Tamil Nadu’s commitment to strengthening employment and economic development, ErosGen AI, in collaboration with IIT Madras, has established the Large Cultural Voice Models (LCVM) initiative in Chennai. I am pleased to inaugurate this project.”

    While conventional AI systems translate words, EROS PersonaAI is designed to translate performance – preserving tone, rhythm, emotional expression, and identity across languages. Following the launch of LCM – trained on Eros’s rights-cleared cultural archive of approximately 1.5 trillion multimodal tokens across 12,000+ titles – PersonaAI extends Cultural Intelligence into voice and identity.

    Ridhima Lulla, Co-Founder and Co-President of Eros Innovation, said: “I thank the Hon’ble Chief Minister Shri M. K. Stalin for his visionary leadership and support in inaugurating the Large Cultural Voice Models initiative today. At Eros, this milestone reflects years of dedicated research and development in building culturally grounded AI systems. With the launch of PersonaAI, we are demonstrating that identity is a sovereign digital asset. A persona is an individual’s signature – unique, expressive, and deeply personal. Through our continued collaboration with Prof. V. Kamakoti and IIT Madras, we are committed to ensuring that this power is governed ethically, with consent and traceability at its core. PersonaAI removes language barriers while preserving character and cultural nuance. It enables individuals to project their voice globally and responsibly access rights-cleared creative IP across our character library. The future is not about imitation – it is about empowering every persona to become a global voice.”

    Dr. TRB Rajaa, Minister for Industries, Investment Promotion & Commerce, Govt of Tamil Nadu added: “AI must be sovereign – it should reflect our culture, language and creativity. Large Cultural Voice Models are not just about technology. They are about building AI systems rooted in Indian languages, narratives and creative industries, while ensuring responsible and inclusive deployment. glad to see Eros Gen AI attempting this tough domain.”

    The Large Cultural Voice Models are being developed in collaboration with the Indian Institute of Technology Madras (IIT Madras), positioning Tamil Nadu at the forefront of multilingual speech intelligence research and responsible AI frameworks.

    “The development of Large Cultural Voice Models represents a significant advancement in multilingual AI research. We look forward to working with Eros Innovation in areas such as multilingual speech intelligence, AI governance, and scalable public-impact applications. By combining linguistic depth, performance fidelity, and robust ethical safeguards, this collaboration has the potential to set new benchmarks in culturally grounded voice technologies that will play a critical role in India’s AI future,” said Prof. V. Kamakoti, Ph.D., Director, IIT Madras. 

    Together, LCVM and EROS PersonaAI enable a sovereign multilingual voice infrastructure trained across Indian languages, regional accents, and cinematic expression. With performance-aware speech-to-speech dubbing in 60+ languages, consent-first identity protection, licensed performance libraries, and built-in provenance and governance frameworks, the platform is designed for trusted, responsible AI deployment across storytelling, education, and enterprise applications.

  • Whirlpool introduces Protton NXT a new 3-door refrigerator designed for smarter cooling & modern homes

    Feb 27:  Whirlpool of India Limited, a pioneer in home appliances, unveiled Protton NXT, a revolutionary 3 Door refrigerator range that reimagines refrigeration for the modern Indian home. Combining the best of a unique format with contemporary design sensibilities, the Protton NXT range delivers sophisticated style with superior cooling performance.

    Whirlpool introduces Protton NXT – a new 3-door refrigerator designed for smarter cooling & modern homes

     

    As Indian consumers increasingly look for appliances that blend superior performance with premium designs, aesthetics have become as important as functionality in modern homes. The Protton NXT series of 3 door refrigerators features a thoughtfully engineered 3 Door format that not only enhances cooling retention and storage organisation but also brings refined, contemporary aesthetics that seamlessly integrate into today’s modern interiors, elevating the overall appeal of the living space. This new range builds upon Whirlpool of India Limited’s expertise in providing consumer relevant innovations like fastest convertible, 6th Sense Technology, Ozone Refresh Technology – each created to solve a consumer need.

    Commenting on the launch, Mr. Nakul Tewari, Vice President – Marketing, Whirlpool of India, said: 

    “Indian households today expect their refrigerators to do a lot more – offer better space utilisation, preserve freshness for longer, and consume less energy – while looking stylish and modern. With Protton NXT, we have introduced a unique 3 Door format to deliver superior cooling efficiency and smarter storage, while integrating advanced freshness technologies. This reflects Whirlpool’s commitment to building differentiated innovations that deliver smart functionality and superior performance.”

    The Magic of 3 Doors: Superior cooling with smarter storage

    At the core of the Protton NXT range is its distinctive 3 Door design, designed to improve cooling efficiency and everyday usability. By allowing consumers to open only the required compartment, the refrigerator delivers 43% lesser cold air loss compared to conventional 2 Door models, helping maintain stable internal temperatures and consistent cooling.

    Featuring NXT-generation aesthetics and improved internal space management, the range offers up to 40% extra storage space for fruit and vegetables, making it ideal for households with diverse storage needs. Additionally, Fresh Flow vents enable 360-degree cooling, ensuring uniform airflow across all compartments for consistent freshness.

    Freshness designed for everyday household care

    Designed with a strong focus on food safety and hygiene, Protton NXT delivers up to 15 days of freshness with Microblock Technology, which helps prevent bacterial growth in food by up to 99%*. The Active Deo system, enabled by the 3 Door format, prevents odour mixing between compartments, ensuring food retains its natural taste and aroma.

    Additionally, FreshNXT technology helps drain excess moisture from fruits and vegetables, supporting prolonged freshness and aligning with everyday Indian cooking and storage habits.

    Energy efficiency that makes savings tangible

    Protton NXT is engineered for energy-efficient performance, making long-term savings simple and tangible for consumers. The new range consumes significantly less energy compared to conventional refrigerators and is among the most energy-efficient 4 Star Frost-Free refrigerators (as per 2026 BEE standards) available in the industry*, delivering an optimal balance of cooling performance and everyday savings.

    With the launch of Protton NXT, Whirlpool continues to strengthen its refrigeration portfolio by introducing a differentiated 3 Door format that combines superior cooling, smarter storage, and everyday freshness, crafted specifically for Indian households.

    The new Whirlpool Protton NXT 3 Door Refrigerator range is available across leading retail stores and online platforms, with prices starting from INR 27,500.

  • World Food Programme Executive Director Cindy McCain Announces Plans to Step Down to Focus on Her Health

    Rome, Italy | Feb 27– Cindy McCain, Executive Director of the United Nations World Food Programme (WFP), informed her global teams and the organization’s Executive Board, that she is planning to step down from her role in three months’ time to focus on her health.

     Executive Director McCain, who suffered a mild stroke in October 2025, returned in early January to the organization’s headquarters in Rome, Italy to resume her duties. She wasted no time assuming the many responsibilities of leading the world’s frontline agency tackling a multitude of hunger crises across the globe, but found the demands of the job were outpacing her recovery.

     “With a heavy heart, I am announcing my intention to step down as the Executive Director of the World Food Programme,” said McCain. “Serving this incredible organization has been the honor of a lifetime.

     “I’ve seen firsthand WFP’s ability to save lives in the most dangerous, destitute, and remote locations of the world, where people need us the most. Time and time again, I have seen the WFP team show up where no one else can, no matter the odds. I had truly hoped I could finish out my term, but my health has not recovered to a level that allows me to fully serve the enormous demands of this job. This is one of the most difficult decisions I have ever had to make. 

     “Over the past three years, we have delivered life-saving and life-changing assistance for millions of the world’s most vulnerable people – and this unwavering commitment will be more important than ever in the years to come. To our donors, partners and our global WFP team: thank you for everything you have done and continue to do. I will remain WFP’s biggest champion and continue to be an unwavering voice for those struggling with hunger everywhere.”

     Executive Director McCain assumed the role of WFP Executive Director on April 5, 2023. During her tenure she has driven several unprecedented changes to reform and scale the organization’s abilities including overhauling its global structure, streamlining its operations and processes, scaling innovative digital technologies, and diversifying its public and private partnership efforts. 

  • HCLTech to drive dialogues on AI-native future of telecom industry at MWC 2026

    NEW YORK and NOIDA, Feb 27: HCLTech will showcase how the next era of telecom, media and technology (TMT) is being built on AI‑native architectures and industry convergence, at Mobile World Congress Barcelona 2026. HCLTech will bring together senior industry leaders, hyperscaler partners, academics and innovators to highlight how intelligence, scale and ecosystem collaboration are powering sustainable AI‑driven growth for the TMT sector.

    Industry leaders from Microsoft, Nokia, Ericsson, AT&T, Verizon, PwC, Bain, Axiata, Singtel, MasOrange, Liberty Latin America and other global organizations will engage in these impactful conversations, focusing on strategic shifts that are enabling AI‑native transformation, autonomous operations, platform-driven experiences and ecosystem-led innovation.

    HCLTech’s presence at MWC will spotlight:

    • Executive panels and CXO conversations: High‑level discussions framing the strategic shifts driving the converged TMT ecosystem—from embedding AI across core operations to unlocking platform‑driven business models and autonomous infrastructure—alongside a flagship roundtable hosted in partnership with GSMA and moderated by Prof. Saikat Chaudhuri, Faculty Director of the Management, Entrepreneurship and Technology (M.E.T.) program at UCBerkeley.
    • Live demonstrations: Hands-on showcases of intelligent networks engineered for zero-failure environments, AI-powered media and digital platforms delivering real-time insights, and automation frameworks such as Agentic fraud management, AI-powered Operations Support Systems (OSS) Solutions for Telco, HCLTech’s GenAI service transformation platform, AI Force, Agentic AI solutions, and AIOps to enhance operational efficiency, and agentic-powered Contact Center as a Service platform for smarter customer engagement.
    • Startup and partner innovation: Emerging companies advancing AI, digital marketplaces and cybersecurity analytics, alongside hyperscaler partnerships and co-innovation initiatives that accelerate transformation at scale.
    • Telecom industry survey on AI priorities: To be revealed following MWC, HCLTech will preview findings from a Mobile World Live survey on AI and technology priorities for telecom organizations, offering real-world insights into how executives are planning investments and strategy in the intelligence era.

    “It’s an exciting moment for the industry as convergence and AI are redefining networks, platforms and business models,” said Anil Ganjoo, Chief Growth Officer and Global Head of Telecom, Media and Technology at HCLTech. “By combining AI, cloud and digital engineering expertise with ecosystem partnerships, we are helping enterprises build resilient, scalable and intelligence-driven systems for sustainable growth.”

    “HCLTech’s leadership at MWC, bringing together enterprise, hyperscaler and academic voices, captures the strategic imperative of AI‑native transformation,” said Prof. Saikat Chaudhuri, Faculty Director of the Management, Entrepreneurship and Technology (M.E.T.) program at UC Berkeley. “Their approach to integrating AI across infrastructure, platforms and ecosystems is empowering sustainable AI‑driven growth for the TMT sector.”

    Attendees can explore these discussions, innovations and insights at Hall 2, Stand 2E19, during MWC Barcelona 2026, March 2-5. For more information, visit: https://www.hcltech.com/events/mwc-barcelona

  • India’s Salaried Class Emerges as the Backbone of Domestic Consumption: GI Group Holding Report

    New Delhi, Feb 27 : GI Group Holding’s latest report, The Rise of Aspirational India: India’s Consumer Durables Sector Evolution, Innovation, and the Road Ahead, reveals how India’s Fast Moving Consumer Durables (FMCD) market is undergoing a fundamental shift—from necessity-led buying to aspiration-driven, smart lifestyle upgrades.

    Driven by rising incomes, rapid technology adoption, and easy access to financing, consumer behaviour is evolving across demographics. The report offers actionable insights for brands, retailers, and policymakers to tap into a market projected to grow at an 11% CAGR, reaching INR 3 lakh crore by 2029. It highlights the emergence of a dual consumer mindset—one that balances value-for-money pragmatism with a growing appetite for premium, feature-rich products within smaller, smarter, and more selective households.

    The findings show a clear change in purchase priorities. Indian consumers are increasingly valuing performance over price, with product features (68%) ranking as the top decision driver, followed by reviews (61%), price (59%), and warranty (55%). While 73% of buyers continue to opt for value-for-money choices, nearly 70% are willing to invest in mid-tier or premium products when performance justifies the spend—underscoring the coexistence of aspiration and practicality in a dual price-point market.

    A defining trend highlighted in the report is the rise of a younger, upgrade-oriented consumer. Young professionals account for 37% of FMCD sales and nearly 45% of financed purchases, reflecting how access to credit is expanding demand for advanced and premium durables. Financing plays a pivotal role among younger cohorts, with 74% of Gen Z consumers using EMIs or Buy Now, Pay Later options—signalling a structural shift in how durables are researched, selected, and funded.

    Brand loyalty is also becoming increasingly fluid as replacement cycles shorten. The report notes that 46% of consumers replace durables every two to three years, while 63% often switch brands during upgrades. As a result, buying experience, post-purchase support, and service reliability are emerging as critical differentiators in a market where upgrade intent remains consistently high.

    Commenting on the findings, Sonal Arora, Country Manager, GI Group Holding, said: 

    “This paper explores the subtleties of the FMCD landscape in light of India’s rising consumer ambitions, providing crucial insights for business leaders, brands, and legislators. From FMCD 3.0’s connected smart homes and credit-driven access to transient brand loyalty, short replacement cycles, and the gap between pragmatic and premium customers, it highlights disruptive patterns expected to change consumer durables. These findings highlight the necessity of personnel training, immersive retail experiences, excellent post-purchase assistance, and further expansion through PLI programs. Businesses that adjust to these shifts can create flexible, creative, and customer-focused strategies to satisfy the needs of India’s growing middle class.”

    The findings make it clear: the future of FMCD isn’t one-size-fits-all. Brands that embrace smart ecosystems, finance partnerships, experiential selling, and multigenerational needs from Gen Z’s digital-first buys to Conventionalists’ reliability focus will be best positioned to lead in an evolving consumer landscape. By celebrating diversity in preferences, city profiles, and lifestyle upgrades, organizations can unlock the full potential of India’s aspirational boom and thrive in the years to come.

  • Swaranjali Delhi Presents Baithaki 2026

    Raaga & Raasa of Indian Classical Music

    In collaboration with Eternal Oasis Gurugram

    Gurugram, Haryana | Feb 27 – Swaranjali Delhi, dedicated to the promotion and preservation of Indian classical music, proudly presents Baithaki 2026 – Raaga & Raasa of Indian Classical Music, an evocative evening celebrating the depth, devotion, and dynamism of India’s timeless musical heritage. The event is being organized in collaboration with Eternal Oasis Gurugram, a distinguished Centre for Art, Culture, and Spirituality.

    Event Details:

    Date: Saturday, 21st March 2026

    Time: 5:30 PM onwards

    Venue: Anandam | 1st Floor, Eternal Oasis

    Sector 42, Gurugram, Haryana – 122002

    Baithaki 2026 promises an immersive classical music experience in an intimate baithak-style setting, where audiences can connect deeply with the raagas, emotions (raasa), and spiritual essence of Indian classical traditions.

    Featured Artists:

    • Master Arjun Ahluwalia – Sitar
    • Smt. Sonali Natta – Vocal
    • Dr. Rama Sundar Ranganathan – Vocal
    • Shri Subrata De – Sitar

    Accompanying Artists:

    • Shri Jitendra Swain
    • Pt. Siddhartha Chatterjee
    • Shri Mukesh Bharadwaj

    The evening will showcase a rich blend of instrumental and vocal renditions, offering audiences a soulful journey through classical compositions rooted in tradition yet resonating with contemporary sensibilities. Each performance is thoughtfully curated to highlight the intricate beauty of raaga expression and the emotive power of Indian classical music.

    Eternal Oasis Gurugram, known for nurturing artistic and spiritual dialogue, provides the perfect ambiance for this gathering — creating a serene environment where music becomes meditation and performance transforms into shared experience.

    Baithaki 2026 aims not only to present exceptional artistry but also to foster appreciation for India’s classical heritage among diverse audiences, including young rasikas and seasoned connoisseurs. Through such initiatives, Swaranjali Delhi continues its mission to create meaningful platforms for artists while strengthening the cultural fabric of society.

    Music lovers, patrons of the arts, and members of the community are warmly invited to be part of this enchanting evening celebrating the Raaga and Raasa of Indian Classical Music.

    RSVP & Contact:

    Swaranjali Delhi

    Website: www.swaranjali.org

    Eternal Oasis Gurugram

    Website: www.eternaloasis.org

    Contact: +91-9910300319

    Be a part of this unforgettable celebration of melody, devotion, and artistic excellence on 21st March 2026 at Anandam, Eternal Oasis, Gurugram

  • The House of Abhinandan Lodha signs Kartik Aaryan as Brand Ambassador for ‘Nagpur Marina’

    Mumbai, Feb 27: The House of Abhinandan Lodha (HoABL), India’s largest branded land developer, announced Bollywood actor Kartik Aaryan as the face of HoABL Nagpur Marina, its marquee waterfront plotted development in Nagpur.

    Kartik Aaryan’s relationship with HoABL began as an investor, with his purchase of a 2000 sq ft plot at the Sol-de-Alibaug project. This trust-led relationship has now naturally evolved into Kartik endorsing Nagpur Marina based on his conviction in HoABL’s transparency in processes, proven track-record in quality and timelines, consumer-centricity, and long-term vision.

    “I am excited to be associated with HoABL as the brand ambassador for its prestigious project – Nagpur Marina. Land is the most enduring form of legacy, and HoABL approaches it with transparency and convenience. What drew me to the brand was its clarity of vision, disciplined execution, and a seamless digital experience, especially for someone like me who is constantly on the move”, said Kartik Aaryan.

    Nagpur Marina is an exclusive waterfront plotted development in South Nagpur, envisioned as an international lifestyle enclave. Spanning a 78-acre branded land development, the project is anchored by a 2.91-acre man-made sea and beach at its core, complimented by a 28,000 sq.ft. Grand Marina Clubhouse and thoughtfully curated range of lifestyle amenities.

    Designed as a limited, destination-grade address for long-horizon investors, Nagpur Marina’s scale, scarcity, and legacy value have already attracted strong HNI participation, with over 350 families from more than 10 countries investing in the project.

    Samujjwal Ghosh, Chief Executive Officer, The House of Abhinandan Lodha said, “Kartik’s association with us began as an investment decision, which is the strongest vote of confidence any brand can earn. His decision to now be the face of Nagpur Marina reflects the values we focus on every day – trust, transparency, and building assets designed to endure. Waterfront-led and thoughtfully planned, Nagpur Marina is a unique address, and we are excited to have Kartik represent that story.”

    Strategically located next to the Samruddhi Expressway and the New Nagpur IBFC, Nagpur Marina offers a rare opportunity to own plotted land in Nagpur, designed for discerning, long-term investors.

  • Sinch expands its platform with agentic conversations for AI-powered customer engagement

    Stockholm, Sweden, Feb 26 – Sinch (publ) today announced agentic conversations, a new set of capabilities designed to operationalize AI agents across global communication channels, enabling enterprises to deploy intelligent agents across messaging, voice, and email at scale.

    As generative AI and conversational channels like voice, RCS and messaging apps become central to customer engagement, enterprises are shifting toward agent-driven models. To scale, AI agents must do more than converse. They need secure integration with enterprise systems to execute actions across channels.

    With agentic conversations, Sinch simplifies this transition by providing a flexible, secure and open platform that enables businesses to operationalize AI agents at their own pace and according to their technical maturity. Customers are not locked into a single agent model, proprietary data layer, or closed ecosystem. Whether they choose to build their own solutions, use Sinch’s AI capabilities, bring their own agents, or integrate through Sinch’s ecosystem of partners, Sinch provides the infrastructure and orchestration required to support deployment at scale, built on Sinch’s global messaging, voice, and email APIs.

    “Our philosophy is simple: enterprises should be free to build with us or bring their own AI,” said Daniel Morris, Chief Product Officer at Sinch. “We do not believe in locking customers into a single agent model, proprietary data layer, or closed ecosystem. Whether businesses use Sinch’s AI capabilities, deploy their own agents, or work with trusted partners, we provide the communications and orchestration infrastructure that makes those agents operational across messaging, email, and voice.”

    Agentic conversations is a suite of capabilities, including Sinch Agent Builder, developer and agent tools such as Sinch Functions and Sinch Skills, as well as a broad set of integrations, designed to help enterprises build, deploy and manage AI agents across channels. The transition toward agent-driven engagement is expected to drive substantial growth in conversational traffic across messaging, voice and email. Managing this increase in volume, while maintaining trust, reliability and compliance, will require infrastructure purpose-built for scale.

    “Unlike standalone AI agent frameworks, Sinch provides the trusted communications layer that agents depend on to operate reliably across channels and markets. Sinch has long experience in carrier-grade routing, global number provisioning, regulatory compliance, identity verification, branded calling, deliverability optimization and fraud protection. That experience ensures agent-driven communications are secure, scalable, and ready for real-world deployment.” Daniel Morris said.

    As AI agents take on a more active role in customer engagement, enterprises are redefining how they manage trust, relevance, and conversational scale across channels. The next phase of customer communications will be shaped not only by smarter AI, but by the infrastructure that provides agents with the context, data access and intelligence needed to operate securely, reliably, and at volume. With agentic conversations, Sinch positions itself at the center of that shift.

  • Oriflame India Collaborates with Karishma Tanna for Its Iconic, Premium NovAge+ Range and Supreme Tribute Ezzénza

    Mumbai, Feb 26: As Indian consumers increasingly gravitate towards premium, performance-led beauty solutions backed by credibility and consistency, Oriflame, the Swedish holistic beauty and wellbeing brand, has announced actor Karishma Tanna as the face of its NovAge+ advanced skincare range and Supreme Tribute Ezzénza fragrance. The association underscores Oriflame’s focus on strengthening its premium skincare and fragrance portfolio in India.

    Oriflame India Collaborates with Karishma Tanna for Its Iconic, Premium NovAge+ Range and Supreme Tribute Ezzénza

     

    Developed at Oriflame’s Skin Research Institute in Sweden, NovAge+ is built on a portfolio of patented skin technologies that address multiple signs of ageing. These include Bio Aspartolift, designed to support collagen and elastin production to improve firmness; Oripeptide-3, a natural origin peptide technology that helps reduce fine lines and wrinkles; Bio Lumilock, which works on uneven skin tone and pigmentation; and Bio Re:Barrier, developed to strengthen the skin’s moisture barrier. Clinical testing on the NovAge+ range shows visible improvements in skin smoothness, radiance, and firmness within two weeks of consistent use, while supporting long-term skin resilience over time.

    The NovAge+ range is designed as a four-step skincare routine including cleanse, eye care, targeted boosters, and moisturisation, complemented by intensive treatment capsules and rejuvenating masks, allowing the patented technologies to work in synergy across skin concerns such as firmness, radiance, wrinkles, and barrier repair.

    Alongside skincare, Supreme Tribute Ezzénza represents Oriflame’s premium fragrance offering. Crafted as a long-lasting parfum with an elegant ambery-floral profile, the fragrance is positioned as an expression of sophistication and confidence, reinforcing Oriflame’s sensorial storytelling within the premium fragrance category.

    Actress Karishma Tanna, known for her work across television and digital entertainment and winner of the Bigg Boss 8 title, brings contemporary relevance and credibility to the collaboration. Her association reflects Oriflame’s intent to connect with consumers who value authenticity, consistency, and a balanced approach to beauty and self-care.

    Commenting on the collaboration, Abhishek Chakraborty, Head of Brand Communication, Digital, and PR, Oriflame India, said,

     “Skincare and wellness continues to be a strategic focus for Oriflame, particularly in the premium segment where consumers are seeking solutions that are both effective and thoughtfully formulated. NovAge+ represents our strongest science-led skincare credentials, while Supreme Tribute Ezzénza reflects the sensorial side of our portfolio. Karishma’s association brings credibility and modern relevance to these ranges, aligning well with our long-term vision for the brand in India”

    Sharing her perspective, Karishma Tanna said

    “I have always believed that skincare is about consistency and choosing products that work with your skin over time. NovAge+ fits naturally into my routine because it is rooted in research and designed for long-term skin health. Supreme Tribute Ezzénza complements that experience, offering a sense of quiet confidence and personal expression. Oriflame’s approach to beauty resonates with how I view self-care today.”

    The NovAge+ skincare range is anchored by its complete routine sets, priced at INR 13,500, designed as a comprehensive regimen delivering targeted results across key skin concerns, while Supreme Tribute Ezzénza is priced at INR 3,419. Both are available on in.oriflame.com, and through Oriflame’s network of brand partners.

    Through this collaboration, Oriflame continues to strengthen its premium skincare and fragrance narrative in India, balancing science-led innovation with sensorial appeal while responding to evolving consumer expectations around trust, efficacy, and elevated beauty experiences