With flight disruptions across India leaving thousands stranded over the past weeks, one coupleโ€™s story captured hearts and then delivered a delightful twist. Medha Kashre Sagar and Sangram Das were among the many travelers affected by widespread cancellations and delays, missing their own wedding festivities. Their heartfelt tweet about โ€œmissing the moments weโ€™d planned for monthsโ€ went viral, resonating with an internet exhausted by travel meltdown stories.Instamart x Wedding Activation

But what happened next made everyoneโ€™s timelines light up In a now-viral video, Instamart teamed up with popular wedding creator Himanshu Shaadi Card to give the couple the celebration they never got. Known for his dramatic โ€œwedding revealโ€ content, Himanshu appeared at their Bengaluru home with one of his signature invites this time, an invitation to their own surprise baraat.

Expecting a small shoot, the couple instead stepped into a full-blown cultural spectacle dhol taasha, a live band, friends dancing like seasoned baaratis, and an Instamart-branded wedding car adorned with a โ€œSangram Weds Medhaโ€ sign. Delivery partners from Instamart joined the festivities, showering the couple with flowers, distributing laddoos, and helping recreate rituals they had missed including a spontaneous mala exchange moment. Nearly every element, from dรฉcor to laddoos to the groomโ€™s kurta, came straight from Instamart bags, highlighting the brandโ€™s promise of โ€œinstant joy.โ€ The couple, overwhelmed with happiness, remarked, โ€œFlight cancel hua, lekin celebration jabardasth mil gaya.โ€

What began as a travel mishap became a joyous, street-style celebration. Social media quickly embraced the moment, with users calling it โ€œsuper wholesomeโ€ and praising it as โ€œmoment marketing done right.โ€ Clips of the surprise went viral, with one fan saying, โ€œCore memory delivered,โ€ while another added, โ€œInstamart pulled a GOAT move and delivered the wedding to them!โ€

The creator-led film stayed true to Himanshuโ€™s storytelling style, keeping the surprise organic, emotional, and authentic. Within hours, lifestyle and social news platforms amplified the feel-good story across the internet.

From canceled flights to a baraat straight out of a Bollywood wedding montage, Medha and Sangramโ€™s viral misadventure now has a happily-ever-after update instantly delivered by Instamart.

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At NexGen Consulting, we specialize in strategic media planning that helps brands secure the best possible coverageโ€”across both digital and print media. With a focus on visibility, credibility, and audience engagement, we ensure your message reaches the right people, at the right time, through the right platforms.

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