Mumbai, 18th August 2025: In celebration of its 13th anniversary, Ketto, a crowdfunding platform in India, launched a wholesome new campaign that transforms ordinary acts of kindness into real change. Not just in theory, but in practice, for every donation that was made on the platform for three days, from August 15–17, Ketto increased the impact of every act of kindness by giving meals to underprivileged children in need for every donation.

Ketto had highlighted 3 fundraisers over a three-day campaign from August 15–17, encouraging the public to donate and join the cause. This campaign changed two lives at the cost of one donation. For every donation made during the campaign, Ketto gave food to a child in need—at no extra cost to the donor. It was a simple way to show how one kind act can create lasting impact. It’s a simple but powerful way to show how one generous act can touch lives far beyond the moment it’s made.

This year, as Ketto turned 13, they flipped the script on the number’s unlucky reputation. Thanks to the incredible support of the community over the years, Ketto helped thousands of fundraisers make a real difference—and now, they’re making 13 lucky for those who need it most. As mentioned before, through this initiative, every donation not only supported a cause but also fed a child in need. It’s a reminder that generosity is never a solo act—it’s a ripple powered by all of us.

Varun Sheth, Co-Founder, Ketto.org states, “Everyone was invited to celebrate Ketto’s 13th birthday and be a part of a movement that encourages giving without limits. In other words, kindness multiplies, persists, and changes lives.”

Zaheer Adenvala, Co-Founder, Ketto.org adds, “We have witnessed firsthand how one act of kindness may lead to many at Ketto. We are celebrating that spirit with our campaign, which shows that even a small donation can change a life. It’s about transforming generosity into effect, not just about becoming thirteen.”