Mumbai, Feb 20: BigTrunk Communications, an independent integrated advertising agency known for its data-driven insights and creative excellence, successfully executed a distinctive Valentine’s Week digital campaign for Bigg Boss Marathi Season 6 on Colors Marathi from February 7 to February 14.
Reimagining Valentine’s Week beyond conventional romance, the campaign transformed the occasion into a vibrant digital celebration that reflected the unique personalities, friendships, rivalries, and emotional dynamics of the housemates. With humor, relatability, and sharp storytelling at its core, the campaign resonated strongly with audiences across social media platforms.
A Thematic Celebration of Emotions
Each day of Valentine’s Week was built around a carefully curated theme:
- Rose Day: A playful meme featuring a contestant adorned with a rose, blending charm and wit.
- Propose Day: Personality-inspired proposals that highlighted contestants’ quirky sides.
- Chocolate Day: Light-hearted rivalries that stirred laughter among fans.
- Promise Day: A creative “parallel universe” twist showcasing promises contestants would never actually keep.
- Hug Day: Celebrating heartfelt friendships and bonds formed inside the house.
- Valentine’s Day: Motion posters of heart-shaped kisses that created interactive and shareable moments online.
Strong Organic Digital Performance
The campaign delivered impressive organic traction across Instagram and Facebook:
- Instagram:
- Reach: 1.9 million users
- Views: 3.3 million
- Engagements: 27,600
- Facebook:
- Reach: 641,800 users
- Views: 936,000
- Engagements: 1,140
Across both platforms, the campaign generated over 4.2 million views and nearly 28,740 total engagements.
The initiative also expanded the show’s digital footprint, with Instagram adding 7,300 new followers and Facebook growing by 15,700 followers during the campaign week.
Leadership Perspectives
Bharat Subramaniam, Founder and Managing Director, BigTrunk Communications, said:
“With this Valentine’s Week campaign, we aimed to capture the true spirit of Bigg Boss Marathi in a way that felt both entertaining and authentic. Each post brought the contestants’ quirks and charm to life, creating shareable moments that sparked laughter, connection, and conversation. The campaign turned the week into an immersive digital experience where humor, emotion, and audience engagement came together seamlessly.”
Satish Rajwade, Executive Vice President – Marathi Cluster, Colors Marathi, added:
“At Colors Marathi, we constantly strive to build deeper and more meaningful connections with our audience beyond the television screen. This Valentine’s Week campaign beautifully captured the emotional fabric of the house — the friendships, rivalries, humor, and heartfelt moments viewers truly relate to. The overwhelming digital response reflects not just strong engagement metrics, but the growing affinity our audience has for the show and its contestants.”
A Diverse Creative Portfolio
With cross-industry expertise spanning luxury, retail, fashion, FMCG, BFSI, real estate, healthcare, aviation, education, entertainment, F&B, and specialised industrial sectors, BigTrunk Communications has partnered with leading brands including Air India Express, Motilal Oswal, Aster Hospitals, HRRL, Unibic Foods, Aadhar Housing Finance, and H&R Johnson.
This diverse portfolio enables the agency to deliver strategically sharp, creatively distinctive, and high-impact campaigns across varied audience segments.
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