Mumbai, 26th August 2025: Gold has traditionally been a preferred form of savings in Indian households, commonly purchased during festivals and passed down through generations. Onam, one of Keralaโ€™s most widely celebrated and eagerly awaited festivals, is also considered an auspicious time for buying gold, symbolising prosperity, abundance, and fresh beginnings. This Onam, families can start their digital gold journey on Paytm with instant purchases beginning from as little as โ‚น51.

The gold is securely stored in insured, audited vaults, eliminating the need for physical storage or locker rental. As Indiaโ€™s most trusted payment app, Paytm Gold addresses common concerns around purity, safety, and hidden charges associated with traditional gold purchases, while ensuring 24K gold purity is available for instant purchase. To support long-term savings, Paytm offers flexible investment options including daily, weekly, and monthly contributions. Prices reflect live market rates, and every transaction is securely recorded in a digital locker. Accumulated gold can be redeemed as physical coins or sold back through the platform. For redemptions, the platform ensures delivery of hallmarked, BIS-certified gold in line with global quality standards.

How to Invest in Paytm Gold

  • Open the Paytm app and search for โ€˜Paytm Goldโ€™ or โ€˜Daily Gold SIPโ€™ using the search bar.
  • Tap on โ€˜Buy Moreโ€™ and enter the investment amount (starting from as low as โ‚น51).
  • View the live gold price, inclusive of GST, and choose between a one-time purchase or a recurring investment via Daily, Weekly, or Monthly SIP.
  • Select a payment method (UPI, net banking, or debit card) to complete the purchase.
  • On successful transactions, the gold is securely stored in insured vaults, and a confirmation is shared via SMS and email.

The Daily Gold SIP allows individuals to automate small, recurring investments, making it easier to build gold holdings over time. This systematic approach supports disciplined saving and offers the benefit of price averaging without requiring lump-sum purchases.

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