India, 14th November, 2025: Haier Appliances India, the No.1 global major appliances brand for 16 consecutive years, is once again putting innovation at the forefront by introducing ‘Xpression’, the industry’s first graffiti art-inspired home appliances. In a first-of-its-kind blend of art and technology, Xpression calls upon graffiti artists, illustrators and creative minds from across India to unleash their imagination of everyday appliances as canvases of style, design and expression. Building on Haier’s legacy of vibrant colors and textures, this foray into graffiti inspired fashion tech transforms air conditioners and refrigerators into limited-edition masterpieces, celebrating a dynamic fusion of creativity, technology and artistic imagination.
The registration kicks off today and will remain live until December 05, 2025. Interested participants can sign up by scanning the specially designed QR code available on Haier’s social media handles or at the 3rd World Graffiti Jam in Mizoram, an event known for celebrating street art and bringing together creative voices from across the region. Haier is leveraging this culturally vibrant platform to launch registrations for Xpression, connecting directly with artists who are deeply rooted in graffiti and urban art. By engaging participants in an environment that thrives on creativity and expression, Haier invites them to bring their artistic identity from public spaces to everyday appliances.
Registered participants can submit their digital designs inspired by the theme ‘Freshness, Expression and Possibility’. The most compelling entries will earn their creators an invitation to Haier’s headquarters at Greater Noida, where they’ll bring their digital visions to life by painting directly on Haier’s air conditioners and refrigerators.
The winning artworks will shine in Haier’s Limited-Edition Series, turning the artists’ creativity into a lasting legacy across homes in India. Winners will also take home a generous cash prize, rewarding their daring vision and artistic flair.
Commenting on the initiative, Mr. NS Satish, President of Haier Appliances India, said:
““At Haier, we believe innovation goes beyond technology, it’s about sparking creativity that transforms everyday experiences. With Xpression, our appliances become canvases of style, design and self-expression, giving graffiti art a place in daily life. This groundbreaking move into fashion tech reflects our ambition to merge art, technology and lifestyle. By empowering artists to break boundaries, evoke emotions and leave a lasting mark on homes across India, Xpression celebrates the limitless power of creativity. It shows that innovation and artistic expression can coexist to inspire, connect, and redefine everyday appliances.”
Haier takes design innovation a step further with its fashion tech initiative and graffiti-inspired art, bringing its philosophy of ‘More Creation, More Possibilities’ to life. By giving India’s youth a platform to unleash their creativity, the brand transforms everyday appliances into expressive canvases, merging style, innovation and artistic expression in a way that redefines how appliances connect with people.