Mumbai, 15TH May

Sony YAY!, India’s leading kids’ entertainment channel, continues to lead the way in branded content innovation with the launch of Fevicreate Idea Labs, an engaging, interactive arts and science show that combines entertainment with meaningful learning. Airing from May 17th on Sony YAY! and Sony Entertainment Television, the show brings a unique opportunity for brands to engage with kids and families at scale—turning content into an immersive brand experience.

In its second season, Fevicreate Idea Labs builds on a simple yet powerful premise: school students use scientific knowledge to create imaginative art projects. The show is hosted by the ever-energetic Rithvik Dhanjani, and features a powerhouse judging panel including actor and fitness icon Mandira Bedi and renowned marine biologist Nayantara Jain. Together, they mentor and evaluate young minds, offering viewers both inspiration and fun.

Sony YAY! has consistently bridged the gap between brands and their audiences, creating curated, high-impact IPs that connect beyond conventional advertising. A case in point—Honey Bunny, the channel’s much-loved toon duo, made a special morning appearance to promote Fevicreate Idea Labs, warming up kids with their signature antics while introducing them to the upcoming show. This programming strategy is a testimony to Sony YAY!’s knack for creating 360-degree engagement—on TV, on-ground, and online.

Rohit Sinha National Head Ad Sales, Sports Cluster and Sony YAY! –

“At Sony YAY!, we believe in the power of meaningful engagement—where creativity meets connection. Our goal has always been to create ideas that not only bring joy to kids but also offer brands a unique way to reach their audience. Fevicreate is a perfect example of this synergy—an initiative that blends the fun and familiarity of our toons with content that’s both interactive and enriching for young viewers.”