Davanagere, June 13, 2025: Sai Silks Kalamandir Ltd (SSKL), one of India’s leading ethnic wear retailers, has launched its 69th showroom under the Kancheepuram Varamahalakshmi Silks format in Davanagere, Karnataka. The grand inauguration was graced by Sri Sri Nalvadi Shantalinga Shivacharya Swamiji on June 13.

Kancheepuram Varamahalakshmi Silks is renowned for its premium-quality silk sarees at the lowest prices in the market. With its own exclusive looms and in-house designs, the brand ensures direct sourcing and cost efficiency, offering unmatched value to customers. Its extensive collection features Kancheepuram Silk Sarees, Banarasi, Patola, Kota, Paithani, Organza, Kuppadam, Ikkat, Bandhani, and many more – catering to weddings, festive occasions, and everyday elegance.

Speaking on the occasion, Durgarao Chalavadi, Director, Sai Silks Kalamandir Ltd, said, “We are excited to bring the legacy of Kancheepuram Varamahalakshmi Silks to Davanagere with our 69th showroom. Our commitment is to provide customers with the best Price, premium Quality, and widest Range (PQR) of ethnic sarees at the most competitive prices. With a strong presence in Karnataka, we aim to redefine the saree shopping experience by offering the best of traditional and contemporary weaves at unbeatable prices.”

To strengthen its foothold in Karnataka, SSKL is also investing in a state-of-the-art warehousing facility to support its growing retail network. The brand continues to expand aggressively in South India, which accounts for 50% of saree sales in India, reinforcing its position as a market leader in ethnic wear.