Riyadh, Saudi Arabia,September 29, 2025: In a strategic move to support Saudi Arabia’s rapidly evolving digital landscape, ASUS, in collaboration with its local partner AlFalak Electronic Equipment and Supplies Co., hosted its ‘Powering the Future’ event on September 15 at the Narcissus Hotel, Riyadh. The event brought together stakeholders from the government, education, healthcare, and technology sectors to experience ASUS’s latest commercial innovations designed for a smarter, more sustainable future.

Addressing the gathering, Tolga Özdil, Regional Commercial Director, META at ASUS, said:“Digital innovation initiatives affect every institution in Saudi Arabia as the country enters a transformative era, where technology is at the very foundation. At ASUS, it is our mission to offer innovative, reliable, and sustainable solutions that empower users across education, business, and government. Saudi Arabia is a key market in our regional and global strategy, and we are committed to long-term partnerships aligned with the Kingdom’s vision of building a digitally empowered economy.”

Showcasing the AI-Ready Commercial Portfolio

The event featured a presentation by Mohamed Elhosseiny, Commercial Sales Lead at ASUS, who introduced the brand’s robust portfolio of AI-powered, productivity-driven devices. Key highlights included:

• ASUS ExpertBook P5405 and B5405CCA Copilot PCs: Built to support on-device AI tasks for smarter performance.

• ExpertBook B9 OLED (B9406): The world’s lightest 14-inch OLED business laptop, delivering premium performance in a sleek form factor.

• ASUS Chromebooks: Tailored for the evolving needs of students and digital classrooms.

• All-in-One (AiO) PCs: Offering reliable performance, strong security features, and space-saving designs ideal for both education and government use.

Designed to meet the high demands of modern workplaces and public sector institutions, these devices offer extended battery life, fast connectivity, and on-device AI capabilities—making them ideal for today’s productivity-first environments.

Sustainability Aligned with Vision 2030

ASUS reaffirmed its commitment to sustainability by highlighting its roadmap toward carbon neutrality and net-zero emissions by 2050. This commitment includes the development of eco-friendly devices that support the goals of Saudi Vision 2030, particularly in building a resilient, environmentally conscious economy.

The Riyadh event follows similar successful showcases across the region, underscoring ASUS’s role as a technology leader delivering sector-specific, future-ready solutions tailored for the Middle East and Africa.