New Delhi, India – December 18th, 2024: KiranaPro, the emerging leader in India’s quick commerce sector, has raised undisclosed round in a pre-seed funding to accelerate its mission of transforming local kirana stores and supermarkets into hyper-efficient dark stores for 10-minute deliveries. The round saw participation from leading angel investors, including Yatish Talvadia (MilkBasket) and Vikas Taneja (Boston Consulting Group), alongside early-stage venture firms such as TurboStart, Unpopular Ventures, Blume Founders Fund, and Snow Leopard Ventures.
This funding marks a critical milestone in KiranaPro’s journey to empower traditional kirana stores with cutting-edge technology and create a seamless shopping experience for millions of consumers nationwide.
“With this funding, we are building the future of quick commerce that champions local businesses,” said Deepak Ravindran, Co-Founder and CEO of KiranaPro. “India’s kirana stores have served as the backbone of our retail economy for decades. By combining their strengths with innovative technology, we’re enabling them to compete with the biggest e-commerce players while retaining their unique trust and reliability.”
The capital will be used to scale KiranaPro’s operational teams, strengthen its ONDC-enabled technology infrastructure, and launch its consumer app, paving the way for rapid expansion across new cities.
Empowering Kirana Stores with Speed, Trust, and Innovation
KiranaPro’s model transforms local kirana stores and supermarkets into high-speed fulfillment centers, leveraging their proximity to consumers for ultra-fast deliveries. With its unique revenue model—offering kirana store owners a choice between daily rates or per-lead fees—KiranaPro ensures profitability while providing affordability and flexibility.
The platform has also introduced dedicated counters in supermarkets to process 10-minute deliveries efficiently, bridging the gap between traditional retail and India’s growing demand for convenience shopping.
“This investment enables us to bring internet and mobile driven distribution to kirana stores, driving innovation while preserving their cultural and economic importance,” said Dipankar Sarkar, Co-Founder and CTO of KiranaPro. “Our mission is to support these stores with modern AI Agent tooling they need to thrive in a digital-first world while keeping customer satisfaction at the forefront.”
Backed by Visionary Investors
KiranaPro’s investors see immense potential in its approach to blending local trust with technological scalability:
• Yatish Talvadia, Co-Founder of MilkBasket, stated, “KiranaPro’s model is not just timely but transformative. They are reimagining kirana stores as future-ready players in the quick commerce race.”
• Vikas Taneja, Senior Partner at Boston Consulting Group, added, “KiranaPro’s vision aligns perfectly with the needs of India’s evolving retail market, combining speed with reliability and deep local expertise.”
Redefining the Future of Retail
KiranaPro is more than just a quick commerce platform. It is a movement to empower local kirana stores to embrace the future of retail, ensuring they remain indispensable to India’s economy. By building emotional connections rooted in hope, trust, and reliability, KiranaPro is poised to lead the next wave of retail innovation.
