Bengaluru, 27 December 2024: Xiaomi India, a global technology leader, has launched an out-of-home (OOH) advertising campaign merging CGI technology and live action. The campaign, featuring the Redmi Note 14 5G Series, showcases the excellence and unmatched durability of this ultimate ‘daredevil’ smartphone. The campaign set the internet abuzz and turned heads on the streets of New Delhi, Bengaluru, Mumbai, and Hyderabad with its one-of-a-kind billboard campaign, merging CGI with live action to showcase the durability of the smartphone.
Placed at iconic and bustling locations of Connaught Place in Delhi and MG Road in Bengaluru, Marine Drive in Mumbai, Charminar in Hyderabad, the campaign highlights the core strength – durability in extreme conditions of the smartphone in a rather captivating manner that caught the attention of the audiences and sparked conversations both offline and online.
At the core of this campaign is an innovative activation that uses a mix of CGI and live-action to showcase the phone’s toughness designed to withstand the rigors of daily life. The video opens with a CGI enabled smartphone popping out of the billboard which takes the viewers by surprise and escalates further when a real smartphone falls on the ground. This turn of events creates anxiety among the viewers who fear that the smartphone run over by a vehicle would not withstand the extreme condition, but it does. The video beautifully captures consumer emotions of fear, anxiety, surprise, and relief simultaneously igniting their confidence in the product.
The activity has not only resonated on the ground but also sparked interesting conversations online, with the hashtag #RedmiNote14series trending on Twitter with an impressive reach of over 8.6 million users. Various meme pages, influencers, and marketing pages like Social Media Dissect, Mad Over Marketing, Ads with Benefits, Aashish have also taken the campaign to their social media, discussing about the phone’s durability features, including its Flagship Corning® Gorilla® Glass Victus® 2 & IP68 Water Resistance along with 6200mAh battery.
“We are committed to consistently push the boundaries of smartphone technology to keep up with the lifestyles of our consumers. With the Redmi Note 14 5G Series, we wanted to go beyond traditional product launches and engage our audience, giving them a first-hand experience of the product’s durability and strength. We wanted to get creative with our approach to showcasing the features of our product. With this dynamic and innovative campaign, we have combined the virtual world with reality to offer a reliable companion in the Redmi Note 14
The incredible response—both on the ground and across social media—gave us confidence about how much our consumers resonate with the idea and how the product keeps up with the everyday hustle of our users”, said Ms. Suraksha R, Director, Marketing, Xiaomi India.
Social media users were quick to draw comparisons between the Redmi Note 14 Series and the classic durable Nokia mobile phones. Whether it’s becoming a meme, inspiring nostalgia, or simply redefining what modern-day durability looks like, the Redmi Note 14 5G Series is proving itself as a new-age icon. The campaign was trending at #5 on X (Erstwhile Twitter) for 2 hours and witnessed a combined reach of 8.6 million.
