07th May 2025 : New Delhi : NISARA, a leading name in India’s premium fragrance segment, proudly announces the opening of its latest standalone store in Secunderabad. The store is located at Plot No. 10/E, Chandragiri Colony, Tirmulgerry Main Road, Hyderabad–500015, and spans 200 sq. ft.

The new outlet has been carefully designed to offer an elevated retail experience, allowing fragrance enthusiasts to engage with the brand’s diverse range of thoughtfully curated perfumes. With an emphasis on quality, affordability, and craftsmanship, the brand continues to build on its promise of delivering long-lasting, skin-friendly, and cruelty-free fragrances that resonate with today’s discerning consumer.

Speaking on the launch, Mr. Tarvinder Pal, CEO & Co-Founder of NISARA, said, “With every new store, we move closer to our vision of making luxury fragrances more accessible to the Indian consumer. Our Secunderabad outlet is a reflection of this ethos, a thoughtfully designed space where people can experience our perfumes closely. As a homegrown brand, we take pride in offering world-class fragrances that are rooted in quality and authenticity. We’re excited to welcome customers from this vibrant neighborhood and look forward to expanding our reach across India.”

The Secunderabad store is part of NISARA’s broader strategy to strengthen its offline presence across key Indian cities. With the rising demand for niche and homegrown fragrance labels, the brand aims to bridge the gap between high-end perfumery and everyday affordability through immersive retail touchpoints.

Customers can visit the store to experience the full NISARA collection and also continue to engage its community through digital platforms and social media, fostering a loyal customer base that values both sophistication and sensibility.