Bangalore, 10th March 2025 – Zepto, India’s fastest growing quick commerce platform, unveils its SuperSaver campaign, featuring Akshay Kumar and Jr. NTR. Under the tagline “Prices itne low, ek baar dekh toh loh,” the campaign highlights the unbeatable prices curated by sellers on Zepto, making it the top choice for savvy Indian shoppers. The multilingual campaign, ensuring the message of efficient, cost-effective shopping resonates deeply across the country.
Akshay Kumar infuses the campaign with his signature comic flair, echoing his memorable performances in classics like Hera Pheri, Welcome, and Singh is King. His vibrant energy and humour bring a relatable charm that resonates with audiences across India. Expanding the campaign’s reach, Jr. NTR stars in the Southern version, tailored in regional languages to captivate his extensive fanbase.
“Bahot mazza aya,” Akshay commented, “It reminded me of the early 2000s—those fun shooting days when I could really be myself. With Zepto, that old-school vibe’s back, and the prices? Sach mein itne low, pehli take mei toh mei khud app dekhta reh gaya tha!”
“Collaborating with Zepto was an absolute blast, it’s great to work with a brand that works towards bringing affordability, and such a large assortment on one platform” NTR Jr. shared. “And Zepto’s savings? Thaggede Le! Even I double-checked the app to believe the prices.”
Chandan Mendiratta, Chief Brand and Culture Officer at Zepto, noted, “Zepto’s SuperSaver campaign ignites the excitement of fast and smart shopping. Akshay’s vibrant energy and Jr. NTR’s intense charisma is the perfect match for Zepto’s spirit, blending the thrill of quick shopping with substantial savings. We thank our sellers for enabling SuperSaver and the prices featured on our platform. In a first for Zepto, the campaign will be launched across TV, YouTube, Meta, Out-of-Home (OOH), and will feature various in-app integrations.”
The ads have been crafted and conceptualised internally by Zepto and produced in collaboration with Third Floor Films.
Set to broadcast across TV, YouTube, Meta, and outdoor platforms, and featured during the Champions Trophy finals, the Zepto SuperSaver campaign promises to leave a significant mark. The ad is also viewable on YouTube, broadening Zepto’s reach to an audience eager for quick commerce solutions that never skimp on savings or entertainment.
