Ace Blend Secures Pre-Series A Investment from Fireside Ventures to Disrupt India’s Nutrition Industry

Mumbai, August 13, 2025: Ace Blend, India’s leading science-backed nutrition powerhouse, today announced an investment from Fireside Ventures, India’s premier consumer-focused venture capital firm.

Shivam Hingorani, Founder of Ace Blend, closely examined the Indian nutrition space. What he found were products with low efficacy and unsubstantiated claims that were big on promises, not on results.

Ace has been revamping India’s supplement landscape, backed by over 25 years of global expertise from a leading R&D and product design giant in their vertical integration. Pure focus on using clinical-grade ingredients and extraction technologies have become the backbone of Ace Blend’s results-driven formulations.

“We’re not here to sell hope in a bottle,” said Shivam. “Our mission is to deliver real results. With Fireside’s backing and the best global R&D muscle behind us, we’re ready to scale and show the country what real nutrition looks like.”

“Every ingredient, every dose, every claim we make is backed by clinical research,” added Saif Mehkri, a founder with expertise in R&D who Ace Blend onboarded as Co-Founder in 2022. “Indians deserve health outcomes that people can feel, measure, and trust”

Fireside Ventures, the force behind Mamaearth, BoAT, and 40+ brands in its portfolio across different consumer domains, has been watching Ace Blend’s explosive growth and identified it as a perfect fit. Their decision to invest in them was also triggered by Ace’s strong performance.

“India has hundreds of nutrition-supplement brands, yet only a select few deliver precise dosing, clinically-backed efficacy, and full raw-material traceability. We see the next breakthrough coming from premium formulations in convenient formats—and Ace Blend is uniquely positioned to provide exactly that to Indian consumers” , said Dipanjan Basu, Partner and Co-Founder at Fireside Ventures.

Ace Blend has skyrocketed from ₹1.9 Cr to a projected ₹55 Cr in just three years — charting over 250% growth in year one, nearly doubling in year two, and now scaling more than 4X this year with their pre-series A + angel round funding of $3.3 million, with an additional $5.7 million in the pipeline. The brand is redefining what effective nutrition looks like in India. 

This funding unites three giants, all set to raise industry standards.