Guwahati, 19th September 2025: Specta Quartz Surfaces, India’s leading luxury quartz brand by ARL Group, has officially marked its entry into Northeast India with its debut at BAIC Assam 2025, held in Guwahati. As the only engineered quartz surface brand to participate in the exhibition, Specta reaffirmed its commitment to bringing premium, globally inspired surface design to a region often underserved in the premium interiors space.
Guwahati, widely regarded as the gateway to the Northeast, emerged as the natural choice for Specta’s regional debut, with its central location enabling access to key markets across Assam, Meghalaya, Nagaland, and other northeastern states. The city’s infrastructure boom, driven by the upcoming metro rail project, smart city initiatives, and development of commercial hubs, signal a positive sentiment towards real estate investors to bank on premium projects. This pathway for the rise of modern homes, kitchens and retail interiors, makes it a strategic market for Specta’s next phase of growth.
As part of its Northeast expansion, Specta showcased Pastel Poise, India’s first pastel quartz collection, featuring four of its breakout pastel shades designed for contemporary Indian interiors. The collection represents Specta’s vision of combining international design trends with Indian sensibilities to create quartz surfaces that are both functional and visually distinctive. The showcase attracted wide attention from architects, interior designers and premium homebuilders from across the region.
Recent industry reports indicate a significant uptick in premium real estate and lifestyle spending across Northeast India. With a rising affluent demographic and an evolving design consciousness, the region is poised to become a meaningful contributor to India’s luxury surfaces market in the coming years. Specta aims to become the first mover in the region by building a strong dealer presence across all Northeastern states, supported by regional exhibitions, architect engagement and localized branding efforts.
Commenting on the expansion, Ankit Jain, Founder, Specta Quartz Surfaces, said, “The Northeast represents one of the most high-potential markets in India. There is clear demand, growing affluence, and a hunger for premium design but limited access. With our debut at BAIC Assam and the launch of Pastel Poise, we are not just expanding geographically, we are fulfilling our promise to make world-class quartz surfaces accessible in every corner of India. Guwahati is just the beginning. Over the next year, we are investing significantly in the Northeast to build deep regional connections, strengthen our dealer network, and inspire a new generation of interiors rooted in style, strength and innovation.”
To deepen its footprint, Specta has outlined plans to enter 15–20 towns and cities across the region over the next year, including Silchar, Itanagar, Imphal, Agartala and Aizawl. The brand will also roll out smaller regional exhibitions and architect connect programs, ensuring that its premium quartz surfaces are accessible to both metros and emerging markets in the Northeast.
Specta’s participation in BAIC Assam 2025 highlights its ambition to consolidate leadership in India’s engineered quartz industry, with Northeast India set to play a critical role in its next wave of growth. Following successful regional activities in Jaipur, Coimbatore and Hyderabad, Specta continues its mission to bring global design to every Indian surface.