July 3: NITI Aayog has proposed a global licensing framework to help standardise Ayurveda practices and products and expand their acceptance in international markets.
The proposal aims to create uniform global standards, improve quality certification, and make it easier for Ayurveda-based products and services to be recognised abroad. It is also expected to support exports and encourage greater international collaboration in traditional medicine.
The initiative is part of efforts to position Ayurveda more strongly in the global wellness and healthcare sector while ensuring credibility, safety, and consistency across offerings.
