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New Delhi:, 23 July: Recognising the Delhi Metro as more than just a mode of transport, MARS Cosmetics has chosen the space to connect with women where life unfolds every day. Whether commuting to college, heading to work, running errands, or navigating new chapters of life, the activation celebrates the confidence women carry with them through every journey.

Drawing from the thought, “Har Life Ke Bahar, Ek Life Hoti Hai,” from its recent campaign ‘Living the MARS Life’ the metro creatives highlight familiar commuting experiences through relatable storytelling. One of the key creatives reads, 

“Rajiv Chowk ki Bheed & No Seat, Life Still Feels Like A Party,” capturing the optimism and individuality that can exist even amid crowded platforms, packed coaches, and fast-paced routines. The messaging reinforces the belief that confidence is not reserved for special occasions but is woven into everyday moments.

The Delhi Metro provides MARS Cosmetics with a powerful platform to engage with its audience in a setting that feels authentic and relevant. By bringing its communication into one of India’s busiest transit systems, the brand ensures its message reaches women in the context of their daily lives, creating a stronger emotional connection than traditional advertising spaces.

Speaking about the metro activation, Anmol Sahai Mathur, Vice President (Marketing),  MARS Cosmetics, commented, “By taking #LivingTheMARSLife to the Delhi Metro, we can reach out to our consumers in the context where they are living their lives. From the student rushing to college to the professional commuting to her place of work or the woman going through a phase of transformation, these journeys capture the essence of all the lives that women live. With this activation, we want to let every woman know that being confident means not changing yourself but embracing yourself.”

The Delhi Metro activation extends MARS Cosmetics‘ ongoing #LivingTheMARSLife campaign, featuring actor Fatima Sana Shaikh alongside creators Aastha Shah and Anshika Pandey. While the campaign showcases women across different stages of life, from college and careers to marriage and personal transformation, the metro activation brings these narratives into the spaces where such journeys are lived every day.

By moving beyond digital platforms and into the everyday commute, MARS Cosmetics continues to create experiences that resonate with its audience in meaningful ways. The Delhi Metro activation reflects the brand’s commitment to celebrating modern womanhood through relatable storytelling, reminding women that confidence is not something reserved for milestone moments but something they carry with them every single day.

The activation is now live across the Delhi Metro‘s Yellow Line, inviting commuters to experience #LivingTheMARSLife and embrace the belief that “Har Life Ke Bahar, Ek Life Hoti Hai

New Delhi, July 22: India has achieved a new milestone in agricultural exports with the first shipment of frozen French fries from Uttarakhand to Iraq, marking an important step in expanding the state’s presence in international food markets.

 Pic Credit: https://x.com/PMOIndia

The export initiative was facilitated by the Agricultural and Processed Food Products Export Development Authority (APEDA), which supported the promotion of processed food products from the region and helped connect local producers with global buyers.

The shipment highlights the growing potential of Uttarakhand’s food processing sector and reflects the increasing demand for Indian processed agricultural products in overseas markets. The move is expected to encourage farmers, food processors, and exporters to explore new opportunities in the global value chain.

Frozen French fries, made from processed potatoes, have emerged as a high-demand product in international markets due to their convenience and long shelf life. The successful export from Uttarakhand demonstrates the state’s capability to produce quality processed food products that meet global standards.

APEDA has been working to promote agricultural exports by improving market access, supporting exporters, and encouraging value addition in farm products. Such initiatives aim to increase farmers’ incomes, strengthen rural industries, and enhance India’s position in the global food trade.

The first export shipment to Iraq marks a significant achievement for Uttarakhand and opens new possibilities for expanding the state’s processed food exports to other international destinations.

New Delhi, July 22: India’s export sector has started the new financial year on a positive note, with ASEAN countries and African markets emerging as major drivers of growth during the first two months of FY27.

 Pic Credit: https://x.com/PMOIndia

The strong performance highlights India’s expanding global trade presence and the growing demand for Indian products across emerging markets. Increased exports to these regions reflect the success of efforts to diversify trade partnerships and create new opportunities for businesses.

ASEAN nations continued to remain important destinations for Indian exports, with sectors such as engineering goods, pharmaceuticals, textiles, agriculture, and manufactured products contributing to the growth. At the same time, rising trade engagement with African countries has opened fresh avenues for Indian companies seeking to expand their international presence.

The government has been actively working to strengthen trade relations, improve market access, and support exporters through policy initiatives designed to enhance competitiveness. Expanding the export network beyond traditional markets remains a key focus area for sustaining long-term growth.

Industry leaders believe that deeper partnerships with emerging economies will help Indian businesses explore new opportunities, strengthen supply chains, and increase their participation in global trade.

With growing demand from diverse international markets, India’s export sector is poised to build further momentum and contribute to the country’s broader economic growth objectives.

Mumbai, July 22: Shares of Indian pharmaceutical companies came under pressure on Wednesday after concerns emerged over the impact of a proposed U.S. tariff plan on generic drug imports, leading to a decline in the broader pharma sector.

The Nifty Pharma index fell nearly 2 per cent as investors reacted to the potential challenges the new tariff measures could create for companies that depend heavily on exports to the U.S. market. The announcement led to cautious trading, with market participants closely assessing the possible financial impact on drug manufacturers.

India’s pharmaceutical industry is a major supplier of affordable generic medicines globally, and the U.S. remains one of its most important markets. Investors are now watching how the proposed tariff changes may affect pricing, supply chains, and the overall competitiveness of Indian companies.

Market experts said the immediate reaction reflects uncertainty among investors, while the actual impact will depend on the final structure and implementation of the tariff policy. Companies may explore strategies such as cost optimisation, market diversification, and strengthening domestic and international operations to manage potential challenges.

Despite the short-term pressure, industry analysts remain confident in the long-term strength of India’s pharmaceutical sector, supported by its manufacturing capabilities, global presence, and continued demand for affordable healthcare solutions.

New Delhi, July 22: The Government of India is strengthening its network of Free Trade Agreements (FTAs) to expand market access for Indian businesses, diversify export destinations, and enhance the country’s competitiveness in the global marketplace.

The initiative reflects the government’s continued focus on creating new trade opportunities while reducing dependence on a limited number of export markets. By pursuing comprehensive trade agreements with key economies, India aims to provide exporters with improved market access, lower trade barriers, and a more predictable business environment.

The expanded FTA strategy is expected to benefit a wide range of sectors, including manufacturing, agriculture, textiles, pharmaceuticals, engineering goods, and services. It also aligns with the government’s broader vision of increasing exports, attracting investment, strengthening supply chains, and positioning India as a trusted global trade partner.

Officials noted that the growing FTA network will help Indian businesses tap into emerging markets, improve export competitiveness, and support long-term economic growth. At the same time, the agreements are designed to promote innovation, facilitate technology transfer, and generate new employment opportunities across industries.

As global trade patterns continue to evolve, the government remains committed to deepening economic partnerships and creating an enabling environment that supports sustainable export growth and strengthens India’s integration into global value chains.

New Delhi, July 22: India reaffirmed its robust economic outlook and growing prominence in global trade during the World Trade Organization (WTO) Trade Policy Review, showcasing record export achievements, sustained economic resilience, and its commitment to a transparent, inclusive, and rules-based multilateral trading system.

Representing India at the review, the Commerce Secretary highlighted the country’s strong macroeconomic fundamentals, policy-driven reforms, and expanding trade footprint despite an increasingly challenging global economic environment. The Secretary noted that record merchandise and services exports reflect the resilience of Indian businesses, improved competitiveness, and the government’s continued focus on strengthening trade, investment, and manufacturing.

The review underscored India’s ongoing efforts to streamline trade processes, enhance digital infrastructure, improve the ease of doing business, and foster a business-friendly policy environment. These measures have reinforced India’s position as a trusted global trading partner and an attractive destination for international investment.

Emphasizing the importance of multilateral cooperation, India reiterated its commitment to working closely with WTO members to promote fair, predictable, and sustainable global trade while advocating for the priorities of developing economies. The Commerce Secretary stressed that a balanced and inclusive trading system remains essential for fostering shared economic growth and resilience.

Looking ahead, India will continue to pursue reforms aimed at expanding export opportunities, strengthening supply chains, promoting innovation, and accelerating sustainable economic development. The WTO Trade Policy Review reflects the country’s ongoing efforts to deepen its integration with the global economy while supporting long-term, inclusive growth.