Mumbai, 07th November, 2025: Plum, one of India’s most admired new-age beauty and personal care brands, has launched CeraSense™, a breakthrough winter care innovation that helps skin rebuild barrier, retain moisture, and resist damage all while staying feather-light on the skin.

Powered by the next-gen technology, CeraSense™ is a proprietary ceramide blend that retrains the skin barrier at a molecular level. The smart formula combines Ceramides that rebuild, Peptides that repair, Acai that defends against stressors, Prebiotics that balance the microbiome, and 1% NMF that delivers lasting hydration.

The range features two essentials the CeraSense™ Moisturizing Crème and the CeraSense™ Milky Toner. Clinically proven to strengthen the skin barrier, the moisturizing crème locks in moisture for up to 72 hours while supporting microbiome balance and protecting against environmental stressors. The Milky Toner, specially designed for Indian skin instantly replenishes hydration with a silky, non-sticky texture, leaving skin supple, balanced, and refreshed.

Speaking about the launch, Shankar Prasad, Founder & CEO, Plum, said,

 “With CeraSense, we wanted to go beyond just moisturizing dry skin, our goal was to help skin relearn how to protect and repair itself first. Think of your skin like a cake. Most creams are just frosting—they sit on top. CeraSense goes deeper, like a layered cake, reaching every layer to hydrate, strengthen, and help your skin relearn how to protect and repair itself. With Plum’s clean, effective formulations, every ingredient plays a precise role, giving long-lasting comfort without the heaviness or greasiness of typical winter creams. Skincare that works smarter, feels lighter, and truly gets what your skin needs – that’s CeraSense.”

With CeraSense™, Plum once again brings together smart science and thoughtful care because when it comes to skin and chemistry, Plum gets it right.