June 26: India has organised its first-ever mango promotion events in Iceland as part of efforts to expand the global reach of Indian agricultural exports and promote premium fruit varieties in new international markets.
The initiative aimed to showcase India’s diverse range of mango varieties to importers, distributors, and consumers in Iceland, highlighting the fruit’s quality, flavour profile, and export potential.
Officials said the event is part of a broader strategy to strengthen India’s agri-export footprint in non-traditional markets and create new trade opportunities for Indian farmers and exporters. The promotion also focused on building awareness about India’s horticultural strengths and improving market access for premium produce.
Participants at the event were introduced to several popular Indian mango varieties, along with discussions on export logistics, quality standards, and potential trade partnerships.
The initiative reflects India’s growing efforts to diversify its export destinations and enhance the global visibility of its agricultural products, particularly in high-value international markets.
