India, Dec 23:- Detailing Notch, a premium auto-care brand, has officially launched in India, aiming to redefine vehicle maintenance with a focus on convenience, performance, and consistency. Co-founded by Shivam Budhiraja and Gautam Budhiraja, founders of the automotive platform Team Car Delight, the brand brings a creator-led perspective shaped by deep consumer insights and years of hands-on experience within India’s automotive community.
At the heart of Detailing Notch is its DetailingAtHome philosophy, designed to simplify auto care for everyday life. The brand’s products have been rigorously tested across diverse Indian conditions dust-heavy environments, heavy rains, extreme heat, and time-constrained daily routines to ensure reliable performance regardless of location or weather.
Addressing a critical market gap, Detailing Notch provides dependable, convenience-first solutions for vehicle owners who often face products that promise performance but deliver inconsistent results. With two in-house manufacturing facilities, the brand maintains strict control over formulations, quality checks, and production standards. Every product has been refined over nearly two years of research and development to prioritize consistent, real-world performance.
The initial lineup includes a high-performance Waterless Wash, a premium Microfiber Car Duster, and a range of coatings, cleaners, and polishes. Each product is designed to withstand everyday exposure to dust, heat, traffic grime, and changing weather, enabling users to achieve a clean, polished vehicle in minutes.
“At some point, all of us have faced products that look promising on the shelf but underdeliver in practice. Having been part of the creator ecosystem, I understand how audiences value transparency and honest performance. That’s why we built Detailing Notch products that are tested internally, deliver as promised, and integrate effortlessly into daily routines,” says Shivam Budhiraja, Co-Founder & Content Creator.
“Vehicle maintenance shouldn’t be time-consuming. Most people want their vehicles to look great but don’t have the patience for multi-step routines. Detailing Notch offers quick, convenient, and dependable products that fit seamlessly into daily life while delivering a premium finish,” adds Gautam Budhiraja, Co-Founder.
Guided by the philosophy ‘Top Notch or Nothing,’ Detailing Notch enters the Indian auto-care space with a performance-led approach, prioritizing long-term trust and real-world results over exaggerated claims.
