Guwahati; January 27, 2025: Mega Entertainment, the premier organizer of fashion and pageant events in Northeast India, is set to host the Grand Finale of the 14th Set Wet Mega Mister North East. The highly anticipated event will take place at the ITA Cultural Complex, Machkhowa, on January 30, 2025. Fifty-four talented candidates from across Northeast India will compete for the three coveted winners’ titles.
Mega Mister North East (MMNE) is conceptualized by fashion entrepreneur Abhijeet Singha, produced by Mega Entertainment, and marketed by Mega Activation.
Adding a global dimension to the occasion, one of the three winners of the Grand Finale will also represent India at the prestigious Mister International pageant. Solidifying this commitment, Mister International 2024, Fran Zafra from Spain, will be the special guest at the Grand Finale. His presence underscores the international recognition and prestige associated with the event.
Speaking about the upcoming finale, Abhijeet Singha, Founder of Mega Entertainment, said, “Over nearly one and a half decades, Mega Mister North East has evolved into a platform that not only celebrates talent but also empowers young men to achieve their dreams. We have witnessed firsthand how this platform has launched successful careers and inspired individuals to reach new heights. With the inclusion of Mister International, we are providing a global stage for these aspiring talents, further solidifying our commitment to showcasing the incredible potential of the Northeast to the world.”
Set Wet continues its association with MMNE as the Title Sponsor for the second consecutive year. Speaking about their association with the pageant, Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited, said, “Set Wet has consistently led the way in hair styling trends, establishing itself as the ultimate style companion for the modern youth. Our partnership with Mega Entertainment highlights the transformative power of hairstyling in fostering self-expression and confidence, perfectly aligned with our #UpgradeYourHairGame philosophy.
With its diverse range of styling products, Set Wet empowers Gen Zs to elevate their hairstyle and embrace their individuality. The 14th Set Wet Mega Mister North East is a vibrant celebration of the region’s talent, culture, and ambition, connecting it to the global stage. Through this initiative, we aim to redefine opportunities, inspire dreams, and showcase the Northeast as a powerhouse of untapped potential.”
Supported by the Ministry of Tourism, Government of India, under the banner of Incredible India, this year’s edition aims to showcase the rich cultural heritage and legacy of the ongoing Maha Kumbha Mela. Under this association, the event will also promote a special campaign featuring the Hidden Paradises of Northeast India, showcased by the contestants of the pageant, further amplifying the region’s unique appeal.
Additionally, MMNE is delighted to welcome onboard Coca Cola as the Beverage Partner and Hotel Daaysco Oley Allo as the Hospitality Partner. Life’s Purple, a Guwahati-based public relations agency, is the official PR Partner for the event, and will also offer the winners reputation management advisory for their reigning term.
The three winners of MMNE will be crowned equally with equal privileges and responsibilities. The pageant offers a prize package worth over Rs. 50,000. One of the winners will also represent India at the prestigious Mister International pageant. Other benefits include travel opportunities, professional representation from Mega Entertainment, brand engagements, shoots, appearances at youth and fashion events, among others.
