Category: Business

  • IBO announces ‘Cool Homes, Cooler Prices’, summer campaign across 40 stores

    Hyderabad, Mar 13: IBO, India’s largest home building retail chain, has launched its flagship summer campaign, ‘Cool Homes, Cooler Prices’, which will run from 1st March to 31st March 2026 across all 40 stores in India. The campaign combines special summer offers on cooling products with assured gifts linked to billing milestones.

    During the campaign period, customers will have access to special offers across air conditioners, air coolers, and ceiling fans from leading brands such as Lloyd, Godrej, Voltas, Daikin, Symphony, Bajaj, Havells, Orient Electric, Crompton, V-Guard, and Atomberg. Customers can also avail of cashback on select bank cards and finance options.

    Shoppers across home-building categories during the campaign will be eligible for assured gifts including VIP Trolleys, Airfryers, and Soundbars based on their total bill value. Rewards are applicable on cumulative purchases starting at a minimum spend, covering categories such as hardware, electricals, plumbing, sanitaryware, lighting, plywood and laminates, as well as power and hand tools.

    IBO currently operates 40 stores across key South Indian markets including Bengaluru, Hyderabad, Chennai, Coimbatore, Mysore, Warangal, Tumkur, and Tirupur. The store has become the preferred choice for thousands of contractors, architects, interior designers, and individual home builders who rely on ready material availability, transparent shelf pricing, and standardized service support.

    IBO offers customers a truly omnichannel experience, allowing them to shop through its physical stores as well as digital touchpoints, including its website and app, offering over 250 leading home-building brands under one roof.

  • Masterclass Space Launches VITEEE 2026 Test Series Aligned with New Marking Scheme and Exam Trends

    New Delhi, Mar 13th: Masterclass Space, an online learning platform founded by BITS Pilani alumni and supported by graduates from IITs and IIMs, has announced the launch of its VITEEE Test Series 2026, designed to help engineering aspirants prepare effectively for the VITEEE.

    The newly launched test series is crafted to closely replicate the latest VITEEE exam pattern and difficulty level, offering students a realistic exam simulation before they attempt the actual paper. With VITEEE introducing a revised marking scheme of +4 for every correct answer and −1 for every incorrect answer, the 2026 edition has been updated to fully align with the new guidelines.

    Based on extensive feedback from previous batches, the difficulty level of the test papers has been recalibrated to better reflect the evolving trends of VITEEE. The structure, question distribution, and marking logic have been carefully designed to mirror the actual exam environment, ensuring aspirants are well-prepared for both accuracy and time management under negative marking conditions.

    One of the core strengths of the VITEEE Test Series 2026 lies in its comprehensive performance analysis. After each test, students receive:

    • Section-wise score breakdown

    • Time spent per section and per question

    • Comparative analysis with toppers

    • Insights into peer performance trends

    This data-driven analysis enables aspirants to identify weak areas, refine their test-taking strategy, and optimize time allocation.

    According to Masterclass Space, in previous years, students’ actual VITEEE scores have consistently fallen within ±15% of their mock test scores, demonstrating strong alignment with the real exam in terms of pattern, difficulty, and topic weightage.

    When VITEEE was conducted for 125 marks, several students who consistently scored 110+ in mock tests went on to secure 100–110 marks in the actual examination, helping them secure preferred branches and admission under Category 1, the most economical fee category at Vellore Institute of Technology.

    The test series has been curated by experienced faculty members from IITs, IIMs, and BITS Pilani, many of whom have over a decade of experience in competitive exam mentoring. The content is continuously refined using detailed student feedback and past exam analysis, making the series increasingly relevant with each edition.

    The test series is available online via the Masterclass Space test platform and mobile application and will remain accessible until the last day of VITEEE 2026. A free demo test is also available, allowing students to experience the test interface and analytics before purchasing.

    Sharing his thoughts, Founder Aditya Shanker Raghwanshi said, “We launched the VITEEE Test Series after the immense success of our BITSAT program. Similar to BITSAT, relevance and detailed analysis remain the core pillars of our VITEEE series. Our aim is to provide aspirants with maximum practice, in-depth analysis, and continuous improvement so they can achieve their dream score in VITEEE.”

    With its close proximity to the real exam, detailed analytics, upgraded marking scheme integration, and consistent student outcomes, Masterclass Space’s VITEEE Test Series 2026 aims to empower serious aspirants with structured, strategic, and result-oriented preparation.

    For engineering aspirants targeting VIT in 2026, the platform offers not just mock tests but a comprehensive preparation ecosystem designed to translate practice into performance.

  • Indian Equity Markets Remain Range-Bound Despite Strong Corporate Earnings: Report

    New Delhi, March 13: Indian equity markets continue to trade within a narrow range despite strong corporate earnings growth, as global uncertainties and geopolitical tensions keep investor sentiment cautious, according to a recent report by Bajaj Finserv Asset Management.

    The report highlighted that companies in the Nifty 500 index posted a 16 per cent year-on-year increase in profits in the third quarter of FY26, marking the strongest earnings growth seen in nearly two years. The performance reflects improving profitability across sectors and indicates a gradual strengthening of corporate balance sheets.

    Despite this positive earnings momentum, domestic stock markets have not witnessed a major rally and have remained largely range-bound for more than a year. Analysts attribute this trend to external factors, including global economic uncertainties and geopolitical risks, which continue to influence market movements.

    According to market experts, strengthening corporate earnings provide a solid base for the long-term growth of Indian equities. However, global developments have created volatility and limited the immediate upside in the markets.

    The report also pointed to improving domestic economic indicators. Credit growth in the banking sector has returned to double-digit levels, signalling a rise in economic activity and demand for loans. Meanwhile, consumption trends have shown signs of recovery following recent policy measures, including tax relief through GST adjustments.

    Monetary policy easing has also supported the economy. The Reserve Bank of India’s cumulative rate cuts and liquidity measures have helped reduce borrowing costs for businesses and households, which could support investment and consumption in the coming quarters.

    However, emerging global trends are creating new challenges. The rapid expansion of artificial intelligence technologies has raised concerns about potential short-term disruptions in India’s IT services sector, particularly regarding demand patterns and employment dynamics.

    Geopolitical tensions in the Middle East are another key risk factor. As India imports the majority of its crude oil, any disruption in global supply routes could lead to higher oil prices, putting pressure on inflation and the rupee.

    The report warned that prolonged geopolitical instability may also affect sectors such as aviation, chemicals, paints and oil marketing companies, while increasing the risk of foreign investor outflows.

    Meanwhile, the bond market has also witnessed fluctuations due to foreign capital movements and global developments, which have influenced currency movements and government bond yields.

    Despite near-term challenges, analysts believe that improving domestic fundamentals and stable inflation could help support market stability in the medium term, although global developments will continue to shape investor sentiment.

  • Globalization Remains at Record Levels Despite Rising U.S.–China Tensions: DHL Global Connectedness Report 2026

    New York, Mar 13: Despite rising geopolitical tensions, increasing tariffs, and growing uncertainty around global trade policies, globalization continues to remain at historically high levels, according to the DHL Global Connectedness Report 2026, released today by DHL in partnership with the NYU Stern School of Business.

    Globalization Remains at Record Levels Despite Rising U.S.–China Tensions: DHL Global Connectedness Report 2026

     The report, based on more than 9 million data points, tracks international flows of trade, capital, information, and people across 180 countries, representing 99.6% of global GDP and 99% of the world’s population. It provides one of the most comprehensive assessments of the state of globalization worldwide.

    According to the report, global connectedness has remained stable since 2022, with globalization levels reaching 25% in 2025, matching the highest level ever recorded on the report’s scale measuring cross-border flows.

    John Pearson, CEO of DHL Express, emphasized the resilience of global integration despite political tensions. He noted that the continued strength of globalization highlights the importance of global cooperation in addressing major challenges such as poverty and climate change.

    Trade Growth Supported by AI and Pre-Tariff Imports

    The report highlights that global trade growth in 2025 was the fastest since 2017, excluding the volatile pandemic period. Increased trade activity was partly driven by companies accelerating imports before the introduction of higher U.S. tariffs.

    Demand for AI-related infrastructure and technology also played a major role in boosting global trade. According to World Trade Organization (WTO) data, AI-related products accounted for 42% of the growth in goods trade during the first three quarters of 2025.

    While higher tariffs in the United States could slow trade growth slightly in 2026, global goods trade is still expected to expand at an average rate of 2.6% annually through 2029, broadly in line with growth seen over the past decade.

    Limited Impact of U.S.–China Trade Tensions

    The report finds that trade between the United States and China has continued to decline, falling from 3.6% of global trade in 2015 to 2.7% in 2024, and further down to 2.0% during the first three quarters of 2025. However, these flows represent only a small portion of total global trade, meaning their decline has had limited impact on overall globalization levels.

    At the same time, countries and companies are diversifying supply chains and trade partnerships, with nations such as India and Vietnam emerging as key beneficiaries.

    Record Movement of Goods and People

    The report also highlights several major trends in other global flows:

    • Capital: Foreign investment remains resilient, with multinational companies continuing to generate large portions of their sales internationally. While greenfield foreign direct investment announcements declined in 2025, overall FDI flows increased and cross-border mergers and acquisitions remained strong.

    • Information: Growth in cross-border data and information flows has slowed since 2021 due to geopolitical tensions and increasing restrictions on data transfers.

    • People: International travel, migration, and student mobility have rebounded strongly after the COVID-19 pandemic and are now reaching record levels.

    Singapore Tops Globalization Rankings

    In the report’s country rankings, Singapore remains the world’s most globalized country, followed by Luxembourg and the Netherlands. Regionally, Europe ranks as the most globally connected region, followed by North America and the Middle East and North Africa.

    The United Kingdom stands out for having the most geographically diversified international flows, while the United Arab Emirates has recorded the largest growth in globalization since 2001.

    Globalization Still Far From Its Full Potential

    Despite strong global connections, the report notes that the current 25% globalization level shows that the world still has significant room to expand cross-border exchanges if policy restrictions are reduced.

    Professor Steven A. Altman, Director of the DHL Initiative on Globalization at NYU Stern’s Center for the Future of Management, noted that while political debates around globalization may appear volatile, actual global flows have proven to be remarkably resilient.

    “Globalization faces real risks, but the resilience of international flows is equally real,” Altman said, emphasizing the importance of accurately understanding global economic connections when shaping future policy decisions.

  • Saatvik Green Energy Launches Energy Storage Arm

    Mumbai,  Mar 13: Saatvik Green Energy Limited, one of India’s fastest-growing fully integrated renewable energy companies listed on the BSE and NSE, has announced the incorporation of its wholly owned subsidiary, Saatvik Power Storage Solutions Limited, in India. The newly formed entity will operate in the renewable energy and energy storage sector, focusing on the development and deployment of battery technologies and energy storage systems.

    The initiative marks an important step in Saatvik’s strategy to build a future-ready clean energy platform that integrates solar generation with storage solutions. The subsidiary plans to explore opportunities in 20 GW of energy storage capacity over the next five years, supporting grid stability and renewable integration across key markets. The company also aims to introduce utility scale, C&I, retail and residential range of battery and energy storage solutions, catering to utility-scale, commercial & industrial, and distributed renewable energy applications.

    Commenting on the development, Prashant Mathur, CEO of Saatvik Green Energy Limited, said:

    “Energy storage will play a critical role in enabling the next phase of renewable energy growth. The incorporation of Saatvik Power Storage Solutions Limited reflects our long-term vision to build a comprehensive clean energy ecosystem that integrates solar manufacturing, EPC capabilities, and advanced storage technologies. This step positions Saatvik to contribute meaningfully to India’s transition toward reliable, round-the-clock renewable power.”

    The subsidiary has been incorporated with an authorised capital of ?10,00,000 divided into 1,00,000 equity shares of ?10 each, with 100% shareholding held by Saatvik Green Energy Limited.

    The establishment of the subsidiary reinforces Saatvik’s commitment to innovation, technology-led growth, and supporting India’s clean energy transition, particularly as the country accelerates deployment of renewable energy capacity supported by grid-scale and distributed storage solutions.

  • Australian Fashion Council and R.M.Williams Deliver First-Ever Industry-Backed Plan to Scale Australia’s Fashion & Textile Manufacturing Sector

     

    The Australian Fashion Council (AFC) and R.M.Williams have launched the National Manufacturing Strategy for Australian Fashion and Textiles 2026 – 2036 at Parliament House in Canberra – the first coordinated national roadmap to rebuild targeted domestic manufacturing capability across Australia’s textile, clothing and footwear (TCF) sector.

     

    A group of people standing in a row

AI-generated content may be incorrect.

    The National Manufacturing Strategy for Australian Fashion and Textiles 2026 – 2036 launch at Parliament House in Canberra

     

    As the official print and projection partner of the Australian Fashion Council, Epson are fully supporting this national manufacturing strategy, its strategic outcomes and strategic pillars, as detailed below, that that firmly promote Australia’s onshore manufacturing capabilities.

     

    A group of people posing for a photo

AI-generated content may be incorrect.

    (l-r) Epson Australia Managing Director Craig Heckenberg, Samantha Delgos, General Manager, Australian Fashion Council, Marianne Perkovic, Executive Chair, Australian Fashion Council and Epson Australia Corporate Marketing Manager, Priscilla Dickason

    The ten-year Strategy is the result of almost a year of industry consultation led by the AFC and R.M.Williams, including 14 national consultations with manufacturers, brands, educators and policymakers across the country. More than 300 stakeholders contributed to the process, generating over 1,000 proposed initiatives and nearly 900 votes on strategic priorities to shape the sector’s long-term manufacturing future.

    The Strategy was unveiled at a breakfast symposium and AFC member showcase in Mural Hall attended by over 90 industry and parliamentary guests, including members of the Parliamentary Friends of Australian Fashion & Textiles, and its Co-Chairs, Matt Burnell MP, Dai Le MP and Zoe McKenzie MP.

    The Strategy comes at a critical time for the industry. With 97 per cent of Australia’s clothing and textile products manufactured offshore, the sector remains vulnerable to ongoing global supply disruptions and trade volatility. Rather than compete against high-volume offshore manufacturing markets, the Strategy is focussed on closing structural gaps and accelerating advanced manufacturing to scale the sector’s comparative advantage, aiming to position Australia to compete globally in premium, technology-enabled and traceable production, built on the country’s natural fibre strengths.

    Table 1: Strategy Outcomes & Australia’s Comparative Advantage

    Outcome

    Comparative Advantage

    1. Capture more value from Australian fibre

    Australia is one of the world’s leading producers of premium natural fibres, including wool and cotton. Expanding domestic processing and spinning enables more of that value to be captured onshore.

    2. Strengthen sovereign manufacturing capability

    Australia has capability in specialised textile products where quality, compliance and supply security matter, including defence, healthcare and emergency service applications.

    3. Build a globally competitive premium sector

    Australia’s strength lies in high-quality, traceable and sustainably produced textiles and apparel, supported by natural fibres, strong design capability and advanced manufacturing.

    The Strategy outlines three strategic pillars underpinned by industry and government coordination as the levers required to deliver these outcomes by 2036.

    Table 2: Strategy Pillars & Coordination

    Strategic Pillar

    Focus

    1. Activate and drive demand

    Demand is the critical enabler. Strategic public procurement (federal and state) can anchor it, while Australian-made identification and coordinated national promotion can extend it through to consumer sectors. 

    2. Secure the workforce of the future

    Create new skilled pathways for advanced manufacturing roles, enable skills transfer (median age of manufacturer is 57), protect women’s contribution and participation (58% of TCF manufacturers are women) and support the diverse communities in the sector (41% are from CALD communities). 

    3. Accelerate advanced manufacturing

    Co-invest in modern machinery, new technologies and advanced manufacturing, rebuild early-stage fibre processing and yarn spinning – the sector’s ‘missing middle’ – and enable innovation in circular manufacturing and fibre-to-fibre recycling.

    AN ECONOMIC CASE FOR ACTION

    Independent modelling by RMIT University that full implementation of the Strategy’s coordinated policy platform will grow TCF manufacturing value added from $2.6 billion to $2.9 billion by 2030/31, delivering a cumulative $1.4 billion economic dividend over five years. The Strategy is also projected to create more than 1,000 new skilled jobs and $864 million in additional wages, with approximately half of those jobs are projected to be filled by women.

    At present, TCF manufacturing already employs more than 27,000 Australians – 58 per cent women (compared to 28 per cent in other manufacturing industries) and 41 per cent from culturally and linguistically diverse communities – and pays over $1.4 billion in wages annually. Strengthening this base will increase the competitiveness of Australia’s $28 billion fashion and textile industry, which employs nearly 500,000 Australians across the broader value chain.

    SPOKESPERSON QUOTES

    “This Strategy sets out a clear roadmap for rebuilding a globally competitive Australian fashion and textile manufacturing sector. Australia already has exceptional design talent, advanced manufacturing capability and globally recognised brands. With the right coordination across industry, skills and procurement policy, we have a real opportunity to strengthen sovereign capability, create skilled jobs and position Australia as a leader in premium manufacturing.”
    Marianne Perkovic, Executive Chair, Australian Fashion Council

    “Australia is the world’s largest exporter of greasy wool and a globally significant cotton producer. Yet we export raw fibre and import finished goods at multiples of the original value. Re-establishing fibre processing and spinning capability restores the missing link in our value chain. Building the next generation of capability to capture this value – capability that is advanced, technology-enabled and circular – will also require stronger demand signals. Strategic public procurement can help anchor that demand and support the growth of Australia’s domestic manufacturing capability.”
    Samantha Delgos, General Manager, Australian Fashion Council

    “R.M.Williams has manufactured in Adelaide for more than 90 years. We employ skilled craftspeople, invest in apprentices and continue to modernise production while competing globally. What’s needed now is to activate a flywheel: demand enables investment in skills, skills enable advanced manufacturing, and technology allows Australian manufacturers to scale while maintaining quality.”
    Tara Moses, Chief Operating Officer, R.M.Williams

    “This Strategy is a serious economic blueprint for communities, supporting skilled jobs, strengthening regional manufacturing, and creating clearer pathways for women into trades and long-term manufacturing careers. It presents a coordinated, cross-portfolio agenda that connects procurement, skills and industry capability. As Co-Chair of the Parliamentary Friends group, I’m committed to supporting the sector to turn this plan into long-term coordinated action.”
    Matt Burnell MP, Co-Chair, Parliamentary Friends of Australian Fashion & Textiles

    “Epson is firmly committed to our partnership with the Australian Fashion Council and our joint goals around improving local manufacturing, furthering innovation and developing digital transformation. To that end Epson are also working closely with the AFC on a feasibility study for a ‘smart factory’ and shared manufacturing hubs similar to those we have already developed and implemented with The Social Outfit and Citizen Wolf where Epson’s direct-to-fabric digital printing technologies play a part in the overall production workflow. This National Manufacturing Strategy represents an important step forward for Australia’s fashion and textile industry. Epson is proud to support this initiative and help accelerate the adoption of advanced digital technologies that can drive greater sustainability, unlock new opportunities, and create the jobs of the future.”

    Craig Heckenberg, Managing Director, Epson Australia

    The Strategy’s launch at Parliament House marked an important moment for Australia’s fashion and textile industry. To showcase the capability already operating in Australia, AFC members from across the manufacturing sector presented a cross-section of domestic production. The showcase featured R.M.Williams, Bianca Spender, Bond-Eye Australia, Clothing the Gaps, ABMT, Sylvia P, Waverley Mills, Silver Fleece and Stewart & Heaton. 

     

    A group of people standing together holding shoes

AI-generated content may be incorrect.

    The National Manufacturing Strategy for Australian Fashion and Textiles 2026 – 2036 launch at Parliament House in Canberra

     

    The AFC and R.M.Williams also produced a short film titled ‘Made Here, Worn Everywhere’ profiling AFC members including Australian Defence Apparel, The Social Outfit, Maara Collective, Citizen Wolf, Waverley Mills and Silver Fleece highlighting the diversity of manufacturing already taking place across Australia.

     

    WHAT’S NEXT: FOUNDATION TO 2029

    The Strategy will be led by the Australian Fashion Council as the peak body for the sector. Progress will be measured through a two-stage assessment framework.

    1. Implementation review (to 2029): This phase will assess progress in establishing the core architecture underpinning the Strategy, including procurement reform, national capability mapping, skills recognition pilots, shared manufacturing infrastructure and governance arrangements to coordinate delivery.
    2. Strategic outcomes review (to 2036): This phase will assess progress against the Strategy’s long-term ambition – a competitive, technology-enabled and domestically anchored manufacturing sector with a sustainable workforce pipeline and globally recognised market position.

     

    The National Manufacturing Strategy for Australian Fashion & Textiles is supported by the Parliamentary Friends of Australian Fashion & Textiles group, co-chaired by Matt Burnell MP, Dai Le MP and Zoe McKenzie MP, with more than 60 bipartisan members across Parliament. 

  • PHD Chamber of Commerce and Industry Discusses Budget Impact on India’s Maritime Sector

    PHDCCI organized a Roundtable on “Future of India’s Shipbuilding and Ship Recycling: Decoding Budget Announcements to power India’s Maritime Future”

    New Delhi, Mar 13: Shri Susanta Kumar Purohit, IRSEE, Chairperson of V.O. Chidambaranar Port Authority, addressed a high-level Roundtable on the “Future of India’s Shipbuilding and Ship Recycling,” outlining a transformative roadmap to elevate India’s maritime standing. Speaking to distinguished delegates and industry leaders, Shri Purohit detailed how the visionary leadership of Hon’ble Prime Minister Shri Narendra Modi and the strategic direction provided by the Union Minister for Ports, Shipping and Waterways, Shri Sarbananda Sonowal, have created the fiscal architecture necessary to shift India into a dominant maritime power.

    PHDCCI organized a Roundtable on “Future of India’s Shipbuilding and Ship Recycling: Decoding Budget Announcements to power India’s Maritime Future”

    The Chairperson highlighted that the comprehensive policy framework, championed by the Ministry of Ports, Shipping and Waterways, is built upon four strategic pillars: financing, capacity expansion, policy reform, and skill development. Central to this vision is the ₹69,725 crore Maritime Revitalisation Package, the ₹25,000 crore Maritime Development Fund, and the extension of the Shipbuilding Financial Assistance Scheme through 2036. Shri Purohit emphasised that the 48 per cent surge in the Ministry’s budget allocation to ₹5,164.8 crore signals a clear sovereign intent to reduce the ₹6 lakh crore annual freight drain to foreign shipping lines, fulfilling the Prime Minister’s vision of an Aatmanirbhar Bharat in the maritime sector.

    A cornerstone of this industrial expansion is the newly announced Shipbuilding Project, to be executed through a Special Purpose Vehicle (SPV) named the ‘National Shipbuilding & Heavy Industries Park, Tamil Nadu’. This ambitious project is a 50:50 Joint Venture between the V.O. Chidambaranar Port Authority and the State Industries Promotion Corporation of Tamil Nadu (SIPCOT). With an estimated project cost of ₹30,000 crore and spanning a total land area of 2,000 acres, this facility will serve as a primary engine for India’s domestic maritime manufacturing and heavy engineering.

    Significant focus was also placed on the integration of the circular economy through the Shipbreaking Credit Note Scheme. This innovative policy offers vessel owners a credit note equivalent to 40 per cent of the scrap value of ships recycled at Indian yards, redeemable against the cost of new domestic construction. Shri Purohit noted that under the guidance of Minister Sarbananda Sonowal, India has positioned itself as the world’s most responsible and regulation-ready recycling destination, with 106 yards at Alang already compliant with the Hong Kong International Convention.

    The Chairperson also showcased V.O. Chidambaranar Port as a model for the Maritime Amrit Kaal Vision 2047. As India’s first port to produce green hydrogen and the first to exceed one megawatt of rooftop solar generation, the port is currently executing a ₹15,000 crore Outer Harbour project. This expansion is set to establish Southern India as a premier transhipment hub capable of competing with major international ports such as Singapore and Colombo.

    In his concluding remarks, Shri Purohit extended his gratitude to the PHDCCI for its catalytic role in bridging policy intent with industry action. He urged all stakeholders to move from deliberation to execution, seizing the global moment of supply-chain realignment to propel India into the top five shipbuilding nations by 2047.

  • BIScience Launches TV Intelligence Suite, Expanding AdClarity Into Cross-Media Ad Coverage

    With linear TV data now live alongside digital and CTV, the born-digital platform tracks more than $174 billion in U.S. digital ad spend and $51 billion in U.S. linear TV spend from a single cross-media view

    New York, NY — March 13 — BIScience, the company behind AdClarity, the world’s leading AI-driven ad intelligence platform, today announced the launch of its TV Intelligence Suite, bringing U.S. linear TV coverage into AdClarity’s existing digital, social, video, and CTV capabilities. The platform now delivers cross-media intelligence using one consistent methodology and consistent performance metrics.

    Most legacy ad intelligence providers were built around linear TV and have gradually expanded into digital. AdClarity took the opposite path: born digital, the platform built best-in-class digital coverage before adding television, addressing a need that has intensified since digital ad spend surpassed linear TV around 2019.

    BIScience Launches TV Intelligence Suite, Expanding AdClarity Into Cross-Media Ad Coverage

     

    As advertising budgets continue migrating from linear television to digital channels, organizations that lack cross-media visibility cannot determine whether they are overspending or underspending relative to the market. For senior marketing leaders, media planners, analysts, and operations teams, this gap creates significant operational overhead and an inability to set strategy with confidence. AdClarity covers more than 250 leading categories and industries in the U.S., including top spending sectors such as CPG, financial services, news and media, technology, and others. 

    According to AdClarity data, total tracked U.S. digital advertising spend reached $174.4 billion in 2025, up 5.5 percent year over year, with CTV the fastest-growing channel at $38 billion (up 8.1 percent). Adding approximately $51 billion in U.S. linear television spend gives customers visibility into how budgets shift across the full media mix.

    AdClarity’s Linear TV coverage spans more than 100 U.S. networks and local affiliates, including ABC, CBS, FOX, NBC, and leading cable, news, and sports channels, with breakdowns by Designated Market Area (DMA), daypart, program, and creative execution. By pairing DMA-specific digital insights with local TV data, the platform delivers what BIScience describes as the most granular picture of U.S. local advertising available. 

    The platform is powered by AdClarity’s proprietary data infrastructure, spanning 52 global markets and 30 million opt-in panelists. Data is updated daily, with point-in-time data available from 2018 onward.

    AdClarity offers capabilities no other solution provides, including real CTR analysis for each ad and campaign and Ad Objective attribution that classifies ads as performance or brand awareness. The platform also provides DMA-level spend analysis and AI-driven insights with a chatbot for automated competitive and media mix analysis.

    “Until now, understanding where advertising budgets are moving between digital and television required stitching together disconnected tools with incompatible metrics,” said Dorit Kaplan, VP Product and Strategy at BIScience. “With the TV Intelligence Suite, AdClarity delivers what the market has been waiting for: a single cross-media view, built on consistent methodology, that enables teams to see the complete picture and make decisions with confidence. Our digital-first foundation gives us a distinct advantage as we bring every major advertising channel into one platform.”

    AdClarity serves more than 2,000 customers worldwide, including 27% of the Fortune 500. The platform is used by global brands such as Adidas, Amazon, Booking.com, Disney, Shell, Sony, and Wix, and is trusted by partners including Nielsen, Kantar, WPP, and MediaRadar.

    The TV Intelligence Suite is available now for enterprise customers in the United States. CTV coverage is currently available in the U.S., Germany, Canada, the U.K., and Australia.

  • With March 15 CA/Browser Forum Deadline Looming Total Economic Impact Study Quantifies Benefits of Automating Certificate Lifecycle Management

    Organizations Reduced Certificate-Related Incident Costs by $2.4M and Cut Renewal Effort from 30 Minutes to Seconds with the AppViewX Platform

     

    NEW YORK, March 12 — AppViewX, a leader in automated Certificate Lifecycle Management (CLM) and Public Key Infrastructure (PKI) software, today released findings from a commissioned February 2026 Forrester Consulting Total Economic Impact™ (TEI) study quantifying the operational and financial impact of lifecycle automation as SSL/TLS validity periods begin shrinking March 15 under the CA/Browser Forum schedule.

    The study, available here, found that a composite organization representative of interviewed customers using the AppViewX platform achieved:

    • 302% return on investment (ROI)
    • $3.9 million in total three-year, risk-adjusted benefits
    • $2.4 million reduction in certificate-related incident costs (three-year, risk-adjusted present value)
    • Less than six months payback

    “There were 15 major outages the year before, which dropped to three the next year after implementing AppViewX. In fact, these three outages were caused by certificates that we had decided not to migrate to AppViewX,” said a Senior Vice President of Data Protection at a financial services organization interviewed for the study.

    As certificate lifespans compress and renewal frequency increases, the study highlights the operational risk of manual processes and fragmented tooling. Forrester found that manual certificate renewals required approximately 30 minutes per certificate, while automated renewals through AppViewX reduced that effort to approximately 0.25 minutes.

    “The March 15 milestone signals more than a compliance change, it marks the beginning of a structural workload shift,” said Stephen Tarleton, Chief Operations Officer at AppViewX. “As validity periods shrink, renewal frequency accelerates and fundamentally changes the operating model for certificate management. Without centralized automation, enterprises risk diverting skilled engineers from higher-value security initiatives just to prevent certificate expirations.”

    Operational Impact of Shorter Validity Periods

    Under the CA/Browser Forum’s phased reduction schedule, certificate lifespans will continue to shorten in stages, increasing renewal frequency across hybrid, cloud, and machine identity environments. The Forrester study found that enterprises adopting centralized lifecycle automation materially reduced both the frequency and cost of certificate-related incidents while scaling certificate management without proportional staffing increases.

    Organizations that adopt modern certificate lifecycle management benefit from:

    • Greater protection against certificate-related outages
    • Faster mean time to resolution
    • Reduced application deployment cycles
    • Improved audit and regulatory compliance

    To address this complexity, the AppViewX platform centralizes and automates certificate lifecycle management through:

    • Automated certificate discovery and inventory
    • Policy-driven renewal and re-enrollment workflows
    • Centralized governance and compliance reporting
    • API-driven integration with DevOps and infrastructure pipelines

    See 47-Day Readiness at RSA Conference 2026

    AppViewX will demonstrate how enterprises are preparing for accelerated certificate renewal cycles at RSA Conference 2026, North Expo Booth #4236. Attendees can see how centralized lifecycle automation reduces renewal effort, mitigates outage risk, and strengthens governance as validity periods shrink.

  • DPIIT And Voltas Limited Join Hands To Accelerate Deeptech Innovation In India’s Cooling And Smart Appliance Ecosystem

    New Delhi, Mar 12th: Voltas Limited, a Tata Enterprise, has entered a strategic partnership with the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, to strengthen industry–start-up collaboration and accelerate innovation in India’s cooling and smart appliance ecosystem. The partnership was formalised through the signing of a Memorandum of Understanding (MoU) between Dr. Sumeet Kumar Jarangal, Director, DPIIT, and Mr. Mukundan Menon, Managing Director, Voltas Limited, in the presence of senior officials from both organisations.

    The collaboration aims to support start-ups working on next-generation technologies across areas such as heating, ventilation and air conditioning (HVAC), advanced control systems, power electronics, artificial intelligence and machine learning-based diagnostics, IoT-enabled smart appliances, and digitalisation across manufacturing and service operations. As part of the collaboration, Voltas Limited and Startup India will explore organising innovation challenges under the Bharat Start-up Grand Challenge platform and hosting targeted hackathons aimed at solving industry-specific challenges.

    Speaking on the occasion, Shri Sanjiv, Joint Secretary, DPIIT, said the collaboration reflects the Government’s continued focus on strengthening industry–startup partnerships and promoting indigenous innovation in advanced manufacturing and deep-tech sectors. “Connecting start-ups with leading industry players will enable entrepreneurs to translate innovative ideas into scalable products and solutions with real-world applications,” he added.

    Dr. Sumeet Kumar Jarangal, Director, Start-up India, said DPIIT will facilitate deeper engagement between Voltas and the broader Start-up India ecosystem. “This will include expanding programme outreach, encouraging participation from DPIIT-recognised start-ups, and enabling collaborative initiatives such as innovation challenges, hackathons, and pilot programmes focused on emerging technologies,” he said.

    Mr. Mukundan Menon, Managing Director, Voltas Limited, said the partnership reflects Voltas’ commitment to strengthening India’s innovation ecosystem and supporting the development of next-generation cooling technologies. He further elaborated, collaboration with start-ups can play a key role in advancing energy-efficient cooling solutions, smart appliances, predictive diagnostics, and digital service platforms while enabling emerging technology entrepreneurs to scale their innovations.

    Under the partnership, Voltas will work closely with the Startup India initiative to identify and support high-potential start-ups aligned with emerging industry needs. Startups selected under the programme will gain access to mentorship, technical guidance, research and testing infrastructure, and market linkages to help accelerate product development and commercial adoption. These may include areas such as energy-efficient cooling systems, air-quality monitoring and filtration technologies, advanced inverter controls, predictive maintenance solutions, refrigerant safety systems, and digital tools for installation and servicing.  Selected start-ups may also participate in structured Proof-of-Concept (PoC) programmes, where they will collaborate with Voltas engineering teams for product validation and technology integration. The partnership will also facilitate field trials through Voltas’s service network to support testing, refinement, and eventual commercialisation of innovative solutions.