Mumbai, Nov 19: In a market dominated by long-established players, Amruta Tea has emerged as a refreshing homegrown brand that’s redefining how India enjoys its favourite beverage. Rooted in authenticity and driven by innovation, the company’s philosophy revolves around trust, quality, and a deep understanding of local tastes.
“At Amruta Tea, we’ve always believed that a strong tea brand operates on trust and sincerity; says Ishita Malpani, Managing Director, Amruta Tea. “Our strength lies in adaptability and creativity. We’ve combined traditional tea knowledge with modern brand thinking to deliver high-quality, emotionally resonant products.”
Consumer preferences, Malpani notes, have changed significantly post-pandemic. People are more conscious of ingredients and are seeking blends that support wellness. “We’ve seen two key trends: nostalgia and purposeful experimentation. Consumers want comfort in familiar flavours while exploring new ones. Health and transparency are now as important as taste,” she adds. Amruta Tea has been quick to respond with functional blends designed for both pleasure and purpose. The company is investing in R&D to create teas infused with natural herbs and botanicals that aid digestion, relieve stress, and support immunity.
Behind every cup lies a strong commitment to quality and sustainability. Amruta Tea works closely with growers to ensure ethical sourcing, fair trade, and consistency in quality. The brand is also leveraging technology from automated blending and packaging to AI-led taste analysis ensuring that each batch meets exacting standards. Expanding rapidly across India, the company is now eyeing global markets with a growing Indian diaspora. “We’re exploring exports and private-label collaborations with like-minded brands. Our goal is to make Amruta Tea synonymous with trust and taste both at home and abroad,” says Malpani.
Sustainability also extends to its packaging. The brand is transitioning to recyclable and biodegradable materials and exploring minimal-plastic alternatives.
Looking ahead, Malpani envisions Amruta Tea among India’s most loved homegrown names. “Five years from now, we see ourselves as a brand that’s trusted for quality, celebrated for innovation, and respected for our commitment to people and the planet,” she concludes.
