March 21, 2025 – CRED, India’s most rewarding platform for the trustworthy, has launched CRED Rabbit Hole Challenge, an AI hackathon for extraordinary engineers across India. The three-day event, in partnership with AWS and YOTTA, will take place from April 04-06, 2025, in Bangalore. It will bring together India’s most talented engineers to build innovative solutions on world-class AI infrastructure that could transform financial services and beyond.
Engineers with a minimum of 5 years’ experience in building software applications and platforms can apply. The hackathon will be a unique opportunity to develop their ideas, with access to cutting-edge AI technologies and resources including isolated environments and credits by AWS, along with dedicated code repositories, security review support, and GitHub integration by CRED.
AI Innovation Partner, YOTTA will provide exceptional support to the shortlisted engineers. The company will grant access to more than 3,000 hours of NVIDIA H100 GPUs via its Shakti Cloud platform equipping participants with state-of-the-art technology to drive innovation. Furthermore, YOTTA will also offer a lucrative pool of Shakti Cloud credits to the top 3 engineers for their projects and make significant strides in areas of their expertise as part of their accelerator program.
CRED AI experts will shortlist up to 50 exceptional engineers based on their applications. Engineers from anywhere in India can participate, with CRED covering travel and accommodation for selected participants. The three-day hackathon will conclude with the announcement of a single winner, who will take home a substantial cash prize of Rs. 50 lakh*. Shortlisted participants will be mentored by experts and CRED leaders and given a set of problem statements to choose from, focused on real-world applications of AI.
By partnering with AWS and YOTTA for the hackathon, CRED aims to provide participants with the most advanced AI tools and infrastructure available.
With AI, we’re witnessing a transformation as profound as the introduction of electricity,” said Kunal Shah, founder, CRED. “Through CRED Rabbit Hole Challenge, we’re kickstarting a movement that encourages India’s best engineers to take the ‘red pill’ and dive deep into the transformative world of AI. The world will fundamentally change before and after AI, and we want to be at the forefront of defining what comes next.”
Sunil Gupta, Co-Founder, CEO & Managing Director of YOTTA said, “At YOTTA, we believe that initiatives like CRED’s Rabbit Hole Challenge are instrumental in driving breakthrough innovations in AI. Through Shakti Cloud, our cutting-edge AI platform, we are committed to democratizing access to high-performance computing by equipping visionary disruptors with world-class infrastructure and technology. This partnership with CRED aligns with our mission, to accelerate a future where AI powers sustainable growth and groundbreaking innovation across industries in India and beyond.”
CRED’s AI Vision
The hackathon reflects CRED’s commitment to driving AI innovation in India and is a part of its efforts to transform into an AI-first organization, accelerating its mission of enabling financial progress for the trustworthy.
CRED has implemented several AI initiatives across its foundational platforms for consumer experience, scale, compliance and security. These are aimed at accelerating innovation, improving developer productivity, and enhancing efficiency across the organization.
