June 2: Rock My Sales PR Agency has secured the digital media marketing mandate for Aureia London, the fragrance brand backed by entrepreneur Ashneer Grover. The agency will lead the brand’s digital media strategy and online visibility as Aureia London expands its footprint in India’s fast-growing fragrance market.
The premium fragrance brand is rapidly gaining attention for its globally inspired yet India-focused perfumes, designed to deliver long-lasting formulations, premium ingredients, and accessible luxury for modern consumers.
“We are excited to partner with All Scents to take Aureia London to new heights and tap into the rapidly expanding demand for premium fragrances across India,” said Shonak Sharma, CEO of Aureia London.
Highlighting the brand’s vision, Aashima Grover Sharma, Co-founder of Aureia London, added, “Our focus on quality, affordability, and innovation has always been central to our journey, and we aim to scale our presence across the country.”
Commenting on the partnership, Latika Sharma, Co-founder of Rock My Sales PR Agency, said, “Aureia London is an exciting new-age fragrance brand with strong market potential. We are thrilled to drive its digital storytelling and build meaningful consumer engagement across platforms.”
Adding to this, Shubham Mishra, Co-founder of the agency, said, “Our focus will be on strengthening Aureia London’s digital presence and amplifying its brand narrative as it scales rapidly in the Indian fragrance market.”
Among its standout offerings are signature editions such as Golden Visa and Globetrotter, catering to diverse fragrance preferences from bold and sophisticated to fresh and contemporary.
As part of its expansion strategy, Aureia London plans to scale its retail footprint to 1,500 stores across India, positioning itself as a strong contender in the country’s rapidly evolving fragrance industry.
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