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  • Simple Diet and Hydration Tips to Help Lower Kidney Stone Risk

    Amritsar, May 23 : Kidney stones are becoming increasingly common today, especially among younger adults who are constantly juggling long work hours, irregular eating habits, low water intake and high consumption of processed foods. What makes the condition difficult is that many people do not realise how strongly everyday lifestyle choices influence kidney stone formation until they experience severe pain or discomfort themselves said Dr. Manbir Singh, Consultant, Urology, Fortis Escorts Hospital, Amritsar.

    Simple Diet and Hydration Tips to Help Lower Kidney Stone Risk

    While genetics and certain medical conditions can increase the risk, diet and hydration continue to play one of the biggest roles in prevention. The good part is that small and practical changes in daily habits can go a long way in lowering the chances of developing stones or preventing recurrence.

    Why hydration matters more than most people think

    According to National Institute of Health one of the simplest yet most overlooked reasons behind kidney stones is inadequate water intake. When the body remains dehydrated, urine becomes more concentrated. This allows minerals and salts to stick together and gradually form crystals that can eventually turn into stones.

    Many people believe drinking water only when thirsty is enough, but thirst is often a late sign of dehydration. A simple way to understand hydration is by checking urine colour. A simple way to check hydration is by looking at the colour of your urine. If it is pale or light yellow, the body is usually getting enough fluids. Darker urine can often be a sign that you need to drink more water. We also recommend making plain water the main source of daily hydration. Coconut water, lemon water and plain buttermilk can also support fluid intake in moderation. However, sugary beverages, excess soft drinks and artificially sweetened drinks may increase the risk of stones in some individuals.

    Simple dietary habits that can help lower risk

    Many people immediately assume they need to completely avoid calcium when they hear about kidney stones. In reality, cutting down calcium unnecessarily may sometimes do more harm than good. A balanced intake of calcium from natural food sources like curd, milk and paneer can actually help bind oxalates in the gut and reduce stone formation risk.

    At the same time, excess salt intake is something people should pay closer attention to. High sodium consumption can increase calcium levels in urine, which may contribute to stone development. Packaged snacks, instant foods, processed meats and restaurant meals often contain hidden sodium in large amounts.

    Another important factor is moderation with foods high in oxalates for people who are already prone to stones. Spinach, beetroot, nuts and chocolate are nutritious foods, but excessive intake without balance may not be ideal for everyone.

    Protein intake also plays an important role in kidney stone risk. Consuming large amounts of red meat and processed meat may increase uric acid levels in the body, which can contribute to stone formation in some people. On the other hand, adding more fruits, vegetables and fiber rich foods to the diet can help support better kidney health. Citrus fruits like lemons and oranges may also help because they contain citrate that is a compound that can reduce the chances of crystals forming in urine.

  • Sun Pharma reports Q4 & full year results for FY26

    Mumbai, May 23: Sun Pharmaceutical Industries Limited (Reuters: SUN.BO, Bloomberg: SUNP IN, NSE: SUNPHARMA, BSE: 524715) reported financials for the fourth quarter ending March 31st, 2026.

    Highlights of Q4FY26 consolidated financials*

    ·         Sales at Rs. 145,598 million, a growth of 13.6%

    ·         Global Innovative Medicines** sales at US$ 354 million.

    ·         Global Innovative Medicines sales up 20.1%, accounting for 22.2% of sales.

    ·         EBITDA was Rs. 39,542 million, up 6.4%. EBITDA margin was 27.1%.

    ·         Net profit was Rs. 27,140 million, up 26.2%

    ·         R&D investment was Rs. 9,757 million at 6.7% of sales

    Highlights of FY26 consolidated financials*

    ·         Sales at Rs. 582,201 million, a growth of 11.9%

    ·         Global Innovative Medicines** sales at US$ 1,420 million

    ·         Global Innovative Medicines sales up 16.4%, accounting for 20.7% of sales, both Ex-milestone.

    ·         EBITDA was Rs. 177,314 million, up 16.1%. EBITDA margin was 30.3%.

    ·         Net profit was Rs. 114,794 million, up 5.0%

    ·         R&D investment was Rs. 35,540 million at 6.1% of sales 

    These results were taken on record by the Board of Directors at a meeting held today. The Board has proposed a final dividend of Rs. 5.00 per share for the year FY26. This is in addition to the interim dividend of Rs. 11.00 per share paid in FY26, taking the total dividend for FY26 to Rs. 16.00 per share, same as FY25.

     

    Kirti Ganorkar, Managing Director of the Company, said, “Our full-year performance reflects several significant achievements. Sun’s 0.3 percentage point gain in the India market is our highest gain since the Ranbaxy acquisition. Our U.S. Innovative Medicines business has surpassed USD 1 billion in revenues, while Ex-US Innovative Medicines continues to demonstrate strong growth momentum. The recently announced Organon acquisition is expected to further accelerate Sun’s transformation into a leading global pharmaceutical company.”

    India Formulations

    Formulation sales in India were Rs. 48,359 million, registering a growth of 14.8%. India Formulation sales accounted for 33.2% of total consolidated sales. For the full year FY26, sales were Rs. 192,904 million, growing 14%.

    Sun Pharma continues to be India’s No. 1 Pharma Company. Sun’s market share increased from 8.1% to 8.4%, as per the Pharmarack MAT Mar-2026 report. As per SMSRC (Nov-Feb 2026) report, Sun Pharma enjoys No.1 ranking by prescriptions in 11 different doctor categories. The company launched 11 new products during the quarter and 37 products in the full year.

    US Formulations

    Formulation sales in the US were US$ 459 million, lower by 1.1%. Innovative Medicines continued to grow offsetting the decline in generics business. US sales accounted for approximately 28.8% of total consolidated sales. For the full year FY26, sales were US$ 1,904 million.

    Emerging Markets (EM) Formulations

    Emerging Markets formulations sales were US$ 306 million, up by 17.4% and accounted for 19.2% of total consolidated sales. For the full year FY26, sales were US$ 1,265 million, growing 13.6%.

    Rest of World (ROW) Formulations

    Formulation sales in Rest of World markets were US$ 220 million, up by 10% and accounted for 13.8% of total consolidated sales. For the full year FY26, sales were US$ 969 million, up 14.4%.

    Innovative Medicines

    Global Innovative Medicines sales were US$ 354 million for Q4FY26, up 20.1% and accounted for 22.2% of sales. For the full year FY26, sales were US$ 1,420 million, up 16.8%.

    Active Pharmaceutical Ingredients (API)

    Our API portfolio supports our formulation business and API customers across geographies. External sales of API were Rs. 6,739 million, up 26.4%. For the full year FY26, API sales were Rs. 21,853 million, up 2.6%.

    R&D Update

    Sun Pharma’s R&D efforts span across both innovative and generic businesses and the company continues to invest in building the pipeline for various markets. Sun’s innovative R&D pipeline includes five novel entities in clinical stage. Sun has a comprehensive product offering in the US market consisting of approved ANDAs for 552 products while filings for 122 ANDAs await US FDA approval, including 28 tentative approvals. During the quarter, 7 ANDAs were filed, and approval received for 2 ANDAs.

    Sun’s portfolio includes 57 approved NDAs while 13 NDAs await US FDA approval.

  • ICAI Inaugurates second edition of Digital Transformation Finance Summit 2026

     

    ICAI Inaugurates second edition of Digital Transformation Finance Summit 2026

     

     
    May 23: The Institute of Chartered Accountants of India (ICAI), through its Digital Accounting and Assurance Board (DAAB) today inaugurated the second edition of its flagship event, Digital Transformation Finance Summit (DxFS) 2026. The event is scheduled on 22nd & 23rd May 2026 at Hyderabad.
     
    The Summit is deliberating on emerging challenges and opportunities in the digital economy, while creating awareness, collaboration and preparedness in areas such as cybersecurity, digital personal data protection, forensic accounting, information systems audit and cybercrime prevention. It also aims to strengthen digital trust and promote technology-driven assurance frameworks.
    DxFS 2026 is being organised in association with the Indian Cyber Crime Coordination Centre (I4C, MHA); National e-Governance Division (NeGD, MeitY); National Forensic Sciences University (NFSU\, MHA) and Association of Certified Fraud Examiners (ACFE, US). Hyderabad Software Enterprises Association (HYSEA) and TiE Hyderabad are associated as Ecosystem Partners.
     
    The Inaugural Session was graced by Shri Duddilla Sridhar Babu, Hon’ble Minister for Information Technology, Electronics & Communications, Industries & Commerce and Legislative Affairs, Government of Telangana, in presence of CA. Charanjot Singh Nanda, Immediate Past President, ICAI, CA. Dayaniwas Sharma, Chairman, DAAB, ICAI, CA. Arpit Kabra, Vice-Chairman, DAAB, ICAI and Central Council Members of ICAI. Also present were Management Committee Members of Hyderabad Branch of ICAI.
     
    In his inaugural address, Hon’ble Minister highlighted the growing importance of digital transformation and said “The future of financial systems will be driven not only by finance and regulation, but also by cybersecurity, artificial intelligence, digital governance, and emerging technologiesTrust will become the strongest currency in the digital age, and Chartered Accountants will play a vital role in building secure, transparent and digitally resilient financial institutions and we will engage with ICAI on all these areas.”
     
    A major highlight of the first day was the introduction of DISA 4.0, the upgraded version of ICAI’s Post Qualification Course on Information Systems Audit. DISA 4.0 has been designed as a future-ready programme to equip Chartered Accountants with advanced capabilities in Cybersecurity Audit, Data Protection, Risk, Cloud Audit, Technology Risk Management, Regulatory Compliance and Digital Trust. The upgraded programme adopts a practical, modular and blended learning approach supported by hands-on labs, case studies, audit simulations and contemporary technology assurance frameworks.
    The Summit witnessed participation from eminent dignitaries, regulators, law enforcement agencies, banks, financial institutions, technology organisations, academia, industry leaders and members of the accountancy profession. Various speakers and experts deliberated on critical areas such as Digital Transformation in Finance, Cybersecurity, Digital Personal Data Protection, Forensic Accounting, Financial and Cyber Crimes, Information Systems Audit, Artificial Intelligence, Data Analytics, Digital Trust and Technology-driven Assurance.
     
    During the sessions, experts discussed the changing risk landscape arising from cyber frauds, deepfakes, digital arrests, crypto frauds, data breaches, digital evidence and technology-driven financial crimes. The deliberations underlined the need for strong digital assurance frameworks, enhanced professional competencies and closer collaboration among regulators, enforcement agencies, industry and professionals.
    The event also featured a special address by Shri Anand Mohan Bajaj, Hon’ble Deputy Comptroller & Auditor General, Commercial & Report Central, who shared valuable insights on how the CAG is adopting Technology and transforming in Digital Era.
     
    The first day of DxFS 2026 provided a meaningful platform for dialogue on emerging risks, regulatory expectations and professional opportunities in the digital economy. The Summit will continue on 23rd May 2026 with further technical sessions and panel discussions on cybersecurity, forensic accounting, digital investigations, data protection and future-ready assurance services.
     
    To fight the growing threats of digital fraud, cyber crimes and strengthen online governance, ICAI has been proactively preparing the profession on emerging areas such as Forensic Accounting, Information Systems Audit, Cybersecurity, Data Protection, Data Analytics and Digital Assurance. Through its initiatives, ICAI is equipping Chartered Accountants to play a greater role in enhancing digital trust, strengthening governance frameworks and supporting technology-driven assurance. Further, ICAI has issued Forensic Accounting and Investigation Standards as well as Information Systems Audit Standards to promote greater quality, consistency and credibility in digital assurance and investigation assignments.
  • Planetcast Wins Asia-pacific Broadcasting+ Sports Broadcasting – Singapore Award

    Cloud.X Turbo Deployment for beIN Asia Pacific Transformed Live Sports Delivery Across 12 APAC Markets Through a Hybrid-Remote Broadcast Hub Supporting 40+ Simultaneous Live Events With 99.99% Uptime

     

    SINGAPORE – May 22, 2026 – Planetcast, a global leader in media services and technology, today announced it has won the “Sports Broadcasting – Singapore” category at the 2026 Asia-Pacific Broadcasting+ Awards for its Cloud.X Turbo deployment powering beIN Asia Pacific’s live sports broadcast operations.

    “With Cloud.X Turbo, Planetcast redefined live sports broadcasting across APAC through a purpose-built hybrid-remote architecture that centralized operations into a single managed hub supporting more than 40 simultaneous live events with broadcast-grade reliability, ultra-low latency and intelligent automation,” said Sanjay Bhat, CEO, Planetcast. “This deployment demonstrates how broadcasters can scale premium live sports delivery more efficiently across diverse markets while building a more agile and future-ready operating model.”

    Planetcast was recognized for transforming beIN Asia Pacific’s live sports operations through a first-of-its-kind hybrid-remote architecture powered by Cloud.X Turbo and centralized through Planetcast’s Singapore facility. The deployment replaced fragmented, manual SDI-based workflows with a centrally managed hybrid SDI + IP broadcast infrastructure, using SRT over IP for low-latency contribution and distribution, designed to deliver greater scalability, flexibility and reliability for premium live sports programming across the region.

    The platform supports more than 40 simultaneous live events across 17 channels (16 linear + 1 FAST), affiliates and 24 OTT streams throughout 12 APAC markets, including Australia, New Zealand, Singapore, Malaysia, Indonesia, Thailand, Hong Kong and the Philippines. The transformation powers coverage of some of the world’s largest sporting events, including Formula 1, the UEFA Champions League, LaLiga, Bundesliga, Roland-Garros and the Australian Open.

    As part of the deployment, Planetcast introduced intelligent automation through its Cloud.X Turbo platform, including its built-in Feed Management and Distribution System (FMDS), enabling zero-touch workflows, dynamic sports playout, real-time content orchestration and centralized feed management across all channels, affiliates and OTT streams. The project also achieved measurable operational improvements, including significant reductions in operating costs, manpower requirements and technical faults while maintaining 99.99% uptime and ultra-low latency playout.

    Planetcast’s award-winning deployment for beIN Asia Pacific reflects the growing shift toward hybrid-remote and IP-first broadcast operations as media companies look to scale live sports delivery with greater efficiency, flexibility and resiliency. The project establishes a new operational model for managing premium live sports across multiple markets and platforms while reducing infrastructure complexity and operational overhead.

  • IIT Roorkee Signs Two Technology Transfer Agreements for Advanced Li-ion Battery Electrode Technologies

    IIT Roorkee Signs Two Technology Transfer Agreements for Advanced Li-ion Battery Electrode Technologies

    Uttarakhand, Roorkee, May 22: Indian Institute of Technology Roorkee has signed two Technology Transfer Agreements for innovative lithium ion battery electrode technologies developed by Prof. Anjan Sil, marking another significant step toward strengthening India’s advanced energy storage ecosystem. Both technologies have been transferred to Cathion Energy Private Limited for further development and commercialisation.

    The two transferred technologies are titled:

    1.      A Novel Electrode Composite for High Power and High Energy Application in Rechargeable Lithium-ion Battery

    2.      A High-Performance Composite Electrode for Liion Battery

    These technologies focus on enhancing the electrochemical performance, energy density, charging capability, and overall efficiency of rechargeable lithium-ion batteries. The innovations are expected to contribute toward the growing demand for efficient and sustainable energy storage solutions across sectors, including electric mobility, portable electronics, and renewable energy systems. 

    Speaking on the occasion, Prof. Anjan Sil, inventor of both technologies, said, “The transfer of these technologies represents an important step toward translating laboratory-scale research into impactful industrial applications. Our objective has been to develop advanced electrode materials that can address the increasing demand for high-performance and reliable energy storage systems.”

    Dr Hari Raj, CEO, Cathion Energy Private Limited, expressed enthusiasm regarding the collaboration and stated, “We are pleased to collaborate with IIT Roorkee for the commercialisation of these advanced Liion battery technologies. The innovations hold strong potential for improving battery performance and supporting the rapidly evolving energy storage and electric mobility sectors.”

    Prof. Vivek K. Malik, Dean, Sponsored Research & Industrial Consultancy (SRIC), Indian Institute of Technology Roorkee, commented, “Technology transfer is a critical component of the innovation ecosystem at IIT Roorkee. Such collaborations facilitate the translation of cutting-edge research into real-world solutions and contribute significantly toward industrial advancement and national technological growth.”

    Prof. Kamal K. Pant, Director, Indian Institute of Technology Roorkee, stated, “IIT Roorkee remains committed to fostering impactful research and promoting industry-academia collaboration. The transfer of these battery technologies reflects the institute’s continued efforts toward supporting innovation in strategic and emerging sectors.”

    The technology transfer agreements were facilitated by the Intellectual Property Rights Cell of SRIC at IIT Roorkee, reinforcing the institute’s commitment to promoting innovation, entrepreneurship, and industry engagement.

  • Discover the Subtle Artistry of Dim Sums at Sian, Vivanta Chennai, IT Expressway

     

    Discover the Subtle Artistry of Dim Sums at Sian, Vivanta Chennai, IT Expressway

     

    May 22: The delicate artistry of dim sums takes centre stage this season at Sian, the contemporary Southeast Asian restaurant at Vivanta Chennai, IT Expressway, as it presents a specially curated Dim Sum Festival this month. Bringing together the comforting warmth of handcrafted dumplings and pillowy baos, the festival is a celebration of oriental culinary traditions, elevated with refined flavours, elegant presentation and contemporary flair.
     
    The menu journeys through an indulgent selection of handcrafted dim sums, beginning with seafood favourites such as the delicate Prawn Har Gao, flavourful Seafood Dumpling and luscious Crab Meat Dumpling. Poultry lovers can savour comforting bites like Chicken Siu MaiChicken Basil Dumpling and pan-fried Chicken Kothey, while those who love lamb can indulge in Lamb & Orange Zest Dumpling and Pan-Fried Lamb Dumpling. The festival also features a thoughtfully crafted vegetarian selection that highlights fresh produce and bold flavour pairings. Diners can enjoy the earthy elegance of the Edamame & Truffle Oil Dumpling, the crunch and sweetness of Broccoli, Water Chestnut & Corn Dumpling, and the vibrant Bok Choy & Jalapeno Dumpling. Other highlights include Wild Mushroom DumplingVegetable Crystal Dumpling and the Asparagus & Pine Nut Dumpling, bringing together wholesome ingredients with delicate craftsmanship.
     
    Complementing the dim sums is an indulgent bao selection that blends soft, fluffy textures with robust fillings. Signature offerings include the Chilli Chicken BaoChilli Lamb Bao and the classic Char Siu Bao filled with succulent pork. Vegetarian diners can relish creations such as the Triple Mushroom Delight BaoSpinach & Golden Garlic Bao and Cottage Cheese Bao, each layered with comforting flavours and rich textures.
    For guests looking to sample a wider variety, the specially curated Dim Sum and Bao Platters present an ideal way to experience the festival’s highlights in a single meal.
    Served in an elegant setting that reflects the spirit of contemporary Southeast Asian dining, the Dim Sum Festival at SianVivanta Chennai, IT Expresway promises a memorable culinary experience.
     
    SianVivanta Chennai, IT Expressway  |   May 22 – 31, 2026  |  Lunch and Dinner | Please call 044 6680 2500 for more details and table reservations.
  • Western Pop Artist Kat Velasco Releases “Shutting Down Midtown” Today, Continuing Build Toward Debut Album Cowgirl Complex

    Kat Velasco continues building momentum ahead of her debut album Cowgirl Complex with her new single “Shutting Down Midtown,” out today on all major streaming platforms.

    Credit Justin Hammond

    LOS ANGELES, CA – May 22, 2026 – Western pop artist Kat Velasco releases her new single “Shutting Down Midtown,” out today on all major streaming platforms. The track is a vibrant, story-driven celebration of Nashville’s Midtown nightlife, offering a portrait of the city’s late-night culture beyond its renowned Broadway strip.

    While Nashville is best known for its honky tonks on Broadway, “Shutting Down Midtown” turns its attention to another iconic pocket of the city, one defined by its mix of locals, visiting party crowds, and the artists who call it home.

    Written alongside close friends and collaborators Johnny Gates and Joey Myron, the song brings Midtown’s nightlife to life with vivid detail and name checks to local staples including Losers and Red Door, positioning the track as both an anthem and an unofficial guide to a night out in Nashville.

    “Nashville gets painted as this one thing but if you live here, you know it’s so much more than just Broadway… There are all these different corners of the city that feel like their own world and of course, Midtown is one of them. This song is about those nights, blended with all types of people… I think the majority of locals have been caught ‘Shutting Down Midtown’ if I had to guess,” Kat Velasco shares.

    Kat Velasco’s music reflects a shift toward self-definition, shaped by stepping away from expectation to fully embrace her voice as an artist. After initially pursuing a more traditional career path, she ultimately committed to songwriting full-time, developing her sound in Nashville through collaboration and self-driven storytelling.

    Now over half a million streams into her career with early support from Spotify and CMT, she is carving out a distinct lane in Western pop through her self-described “complex cowgirl” identity, rooted in Southern upbringing, shaped by Nashville, and defined by a modern, unfiltered perspective. That evolution leads into her debut era, anchored by her forthcoming album Cowgirl Complex and a series of releases expanding her narrative world.

    Blending country storytelling with pop and rock influences, Velasco’s music is grounded in real-life experience and emotional honesty, earning early comparisons to Stevie Nicks and Maren Morris. Her recent releases, including “You’re Drunk” (2026), “I Should Quit Drinking” with Johnny Gates (2026), and “Show Pony” (2025), build a catalog defined by vulnerability, attitude, and sharp observational songwriting ahead of her debut album.

  • Bhooter Raja Dilo Bor Inaugurates Its 19th Outlet in Bengaluru’s Koramangala Amid Grandeur and Cultural Celebration

    Bangalore: The grand inauguration of the 19th outlet of Bhooter Raja Dilo Bor was successfully held in Koramangala, marking a significant milestone in the brand’s continued expansion.

    The evening was graced by renowned personalities including actor and singer Ambarish Bhattacharya, actor, director, and singer Anirban Bhattacharya, and acclaimed artist Sreenanda Shankar, whose presence added to the celebratory spirit of the occasion.

    Bhooter Raja Dilo Bor Inaugurates Its 19th Outlet in Bengaluru’s Koramangala Amid Grandeur and Cultural Celebration

     

    The inauguration ceremony, illuminated with traditional lamps, reflected a vibrant blend of culture, music, and celebration. The guests of honour marked the occasion with heartfelt interactions and engaging performances, creating a memorable evening for all attendees.

    Speaking on the occasion, Mr. Rajib Paul, the driving force behind the brand, shared his vision of bringing the rich culinary heritage of Bengal to audiences across India and beyond. His continued commitment to authenticity and innovation has been instrumental in the brand’s growing success.

    Bhooter Raja Dilo Bor Inaugurates Its 19th Outlet in Bengaluru’s Koramangala Amid Grandeur and Cultural Celebration

     

    Bhooter Raja Dilo Bor is not just a restaurant; it is an emotion deeply connected to Bengal’s culture, nostalgia, and flavours. With every new outlet, our vision is to bring people closer to authentic Bengali culinary experiences while preserving the warmth and spirit of our heritage,” said Rajib Paul.

    Inspired by the imaginative worlds of Bhooter Raja and Shundi Raja, the new outlet in Koramangala has been thoughtfully designed to reflect the charm, warmth, and cultural essence of Bengal.

    Bhooter Raja Dilo Bor Inaugurates Its 19th Outlet in Bengaluru’s Koramangala Amid Grandeur and Cultural Celebration

     

    With this launch, Bhooter Raja Dilo Bor continues its journey of celebrating authentic flavours and warm hospitality, welcoming food lovers from all backgrounds to experience its distinctive culinary offerings.

    The brand looks forward to strengthening its presence and continuing its growth across new markets in the coming years.

  • Vodia PBX V70 Webinar Now Available on Demand

    Vodia PBX V70 Webinar Now Available on Demand

     BOSTON: May 22, 2026 – Vodia Networks, Inc., a provider of unified cloud communications solutions to enterprises, contact centers, and service providers, is pleased to announce the recording of the company’s May 14, 2026 webinar, “Vodia PBX V70: Admin Interface, Analytics, AI, and Multi-Tenant Performance,” is now available on demand.

     This webinar introduced attendees to V70’s completely revamped admin portal and interface, new inbound and outbound AI agents, built-in automation, and scalable multi-tenant performance. Sales Engineer Eric Altman and VoIP Engineer Hamlet Collado hosted the webinar, which also included a live Q&A session.

    Why Watch the V70 Webinar?

    This webinar is a deep dive into V70, which Vodia officially released in March. V70 features snapshots and centralized remote provisioning to reduce operational risk, alongside custom dashboards, emergency alerts, Jitsi Meet, and WhatsApp Business integration.

     V70’s latest features and improvements include:

     ●      Admin interface

    ●      Call capacity

    ●      Cross-tenant presence and BLF sharing

    ●      Custom dashboards

    ●      Emergency alerts

    ●      External presence sharing

    ●      Inbound and outbound AI agents

    ●      Jitsi Meet

    ●      Snapshots

    ●      Skills-based routing

    ●      Multiple supported operating systems

    ●      WhatsApp Business integration

    Prior to the webinar, Eric Altman joined Doug Green, publisher of Technology Reseller News, to discuss V70 in detail on the Technology Reseller News podcast. 

    What’s next?

    Vodia continues to expand and improve V70, and the company has already evolved the platform to V70.2. Development will continue throughout 2026 with ongoing improvements focused on real-world deployments, scalability, and operational visibility.

    User Feedback Matters

    Vodia believes the best way to improve its platform is by working closely with its partners and customers. 

  • AI content engines reshape creator economy amid rising creator fatigue

    The creator economy currently faces a hidden crisis that affects those who spend all their time creating content. Creator fatigue represents a different type of exhaustion that exists beyond traditional burnout. The situation results from an ecosystem that designers created under the belief that humans should create content at machine-like rates forever without any actual support systems. The premise functioned adequately for several years. However, now the cracks are visible, and entertainment brands that depend on creator output are beginning to feel the consequences. 

    AI content engines reshape creator economy amid rising creator fatigue

    The smartest people understand that the situation requires immediate action instead of hoping for a natural solution. They plan to redesign their entire content creation process from the ground up.

    The Scale of the Problem 

    The numbers are striking. Studies across markets consistently show that creator burnout is no longer a fringe phenomenon; it is a majority experience. A widely cited survey found that over 70 percent of full-time content creators reported experiencing significant burnout, with posting consistency dropping sharply after the 18-to-24-month mark. The operational risk facing entertainment brands that built their content strategy around creator partnerships creates talent management challenges that extend beyond mere workforce issues. Meanwhile, the demand side of the equation has only intensified. Platform algorithms now reward frequency at levels that were unimaginable five years ago. YouTube Shorts, Instagram Reels, and the relentless churn of TikTok-adjacent formats have created an environment where a creator posting three times a week is considered low-volume. The implicit expectation is daily and sometimes even more. The creative output of humans cannot maintain that frequency without incurring costs to quality. The first aspect to diminish is originality. Next, content organizations will experience difficulties maintaining their operational procedures. The creator’s authentic voice will be the last thing to disappear because it requires the most effort to recreate. Brands face a risk of overconcentration because they rely on the outputs of one specific creator. Creator fatigue has made that risk acute.

    What AI Content Engines Actually Are

    The term “AI content engine” gets used loosely, and that looseness does the concept a disservice. It is worth being precise. An AI Content Engine functions as a tool that creates content through machine operations that link together their power at various levels. Content creators will work faster because they can use AI content engines for their work. The system operates as a production layer that handles all tasks that involve repetitive work and require extensive time for content development. 

    This enables human employees to focus on their essential creative responsibilities. Different brands will experience distinctly different operational outcomes from this process. Creative teams will create initial drafts in minutes through AI-assisted scripting instead of spending hours on blank-page writing. Automated repurposing can process long-form videos into ten short-form clips, which display platform-appropriate captions and thumbnails without requiring human editors to work two days on the project. The system provides AI-generated visual assets that enable brands to maintain their design standards across multiple formats without requiring design team approval.

    Creative judgment remains necessary because all applications depend on it. The need to execute work disappears, but people still require creative energy to handle their tasks. The critical distinction between input and execution requires special attention because most discussions about AI content creation fail. Entertainment needs to be studied because it requires high levels of content production, while its talent requirements create complicated relationships. The brand from the entertainment sector uses multiple channels, which include media houses, streaming services, gaming companies, and IP-led consumer brands to deliver products to customers. 

    Brands sell their customers emotionally engaging experiences, which it aims to deliver through its products. The audience expects that the brand will deliver new content to them every month. It requires ongoing contact, which should happen several times within that time period. The historical volume of production required organizations to hire more creators, editors, and writers. The model can expand, but it will impose high costs during its growth process because it does not solve the fatigue problems that continue to exist between employees. The distribution of work requirements to multiple employees needs additional team members to accomplish all required tasks, yet the total work obligations stay unchanged. AI content engines provide organizations with a significant advantage because they allow creative teams to produce more output while their individual workload stays the same. An AI-powered content production system enables a four-person team to create output that previously required eight to ten staff members because AI handles all the non-creative tasks required for content creation. The situation represents a major improvement that organizations need to achieve to stay afloat.

    The Talent Retention Argument

    The dimension of AI content engines that operate as a creator retention tool needs more attention in the current discussion. The entertainment sector funds these systems because they provide more than just operational benefits. Brands need top creative talent to maintain their operational success because those staff members generate all brand-related ideas and essential cultural capital. An organization relies on all its key talent to create brand-essential content to operate the entire organization. The creator or content leader who spends 60 percent of their work time on production tasks will not complete valuable work responsibilities, performing tasks that will exhaust them. This drain will create the same creator fatigue pattern that exists throughout the entire creator economy. The organizations that use AI tools to remove production responsibilities from their creative teams will observe their teams remaining for longer periods while delivering better strategic work and experiencing happiness with their jobs. The ROI case, framed this way, is straightforward.

    The Risks That People Need To Recognize

    The complete examination of this transformation requires us to recognize its authentic tensions. AI systems produce content that becomes predictable when humans fail to monitor their output. Brands that use content that falls into the algorithmic middle create products that lack a unique identity yet deliver efficient production capacity. Entertainment brands that use AI content engines to replace creative judgment rather than support it will likely find themselves with more content that means less.

    The authenticity question exists as a critical issue for categories that depend on creator-driven content development. Audiences have developed advanced skills to identify the absence of an authentic human voice. The entertainment brands that successfully navigate this process operate through two core principles. They maintain audiovisual transparency of production work while their AI system research works to improve human insights that form the core of their content development.

    The technology operates as a tool for production work, while humans continue to develop all aspects of the creative strategy.

    What This Looks Like in Practice

    The entertainment brands leading this shift share a few common characteristics. They dedicate their time to creating brand voice documentation that AI tools could follow with complete operational reliability. They established AI technology to function at different stages of the production process instead of replacing entire systems. The creative team needs to understand the purpose of the technology because it exists to enhance their work capacity instead of restricting or replacing their abilities.

    The results that occur under these specific situations can be measured through four metrics. The entertainment content economy experiences creator fatigue as a growing structural issue. The answer is not to push creators harder, but instead to create operational systems that enable creators to maintain long-term creative productivity.

    The brands that develop their creative infrastructure right now will maintain powerful creative teams who attract audiences until 2027.