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  • How Meghalaya Rewrote Its Health Story in Eight Years: A Glance at What the NFHS-6 Numbers Reveal About a State That Decided Not to Wait

    The Mountains Are Moving

    How Meghalaya Rewrote Its Health Story in Eight Years

    A glance at what the NFHS-6 numbers reveal about a state that decided not to wait.

    There is a particular kind of progress that does not announce itself loudly. It does not arrive as a ribbon-cutting or a single triumphant statistic. It accumulates quietly, one institutional birth at a time, one fully immunised child at a time, one young woman who finishes school instead of marrying at seventeen, until one day a national survey holds up a mirror and the change is undeniable. That is the story the sixth National Family Health Survey (NFHS-6, 2023-24) talks about Meghalaya. And it is a story worth telling honestly, because the honest version is more impressive than the inflated one.

    Consider where the state began. For decades Meghalaya carried the twin burdens common to India’s hilly, sparsely connected frontier states: a high maternal mortality rate, fertility well above the national average, and child nutrition indicators that consistently trailed the rest of the country. The terrain itself was an adversary, villages folded into valleys that a single monsoon could cut off, health centres a half-day’s walk from the families who needed them. Against that backdrop, the NFHS-6 results are not just good news. They are evidence of a deliberate, sustained turning of the wheel.

    The numbers that matter

    Start with fertility, the indicator that has long defined Meghalaya’s demographic challenge. The Total Fertility Rate fell from 2.9 children per woman in 2019-21 (NFHS 5) to 2.2 in 2023-24 (NFHS 6), a 24.1 per cent decline that is the steepest fertility reduction of any state in India. Teenage pregnancy dropped by more than a third, from 7.2 to 4.6 births per thousand adolescent girls. Child marriage rate reduced by 18.3%. These are not abstract demographic curves; they are thousands of girls whose futures widened.

    The gains in maternal and newborn care are just as striking. Data from NFHS 5 and NFHS 6 clearly demonstrates the change. Institutional births rose from 58.1 to 65.6 per cent, and crucially, more of those deliveries are happening in public facilities, the share climbing from 49.1 to 55.7 per cent, a sign that families increasingly trust the government system rather than being forced toward costly private care. Deliveries attended by a skilled health worker climbed to 70.9 per cent. On the pace of improvement in both institutional delivery and skilled attendance, Meghalaya ranks among the top two or three states in the country. Full immunisation of young children leapt from 64 to 75.3 per cent, again, one of India’s fastest gains. The proportion of expectant mothers taking iron-folic-acid supplements for the recommended hundred days rose by nearly half.

    And then there is the figure that should give every reader pause: spousal violence against ever-married women fell from 15 per cent to 5.9 per cent, a 60 per cent reduction in eight years. A society does not move a number like that by accident.

    None of this means the work is finished. Meghalaya’s child stunting that has seen a 20.9% improvement between the period 2019-21 to 2023-24, still stands at 36.8 per cent, its unmet need for family planning, the worrying dip in children receiving an adequate diet, and very high tobacco use among men all remain stubborn challenges. Thus, the honest reading of NFHS-6 is that Meghalaya is one of India’s fastest-improving states even though its absolute levels still sit in the lower band nationally. It is a story of rapid catch-up, not yet of arrival, and that is precisely why the trajectory matters more than any single rank.

    Why the curve bent

    Progress at this scale is rarely the product of a single scheme. What distinguishes Meghalaya’s approach is that the state government chose to treat health not as a department’s problem but as a whole-of-government project, and, just as importantly, as a partnership with the communities themselves.

    The foundation was laid with the Meghalaya Health Systems Strengthening Project, a multi-year effort to rebuild the bones of the public health system: better-equipped facilities, stronger referral chains, and a relentless focus on data. Out of it grew the MOTHER programme – Measurable Outcomes in Transforming the Health sector through a holistic approach with a focus on women’s Empowerment, which used a mobile application to register and track at-risk pregnancies in real time, so that a mother in a remote village became visible to the system rather than invisible to it. Layered on top was the Rescue Mission, an explicitly multisectoral effort that pulled the Departments of Health, Social Welfare, and Community & Rural Development into the same room to attack the social causes of poor maternal outcomes, not just the clinical ones.

    Some of the most effective innovations came from the ground up. SHG-run transit homes, modest community-managed lodgings near health facilities, solved one of the most intractable problems of mountain geography: how does a pregnant woman from a road-less village reach a hospital before labour, not during it? By giving her somewhere to stay in the days before delivery, these homes converted intention into safe, institutional childbirth. The same self-help-group networks, federated through the State Rural Livelihoods Mission, became the carriers of nutrition awareness, agri-nutrition gardens, and behaviour change, a model credited with a sharp fall in severe acute malnutrition cases in the areas it reached.

    On the demand side, the Megha Health Insurance Scheme, now in its fifth phase and offering cashless cover of up to ₹5.3 lakh per family, integrated with the national Ayushman Bharat–PM-JAY, removed the financial terror that once kept families away from hospitals altogether. The newer CM Care+ scheme extends a safety net for the catastrophic, high-cost treatments that fall beyond even that ceiling. When a family knows that a complicated delivery or a sick newborn will not bankrupt them, the decision to seek institutional care becomes far easier.

    Most recently, the government has trained its sights on the one battle it has not yet won: child nutrition. The Mission 1000 Days programme, built around the now-well-established science that the window from conception to a child’s second birthday largely determines lifelong health, channels nutritional support, mother-and-child kits, frontline-worker training, and community interventions into that critical period. Its companion “003” agenda, zero maternal deaths, zero unimmunised children, and healthy growth for every child in the first 1,000 days, has drawn praise from UNICEF for its community-partnership design. It is the logical next chapter: having moved the needle on access to care, Meghalaya is now going after outcomes.

    A model worth watching

    What ties these efforts together is a philosophy the state’s leadership has articulated plainly that lasting development comes from long-term human-development systems rather than isolated welfare announcements. It is an unfashionably patient idea in an age of quick wins, and the NFHS-6 data suggest it works. Build the institutions, trust the community workers, use the technology to make the invisible visible, remove the financial barriers, and then hold the course across electoral cycles.

    Meghalaya has not solved every problem; no honest account would claim otherwise, and the stunting and family-planning gaps are real summons to keep going. But it has demonstrated something that more prosperous states often struggle to achieve; that a frontier region with difficult terrain and tight resources can post some of the country’s fastest improvements in the indicators that decide whether mothers survive childbirth and whether children grow up healthy. Eight years ago, that would have read as aspiration. NFHS-6 has turned it into evidence.

    The mountains, it turns out, can be moved. Meghalaya is showing how, one mother, one child, one village at a time.

    Data source: National Family Health Survey (NFHS-5: 2019-21 and NFHS-6: 2023-24), International Institute for Population Sciences, Mumbai. Programme details drawn from Government of Meghalaya health and rural-development initiatives as reported in 2025–2026.

  • Launch of Flixora – democratising movie streaming and distribution

    Flixora, the new platform designed to democratise movie streaming and distribution launches on Monday 1st June 2026.

     

    Flixora is designed to help filmmakers, studios and content owners distribute and monetise their movies globally and instantly. Creators do not need to have millions of followers before seeing an income, as they do on other platforms. Small filmmakers can get payment and recognition for their work, instead of the industry being monopolised by big studios and those with a name already.

    The platform will enable creators to upload, manage, market and sell their content directly to audiences, without relying on traditional gatekeepers or complex distribution networks.

    Flixora focuses on simplifying movie distribution for independent filmmakers and emerging creators who often struggle with limited access to global streaming platforms, high distribution costs, low visibility and restricted monetisation opportunities. By providing a direct-to-audience streaming infrastructure, Flixora allows creators to retain control over their content, pricing, audience reach and revenue generation.

    The platform also helps filmmakers, production companies and distributors looking for a more accessible and scalable way to reach international viewers.

    At the same time, it offers audiences access to a broader and more diverse catalogue of films, including independent cinema, regional productions, and underrepresented stories that may not appear on mainstream streaming services.

    How it works for the creators

    For movie makers, the process is remarkably straightforward. For a nominal fee of $100* per month you can start adding your movies to Flixora. The fee covers as many films as you want to upload.

    All movies are reviewed by the team and, upon approval, are uploaded for end users to stream. The review process ensures quality standards are maintained. If a filmmaker fails to get approval for their movies the $100 is refunded.

    The quality of the films streaming on Flixora is paramount, meaning that creators can rest assured they are not getting drowned out by substandard content that also deters viewers. Movies must be original and can only be submitted by the creator.

    There is scope for a wide variety of content, as long as the films are over 30 minutes long. Fiction can include any genre and any format, and factual films can include documentary style or practical tips-based material. Music is expected to be a significant section of content. The chief limitation is no pornographic content or anything illegal.

    Producers are also offered the choice of countries where they wish viewers to have access to their movie streams, and the site will even provide projected earnings. Those earnings all go directly to the filmmaker, with no cut taken by Flixora, up to a limit of $1 million.

    How it works for the viewer

    Flixora offers unique design and user experience. Users can search by genre or subject and the search facility includes voice command. You can even search by release date. Just ask “show me all the movies launched on 1st June”, for example, and a list will appear.

    Because there is a minimum length of 30 minutes and all films are reviewed by Flixora to ensure they are high quality, there is not an overwhelm of choice or substandard content that you have to plough through to get to what you enjoy watching.

    For viewers the price point is, once again, a winning feature. In the free model, you can pay as you watch with a single movie costing just $1 per session. Alternatively, you can select a premium user status for just $5a month, with unlimited access.

    Uniquely, premium users can invite friends to watch movies with them wherever they are, and they can watch together in real time, with friends paying just $1 each. The premium user can stop and start the movie in real time and fellow watchers will stop and start with them. So, they can all go and top up their drinks and grab popcorn at the same time, or stop to discuss what they are watching.

    The aim for both producers and viewers is to democratise movie making and viewing, making it accessible to anyone and everyone.

    From 1st June there will be approximately 30 movies, all of them originals, available to stream and Flixora’s projections show that those numbers will grow fast.

    Martins Osuofia, Founder of Flixora said: “Flixora isn’t trying to replicate the traditional streaming model and compete on that level. We’re creating a brand new structure for global film distribution, one built around accessibility, creator ownership and direct audience reach.”

    Andrew Stevens, writer and producer of ‘The incredible true story of 100 dates in Dallas’ said: “Flixora’s model reduces barriers to entry in the entertainment industry by giving creators such as myself the tools needed to distribute content professionally through a digital-first platform. I am very excited at the prospective opportunities to connect directly with global audiences and to earn directly from day one.”

  • Amit Shah Mourns Demise of Veteran Singer Suman Kalyanpur, Says Indian Music Has Lost a Timeless Voice

    New Delhi, June 1 (BNP): Union Home Minister Amit Shah paid heartfelt tribute to legendary playback singer Suman Kalyanpur following her demise, describing her passing as a major loss to India’s music fraternity and remembering her as a voice that touched millions across generations.

    Expressing grief, Shah said the Indian music industry had lost one of its most melodious and graceful voices, whose timeless songs continue to occupy a special place in the hearts of listeners.

    In his tribute, the Home Minister acknowledged Suman Kalyanpur’s immense contribution to Indian cinema and music, noting that her soulful renditions and unmatched vocal elegance enriched the country’s cultural heritage over several decades.

    He also conveyed condolences to her family, admirers and members of the artistic community, saying her legacy would continue to inspire generations of singers and music lovers.

    Suman Kalyanpur earned recognition as one of India’s most admired playback singers, lending her voice to numerous memorable songs in Hindi and regional cinema. Her distinct singing style and emotional depth won her enduring admiration among audiences and musicians alike.

    Tributes from political leaders, film personalities and fans have continued to pour in following news of her passing, reflecting the profound influence she had on Indian music and popular culture.

    Her demise marks the end of an era in Indian playback music, with admirers remembering her not only for her unforgettable melodies but also for the lasting emotional connection her voice created with audiences across the country.

  • Anushka Sharma Celebrates RCB’s IPL Triumph With Heartwarming Gesture for Virat Kohli

    Ahmedabad, June 1 (BNP): Royal Challengers Bengaluru’s (RCB) historic IPL 2026 title victory was marked by an emotional celebration off the field as actor Anushka Sharma shared a heartfelt moment with star batter Virat Kohli following the team’s triumph.

    Anushka Sharma Celebrates RCB’s IPL Triumph With Heartwarming Gesture for Virat Kohli

    Soon after RCB sealed their second consecutive Indian Premier League title with a victory over Gujarat Titans in Ahmedabad, Anushka was seen celebrating alongside Kohli and the team members at the Narendra Modi Stadium. In a touching moment that quickly captured public attention, she congratulated Kohli with a sweet kiss on his forehead, reflecting pride and joy over the memorable achievement.

    The candid celebration soon gained traction across social media platforms, with fans praising the couple’s emotional bond and expressing admiration for the heartfelt gesture following one of the biggest moments in Kohli’s cricketing career.

    Kohli, who played a match-winning unbeaten knock of 75 in the final, emerged as one of the key architects of Bengaluru’s successful title defence. His composed innings helped RCB comfortably chase the target and secure another IPL crown.

    The emotional exchange between Anushka and Kohli added a personal touch to RCB’s championship celebrations, with supporters widely sharing visuals of the moment and calling it one of the standout images from the IPL 2026 final.

    RCB’s title-winning campaign, coupled with Kohli’s strong performance and the post-match celebration, ensured the night remained memorable both on and off the field.

  • Geopolitical Tensions and Inflation Concerns Point to RBI Rate Pause Amid Housing Market Pressures

    Geopolitical Tensions and Inflation Concerns Point to RBI Rate Pause Amid Housing Market Pressures

     

    By:- Mr. Umesh Gowda H A, chairman and founder of Sanjeevini Group
    With the prolonged geopolitical tensions in West Asia continuing to exert pressure on global commodity prices and currency markets, inflationary risks have once again come to the forefront. In such a scenario, the RBI is likely to adopt a cautious approach and maintain a status quo on policy rates until there is greater clarity on the inflation and growth trajectory.

    For the housing sector, rising construction costs is beginning to put pressure and will lead to gradual price increases. Aggravated by cautious investor sentiment in the short term, housing sales may see some softening. However, in view of this, as developers innovate with ticket sizes to maintain affordability, a stable interest rate environment would be positive for home loan borrowers.

  • CBSE to Soon Activate Class 12 Re-Evaluation, Verification Portal; Students Asked to Await Official Notice

    New Delhi, June 1 (BNP): The Central Board of Secondary Education (CBSE) has announced that the online portal for Class 12 post-result verification of marks and re-evaluation will be activated soon, bringing clarity to students awaiting the application process following board examination results.

    CBSE to Soon Activate Class 12 Re-Evaluation, Verification Portal; Students Asked to Await Official Notice

    Representational image

    The update comes amid growing concerns among students over delays in the activation of post-result services, which allow candidates to seek verification of marks and request re-evaluation of answer sheets.

    Responding to queries raised by students on social media platform X, CBSE confirmed that the verification and re-evaluation portal would go live shortly and stated that a detailed official announcement would follow.

    CBSE to Soon Activate Class 12 Re-Evaluation, Verification Portal; Students Asked to Await Official Notice

    The board had earlier indicated that the portal was expected to open during the final week of May. However, activation was reportedly deferred to ensure a secure, transparent and error-free process for handling post-result applications.

    Once operational, the portal will enable eligible students to apply for various post-result services, including verification of marks, access to photocopies of evaluated answer sheets and re-evaluation of specific responses as per prescribed guidelines.

    Under the verification process, CBSE examines whether all answers have been evaluated, marks correctly totalled and final scores accurately uploaded. Students dissatisfied with their performance may subsequently apply for re-evaluation, subject to eligibility norms and procedural requirements.

    Officials are expected to release detailed instructions regarding application dates, service fees, timelines and submission procedures shortly after the portal is activated.

    Meanwhile, students have been advised to regularly monitor official CBSE websites and notifications for updates and keep important credentials, including roll numbers and admit card details, readily available to avoid last-minute inconvenience.

    CBSE officials reiterated that students are not required to take any immediate action and should wait for the formal notification before initiating post-result applications.

  • Vinod Intelligent Cookware Leverages Creator-Led Phygital Experiential Showcase in Pune for Its Ceravit Range

    Vinod Intelligent Cookware Leverages Creator-Led Phygital Experiential Showcase in Pune for Its ‘Ceravit’ Range

    Pune, June 01: Vinod Intelligent Cookware successfully hosted “Hue Are You In The Kitchen?”- an experiential showcase for its premium Ceravit ceramic cookware range on May 28th at Trooh, Pune. Held in collaboration with Chef Nehal, the event brought together 70+ Pune-based content creators, food enthusiasts, and lifestyle influencers for an immersive evening celebrating cooking, colour, and self-expression. Following the successful market launch of Ceravit in March 2026, the Pune showcase marked the brand’s next phase of engagement, transforming product awareness into a tangible, community-driven experience.

    Official Event Aftermovie links: 

    https://www.youtube.com/shorts/DkhazHw8Fl0
    https://www.instagram.com/reel/DY_5Hxsu0_J/

    Conceptualised as an interactive personality-led activation, the event invited attendees to discover which Ceravit cookware colour best reflected their kitchen personality: Ceragreen, Washed Stone, or Desert Rose. The experience featured Chef Nehal-led live cooking sessions, hands-on product trials, curated creator engagement moments, and a sensory brand environment designed around colour, food, and modern kitchen aesthetics. Throughout the event, Vinod Intelligent Cookware highlighted Ceravit’s key features, including its ceramic non-stick coating free from PTFE and PFOA, superior heat distribution, durability, versatility across cooking surfaces, and a premium, design-led appeal tailored for today’s health-conscious consumers.

    Creators’ content links: 

    Chef Nehal: https://www.instagram.com/p/DY_y3zyAtpc/
    Priya Haridas: https://www.instagram.com/p/DY6N2vMiISF/
    Solanki Bhowmik: https://www.instagram.com/reels/DY6ItPYNIJF/
    Muskan Jha: https://www.instagram.com/reels/DY9PdthyBUV/
    Organic Brownie: https://www.instagram.com/reels/DZABFE3iN9y/

    Speaking about the event, Sunil Agarwal, Managing Director, Vinod Cookware India Pvt Ltd, said, “The response to Ceravit since its launch has been incredibly encouraging, especially among consumers seeking cookware that combines health, performance, and aesthetics. With ‘Hue Are You In The Kitchen?’, we wanted to create a more meaningful and emotional interaction with the brand, one that goes beyond functionality and allows consumers to experience Ceravit as an extension of their personality and lifestyle. Pune, with its vibrant creator and premium consumer community, was the ideal city for this experience.”

    Sharing his thoughts on the collaboration, Chef Nehal, Digital Ambassador for Vinod Cookware, said, “What made this event truly special was how naturally it connected cooking with personality and self-expression. Unlike conventional product showcases, this experience encouraged people to connect with the cookware they use every day, emotionally. From live cooking to hands-on interactions, the energy throughout the evening was warm, engaging, and deeply authentic.”

    The Pune showcase builds on the strong momentum generated by Ceravit’s launch earlier this year. Further, it strengthens Vinod Intelligent Cookware’s experiential engagement approach following the success of “Cook With SAS Pro” hosted by Chef Nehal in Mumbai in February this year. Continuing its focus on immersive, community-led brand experiences, Vinod aims to deepen Ceravit’s positioning within the premium cookware segment through a phygital strategy that blends on-ground activations with strong creator-led digital amplification across key Indian cities in the coming months.

  • Ashok Leyland Reports Sales Performance for May 2026

    June 1 : Reported total vehicle sales of 14,923 units in May 2026, including domestic and export markets, compared to 15,484 units in May 2025. While overall sales declined by 4% year-on-year, the company continued to witness strong growth in its Light Commercial Vehicle  segment.

    In the domestic market, total vehicle sales stood at 14,148 units during May 2026, compared to 14,534 units in the corresponding month last year. Cumulative domestic sales for the first two months of FY2026-27 reached 28,390 units, registering a 5% growth over 27,043 units recorded during the same period last year.

    The company’s LCV segment remained a key growth driver. Domestic LCV sales grew 13% year-on-year to 5,828 units in May 2026, while cumulative domestic LCV sales increased 18% to 12,093 units. Including exports, LCV sales rose 15% to 5,957 units during the month, with cumulative sales growing 15% to 12,301 units.

    The Medium and Heavy Commercial Vehicle  segment witnessed mixed performance. Domestic M&HCV truck sales stood at 7,065 units in May 2026, while cumulative sales grew 4% to 13,879 units. However, M&HCV bus sales declined during the month, resulting in total domestic M&HCV sales of 8,320 units, down 11% year-on-year.

    On a domestic-plus-export basis, M&HCV truck sales reached 7,331 units during May 2026, while cumulative truck sales increased 4% to 14,338 units. Total M&HCV sales, including buses, stood at 8,966 units during the month.

    Despite market challenges in select segments, the company’s robust LCV performance and steady truck demand supported overall sales momentum during the period. The company remains focused on strengthening its product portfolio, enhancing customer value, and capitalizing on opportunities across domestic and international markets.

    Sales Performance Summary (Units)

    Category May 2026 May 2025 Growth
    Domestic Total Vehicles 14,148 14,534 -3%
    Domestic LCV 5,828 5,148 +13%
    Domestic M&HCV 8,320 9,386 -11%
    Total Vehicles (Domestic + Exports) 14,923 15,484 -4%
    Total LCV (Domestic + Exports) 5,957 5,202 +15%
    Total M&HCV (Domestic + Exports) 8,966 10,282 -13%

    Cumulative FY2026-27 (April–May)

    • Domestic vehicle sales: 28,390 units (+5%)
    • Domestic LCV sales: 12,093 units (+18%)
    • Total vehicle sales (including exports): 29,569 units (+2%)
    • Total LCV sales (including exports): 12,301 units (+15%)
  • Tamil Nadu CM Vijay to Hold Thanksgiving Meeting in Tiruchirappalli, Attendance Restricted to Pass Holders

    Tiruchirappalli, June 1 (BNP): Tamil Nadu Chief Minister and Tamilaga Vettri Kazhagam (TVK) President Vijay is scheduled to visit Tiruchirappalli today to participate in a thanksgiving public meeting at the St Joseph’s College ground near Chathiram Bus Stand, organised to express gratitude to voters and supporters from the Tiruchirappalli East constituency.

    Tamil Nadu CM Vijay to Hold Thanksgiving Meeting in Tiruchirappalli, Attendance Restricted to Pass Holders

    The event has been arranged to acknowledge public support received during the recent Tamil Nadu Assembly elections, in which Vijay-led TVK secured a decisive mandate to form the government. Vijay had contested from two constituencies — Perambur in Chennai and Tiruchirappalli East — winning both seats before later resigning from the Tiruchirappalli East constituency after assuming office as Chief Minister.

    Despite stepping down from the constituency, Vijay is expected to personally thank party workers, supporters and voters in Tiruchirappalli district during the gathering.

    According to organisers, Vijay will arrive at Tiruchirappalli Airport from Chennai by a special flight before proceeding to the venue, where extensive preparations and security arrangements have been made.

    Unlike a conventional mass rally, attendance at the event will be strictly regulated through QR code-enabled entry passes, with participation capped at around 5,000 people. Organisers clarified that entry will not be permitted without valid authorisation under any circumstances.

    As a precautionary measure, passes were reportedly not issued to pregnant women, children, school students, senior citizens, differently-abled individuals and people with health concerns, while authorities advised such groups to avoid attending the programme.

    Police and administrative officials have issued guidelines regarding designated parking areas to minimise traffic disruption near the venue. Drinking water, medical support and other basic facilities have also been arranged for attendees.

    Meanwhile, party workers and members of the public unable to secure entry passes have been encouraged to follow the event through television broadcasts and live social media coverage to ensure smooth management of the programme.

    The thanksgiving meeting is expected to draw political attention in Tamil Nadu as Vijay continues to consolidate his leadership following the party’s electoral success.

  • Servotech Launches New Solar Campaign ‘Raho Roshan, Bina Tension’ Starring Sonu Sood

    New Delhi, June 1: Servotech Renewable Power System Ltd. India’s  manufacturer of advanced solar and clean-energy solutions, has launched its new Solar TVC ad campaign, ‘Raho Roshan, Bina Tension’, featuring actor Sonu Sood. 

    Executed by Shakti Sagar Productions, the campaign is being rolled out with a digital-first approach, spearheaded by a premier launch on JioHotstar. Following the initial phase, Servotech will aggressively scale the campaign’s reach across other leading OTT platforms, prominent national news channels, Linear TV, and Connected TV (CTV) networks, alongside high-engagement social media platforms and nationwide digital touchpoints.

    Set in a nostalgic 90s retro backdrop, the TVC follows a comic and relatable storyline centered around rising household expenses and the growing adoption of solar energy solutions. The campaign is anchored on a witty back-and-forth conversation between two brothers, both played by Sonu Sood in a double role, bringing back the classic Indian family humour dynamic.

    The ad film opens in a traditional Indian household after the recent loss of its family patriarch. The two sons, both portrayed by Sonu Sood in a dual role, come together to divide the responsibilities of running the household. What starts as a sincere discussion about sharing duties soon takes an unexpected turn. Throughout the film, the elder brother cunningly shifts all major financial responsibilities onto the younger brother, who willingly agrees out of respect for his elder sibling. However, when the elder brother volunteers to take responsibility for paying the electricity bill, the younger brother surprisingly insists on paying it himself. The argument eventually reveals that the house is powered by a Servotech rooftop hybrid solar system, making the electricity bill extremely affordable, the very reason why the elder brother wanted to take over that responsibility.

    The TVC effectively highlights how solar energy is transforming electricity bills from a major household burden into a manageable expense. The campaign concludes with the unveiling of Servotech’s solar rooftop tagline, “Raho Roshan, Bina Tension.”

    Speaking on the launch of the TVC Ad campaign, Rishabh Bhatia, Head of Digital Marketing at Servotech Renewable, said,

     ‘Raho Roshan Bina Tension’ is a campaign built on nostalgia, humour, and relatability, emotions that connect deeply with Indian families. Working with Sonu Sood was an incredible experience as he brought both authenticity and charm to the narrative. Through this TVC, we wanted to simplify the conversation around solar adoption and show how renewable energy can genuinely ease everyday financial stress. This campaign is an important step in strengthening Servotech’s positioning as a household solar brand for modern India.”

    Speaking of Servotech’s future plans, Prabhutva Tiwari, PR & Marcom Head at Servotech Renewable, added,

    “With ‘Raho Roshan, Bina Tension’, our objective was to create a storyline that feels entertaining yet meaningful for everyday consumers. Known for his strong connection with Indian audiences and his impactful public image, Sonu Sood brings authenticity, relatability, and mass appeal to the campaign. This is just the beginning, and we are already working on more engaging TVC campaigns of our other product lines that will be launched very soon.”