Category: Business

  • Vestige Completes 22 Years, Sets to Achieve Dollar 1 Billion Goal for 2030

    Bengaluru, June 08: Vestige Marketing Pvt. Ltd., India’s leading homegrown direct selling company, marks 22 years since its inception, reflecting on a legacy built on trust, entrepreneurship and distributor-first growth, as it steps into its next phase with the announcement of its theme “Activate the $1 Billion Mindset” to achieve $1 billion growth by 2030.

    The goal represents more than a business milestone. It reflects Vestige‘s commitment to scaling entrepreneurship, expanding opportunities and strengthening its contribution to India’s evolving direct selling ecosystem. Built on a foundation of trust and innovation, Vestige aims to accelerate its next phase of expansion through portfolio innovation, digital transformation, distributor empowerment and global market growth.

    Over the past two decades, Vestige has built a strong presence across India, including Tier 2 and Tier 3 markets, and has emerged as one of the country’s largest direct selling companies. With a diversified portfolio spanning Health & Wellness, Beauty & Personal Care, and Agriculture, the company continues to create pathways for entrepreneurship and economic participation for millions of individuals. Its growth has been driven by a diverse community of people, including women, young entrepreneurs, homemakers, working professionals and many others who have transitioned into entrepreneurship, became economic independence and embraced flexible income opportunities. 

    Commenting on the 22nd anniversary milestone, Gautam Bali, Founder & Managing Director, Vestige Marketing Pvt. Ltd., said, “The journey of Vestige has always been about people. Over the last 22 years, we have seen individuals from all walks of life build confidence, achieve economic independence, and create better opportunities for their families and communities. As we look towards 2030, our commitment remains to empower more people to dream bigger, grow further, and transform their lives. The $1 Billion Mindset is not just about scale, it reflects the collective ambition and potential of the entire Vestige family.”

    As a part of its growth strategy, Vestige will continue investing in digital capabilities, innovation-led product development, operational excellence, and leadership development. The company also remains focused on expanding opportunities for women, youth, and aspiring entrepreneurs, particularly across emerging markets.

    With the launch of the “Activate the $1 Billion Mindset”, Vestige aims to reinforce its position as a key driver of entrepreneurship-led growth while contributing to the advancement of India’s direct selling industry.

  • Wellcome Extends Nostalgia Shopping Concept with Reimagined Stores in Kennedy Town and Mong Kok Celebrating Hong Kong Ding-Ding and Dai Pai Dong Heritage

    Capture local culture at the in-store tram stop and Goldfish Street photo spots,

    take home Wah Yuen and Koon Wah nostalgic snacks and Stir-fried Beef Ho Fun Flavoured Popcorn, and pick up Hong Kong-themed magnets and keychains

     

     

    Wellcome Extends Nostalgia Shopping Concept with Reimagined Stores in Kennedy Town and Mong Kok Celebrating Hong Kong Ding-Ding and Dai Pai Dong Heritage

     

    8 June 2026, Hong Kong: Wellcome has been part of Hong Kong neighbourhoods since 1945 – and with its Everyday Value (係堅價) campaign locking in low prices on 500 daily essentials, it is taking that same community spirit in a new direction, bringing its nostalgia-themed retail concept to two more stores. The Victoria Road store in Kennedy Town gets the dingding treatment – Hong Kong’s beloved tram – with tram tracks on the floor, vintage green and yellow throughout, and a 1990s tram stop installation inside. Over in Mong Kok, the Sim City store goes full dai pai dong, with corrugated tin, neon signs and milk tea kettles to match.

     Both follow the success of Wellcome’s first nostalgiaconcept store at Prosperous Garden in Yau Ma Tei, which opened earlier this year. All three are built around the same idea: old Hong Kong, brought back to life – through immersive displays, plenty of photo-taking opportunities, exclusive souvenirs and brand collaborations that locals and visitors can enjoy together.

     Wellcome Time Machine – First Stop: Victoria Road, Kennedy Town

     The Victoria Road store’s tram theme taps into something most Hong Kong people carry with them. The dingding has always been more than just a way to get around – it is woven into the fabric of daily life, the way Wellcome itself has been for generations.

     Holding a parent’s hand on the ride home after a supermarket run. Piling onto a packed tram with school friends, still finishing an ice cream. Small moments, but the kind that stay with you. The store brings all of that back. The tram-inspired vintage green and pastel yellow hues run throughout, with photo-worthy installations and nostalgic details at every turn. Tram tracks printed along the aisle floors invite shoppers to follow the route – trolley in hand – through the streets of old Hong Kong.

     The nostalgia does not stop at the store doors. From 8 June to 11 July 2026, a specially themed Wellcome tram will travel along Hong Kong Island, inviting everyone to embark on a retro journey through the city. Decked out in vintage colours and classic Wellcome motifs, the tram becomes a moving time capsule – a chance for locals and visitors alike to step aboard, relive collective memories, and experience the spirit of old Hong Kong.

    Wellcome Extends Nostalgia Shopping Concept with Reimagined Stores in Kennedy Town and Mong Kok Celebrating Hong Kong Ding-Ding and Dai Pai Dong Heritage

    Wellcome Time Machine – Second Stop: Sim City, Mong Kok

     The Sim City store sits at the heart of one of Hong Kong’s most vibrant districts – and it feels like it. The store replicates the street-dining energy of open-air dai pai dong food stalls indoors, with a nod to that uniquely Hong Kong institution, the cha chaan teng – the milk-tea café where East meets West on every menu.

     Spread across two floors, the store greets customers with vintage red and yellow Wellcome signage at the entrance, while the staircase walls are lined with photographs of Nathan Road after dark in the ’80s and ’90s – neon lights, roast meat shops, cha chaan tengs and all.

     Photo spots and nostalgic installations add to the immersive experience, transporting shoppers back to the bustling nightlife and golden-era charm of old Kowloon. But the centrepiece is the Wellcome Dai Pai Dong – instantly familiar to anyone who remembers the food stalls that once lined the district’s back streets. Kerosene stoves, oil lamps and Hong Kong-style milk-tea kettles recreate the atmosphere with real attention to detail. There’s also a retro ping-pong spring-pull machine, once a staple of local arcades – play for free with any purchase.

    Wellcome’s Nostalgia Concept Store Locations:

     

    Prosperous Garden Branch

    Address: G/F, Unit 1-11,

    Block 5, Prosperous Garden,

    3 Public Square Street,

    Yau Ma Tei, Kowloon, Hong Kong

    Opening Hours:

    8:00 a.m. to 10:00 p.m.

    Victoria Road Branch

    Address: Shop 3-7,

    Block 2, Centenary Mansion,

    1 Victoria Road,

    Kennedy TownHong Kong

    Opening Hours:

    8:00 a.m. to 10:00 p.m.

    Sim City Branch

    Address: G/F, Chung Kiu Commercial Building, Sim City,

    47-51 San Tung Street,

    Mong Kok, Kowloon, Hong Kong

    Opening Hours:

    8:30 a.m. to 11:00 p.m.

     

  • MENA Fintech Association Expands SHIFT Payments Working Group with New Industry-Led Subcommittees

    Dubai, UAE – 8th June 2026 – The MENA Fintech Association (MFTA), under its SHIFT: Payments Working Group, has announced the launch of a new series of specialized subcommittees aimed at fostering deeper industry collaboration, advancing innovation, and supporting the development of policy and market frameworks across the rapidly evolving payments landscape.

    The initiative marks the next phase of SHIFT’s evolution as a leading industry forum, bringing together global payment leaders, financial institutions, fintech innovators, and ecosystem stakeholders to address the opportunities and challenges shaping the future of payments.

    The first three subcommittees to be launched will focus on:

          B2B & Commercial Payments

          Gateways & Merchant Acceptance

          Stablecoin Payments

    Additional subcommittees covering other critical areas of the payments ecosystem will be announced in the coming weeks.

    To lead these inaugural workstreams, MFTA has appointed three distinguished industry leaders with extensive global experience across payments, financial services, and digital assets.

    MENA Fintech Association Expands SHIFT Payments Working Group with New Industry-Led Subcommittees

     

    Swapna Rege, VP, Commercial Product Head EEMEA at Mastercard, has been appointed Chair of the B2B & Commercial Payments Subcommittee, where discussions will focus on the modernization of commercial payment infrastructure, embedded finance opportunities, cross-border payment efficiencies, and the digitization of enterprise payment flows.

    MENA Fintech Association Expands SHIFT Payments Working Group with New Industry-Led Subcommittees

     

    Diego Falanga, Director, MENA at Checkout.com, will serve as Chair of the Gateways & Merchant Acceptance Subcommittee, leading industry engagement around merchant acquiring, payment acceptance, orchestration, checkout innovation, and the infrastructure powering digital commerce across the region.

    MENA Fintech Association Expands SHIFT Payments Working Group with New Industry-Led Subcommittees

     

    Evgeny Koval, Head of Fiat CIS/CEE/MENA at Binance, has been appointed Chair of the Stablecoin Payments Subcommittee, reflecting the growing significance of digital asset-enabled payment rails and the increasing convergence of traditional finance and blockchain-based settlement infrastructure.

    The broader SHIFT: Payments Working Group will continue to be led by Akshay Chopra and Clyde Rosanowski, whose leadership has helped establish the group as a trusted platform for industry dialogue, knowledge sharing, and collaborative problem-solving across the payments ecosystem.

    “The payments ecosystem is undergoing a fundamental transformation, driven by new technologies, evolving business models, and changing customer expectations. As the industry continues to mature, structured collaboration between market participants becomes increasingly important.

    The launch of these specialized SHIFT subcommittees reflects MFTA’s commitment to convening the right expertise around the most important developments shaping the future of payments. By bringing together leading practitioners from across the ecosystem, we aim to foster meaningful dialogue, advance industry best practices, and contribute to the continued growth and competitiveness of the MENA fintech landscape.”

    – Nameer Khan, Chairman, MENA FinTech Association

    Swapna Rege stated: “For years, the big payments story in MENA has been consumers; tap to pay, digital wallets, instant transfers. But the next big story is businesses. How a company pays its suppliers, settles invoices, moves money across borders. That’s still slow, manual, and expensive for too many businesses in this region. The good news is we have everything we need to change that: great infrastructure, supportive regulators, and some of the best talent anywhere in the world. I’m excited to be part of the group working to make that happen”

    Diego Falanga, on his appointment as the chair of Gateways & Merchant Acceptance Subcommittee stated,”I am incredibly excited to take on this role and, with the SHIFT working group, truly empower performance through payments in the MENA region. My main goal is to drive innovation and streamline merchant acceptance across the board”

    Evgeny Koval, Head of Fiat CIS/CEE/MENA at Binance added “Stablecoin payments are becoming core infrastructure faster than any other global initiative right now, and MENA, already a leader in many areas of fintech, is positioned to lead here too. My goal as Chair is to make this Sub-Committee the room where the best experts shape that agenda, convening crypto exchanges, issuers, banks, infrastructure providers, and regulators around real use cases and turning them into concrete deals and regulatory progress”

    The launch reflects MFTA’s continued commitment to convening industry leaders to drive meaningful conversations around the technologies, business models, and regulatory developments shaping the future of financial services across the Middle East, Africa, and beyond.

  • India–Oman FTA: A New Trade Corridor for India’s Livestock and Marine Export Industry

    As India accelerates its push to diversify export markets and strengthen economic ties across the Gulf, the proposed India–Oman Free Trade Agreement (FTA) is emerging as a potentially transformative development for the country’s livestock, marine, poultry, and agri-food sectors. Beyond tariff reductions, the agreement could reshape regional supply chains, enhance India’s competitiveness in food exports, and position Oman as a strategic gateway to the broader Gulf market.

    At a time when global food security concerns and shifting trade dynamics are driving nations to secure reliable sourcing partnerships, the India–Oman trade pact arrives at a critical juncture. For Indian exporters, it represents more than market access—it signals an opportunity to establish a stronger presence in one of the world’s most import-dependent food regions.

    Unlocking Untapped Market Potential

    Oman has steadily increased its reliance on imported food products to meet domestic demand. Limited agricultural capacity, water constraints, and population growth have created sustained opportunities for international suppliers, particularly in seafood, poultry, eggs, and processed foods.

    Yet India’s participation in several of these categories remains below its potential.

    For example, Oman imported marine products worth approximately US$35.3 million in 2025, while Indian exports accounted for only about US$10 million. Given India’s status as one of the world’s leading seafood exporters, the gap highlights a significant opportunity for market expansion.

    The proposed FTA is expected to address one of the key barriers to growth: market access. By enabling duty-free trade across a substantial portion of product categories, Indian exporters could gain a pricing advantage and improve their ability to compete against suppliers from Southeast Asia and other international markets.

    A Competitive Edge for India’s Seafood Industry

    Among all sectors, marine exports are expected to be among the largest beneficiaries of the agreement.

    India’s seafood industry has undergone remarkable modernization over the past decade, supported by investments in aquaculture, cold-chain logistics, processing infrastructure, and international quality standards. Products such as shrimp, frozen fish, and value-added seafood already enjoy strong demand across global markets.

    Duty-free access to Oman would further enhance competitiveness by reducing landed costs and improving profit margins. More importantly, it would allow Indian exporters to strengthen relationships with Omani distributors, retailers, and hospitality operators who are increasingly seeking reliable long-term suppliers.

    With Gulf consumers demonstrating growing demand for high-quality protein products, Indian seafood producers are well positioned to capture a larger share of regional imports.

    Poultry and Egg Producers Eye Growth

    The agreement could also provide meaningful opportunities for India’s poultry sector.

    As food consumption patterns evolve across the Gulf, demand for affordable and reliable protein sources continues to rise. India’s poultry industry benefits from scale, competitive production costs, and a rapidly expanding processing ecosystem. Enhanced market access could encourage greater exports of frozen poultry, processed meat products, and specialty food ingredients.

    Egg producers may also benefit. India ranks among the world’s largest egg-producing nations, and demand for both fresh and processed egg products continues to grow across the Gulf’s food service, hospitality, and manufacturing industries.

    For producers facing intense domestic competition, access to a stable and growing export market could provide an important avenue for revenue diversification.

    Beyond Commodities: The Rise of Value-Added Exports

    Perhaps the most significant long-term opportunity lies in processed agricultural products.

    Historically, much of India’s agricultural export success has been driven by raw commodities. However, global trade trends increasingly favor value-added food products that deliver higher margins and stronger brand recognition.

    The India–Oman FTA could accelerate exports of processed foods, spice blends, ready-to-eat meals, packaged snacks, frozen products, and specialty agricultural goods tailored to Gulf consumer preferences.

    For Indian food manufacturers, the agreement presents an opportunity to move further up the value chain, shifting from commodity exports toward branded consumer products.

    Such a transition could generate wider economic benefits, including increased investment in food processing infrastructure, packaging innovation, and export-oriented manufacturing.

    Why Oman Matters Beyond Its Domestic Market

    While Oman itself offers attractive commercial prospects, its strategic significance extends beyond national borders.

    Located at the crossroads of major international shipping routes, Oman has increasingly positioned itself as a logistics and distribution hub connecting Asia, Africa, and the Middle East. Its ports and free zones provide access to neighboring Gulf Cooperation Council (GCC) markets, many of which collectively import billions of dollars worth of food products annually.

    For Indian exporters, establishing a stronger foothold in Oman could create opportunities to expand into the wider Gulf region, including the United Arab Emirates, Saudi Arabia, Qatar, Bahrain, and Kuwait.

    In this sense, the FTA should be viewed not merely as a bilateral trade agreement, but as a platform for broader regional market penetration.

    Economic Ripple Effects Across India

    The potential benefits of the agreement extend well beyond export companies.

    Higher demand for seafood, poultry, eggs, and processed agricultural products could generate positive spillover effects throughout India’s rural economy. Farmers, fishermen, processors, logistics providers, and exporters all stand to gain from increased trade volumes.

    Coastal communities involved in aquaculture and fisheries could particularly benefit from stronger international demand. Likewise, growth in food processing exports may stimulate investment, create employment opportunities, and encourage further modernization of agricultural supply chains.

    At a time when India is actively pursuing export-led growth strategies, the agreement aligns closely with national objectives to increase value-added exports and strengthen rural incomes.

    Challenges Remain

    Despite the optimism surrounding the trade pact, businesses must remain mindful of execution risks.

    Success will depend on maintaining international quality standards, ensuring regulatory compliance, meeting halal certification requirements, and investing in efficient cold-chain infrastructure. Competition from established global suppliers will remain intense, particularly in seafood and processed food categories.

    Furthermore, exporters seeking long-term success in the Gulf must move beyond price competitiveness and focus on brand building, reliability, and customer relationships.

    The companies that combine market access with strong operational capabilities are likely to capture the greatest share of future growth.

    The Road Ahead

    The proposed India–Oman FTA represents a strategic opportunity at a time when global trade patterns are evolving and food security is becoming an increasingly important economic priority.

    For India’s livestock, marine, poultry, and agri-food sectors, the agreement could unlock new revenue streams, expand market access, and strengthen the country’s position within one of the world’s most dynamic import markets.

    If effectively implemented, the partnership may not only boost bilateral trade but also establish Oman as a launchpad for India’s next phase of export expansion across the Gulf region.

    For business leaders, investors, and exporters, the message is clear: the India–Oman trade corridor is becoming one of the most promising growth stories in regional commerce.

  • SberIndia creates Russian Business Centre in Delhi

    An office centre is being built in Delhi that will become a hub for Russian business in India

    The opening of the Russian Business Centre in Delhi was announced by Anatoly Popov, Deputy Chairman of the Executive Board of Sberbank, at the St. Petersburg International Economic Forum. Sber has been operating in India for over 15 years; the bank already has offices in New Delhi and Mumbai, as well as its own IT hub in Bangalore. SberIndia operates as a full-fledged local bank, providing a comprehensive range of services for corporate clients and developing infrastructure for cooperation between Russian and Indian companies.

    Anatoly Popov, Deputy Chairman of the Executive Board of Sberbank:

    “The development of relations between Russia and India, particularly in industrial cooperation, financial interaction, logistics, and technological partnership, is increasing the need for Russian companies to have a physical presence in India. The Russian Business Centre is not just an office building, but a key location for the Russian business community in India. Its residents will include both companies already operating in India and those just preparing to enter this market.”

    The National Capital Territory of Delhi remains one of the key commercial real estate markets in India. The Centre is being built in one of Delhi’s most convenient business clusters in terms of infrastructure and logistics. Against the backdrop of an acute shortage of modern Class A office complexes in central Delhi, interest from tenants is very high.

    In the first quarter of 2026, the total volume of office space lease transactions in India’s eight largest cities reached a record 2.8 million sq. m, of which 400,000 sq. m were in the National Capital Territory of Delhi — a 95% increase compared to the first quarter of 2025, according to a report by consultants. Investment interest today is focused on residential complexes, office space, warehouses, logistics centres, and data centres.

    The project will become a flagship platform showcasing advanced technologies, digital services, and innovative solutions from the Sber ecosystem. Sber will offer residents of the new business centre a range of financial instruments for operating in India and business support services, including legal, tax, and audit support, as well as credit products.

    The St. Petersburg International Economic Forum (SPIEF) is a unique event in the world of economics and business. SPIEF has been held since 1997, and since 2006 has been held under the patronage and with the participation of the President of Russia. Over the years, the Forum has become a leading global platform for business representatives to communicate and discuss key economic issues facing Russia, emerging markets, and the world as a whole. The XXIX St. Petersburg International Economic Forum is taking place from June 3 to 6, 2026. In its 185th anniversary year, Sber is the GigaPartner of SPIEF.

  • The FMCG Media Plan Is Being Rewritten at Checkout

    For decades, FMCG marketing operated on a relatively stable bargain. Television built salience, modern trade negotiated shelf visibility, general trade drove distribution, and digital added targeting, performance and younger consumers. The consumer journey was long enough for brands to separate awareness from consideration, and consideration from purchase.

    Quick commerce compresses that journey into minutes.

    That compression is not merely a delivery innovation. It is a media innovation. It changes where brands are discovered, how demand is created, and how quickly consumer intent can be converted into revenue. The most important shelf in India is no longer only in a kirana, supermarket aisle, or e-commerce search result. Increasingly, it sits inside a consumer’s phone, at the exact moment when the consumer has both intent and urgency.

    The numbers explain why this shift is no longer optional. India’s quick commerce gross order value is estimated by CareEdge at around ₹64,000 crore in FY25 and projected to reach nearly ₹2 lakh crore by FY28. CareEdge also notes that platforms are now moving from pure hypergrowth to monetisation through advertising, subscriptions, private labels and tech-led optimisation. In its revenue-profile estimate, ads and brand boosts already account for 9–11% of quick-commerce revenue.

    This is why FMCG companies need to stop treating quick-commerce advertising as a performance add-on. It is now becoming a core leg of the marketing mix.

    The first reason is proximity to purchase. Traditional advertising creates demand somewhere upstream. Retail media captures it downstream. Quick commerce collapses both into one system: the consumer sees, searches, compares, adds and buys in one high-intent environment. This is especially powerful for categories with replenishment behaviour — beverages, snacks, personal care, baby care, pet care, household essentials, OTC wellness and impulse-led food.

    The second reason is speed of feedback. FMCG has historically suffered from slow loops. A campaign runs, sales data arrives later, distribution gaps surface even later, and the brand team acts after the window has passed.

    Quick-commerce platforms allow brands to see demand by city, time band, SKU, occasion and micro-market with far greater immediacy.

    Zepto is a strong example of this shift. With 100+ brand collaborations, Zepto is no longer functioning only as a high-speed fulfilment platform. It is increasingly becoming a retail-media and consumer-intelligence environment for brands. Through Zepto Atom, brands can track impressions, conversions, share of voice, retention and hyperlocal consumer behaviour in near real time. Public reporting has also noted that Atom’s Persona module saw more than 1,500 brands engage during trial and over 40,000 hours of usage since launch.

    That matters because FMCG companies have historically relied on delayed proxies: panel data, distributor feedback, retail audits, campaign reports and broad regional sales movements. Quick commerce gives them something sharper — a live view of consumer demand at the level of category, city, SKU, search term and even neighbourhood.

    The third reason is that the advertising pool itself is moving. WPP Media’s TYNY forecast estimates India’s total ad market at ₹2,01,891 crore in 2026, with retail media emerging as one of the fastest-growing segments. Separate reporting on the December 2025 TYNY forecast put retail media advertising in India at ₹24,280 crore in 2025 and ₹30,360 crore in 2026, implying a 15% share of total ad revenue by 2026.

    Quick commerce is a meaningful part of that retail-media shift. Datum Intelligence estimates advertising revenue for Blinkit, Zepto and Swiggy Instamart will rise from about ₹3,000 crore in 2025 to ₹4,900 crore in 2026, making quick commerce one of the fastest-growing retail-media sub-segments in India. The same estimate places Amazon and Flipkart’s combined 2026 ad revenue at ₹19,000–20,000 crore, while food-delivery platforms

    Zomato and Swiggy are expected to grow ad revenue from ₹2,500 crore in 2025 by 20–25% in 2026.

    The international evidence points in the same direction. Amazon’s advertising revenue crossed $68 billion in 2025, while Walmart’s global ad business reached $6.4 billion, growing sharply as retail media became central to its broader commerce flywheel. Instacart’s advertising and other revenue reached $294 million in Q4 2025 alone, with the company describing ads as a resilient and diversified revenue stream.

    The implication for FMCG is clear: the marketing mix is moving from a funnel to a loop.

    In the old model, media built awareness, distribution created availability, and trade schemes drove conversion. In the new model, the platform does all three simultaneously. A sponsored placement creates visibility, instant availability enables conversion, and the resulting data improves the next media decision. The brand does not just buy reach. It buys a closed-loop demand system.

    This does not mean FMCG brands should abandon mass media. In a country as large and diverse as India, television, outdoor, creator marketing and broad digital video will continue to build memory structures. But quick commerce changes the role of these media. Mass media will increasingly create cultural demand; quick-commerce media will harvest, measure and compound it.

    For FMCG brands, the winners will be the companies that reorganise around this reality. They will create quick-commerce-specific SKUs, daypart-led bundles, occasion-based search strategies, city-level media plans and rapid testing calendars. They will treat platform search share like shelf share. They will track out-of-stock as a media failure, not only a supply-chain failure. They will plan launches with quick commerce in the room from day zero.

    And platforms like Zepto are becoming central to this transition because they sit at the intersection of media, commerce, data and fulfilment. A brand can advertise, sell, measure, learn and optimise within the same ecosystem.

    The risk for FMCG is not that quick commerce becomes too expensive. The risk is that it becomes too important to enter late.

  • How Peach Fuzz Could Hold Clues to Develop New Treatments for Chronic Itch

    Working with mouse models, research led by the University of Michigan has revealed previously hidden biology of how touch-sensitive hairs create itching sensations. This fundamental discovery opens new avenues to better understand and potentially address human health conditions characterized by persistent itchiness. 

    “Itch is one of the major symptoms in most chronic skin inflammation patients,” said Bo Duan, associate professor in the Department of Molecular, Cellular, and Developmental Biology. “What we’ve discovered is a pathway that we believe plays a very important role for both acute and chronic itch sensation.”

    The team discovered a previously unrecognized class of hairs in mice, known as vellus-like hairs, and a specialized population of touch-sensitive neurons that connect to them. As their name suggests, these hairs are similar to the fine, short, light-colored vellus hairs found on humans, though we more commonly refer to them as peach fuzz.

    The work, supported in part by funding from the National Institutes of Health, was published in the journal Neuron. For one set of experiments, the team worked with mice that had chronic skin inflammation, which is known as eczema in humans. Mice that expressed these neurons scratched normally, as one would expect. But, for mice that lacked those neurons or in which the neurons were inactive, the itching response was greatly reduced.While there are a number of ways to help soothe chemical itch caused by things like mosquito bites and poison ivy, those treatments are ineffective against itch caused by skin inflammation, Duan said. This study suggests treatments that target the “mechanical itch” pathway could be more successful.

    “We need a new pathway to target if we want to treat chronic itch,” Duan said. “And our research suggests that this population of neurons could be a target in the future. We have ongoing projects looking at this.”

    Although the team can’t run experiments to directly identify the same or related pathways in humans, the researchers are already building the case with other forms of evidence. For starters, humans do possess genes required to make these touch-sensitive neurons. 

    The team also discovered proteins in mice that help transmit the itch signal from hairs to the spinal cord via the specialized neurons. Human neurons grown in cultures respond to the same proteins, the team found.

    “Our study indicates that humans may have this same kind of mechanism to transmit mechanical itch,” Duan said. “It also reveals that the body has a dedicated system for this type of sensation.”

    A real head-scratcher

    It’s one of Duan’s favorite science demonstrations, one that he gave while interviewing for his job and one that he still shows to students joining his lab.

    First, you take a tissue and roll one of its corners into a long, fine point. Then take that point and, ever so gently, stroke at the hairs around your lips. Not the thicker, darker hairs, which are called terminal hairs, but the thin, light vellus hairs. If you graze one just right, that peach fuzz will make you itch.

    “Humans and animals experience this kind of itch, but no one knew the molecular and cellular mechanisms behind it,” Duan said. The new study identifies the sensory pathway that links specialized hairs to itch and, together with earlier research from Duan and his teammates, helps explain how these signals are transmitted through the nervous system.It was more than a century ago that scientists first noted that the vellus-like hairs of mice, which are especially concentrated behind their ears, beneath their lips and at the base of their paws, were “special.” Yet these hairs have remained largely understudied in sensory science, Duan said.Because of that, there really weren’t any standard procedures to test whether and how mice responded to mechanical itch. That meant Duan and his colleagues had to develop their own methods.”A mouse can’t say that it’s itchy,” Duan said. “But it will scratch.”For the new study, the team mechanically stimulated itch in mice using a small loop of thread and stroking the animal’s vellus-like hairs. Once they identified the neurons that gave rise to the itching response, the researchers could then make those neurons sensitive to blue light. Shining light on a mouse’s skin and observing it scratch in the same way it did with mechanical stimulation helped confirm the specific neurons’ role in itch.

    Peach fuzz and peach fuzz-like hairs grow in higher numbers near human and mice mouths and ears, Duan said. This suggests they may have evolved as a warning system for mammals to alert them when pests or parasites are trying to get in.

    But human bodies are covered in vellus hair (with some notable exceptions like the palms of our hands) and you may wonder why we’re not constantly scratching if we’re coated with such sensitive touch receptors. Another one of Duan’s earlier projects studying itch in mice could also explain that: Within the spinal cord, there are “gating” circuits at work that essentially block the mechanical itch signal unless it’s activated in a particular way.

  • Odisha Emerges as India’s Solar Growth Champion, Secures Top Honours at PM Surya Ghar Excellence Awards

    Chandigarh, June 06: Odisha has been recognised as one of India’s leading performers in the implementation of the PM Surya Ghar: Muft Bijli Yojana, securing the top position among states in the medium consumer base category at the prestigious PM Surya Ghar Excellence Awards.

    The recognition follows Odisha‘s outstanding performance during the nationwide “Month of Solar campaign held in May 2026. The achievement is a result of the collaborative efforts of the Government of Odisha and the Tata Power-led Odisha DISCOMs. Operating as joint ventures with the state government, these DISCOMs serve as the nodal agencies for implementing the rooftop solar programme across Odisha.

    Odisha earned national recognition across key implementation parameters, demonstrating excellence in consumer outreach, project execution, and operational efficiency:

    • 1st Rank – Highest Number of Consumer Applications under PM Surya Ghar
    • 1st Rank – Maximum Rooftop Solar Installations Commissioned
    • 1st Rank – Highest Number of DISCOM Technical Inspections Conducted
    • 3rd Rank – Maximum Vendor Registrations, strengthening the state’s solar ecosystem

     As of June 2026, Odisha has recorded remarkable progress under the PM Surya Ghar initiative. The rapid adoption of rooftop solar is helping households reduce dependence on conventional grid power while enabling significant savings on monthly electricity expenses.

    The impact of the programme extends beyond clean energy generation. Thousands of households across Odisha are witnessing substantial reductions in their electricity bills, with many consumers reporting near-zero monthly power expenses.

    In Western Odisha alone, nearly 11,000 households have received nearly zero bills through rooftop solar adoption. The resulting savings are being channelled towards essential household priorities, including education, healthcare, mobility, and long-term financial security.

    The success of Odisha‘s rooftop solar programme highlights the state’s commitment to accelerating clean energy adoption, strengthening energy self-reliance, and advancing India’s renewable energy goals.

    With continued support from the Government of Odisha, Tata Power-led Odisha DISCOMs, implementation partners, and consumers, the state is creating a scalable model for sustainable energy transition; one that combines environmental responsibility with tangible socio-economic benefits for citizens.

    The recognition at the PM Surya Ghar Excellence Awards reinforces Odisha‘s position as a frontrunner in India’s clean energy transformation and underscores its vision of building a greener, more energy-secure future for all.

  • World Skill Centre and World Trade Centre Bhubaneswar Sign Strategic MoU to Strengthen Global Skill-Trade Linkages

    World Skill Centre and World Trade Centre Bhubaneswar Sign Strategic MoU to Strengthen Global Skill-Trade Linkages

    Bhubaneswar, June 6: In a significant step towards aligning skill development with global trade opportunities, the World Skill Centre (WSC), Bhubaneswar and the World Trade Centre (WTC), Bhubaneswar today signed a Memorandum of Understanding (MoU) at the World Skill Centre campus.

    The MoU was formalised during a ceremonial event held at the 15th Floor Lecture Hall of the World Skill Centre, in the presence of senior leadership, dignitaries, and industry representatives. The programme included addresses by institutional leaders followed by the formal exchange and signing of the MoU, marking the beginning of a strategic partnership between the two institutions.

    The collaboration aims to create a strong convergence between skill development and global trade ecosystems by integrating international industry linkages into training programmes and enhancing global employability of skilled youth. This partnership is expected to play a pivotal role in positioning Odisha as a hub for globally competitive talent.

    Speaking on the occasion, Ms. A. Rajyalaxmi, Regional Director, World Trade Centre Bhubaneswar, highlighted the importance of skilled human capital in today’s interconnected global economy. She emphasised that the collaboration would facilitate international exposure, industry engagement, and access to global markets for emerging talent.

    The World Trade Centre Bhubaneswar, an accredited member of the World Trade Centers Association (WTCA), is committed to promoting international trade, investment, and business linkages. Through its global network, it enables enterprises and institutions to connect with international markets and opportunities.

    The World Skill Centre, established under the Government of Odisha, is recognised as one of India’s leading institutions in advanced skill development. With state-of-the-art infrastructure and a strong focus on industry-aligned training, WSC continues to bridge the gap between industry requirements and workforce capabilities.

    Under the scope of this MoU, both institutions will collaborate on initiatives such as facilitating international internships and apprenticeships, developing export-oriented skill modules, enabling joint certification programmes, and promoting global placement opportunities. The partnership will also support knowledge-sharing platforms, industry interactions, and exposure to international trade ecosystems.

  • Eros Innovation Launches India’s First Cultural AI Ecosystem Across 34 Languages

    Eros Innovation Launches India’s First Cultural AI Ecosystem Across 34 Languages

    Eros Innovation has officially launched its much-anticipated Cultural AI Platform, introducing what it describes as the world’s first artificial intelligence ecosystem designed to understand, preserve and express culture across languages and digital experiences.

    The platform, first unveiled at the IndiaAI Impact Summit in February 2026, is now available in 34 global languages and consists of two key technologies – Eros LCVM (Large Cultural Voice Model) and Eros Persona AI. Together, they form the foundation of a new AI category that Eros calls “Cultural AI.”

    Unlike conventional AI systems that primarily focus on language generation, the Eros Cultural AI Platform is built to retain cultural context, emotional expression, identity and performance nuances. The company says LCVM can generate continuous performances of up to five minutes while preserving voice characteristics, lip-sync accuracy, emotional depth and cultural authenticity across multiple languages. Persona AI serves as the identity layer, enabling digital characters and personalities to remain consistent across platforms, audiences and experiences.

    Built on a rights-cleared dataset comprising more than 11,000 films and over 100,000 characters, the platform combines multilingual voice capabilities, music generation, storytelling, character performance and persistent digital identity within a single architecture. It is accessible through the Eros Universe Super App, where creators can build, animate and interact with culturally intelligent digital characters.

    The Cultural AI ecosystem comprises five integrated layers: Eros LCM, which powers cultural intelligence and storytelling; Eros LCVM, focused on multilingual voice, music and performance; Eros Persona AI, which enables persistent digital identities; Eros Creator, a suite of tools for creators and enterprises; and Eros Universe, the consumer-facing distribution platform.

    The company emphasized that each Persona represents a fictional identity and does not reproduce or depict any real-world actor, performer or public figure.

    Speaking on the launch, Ridhima Lulla, Co-Founder and Co-President of Eros Innovation, said the platform was the result of years of research into whether AI could be designed to understand culture rather than simply process language.

    “The Eros Cultural AI Platform is the culmination of years of work on one foundational question: can AI be built to understand culture, not just language? LCVM and Persona AI are the answer. The platform is live today. The first consumer product follows next week. And what comes after that is only possible because of what we built here,” she said.

    Kishore Lulla, Founder and Chairman of Eros Innovation, described LCVM as a critical component of India’s sovereign AI ambitions.

    “The LCM family launched at the IndiaAI Summit as a sovereign AI initiative of India. LCVM is its voice – the layer that makes cultural intelligence audible, performable and distributable across 34 languages. Everything that follows is built on this foundation,” he said.

    Launching the platform, Shri S. Krishnan, Secretary, Ministry of Electronics and Information Technology (MeitY), highlighted the importance of developing AI systems that preserve cultural and linguistic diversity.

    “India has the opportunity to lead not only in language AI, but also in the development of AI systems that understand culture, identity and context. As we build India’s sovereign AI capabilities, preserving our linguistic diversity, cultural heritage and creative traditions in the digital age will become increasingly important,” he said.