Bengaluru, India — 09th July, 2024: MTR, a reputed Indian packaged foods brand, announces the launch of its latest product — MTR Minute Fresh Sambar Paste. A chilled paste that delivers sambar in just 5 minutes. Simply add your cooked vegetables to boiling water and paste and enjoy a bowl of delicious sambar.
In today’s fast-paced kitchens, idli and dosa have become go-to meals. But preparing sambar feels like a hassle, with its time-consuming dal cooking and tadka preparation. At MTR, sambar has always been a cherished dish. And now, understanding the evolving needs of urban households, MTR brings a convenient, no-compromise solution that keeps the taste intact.
Key highlights of the product:
- Ready in just 5 minutes
- Dal and tadka included
- No added preservatives
- Perfect companion to MTR Fresh Idli & Dosa Batter
The product is available in a 200g pack, priced at ₹99, and can be purchased on quick commerce platforms as well as at retail stores near you in Bengaluru. It’s the easiest way to enjoy fresh, flavourful sambar — quickly and effortlessly.
Commenting on the launch, Sunay Bhasin, CEO, MTR foods business unit, said, “At MTR, sambar isn’t just another product, it’s a legacy. Our products are crafted with authenticity and are deeply rooted in the South Indian culinary heritage. Sambar has always been an integral part of our journey. With Minute Fresh Sambar Paste, we are bringing that same authentic taste and promise of quality in an even more convenient format. This paste has been thoughtfully created to stay true to freshness, which is why it has a short shelf life and no added preservatives. All the essential ingredients that go into making a traditional sambar, including dal and tadka, are already part of the paste. It serves as a ready base for the homemaker, who can customise it by adding vegetables the way her family loves.
This launch follows MTR’s deep understanding of local flavours and a strong commitment to quality. As more consumers seek convenience without cutting corners, Minute Fresh Sambar Paste ensures a complete, satisfying meal is always within reach.
