Mumbai, Jan 30: ixigo, India’s leading AI-based travel platform, has renewed its partnership with Indian cricket icon Rohit Sharma as its brand ambassador for the second year in a row. First on-boarded in November 2024, Rohit continues to represent ixigo Trains as the brand deepens its reach among millions of rail travellers across the country.
Rohit’s association over the past year has helped ixigo Trains build a stronger, more relatable brand that connects with users. The campaign featuring him as a fun, rapping ticketman struck an instant chord, thanks to its fresh storytelling and clever spotlight on ixigo’s key features, including live train status, route updates, ticket availability, and a smooth booking experience.
Renewing this collaboration reinforces ixigo Trains’ commitment to building trust, reliability and innovation in train travel for the Next Billion Users, backed by innovative features like free cancellation, Food on Train, Alternate Travel Plan and instant refunds.
Speaking on the continuation of the partnership, Dinesh Kumar Kotha, CEO, ixigo Trains, said,
“Rohit’s association with ixigo Trains has been truly special. His leadership, credibility, and national appeal have helped us strengthen our engagement with millions of users across India. Over the last year, his presence has added fresh energy to our brand and amplified our mission to make train travel simpler, smarter, and more dependable. We are excited to continue this journey together and build on the strong momentum we’ve created.”
Sharing his thoughts, Rohit Sharma, exclusively managed by RISE Worldwide, said,
“I’m excited to continue my association with ixigo Trains. The brand is solving real problems for travellers through simple and impactful solutions. I look forward to being associated with ixigo as they continue to push the boundaries of innovation in train travel.”
As ixigo Trains continues to expand its reach and product offerings, Rohit Sharma remains an integral part of its brand story symbolising trust, consistency, and a shared commitment to improving the train travel experience for millions of Indians.
